{"id":23,"date":"2025-03-25T14:40:40","date_gmt":"2025-03-25T14:40:40","guid":{"rendered":"https:\/\/yokohama.demo.mybeautifuldomain.com\/?page_id=23"},"modified":"2026-09-01T14:24:02","modified_gmt":"2026-09-01T14:24:02","slug":"%ce%b2%ce%b9%cf%89%cf%83%ce%b9%ce%bc%cf%8c%cf%84%ce%b7%cf%84%ce%b1","status":"publish","type":"page","link":"https:\/\/www.yokohama.eu\/el\/sustainability\/","title":{"rendered":"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1"},"content":{"rendered":"<div class='breakdance'><section id=\"overview\" class=\"bde-section-23-438 bde-section intro\" data-gsap=\"true\" data-scrolltrigger=\"false\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-video-23-441 bde-video intro__video\">\n<div class=\"ee-video-container\">\n            <video class=\"ee-video\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/08\/Sustainability_website.mp4\"\n                                                               loop='true'                muted='true'                controlslist=\"nodownload\"                playsinline\n>\n        <\/video>\n    \n    <\/div>\n\n<\/div><div class=\"bde-shortcode-23-444 bde-shortcode white breadcrumbs__wrap\"><nav class=\"breadcrumbs\" aria-label=\"\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03b9\u03c7\u03bd\u03b7\u03bb\u03ac\u03c4\u03b7\u03c3\u03b7\"><a class=\"breadcrumbs__link breadcrumbs__link--home\" href=\"https:\/\/www.yokohama.eu\/el\/\">\u0391\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1<\/a><span class=\"breadcrumbs__separator\"> \/ <\/span><span class=\"breadcrumbs__current\">\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><\/nav><\/div><h1 class=\"bde-heading-23-439 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/h1><div class=\"bde-text-23-440 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/div><div class=\"bde-globalblock-23-459 bde-globalblock is--script-fullh-video\"><div class='breakdance'><div class=\"bde-code-block-948-100-948-1 bde-code-block intro__video--control bde-code-block-948-100\">\n\n  <div class=\"intro__video--control--icon\">\n<\/div>\n\n\n<\/div><\/div><\/div><\/div>\n<\/section><section class=\"bde-section-23-100 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-23-101 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYOKOHAMA has been recognised multiple times through inclusion in CDP's <br>Climate A List.<br>Yokohama is proud of this recognition, which reflects the company's approach to environmental transparency and climate-related disclosures.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-102 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"zero-emissions\" class=\"bde-div-23-454 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-105 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nManaging emissions\n<\/h2><div class=\"bde-text-23-103 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n Yokohama works to address greenhouse gas emissions from its operations through compliance with applicable international commitments and national regulations, while also setting voluntary environmental targets for its operations.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-106 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-109 bde-heading\" data-animation=\"from-bot\">\n\u039a\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03cd\u03b3\u03bc\u03b1\u03c4\u03b1\n<\/h2><div class=\"bde-grid-23-110 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-112 bde-heading\">\nYOKOHAMA's Zero Emissions Initiative\n<\/h3><div class=\"bde-text-23-113 bde-text\">\nSince March 2006, all eight YOKOHAMA production sites in Japan have participated in the company's Zero Emissions initiative. By the end of FY2009, all sites had achieved 100% industrial waste recycling.\n<\/div>\n<\/div><div class=\"bde-div-23-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-115 bde-heading\">\nWaste reduction at global production sites\n<\/h3><div class=\"bde-text-23-116 bde-text\">\nProduction sites in the Philippines, China and Thailand have also implemented initiatives to reduce and recycle industrial waste. Yokohama\u2019s overseas production sites continue to work toward improving resource efficiency and waste management. \n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-117 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-118 bde-heading\" data-animation=\"from-bot\">\nEnvironmental progress and initiatives\n<\/h2><div class=\"bde-div-23-119 bde-div\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-grid-23-120 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-124 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png\" alt=\"\u0397 Yokohama \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2 CO\u2082 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac 30%\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-121 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-122 bde-heading\">\n30% reduction in CO\u2082 emissions from facilities\n<\/h3><div class=\"bde-text-23-123 bde-text\">\nSince 2005, Yokohama has reduced CO\u2082 emissions from its facilities by more than 30% compared with 2005 levels..\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-125 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-126 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png\" alt=\"\u0397 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1 \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b3\u03bb\u03c5\u03ba\u03bf\u03cd \u03bd\u03b5\u03c1\u03bf\u03cd \u03ba\u03b1\u03c4\u03ac 20% \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 5 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-127 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-128 bde-heading\">\n20% reduction in freshwater consumption \n<\/h3><div class=\"bde-text-23-129 bde-text\">\nFreshwater consumption has been reduced by 20% over the last five years through measures including water recycling and improvements in water-use efficiency.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-130 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-131 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png\" alt=\"\u03a4\u03b1 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac Yokohama \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b1\u03bd\u03b1\u03ba\u03c5\u03ba\u03bb\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b9\u03bc\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac 25%\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-132 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-133 bde-heading\">\nUp to 25% recycled and renewable materials\n<\/h3><div class=\"bde-text-23-134 bde-text\">\nSelected Yokohama tyre products incorporate recycled and renewable materials, with some products containing up to 25% recycled and renewable material content. This approach supports efforts to reduce the use of virgin materials in tyre production\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-135 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-136 bde-heading\" data-animation=\"from-bot\">\n\u039c\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ac \u03bf\u03c1\u03cc\u03c3\u03b7\u03bc\u03b1\n<\/h2><div class=\"bde-advancedslider-23-153 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"153\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-164 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-173 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-170 bde-text\">\n01.\n<\/div><h3 class=\"bde-heading-23-171 bde-heading\">\nProduct environmental initiatives\n<\/h3><div class=\"bde-text-23-172 bde-text\">\nFocusing on material innovation, resource efficiency and product development as part of Yokohama's approach to environmental management.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-174 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-175 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-176 bde-text\">\n02.\n<\/div><h3 class=\"bde-heading-23-177 bde-heading\">\n50% greenhouse gas reduction target\n<\/h3><div class=\"bde-text-23-178 bde-text\">\nYokohama aims to reduce total greenhouse gas emissions by 50% or more compared with 2005 levels, in line with its defined emissions reduction targets and value-chain scope. \n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-179 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-180 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-181 bde-text\">\n03.\n<\/div><h3 class=\"bde-heading-23-182 bde-heading\">\n\u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 <br>\u03c7\u03c1\u03ae\u03c3\u03b7 \u03bd\u03b5\u03c1\u03bf\u03cd\n<\/h3><div class=\"bde-text-23-183 bde-text\">\nYokohama is implementing initiatives across its global production sites to reduce the standard consumption unit of water intake by 1% year-on-year. <br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-184 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-185 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-186 bde-text\">\n04.\n<\/div><h3 class=\"bde-heading-23-187 bde-heading\">\n\u0394\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03bf\u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\n<\/h3><div class=\"bde-text-23-188 bde-text\">\nYokohama implements biodiversity conservation initiatives at production sites and in surrounding areas, with activities adapted to local environmental conditions. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-223 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"forever-forest\" class=\"bde-div-23-456 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-224 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\n\u03a4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u00abForever Forest\u00bb\n<\/h2><div class=\"bde-grid-23-226 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-225 bde-text\">\nThe Forever Forest initiative is Yokohama\u2019s long-term reforestation and biodiversity programme. Launched in 2007, the initiative focuses on planting trees around Yokohama\u2019s factories and offices worldwide, with a focus on local vegetation and surrounding areas. \n<\/div><div class=\"bde-text-23-227 bde-text\">\nThrough tree planting in Yokohama\u2019s operating regions, the project contributes to reforestation efforts, biodiversity initiatives and engagement with local communities. Yokohama aims to plant 1.5 million trees by 2030 as part of the initiative.\n<\/div>\n<\/div><div class=\"bde-div-23-228 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-229 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg 2560w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-300x154.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1024x527.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-768x395.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1536x791.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-2048x1054.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><div class=\"bde-simple-counter-23-230 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">k<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >\u03b4\u03ad\u03bd\u03c4\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c6\u03c5\u03c4\u03b5\u03c5\u03c4\u03b5\u03af \u03ad\u03c9\u03c2 \u03c4\u03bf 2023<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-231 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >\u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-232 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\">1.<\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">M<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >\u03b4\u03ad\u03bd\u03c4\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03c5\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03ad\u03c9\u03c2 \u03c4\u03bf 2030\t<\/h3>\n  <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-233 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-234 bde-heading\" data-animation=\"from-bot\">\nReforestation and biodiversity initiatives\n<\/h2><div class=\"bde-text-23-256 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nThe Forever Forest initiative contributes to reforestation efforts, biodiversity initiatives and local community engagement around Yokohama\u2019s operating sites.\n<\/div><div class=\"bde-advancedslider-23-235 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"235\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-236 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-237 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-238 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-239 bde-heading\">\nCO\u2082 absorption through tree growth\n<\/h3><div class=\"bde-text-23-240 bde-text\">\nTrees planted through the Forever Forest initiative absorb CO\u2082 as part of their natural growth process.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-257 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-258 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-259 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-260 bde-heading\">\n<br>Biodiversity initiatives<br>\n<\/h3><div class=\"bde-text-23-261 bde-text\">\nThe initiative involves creating and maintaining areas of vegetation around participating sites as part of Yokohama\u2019s biodiversity initiatives.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-262 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-263 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg\" alt=\"\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u0393\u03b9\u03bf\u03ba\u03bf\u03c7\u03ac\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-264 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-265 bde-heading\">\n\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc\u03c2 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2\n<\/h3><div class=\"bde-text-23-266 bde-text\">\nThe programme provides opportunities for employees, volunteers and local communities to participate in tree-planting activities. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-270 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"advanced-technologies\" class=\"bde-div-23-460 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-271 bde-heading\" data-animation=\"from-bot\">\nDecades of innovation in tyre technology\n<\/h2><div class=\"bde-text-23-272 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nFor decades, Yokohama has developed technologies focused on tyre efficiency, performance and durability. Research into rolling resistance, materials and tyre construction has supported the development of technologies designed to address energy losses while supporting driving performance characteristics.\n<\/div><div class=\"bde-grid-23-283 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-284 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-287 bde-text\">\n\u0394\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 1980\n<\/div><h3 class=\"bde-heading-23-288 bde-heading\">\n\u03a0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03b4\u03b9\u03bf\u03be\u03b5\u03af\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 \u03c0\u03c5\u03c1\u03b9\u03c4\u03af\u03bf\u03c5\n<\/h3><div class=\"bde-text-23-289 bde-text\">\nYokohama began researching the use of silica in tyre compounds to support the balance between rolling resistance and wet grip. This research contributed to the development of tyre technologies designed to support fuel efficiency and performance characteristics.\n<\/div>\n<\/div><div class=\"bde-div-23-290 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-291 bde-text\">\n1998\n<\/div><h3 class=\"bde-heading-23-292 bde-heading\">\n\u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd DNA\n<\/h3><div class=\"bde-text-23-293 bde-text\">\nYokohama introduced the DNA tyre series in Japan in 1998. The series incorporated silica-based compound technology developed to balance fuel efficiency and wet-grip performance.\n<\/div>\n<\/div><div class=\"bde-div-23-294 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-295 bde-text\">\n2010\n<\/div><h3 class=\"bde-heading-23-296 bde-heading\">\nBluEarth: a focus on tyre efficiency \n<\/h3><div class=\"bde-text-23-297 bde-text\">\nThe BluEarth series was launched in 2010 with a focus on technologies designed to balance driving performance with tyre efficiency. The range incorporates technologies developed with rolling resistance and fuel-efficiency considerations in mind.\n<\/div>\n<\/div><div class=\"bde-div-23-298 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-299 bde-text\">\n2019\n<\/div><h3 class=\"bde-heading-23-300 bde-heading\">\nFuel-efficient tyres \n<\/h3><div class=\"bde-text-23-301 bde-text\">\nIn 2019, 90.1% of Yokohama summer tyre sales in Japan came from models classified as fuel-efficient according to the applicable classification criteria. \n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-302 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-303 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nUltra-lightweight tyre concept\n<\/h2><div class=\"bde-text-23-304 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama is developing ultra-lightweight tyre concepts focused on reducing tyre weight while considering performance and durability requirements. The concept explores weight reductions of up to 50% compared with a defined conventional tyre reference.\n<\/div><div class=\"bde-advancedslider-23-322 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"322\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-338 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-343 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png\" alt=\"\u039a\u03b1\u03bd\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03bb\u03b1\u03c6\u03c1\u03bf\u03cd \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-768x617.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-341 bde-heading\">\nUp to 50% weight reduction\n<\/h3><div class=\"bde-text-23-342 bde-text\">\nThe ultra-lightweight concept is designed to reduce tyre weight by up to 50% compared with the defined conventional tyre reference. Reducing tyre weight can contribute to lower rolling and rotational energy requirements, subject to vehicle and driving conditions.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-344 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-345 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png\" alt=\"\u0391\u03b5\u03c1\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c0\u03c4\u03b5\u03c1\u03cd\u03b3\u03b9\u03b1 \u03c3\u03c4\u03b1 \u03c0\u03bb\u03b1\u03ca\u03bd\u03ac \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd Yokohama Advan\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-768x617.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-15x12.png 15w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-462 bde-text\">\n\u039a\u03bf\u03bd\u03c4\u03b9\u03bd\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b5\u03c5\u03c1\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03b9\u03c7\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 (\u03b2\u03ad\u03bb\u03b7 \u03ae \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03b5\u03c1\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 \u03c3\u03ae\u03c1\u03b1\u03b3\u03b3\u03b1\u03c2), \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b5\u03c1\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03b1\u03c3\u03b7 \n<\/div><h3 class=\"bde-heading-23-346 bde-heading\">\n\u0391\u03b5\u03c1\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03c5\u03c1\u03b9\u03ba\u03ac \u03c0\u03c4\u03b5\u03c1\u03cd\u03b3\u03b9\u03b1 \n<\/h3><div class=\"bde-text-23-347 bde-text\">\nDirectional fins on the inner and outer sidewalls are designed to help manage airflow around the tyre and support aerodynamic characteristics.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-348 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-349 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png\" alt=\"\u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-768x618.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-350 bde-heading\">\nAdvanced tread pattern\n<\/h3><div class=\"bde-text-23-351 bde-text\">\nThe tread pattern is engineered to support grip and braking performance on wet and icy road surfaces. <br><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-352 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-353 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg\" alt=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-768x617.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-354 bde-heading\">\n\u0395\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bb\u03b1\u03c6\u03c1\u03b9\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae\n<\/h3><div class=\"bde-text-23-355 bde-text\">\nA high-strength, thinner carcass and belt structure are designed to reduce tyre weight while maintaining the required structural strength and durability. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-393 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"bluearth\" class=\"bde-div-23-458 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-394 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\n\u03a3\u03b5\u03b9\u03c1\u03ac \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd BluEarth\n<\/h2><div class=\"bde-grid-23-395 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-396 bde-text\">\nBluEarth tyres incorporate technologies developed to balance driving performance, efficiency and durability. Depending on the specific product, these technologies can include rolling-resistance technologies, material innovation and construction designed to support tyre longevity.\n<\/div><div class=\"bde-text-23-397 bde-text\">\nThe environmental and efficiency characteristics of BluEarth tyres vary by product. Specific performance claims should therefore be considered in relation to the individual tyre model and its applicable test or classification results. \n<\/div>\n<\/div><div class=\"bde-div-23-398 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-399 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png\" alt=\"\u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac Sustainable BlueEarth \u03c4\u03b7\u03c2 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png 2720w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-768x396.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-1536x791.png 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-2048x1055.png 2048w\" sizes=\"(max-width: 2720px) 100vw, 2720px\"><img decoding=\"async\" class=\"bde-image2-23-461 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg\" alt=\"\u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc Yokohama BluEarth*Winter V906\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg 750w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive-7x12.jpg 7w\" sizes=\"(max-width: 750px) 100vw, 750px\"><h3 class=\"bde-heading-23-403 bde-heading\">\n\u0397 BluEarth \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03bc\u03b1\u03c2\n<\/h3><div class=\"bde-text-23-404 bde-text\">\n\u0397 \u0393\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03bc\u03c0\u03bb\u03b5, \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03c4\u03c3\u03b9. \u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b2\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1, \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-405 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-406 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nBluEarth technology: a focus on tyre efficiency\n<\/h2><div class=\"bde-text-23-407 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nBluEarth technology incorporates materials, compounds and tyre designs developed to support efficiency while maintaining performance and durability. \n<\/div><div class=\"bde-advancedslider-23-408 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"408\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-409 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-410 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png\" alt=\"\u039c\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03cd\u03bb\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-411 bde-heading\">\nRolling resistance technologies\n<\/h3><div class=\"bde-text-23-412 bde-text\">\nSelected BluEarth tyres feature tread designs and rubber compounds developed with rolling resistance considerations in mind. Rolling resistance is one of several factors that can influence the energy required to move a vehicle and may contribute to fuel-efficiency characteristics, depending on vehicle type, driving conditions and other factors.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-413 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-414 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png\" alt=\"\u0397 Yokohama \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c5\u03bb\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-415 bde-heading\">\nRecycled and renewable materials \n<\/h3><div class=\"bde-text-23-416 bde-text\">\nSelected BluEarth tyres incorporate recycled and renewable materials as part of Yokohama\u2019s approach to reducing the use of virgin resources in tyre production. The proportion and type of recycled or renewable materials vary by product. \n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-417 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-418 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg\" alt=\"\u03a4\u03b1 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac Yokohama \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b1\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-419 bde-heading\">\nDurability and service life\n<\/h3><div class=\"bde-text-23-420 bde-text\">\nSelected BluEarth tyres incorporate construction technologies designed to support durability and tyre service life. Tyre service life may influence replacement frequency and associated material use, depending on product performance and operating conditions.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-421 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-422 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg\" alt=\"\u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-423 bde-heading\">\nEfficiency-focused tyre design\n<\/h3><div class=\"bde-text-23-424 bde-text\">\nBluEarth tyre designs incorporate engineering solutions intended to balance rolling resistance, grip, handling and durability. Specific technologies and performance characteristics vary by product. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-429 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-23-434 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-435 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg 1360w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-300x155.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-1024x528.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-768x396.jpg 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"><h3 class=\"bde-heading-23-436 bde-heading\">\nEngineered for efficiency \n<\/h3><div class=\"bde-text-23-437 bde-text\">\nYokohama develops tyre technologies focused on efficiency while addressing the performance and durability requirements of everyday driving. Through research into compounds, materials, tread patterns and tyre construction, Yokohama continues to develop solutions designed to support energy efficiency and tyre performance characteristics.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-446 bde-section fixed-nav\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-scroll-progress-23-455 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n<div class=\"bde-scroll-progress__bar\">\n  <div class=\"bde-scroll-progress__current js-current-progress\"><\/div>\n<\/div>\n\n<\/div>\n\n\n\n<\/div><div class=\"bde-text-23-447 bde-text\">\n\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\n<\/div><div class=\"bde-div-23-448 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-23-449 bde-text-link is--link breakdance-link\" href=\"#overview\" target=\"_self\" data-type=\"url\">\n  \u0395\u03c0\u03b9\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7\n\n<\/a><a class=\"bde-text-link-23-450 bde-text-link is--link breakdance-link\" href=\"#zero-emissions\" target=\"_self\" data-type=\"url\">\n  \u039c\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2\n\n<\/a><a class=\"bde-text-link-23-451 bde-text-link is--link breakdance-link\" href=\"#forever-forest\" target=\"_self\" data-type=\"url\">\n  \u03a4\u03bf \u0394\u03ac\u03c3\u03bf\u03c2 \u03c4\u03b7\u03c2 \u0391\u03b9\u03c9\u03bd\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\n\n<\/a><a class=\"bde-text-link-23-453 bde-text-link is--link breakdance-link\" href=\"#bluearth\" target=\"_self\" data-type=\"url\">\n  BluEarth\n\n<\/a>\n<\/div><\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ Sustainability YOKOHAMA has been recognised multiple times through inclusion in CDP&#8217;s Climate A List.Yokohama is proud of this recognition, which reflects the company&#8217;s approach to environmental transparency and climate-related disclosures. Managing emissions Yokohama works to address greenhouse gas emissions from its operations through compliance with applicable international commitments and national regulations, while also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yokohama Tyres: Sustainability<\/title>\n<meta name=\"description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/el\/\u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama Tyres: Sustainability\" \/>\n<meta property=\"og:description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. 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