{"id":66301,"date":"2026-06-17T11:51:23","date_gmt":"2026-06-17T11:51:23","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66301"},"modified":"2026-10-15T17:38:39","modified_gmt":"2026-10-15T17:38:39","slug":"yokohama-bringt-den-bluearth-allseason-2-auf-den-markt-um-seine-position-im-europaischen-ganzjahre-segment-zu-starken","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/de\/media\/yokohama-launches-bluearth-allseason2-to-strengthen-its-position-in-europes-all-season-segment\/","title":{"rendered":"YOKOHAMA bringt den BluEarth-AllSeason2 auf den Markt, um seine Position im europ\u00e4ischen Ganzjahresreifen-Segment zu st\u00e4rken"},"content":{"rendered":"<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;<strong>BluEarth-AllSeason2<\/strong>, developed to support the Company\u2019s commitment to a more localised product strategy in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Reifen wurde in Island \u2013 aufgrund seines \u00e4u\u00dferst unvorhersehbaren Wetters eine der anspruchsvollsten Umgebungen Europas \u2013 vor mehr als 100 Kunden und Journalisten vorgestellt und stellte dabei seine F\u00e4higkeit unter Beweis, Vertrauen, Kontrolle und Sicherheit zu vermitteln, wenn es auf Zuverl\u00e4ssigkeit und Sicherheit besonders ankommt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der BluEarth-AllSeason2 wurde f\u00fcr Vielseitigkeit unter den unterschiedlichsten Bedingungen entwickelt und bietet eine deutlich verbesserte Leistung auf trockener und nasser Fahrbahn sowie verbesserte Fahreigenschaften auf Schnee, unterst\u00fctzt durch die fortschrittliche COLD TECH-Technologie, die das ganze Jahr \u00fcber Sicherheit und Kontrolle gew\u00e4hrleistet. Der neue Reifen spiegelt zudem den Ansatz von YOKOHAMA bei der Produktentwicklung wider, bei dem Leistung mit Effizienz und Langlebigkeit verbunden wird \u2013 zentrale Anforderungen europ\u00e4ischer Autofahrer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der BluEarth-AllSeason2 vereint Leistung mit Effizienz und langlebiger Haltbarkeit und erf\u00fcllt damit die sich st\u00e4ndig weiterentwickelnden Erwartungen europ\u00e4ischer Autofahrer, die vielseitige L\u00f6sungen ohne Abstriche beim Fahrgef\u00fchl verlangen und das ganze Jahr \u00fcber Best\u00e4ndigkeit und Kontrolle ben\u00f6tigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da das All-Season-Segment in ganz Europa weiterhin rasant w\u00e4chst, versetzt der BluEarth-AllSeason2 YOKOHAMA in die Lage, neue Chancen zu nutzen und seine Position in dieser wichtigen Kategorie zu st\u00e4rken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Markteinf\u00fchrung stellt zudem einen weiteren Schritt im Produktportfolio von YOKOHAMA Europe dar und kn\u00fcpft an die j\u00fcngsten Neuvorstellungen wie den ADVAN Sport V107, den ADVAN Sport EV und den ADVAN Winter an \u2013 allesamt entwickelt mit einem starken Fokus auf die Anforderungen des europ\u00e4ischen Marktes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies spiegelt zudem die wachsende strategische Bedeutung Europas im Rahmen der Gesamtwachstumsstrategie von YOKOHAMA wider, da die Region eine starke Leistung erbringt und das verst\u00e4rkte Engagement des Konzerns f\u00fcr die weitere Unterst\u00fctzung ihrer anhaltenden Expansion best\u00e4tigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gregorio Borgo, Pr\u00e4sident von Yokohama Europe und Gesch\u00e4ftsf\u00fchrer der Yokohama Rubber Co., Ltd., erkl\u00e4rte:<\/strong>&nbsp;\u201cEurop\u00e4ische Autofahrer erwarten zunehmend, dass ein Reifen ein breites Spektrum an Fahrbedingungen abdeckt. Mit dem BluEarth-AllSeason2 bieten wir eine L\u00f6sung, die Sicherheit, Leistung und Alltagstauglichkeit in einem \u00e4u\u00dferst dynamischen Segment vereint.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takashi Maki, Gesch\u00e4ftsf\u00fchrer von Yokohama Europe, f\u00fcgte hinzu:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDer BluEarth-AllSeason2 verdeutlicht das Engagement der Yokohama Rubber Company f\u00fcr das Wachstum in Europa, einer Region, die in unserer globalen Expansionsstrategie eine immer wichtigere Rolle spielt. Angesichts der sich weiter verbessernden Gesch\u00e4ftsentwicklung in der gesamten Region verst\u00e4rkt das Unternehmen seinen Fokus auf Europa durch einen st\u00e4rker lokalisierten Produktansatz und ein breiteres, auf die Marktbed\u00fcrfnisse zugeschnittenes Portfolio.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BluEarth-AllSeason2 \u2013 Technische Leistungsmerkmale<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Mittelpunkt der Entwicklung des BluEarth-AllSeason2 steht die HAICoLab-Technologie (Humans and AI ColLab) von YOKOHAMA, die menschliches Fachwissen mit fortschrittlicher KI-Modellierung kombiniert, um das Reifendesign zu optimieren. Durch die Analyse von Konstruktionsfaktoren in Verbindung mit dem Reifenverhalten verbessert das System die Aufstandsfl\u00e4che und sorgt f\u00fcr eine gleichm\u00e4\u00dfigere Aufstandsfl\u00e4che sowie eine Vergr\u00f6\u00dferung der Kontaktfl\u00e4che um +5%, was zu verbesserter Stabilit\u00e4t und besserem Grip unter allen Fahrbedingungen f\u00fchrt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der BluEarth-AllSeason2 bietet durch eine vergr\u00f6\u00dferte Aufstandsfl\u00e4che, eine \u00e4u\u00dferst robuste Struktur und eine h\u00f6here Blocksteifigkeit eine deutlich verbesserte Leistung bei trockenen und nassen Stra\u00dfenverh\u00e4ltnissen, was zu einer verbesserten Fahrstabilit\u00e4t und einer pr\u00e4ziseren Steuerung f\u00fchrt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ausgefeilte, symmetrische V-f\u00f6rmige Profilmuster sorgt f\u00fcr noch mehr Stabilit\u00e4t, optimiert die Wasserableitung und verringert die Aquaplaninggefahr, wodurch auch unter anspruchsvollen Bedingungen eine gleichbleibende Leistung gew\u00e4hrleistet wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine optimierte 3D-Lamellenkonfiguration maximiert den Kanteneffekt und begrenzt gleichzeitig die Verformung der Profilbl\u00f6cke, wodurch die Traktion verbessert und eine stabile, zuverl\u00e4ssige Aufstandsfl\u00e4che beim Beschleunigen, in Kurven und beim Bremsen gew\u00e4hrleistet wird. Die silikareiche Mischung spielt eine zentrale Rolle bei dieser Leistungsbalance, da sie den Nassgrip verbessert, w\u00e4hrend die von YOKOHAMA entwickelte A.R.T.-Mischtechnologie die Silikadispersion optimiert, die Flexibilit\u00e4t erh\u00f6ht und den Grip \u00fcber einen breiten Temperaturbereich hinweg sicherstellt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aufbauend auf den St\u00e4rken seines Vorg\u00e4ngers h\u00e4lt der BluEarth-AllSeason2 die hohen Standards hinsichtlich der Wintertauglichkeit aufrecht und verbessert gleichzeitig das Fahrverhalten auf Schnee dank der COLD TECH-Technologie, die den Kontakt zur winterlichen Fahrbahn maximiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der BluEarth-AllSeason2 ist in 74 Gr\u00f6\u00dfen erh\u00e4ltlich und wurde f\u00fcr Premium-Pkw, SUVs und BEVs entwickelt. Damit untermauert YOKOHAMA sein Bestreben, seine Pr\u00e4senz in einem der dynamischsten und strategisch wichtigsten Reifensegmente Europas weiter zu st\u00e4rken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;BluEarth-AllSeason2, developed to support the Company\u2019s commitment to a more localised product strategy in Europe. The tyre was unveiled in Iceland &#8211; one of Europe\u2019s most demanding environments due to its highly unpredictable weather [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":66302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - Yokohama<\/title>\n<meta name=\"description\" content=\"Reykjav\u00edk, Iceland, 16 June 2026 - YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/de\/medien\/yokohama-bringt-den-bluearth-allseason-2-auf-den-markt-um-seine-position-im-europaischen-ganzjahre-segment-zu-starken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - 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