{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"yokohama-baut-seine-prasenz-im-tennisbereich-durch-die-erste-partnerschaft-mit-den-mutua-madrid-open-aus","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/de\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"YOKOHAMA baut sein Engagement im Tennisbereich durch die erste Partnerschaft mit den Mutua Madrid Open aus"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YOKOHAMA baut seine Rolle innerhalb des ATP-Tour-\u00d6kosystems als offizieller Reifenpartner weiter aus und kn\u00fcpft damit an eine globale Partnerschaft an, die zu einer tragenden S\u00e4ule seiner internationalen Markenstrategie geworden ist. Die Marke konzentriert sich auf eine sorgf\u00e4ltig ausgew\u00e4hlte Reihe von Flaggschiff-Turnieren, um die Wirkung in ihren Schwerpunktm\u00e4rkten zu maximieren, wobei sie Sichtbarkeit, Einbindung der Interessengruppen und hochwertige Erlebnisse miteinander verbindet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Zusammenhang freut sich YOKOHAMA, seine Partnerschaft mit den Mutua Madrid Open bekannt zu geben und damit das Engagement der Marke f\u00fcr Premium-Plattformen zu bekr\u00e4ftigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als eines der herausragenden Ereignisse im ATP-Tour-Kalender spiegelt das Mutua Madrid Open die tief verwurzelte Leidenschaft Spaniens f\u00fcr den Tennissport wider und vereint Weltklasse-Wettk\u00e4mpfe mit gro\u00dfer Medienresonanz und einem internationalen Publikum im Herzen der spanischen Hauptstadt. Die Energie und das Prestige des Turniers bieten YOKOHAMA den idealen Rahmen, um seine Pr\u00e4senz auf sichtbare und relevante Weise zu st\u00e4rken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als Teil der ATP Masters 1000-Serie z\u00e4hlt Madrid zu den renommiertesten Turnieren der Tour, bei denen die weltbesten Spieler aufeinandertreffen und das Turnier seinen Status als wichtiger Meilenstein der Sandplatzsaison festigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gregorio Borgo, Pr\u00e4sident von Yokohama Europe und Managing Officer der Yokohama Rubber Co., Ltd., erkl\u00e4rte: \u201cDurch unsere Teilnahme an den Mutua Madrid Open k\u00f6nnen wir in einer der symboltr\u00e4chtigsten Sportst\u00e4tten Spaniens ein internationales Publikum ansprechen. Die einzigartige Atmosph\u00e4re Madrids und die gro\u00dfe Leidenschaft des Landes f\u00fcr Tennis machen dieses Turnier zu einer starken Plattform, um unsere Marke Fans, Kunden und Partnern n\u00e4herzubringen. Diese Partnerschaft spiegelt unser Engagement wider, YOKOHAMA durch erstklassige Umgebungen zu st\u00e4rken, die unsere Werte von Leistung und Exzellenz teilen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch Gerard Tsobanian, CEO der Mutua Madrid Open, zeigte sich erfreut \u00fcber diese Vereinbarung: \u201cWir freuen uns sehr, YOKOHAMA als Partner der Mutua Madrid Open begr\u00fc\u00dfen zu d\u00fcrfen. Das starke Engagement des Unternehmens f\u00fcr Innovation, Leistung und Exzellenz macht es zu einem idealen Partner f\u00fcr eines der renommiertesten Turniere. Diese Partnerschaft st\u00e4rkt das internationale Profil unserer Veranstaltung weiter und schafft neue M\u00f6glichkeiten, auf sinnvolle Weise mit Fans und Interessengruppen in Kontakt zu treten.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Pr\u00e4senz von YOKOHAMA in Madrid tr\u00e4gt zu einer umfassenderen Aktivierungsstrategie im Rahmen der ATP Tour bei und unterst\u00fctzt eine konsistente und unverwechselbare Markengeschichte, die auf Qualit\u00e4t, Innovation und langfristigem Wachstum basiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcber YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die YOKOHAMA Rubber Company wurde 1917 in Japan gegr\u00fcndet und hat seitdem umfangreiches Fachwissen in zahlreichen Industriebereichen aufgebaut, darunter Reifen, Schl\u00e4uche und Kupplungen, F\u00f6rderb\u00e4nder, Schifffahrtsprodukte und Flugzeugkomponenten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Unternehmen bietet ein umfassendes Reifenportfolio an, das PKW-Reifen, Hochleistungsreifen, Reifen f\u00fcr leichte Nutzfahrzeuge, LKWs und Busse sowie Reifen f\u00fcr landwirtschaftliche und industrielle Maschinen umfasst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Gesch\u00e4ftsfeld der PKW-Reifen von YOKOHAMA konzentriert sich darauf, das Wachstum durch Produkte mit hoher Wertsch\u00f6pfung voranzutreiben, angef\u00fchrt von den Flaggschiffmarken ADVAN, die f\u00fcr hohe Leistung steht, und GEOLANDAR, die speziell f\u00fcr SUVs und Pick-ups entwickelt wurde. Der Motorsport spielt in dieser Strategie eine Schl\u00fcsselrolle und dient als Plattform f\u00fcr die Entwicklung und den Transfer fortschrittlicher Technologien in kommerzielle Produkte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Rahmen seines aktuellen mittelfristigen Plans baut YOKOHAMA seine \u201cregionalen Produktstrategien\u201d weiter aus und bietet ma\u00dfgeschneiderte L\u00f6sungen an, die auf die spezifischen Bed\u00fcrfnisse und Trends der einzelnen M\u00e4rkte zugeschnitten sind.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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