{"id":67438,"date":"2026-09-17T15:10:30","date_gmt":"2026-09-17T15:10:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67438"},"modified":"2026-10-16T07:59:06","modified_gmt":"2026-10-16T07:59:06","slug":"yokohama-europe-ernennt-giuseppe-la-iacona-um-das-wachstum-und-die-konsolidierung-des-unternehmens-in-ganz-europa-voranzutreiben","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/de\/media\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/","title":{"rendered":"YOKOHAMA EUROPE ERNENNT GIUSEPPE LA IACONA, UM DAS WACHSTUM UND DIE KONSOLIDIERUNG DES UNTERNEHMENS IN GANZ EUROPA ZU UNTERST\u00dcTZEN"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 17. September 2026 \u2013 YOKOHAMA Europe freut sich, die Ernennung von Giuseppe La Iacona bekannt zu geben, der am 15. September in das Unternehmen eingetreten ist und wichtige F\u00fchrungsaufgaben \u00fcbernimmt, um das weitere Wachstum und die Konsolidierung von YOKOHAMA auf dem europ\u00e4ischen Markt voranzutreiben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit mehr als 20 Jahren Erfahrung in der Reifenbranche verf\u00fcgt Giuseppe \u00fcber umfassende internationale Fachkenntnisse in den Bereichen Vertrieb, Marketing, Gesch\u00e4ftsentwicklung, Landesleitung und internationales Kundenmanagement. Im Laufe seiner Karriere hatte er leitende F\u00fchrungspositionen in verschiedenen europ\u00e4ischen M\u00e4rkten inne und entwickelte dabei ein tiefgreifendes Verst\u00e4ndnis der Reifenbranche sowie die nachgewiesene F\u00e4higkeit, sich in komplexen lokalen Marktdynamiken zurechtzufinden und gleichzeitig das internationale Gesch\u00e4ftswachstum voranzutreiben. Diese Kombination aus internationaler Erfahrung und fundiertem Wissen \u00fcber die Reifenbranche wird YOKOHAMA Europe dabei unterst\u00fctzen, seine Organisation weiter zu st\u00e4rken und neue Chancen in der gesamten Region zu erschlie\u00dfen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giuseppe, der direkt an Takashi Maki, den CEO von YOKOHAMA Europe, berichtet, wurde bereits mit mehreren Schl\u00fcsselpositionen innerhalb der europ\u00e4ischen Organisation betraut. Er \u00fcbernimmt die Rolle des General Managers f\u00fcr S\u00fcdeuropa und leitet den neu gegr\u00fcndeten S\u00fcdeuropa-Cluster mit dem Ziel, die Koordination und die Synergien zwischen den YOKOHAMA-Standorten in Italien und Frankreich zu st\u00e4rken. Zudem \u00fcbernimmt er die Rolle des CEO von YOKOHAMA Italia und tr\u00e4gt die Gesamtverantwortung f\u00fcr die italienische Tochtergesellschaft. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus wurde Giuseppe zum Leiter des Bereichs \u201eInternationale Kunden\u201c ernannt. In dieser Funktion wird er die europ\u00e4ischen Tochtergesellschaften von YOKOHAMA bei der Betreuung und Entwicklung internationaler Kunden, die in mehreren M\u00e4rkten t\u00e4tig sind, koordinieren und unterst\u00fctzen, um einen einheitlicheren gesch\u00e4ftlichen Ansatz zu f\u00f6rdern und die l\u00e4nder\u00fcbergreifende Zusammenarbeit zu verbessern. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In seiner Funktion wird er YOKOHAMA Europe dabei unterst\u00fctzen, die unternehmensweite Abstimmung zu verbessern, eine engere Zusammenarbeit zwischen den M\u00e4rkten und Kunden zu f\u00f6rdern und zur weiteren Entwicklung des Gesch\u00e4fts in ganz Europa beizutragen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIch freue mich sehr, Giuseppe in einer wichtigen Phase unserer Entwicklung bei YOKOHAMA Europe willkommen zu hei\u00dfen\u201d, sagte Takashi Maki, CEO von YOKOHAMA Europe. \u201cSeine umfassende internationale Erfahrung, seine fundierten Kenntnisse der Reifenbranche und seine F\u00e4higkeit, markt\u00fcbergreifend zu arbeiten, werden f\u00fcr uns von gro\u00dfem Wert sein, w\u00e4hrend wir unsere europ\u00e4ische Organisation weiter st\u00e4rken und nachhaltiges Wachstum anstreben.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giuseppe La Iacona kommentierte seine Ernennung wie folgt: \u201cIch freue mich sehr, bei YOKOHAMA Europe einzusteigen und zur n\u00e4chsten Wachstumsphase des Unternehmens in Europa beizutragen. YOKOHAMA verf\u00fcgt \u00fcber eine lange Tradition, eine unverwechselbare Marke und bedeutende Chancen auf dem gesamten europ\u00e4ischen Markt. Ich freue mich darauf, eng mit unseren Teams, Kunden und Partnern in den verschiedenen L\u00e4ndern zusammenzuarbeiten, um das Gesch\u00e4ft weiter auszubauen und unsere Pr\u00e4senz in der Region zu st\u00e4rken.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit seiner internationalen Gesch\u00e4ftserfahrung, seiner umfassenden europ\u00e4ischen Perspektive und seiner langj\u00e4hrigen Fachkompetenz in der Reifenbranche wird Giuseppe La Iacona dazu beitragen, das Ziel von YOKOHAMA Europe zu verwirklichen, die Organisation zu st\u00e4rken, die Pr\u00e4senz in den wichtigsten europ\u00e4ischen M\u00e4rkten zu festigen und das weitere Wachstum des Unternehmens in der Region zu f\u00f6rdern.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5960\" height=\"4474\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg\" alt=\"\" class=\"wp-image-67439\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg 5960w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-767x576.jpg 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-16x12.jpg 16w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-1536x1153.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-2048x1537.jpg 2048w\" sizes=\"(max-width: 5960px) 100vw, 5960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong> Die YOKOHAMA Rubber Company wurde 1917 in Japan gegr\u00fcndet und hat sich in zahlreichen Industriezweigen umfangreiches Fachwissen angeeignet, darunter Reifen, Hydraulikschl\u00e4uche und -kupplungen, F\u00f6rderb\u00e4nder, Schifffahrtsprodukte und Komponenten f\u00fcr die Luft- und Raumfahrt. Das Unternehmen bietet ein umfassendes Sortiment an Reifen f\u00fcr alle Jahreszeiten und Fahrzeugkategorien, darunter Pkw, SUVs, Crossover-Modelle, Transporter, Motorr\u00e4der, Lkw, Busse und Gel\u00e4ndewagen, sowie spezielle L\u00f6sungen f\u00fcr den leichten, gewerblichen und professionellen Transport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Privatkunden-Reifengesch\u00e4ft von YOKOHAMA konzentriert sich auf Wachstum durch Produkte mit hoher Wertsch\u00f6pfung, angef\u00fchrt von der Flaggschiffmarke ADVAN, die als Synonym f\u00fcr hohe Leistung gilt, sowie von GEOLANDAR, das speziell f\u00fcr SUVs und Pick-ups entwickelt wurde. Der Motorsport spielt in dieser Strategie eine zentrale Rolle und dient als Plattform f\u00fcr die Entwicklung und den Transfer fortschrittlicher Technologien in serienreife Produkte. Im Rahmen seines aktuellen mittelfristigen Managementplans st\u00e4rkt YOKOHAMA weiterhin seine regionalen Produktstrategien und liefert ma\u00dfgeschneiderte L\u00f6sungen, die auf die spezifischen Bed\u00fcrfnisse und Markttrends der einzelnen Regionen weltweit zugeschnitten sind.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA across the European market. With more than 20 years of experience within the tyre industry, Giuseppe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/de\/medien\/yokohama-europe-ernennt-giuseppe-la-iacona-um-das-wachstum-und-die-konsolidierung-des-unternehmens-in-ganz-europa-voranzutreiben\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - 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