{"id":23,"date":"2025-03-25T14:40:40","date_gmt":"2025-03-25T14:40:40","guid":{"rendered":"https:\/\/yokohama.demo.mybeautifuldomain.com\/?page_id=23"},"modified":"2025-09-15T14:23:11","modified_gmt":"2025-09-15T14:23:11","slug":"sostenibilidad","status":"publish","type":"page","link":"https:\/\/www.yokohama.eu\/es\/sustainability\/","title":{"rendered":"Sostenibilidad"},"content":{"rendered":"<div class='breakdance'><section id=\"overview\" class=\"bde-section-23-438 bde-section intro\" data-gsap=\"true\" data-scrolltrigger=\"false\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-video-23-441 bde-video intro__video\">\n<div class=\"ee-video-container\">\n            <video class=\"ee-video\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/YOKOHAMA-for-Sustainable-Motorsports-2023-30sec.mp4\"\n                                                               loop='true'                muted='true'                controlslist=\"nodownload\"                playsinline\n>\n        <\/video>\n    \n    <\/div>\n\n<\/div><div class=\"bde-shortcode-23-444 bde-shortcode white breadcrumbs__wrap\"><nav class=\"breadcrumbs\" aria-label=\"Migas de pan\"><a class=\"breadcrumbs__link breadcrumbs__link--home\" href=\"https:\/\/www.yokohama.eu\/es\/\">Inicio<\/a><span class=\"breadcrumbs__separator\"> \/ <\/span><span class=\"breadcrumbs__current\">Sostenibilidad<\/span><\/nav><\/div><h1 class=\"bde-heading-23-439 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/h1><div class=\"bde-text-23-440 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/div><div class=\"bde-globalblock-23-459 bde-globalblock is--script-fullh-video\"><div class='breakdance'><div class=\"bde-code-block-948-100-948-1 bde-code-block intro__video--control bde-code-block-948-100\">\n\n  <div class=\"intro__video--control--icon\">\n<\/div>\n\n\n<\/div><\/div><\/div><\/div>\n<\/section><section class=\"bde-section-23-100 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-23-101 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama se enorgullece de haber sido incluida en la prestigiosa Lista A de CDP por su liderazgo en sostenibilidad corporativa, transparencia medioambiental y cambio clim\u00e1tico, lo que supone su tercer a\u00f1o consecutivo y la sexta vez en total que recibe el reconocimiento de la organizaci\u00f3n medioambiental mundial sin \u00e1nimo de lucro.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-102 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"zero-emissions\" class=\"bde-div-23-454 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-105 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nCero emisiones\n<\/h2><div class=\"bde-text-23-103 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nEstamos decididos a controlar las emisiones nocivas no s\u00f3lo cumpliendo los acuerdos internacionales sobre emisiones y las normativas de cada pa\u00eds, sino tambi\u00e9n estableciendo voluntariamente normas a\u00fan m\u00e1s estrictas.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-106 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-109 bde-heading\" data-animation=\"from-bot\">\nPrincipales logros\n<\/h2><div class=\"bde-grid-23-110 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-112 bde-heading\">\nCero emisiones en las f\u00e1bricas japonesas\n<\/h3><div class=\"bde-text-23-113 bde-text\">\nDesde marzo de 2006, las ocho plantas de producci\u00f3n de Yokohama en Jap\u00f3n han mantenido un nivel cero de emisiones y, a finales del ejercicio 2009, hab\u00edan logrado reciclar 100% de residuos industriales.\n<\/div>\n<\/div><div class=\"bde-div-23-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-115 bde-heading\">\nEsfuerzos mundiales para reducir las emisiones<br>\n<\/h3><div class=\"bde-text-23-116 bde-text\">\nLas f\u00e1bricas de Yokohama en Filipinas, China y Tailandia tambi\u00e9n han logrado cero emisiones en varias \u00e1reas. Todos los centros en el extranjero trabajan para alcanzar el mismo objetivo.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-117 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-118 bde-heading\" data-animation=\"from-bot\">\nImpulsar la sostenibilidad\n<\/h2><div class=\"bde-div-23-119 bde-div\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-grid-23-120 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-124 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png\" alt=\"Yokohama reduce las emisiones de CO\u2082 en sus instalaciones en 30%\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-121 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-122 bde-heading\">\n-30% Emisiones de CO\u2082\n<\/h3><div class=\"bde-text-23-123 bde-text\">\nDesde 2005, Yokohama ha reducido las emisiones de CO\u2082 en sus instalaciones en m\u00e1s de 30%, avanzando hacia un objetivo de reducci\u00f3n de 50% para 2050.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-125 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-126 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png\" alt=\"Yokohama redujo el consumo de agua dulce en 20% en los \u00faltimos 5 a\u00f1os\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-127 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-128 bde-heading\">\n-20% consumo de agua dulce\n<\/h3><div class=\"bde-text-23-129 bde-text\">\nLos sistemas avanzados de reciclado han reducido el consumo de agua dulce en 20% en los \u00faltimos cinco a\u00f1os.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-130 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-131 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png\" alt=\"Los neum\u00e1ticos Yokohama utilizan 25% de materiales reciclados y renovables\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-132 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-133 bde-heading\">\n25% materiales reciclados\n<\/h3><div class=\"bde-text-23-134 bde-text\">\nLos neum\u00e1ticos Yokohama utilizan ahora 25% de materiales reciclados y renovables, lo que contribuye a reducir el impacto medioambiental.\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-135 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-136 bde-heading\" data-animation=\"from-bot\">\nFuturos hitos\n<\/h2><div class=\"bde-advancedslider-23-153 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"153\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-164 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-173 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-170 bde-text\">\n01.\n<\/div><h3 class=\"bde-heading-23-171 bde-heading\">\nSostenible <br>productos\n<\/h3><div class=\"bde-text-23-172 bde-text\">\nCompromiso para que todos los productos sean seguros para el medio ambiente.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-174 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-175 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-176 bde-text\">\n02.\n<\/div><h3 class=\"bde-heading-23-177 bde-heading\">\n50% reducci\u00f3n de gases de efecto invernadero\n<\/h3><div class=\"bde-text-23-178 bde-text\">\nReducir las emisiones totales de gases de efecto invernadero en 50% o m\u00e1s con respecto a 2005 en toda la cadena de valor.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-179 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-180 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-181 bde-text\">\n03.\n<\/div><h3 class=\"bde-heading-23-182 bde-heading\">\nEficaz <br>uso del agua\n<\/h3><div class=\"bde-text-23-183 bde-text\">\nIniciativas en todos los centros de producci\u00f3n mundiales para reducir la unidad de consumo est\u00e1ndar de agua ingerida en 1% a\u00f1o tras a\u00f1o.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-184 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-185 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-186 bde-text\">\n04.\n<\/div><h3 class=\"bde-heading-23-187 bde-heading\">\nConservaci\u00f3n de la biodiversidad\n<\/h3><div class=\"bde-text-23-188 bde-text\">\nAplicaci\u00f3n de iniciativas de conservaci\u00f3n en los centros de producci\u00f3n.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-223 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"forever-forest\" class=\"bde-div-23-456 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-224 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nEl proyecto Forever Forest\n<\/h2><div class=\"bde-grid-23-226 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-225 bde-text\">\nLa iniciativa Forever Forest es el compromiso a largo plazo de Yokohama con la sostenibilidad. Su objetivo es crear espacios verdes alrededor de nuestras f\u00e1bricas y oficinas en todo el mundo. Lanzada en 2007, la iniciativa se centra en la reforestaci\u00f3n, la absorci\u00f3n de CO\u2082 y la conservaci\u00f3n de la biodiversidad.\n<\/div><div class=\"bde-text-23-227 bde-text\">\nAl plantar \u00e1rboles en las regiones en las que opera Yokohama, el proyecto reduce el impacto ambiental, apoya los ecosistemas y compromete a las comunidades locales. Con el objetivo de plantar 1,5 millones de \u00e1rboles para 2030, Forever Forest refleja nuestra dedicaci\u00f3n permanente a un futuro m\u00e1s verde.\n<\/div>\n<\/div><div class=\"bde-div-23-228 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-229 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg 2560w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-300x154.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1024x527.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-768x395.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1536x791.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-2048x1054.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><div class=\"bde-simple-counter-23-230 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">k<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >\u00e1rboles plantados de aqu\u00ed a 2023<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-231 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >f\u00e1bricas y oficinas participantes en todo el mundo<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-232 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\">1.<\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">M<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >\u00e1rboles previstos para 2030\t<\/h3>\n  <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-233 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-234 bde-heading\" data-animation=\"from-bot\">\nImpacto medioambiental\n<\/h2><div class=\"bde-text-23-256 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nLa iniciativa Forever Forest de Yokohama va m\u00e1s all\u00e1 de la plantaci\u00f3n de \u00e1rboles. Es nuestra contribuci\u00f3n activa a la sostenibilidad global. Al reducir las emisiones de CO\u2082, restaurar los ecosistemas e implicar a las comunidades locales, el proyecto ayuda a construir un planeta m\u00e1s sano para las generaciones futuras.\n<\/div><div class=\"bde-advancedslider-23-235 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"235\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-236 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-237 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-238 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-239 bde-heading\">\nNeutralizaci\u00f3n del CO\u2082\n<\/h3><div class=\"bde-text-23-240 bde-text\">\nAbsorci\u00f3n de toneladas de CO\u2082 por los \u00e1rboles plantados.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-257 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-258 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-259 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-260 bde-heading\">\nApoyo a la biodiversidad\n<\/h3><div class=\"bde-text-23-261 bde-text\">\nPreservaci\u00f3n de los ecosistemas locales y los h\u00e1bitats de la fauna.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-262 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-263 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg\" alt=\"Sostenibilidad de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-264 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-265 bde-heading\">\nImpacto social\n<\/h3><div class=\"bde-text-23-266 bde-text\">\nParticipaci\u00f3n de voluntarios y comunidades locales.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-270 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"advanced-technologies\" class=\"bde-div-23-460 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-271 bde-heading\" data-animation=\"from-bot\">\nD\u00e9cadas de iniciativas ecol\u00f3gicas\n<\/h2><div class=\"bde-text-23-272 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama lleva a\u00f1os desarrollando tecnolog\u00edas revolucionarias para mejorar la eficiencia y la sostenibilidad de los neum\u00e1ticos. Desde las primeras investigaciones para reducir la resistencia a la rodadura hasta los modelos ultraligeros actuales, la empresa sigue comprometida con soluciones innovadoras que reducen el consumo de combustible, mejoran la seguridad y minimizan el impacto medioambiental.\n<\/div><div class=\"bde-grid-23-283 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-284 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-287 bde-text\">\n1980s\n<\/div><h3 class=\"bde-heading-23-288 bde-heading\">\nCompuestos pioneros a base de s\u00edlice\n<\/h3><div class=\"bde-text-23-289 bde-text\">\nYokohama empez\u00f3 a investigar el uso de s\u00edlice en los compuestos de los neum\u00e1ticos para mejorar tanto la eficiencia del combustible como el agarre sobre mojado. Esta innovaci\u00f3n sent\u00f3 las bases para futuros avances en neum\u00e1ticos de baja resistencia a la rodadura.\n<\/div>\n<\/div><div class=\"bde-div-23-290 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-291 bde-text\">\n1998\n<\/div><h3 class=\"bde-heading-23-292 bde-heading\">\nLanzamiento de la serie de neum\u00e1ticos DNA\n<\/h3><div class=\"bde-text-23-293 bde-text\">\nYokohama introdujo la serie DNA en Jap\u00f3n, estableciendo un punto de referencia en innovaci\u00f3n ecol\u00f3gica. Con compuestos avanzados a base de s\u00edlice, estos neum\u00e1ticos mejoraron la eficiencia del combustible sin comprometer el rendimiento.\n<\/div>\n<\/div><div class=\"bde-div-23-294 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-295 bde-text\">\n2010\n<\/div><h3 class=\"bde-heading-23-296 bde-heading\">\nNace BluEarth, un nuevo cap\u00edtulo de la movilidad sostenible\n<\/h3><div class=\"bde-text-23-297 bde-text\">\nLa serie BluEarth, dise\u00f1ada con la sostenibilidad como eje central, se lanz\u00f3 para reducir las emisiones de CO\u2082 manteniendo unas excelentes caracter\u00edsticas de conducci\u00f3n.\n<\/div>\n<\/div><div class=\"bde-div-23-298 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-299 bde-text\">\n2019\n<\/div><h3 class=\"bde-heading-23-300 bde-heading\">\nLiderazgo en neum\u00e1ticos de bajo consumo\n<\/h3><div class=\"bde-text-23-301 bde-text\">\nEn 2019, el 90,1% de las ventas de neum\u00e1ticos de verano Yokohama en Jap\u00f3n procedieron de modelos de bajo consumo, lo que subraya nuestro liderazgo en sostenibilidad.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-302 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-303 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nNeum\u00e1tico ultraligero: innovaci\u00f3n en eficiencia\n<\/h2><div class=\"bde-text-23-304 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama est\u00e1 remodelando el futuro de la movilidad sostenible con su concepto de neum\u00e1tico ultraligero. Est\u00e1 dise\u00f1ado para reducir el peso en 50% en comparaci\u00f3n con los modelos convencionales. Aprovechando materiales de vanguardia y una aerodin\u00e1mica avanzada, estamos mejorando la eficiencia del combustible, reduciendo el impacto medioambiental y mejorando el rendimiento de la conducci\u00f3n en todas las condiciones.\n<\/div><div class=\"bde-advancedslider-23-322 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"322\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-338 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-343 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png\" alt=\"Neum\u00e1tico normal frente a neum\u00e1tico ultraligero\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-768x617.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-341 bde-heading\">\n50% reducci\u00f3n de peso\n<\/h3><div class=\"bde-text-23-342 bde-text\">\nDise\u00f1ado para ser significativamente m\u00e1s ligero, este concepto aumenta el ahorro de combustible y reduce las emisiones de CO\u2082.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-344 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-345 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png\" alt=\"Aletas laterales aerodin\u00e1micas para neum\u00e1ticos Yokohama Advan\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-768x617.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-15x12.png 15w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-462 bde-text\">\nUna vista m\u00e1s cercana del flanco destaca la direcci\u00f3n (efecto tunel de viento con flechas) demostrando una reducida resistencia al aire \n<\/div><h3 class=\"bde-heading-23-346 bde-heading\">\nAletas laterales aerodin\u00e1micas\n<\/h3><div class=\"bde-text-23-347 bde-text\">\nLas aletas direccionales de los flancos interior y exterior minimizan la resistencia del aire para mejorar el rendimiento.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-348 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-349 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png\" alt=\"Neum\u00e1ticos Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-768x618.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-350 bde-heading\">\nDibujo optimizado de la banda de rodadura\n<\/h3><div class=\"bde-text-23-351 bde-text\">\nDise\u00f1ado para un agarre superior que garantice una frenada m\u00e1s segura en carreteras mojadas y heladas.<br><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-352 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-353 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg\" alt=\"Contenido de los neum\u00e1ticos Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-768x617.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-354 bde-heading\">\nEstructura ligera reforzada\n<\/h3><div class=\"bde-text-23-355 bde-text\">\nUna carcasa y un sistema de correas m\u00e1s finos y resistentes aumentan la durabilidad al tiempo que minimizan el peso.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-393 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"bluearth\" class=\"bde-div-23-458 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-394 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nGama de neum\u00e1ticos BluEarth\n<\/h2><div class=\"bde-grid-23-395 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-396 bde-text\">\nEn Yokohama dise\u00f1amos neum\u00e1ticos que ofrecen el m\u00e1ximo rendimiento al tiempo que contribuyen a un planeta m\u00e1s limpio. BluEarth fusiona la innovaci\u00f3n con la responsabilidad medioambiental para responder a las exigencias de la movilidad moderna.\n<\/div><div class=\"bde-text-23-397 bde-text\">\nDise\u00f1ado para reducir las emisiones de CO\u2082, aumentar la eficiencia del combustible y prolongar la vida \u00fatil de los neum\u00e1ticos, BluEarth es m\u00e1s que una tecnolog\u00eda. Es nuestro compromiso con un futuro sostenible.\n<\/div>\n<\/div><div class=\"bde-div-23-398 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-399 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png\" alt=\"Neum\u00e1ticos sostenibles BlueEarth de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png 2720w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-768x396.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-1536x791.png 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-2048x1055.png 2048w\" sizes=\"(max-width: 2720px) 100vw, 2720px\"><img decoding=\"async\" class=\"bde-image2-23-461 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg\" alt=\"Neum\u00e1tico Yokohama BluEarth*Winter V906\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg 750w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive-7x12.jpg 7w\" sizes=\"(max-width: 750px) 100vw, 750px\"><h3 class=\"bde-heading-23-403 bde-heading\">\nBluEarth en el coraz\u00f3n\n<\/h3><div class=\"bde-text-23-404 bde-text\">\nLa Tierra est\u00e1 destinada a ser azul, y nosotros queremos que siga si\u00e9ndolo. Con acciones concretas, paso a paso, trabajamos por un futuro m\u00e1s limpio y seguro para todos.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-405 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-406 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nTecnolog\u00eda BluEarth: innovaci\u00f3n para la sostenibilidad\n<\/h2><div class=\"bde-text-23-407 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nLa tecnolog\u00eda BluEarth representa el compromiso de Yokohama con la innovaci\u00f3n y la sostenibilidad medioambiental. Nuestros neum\u00e1ticos est\u00e1n dise\u00f1ados con materiales avanzados para ofrecer un alto rendimiento y minimizar el impacto medioambiental.\n<\/div><div class=\"bde-advancedslider-23-408 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"408\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-409 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-410 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png\" alt=\"Menor resistencia a la rodadura en los neum\u00e1ticos Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-411 bde-heading\">\nMenor resistencia a la rodadura\n<\/h3><div class=\"bde-text-23-412 bde-text\">\nLos neum\u00e1ticos Bluearth presentan un dise\u00f1o exclusivo de la banda de rodadura y compuestos de caucho avanzados que reducen la resistencia a la rodadura. Esto significa que se necesita menos energ\u00eda para mover el veh\u00edculo, lo que mejora la eficiencia del combustible y reduce las emisiones de CO\u2082.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-413 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-414 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png\" alt=\"Yokohama elige materiales ecol\u00f3gicos para sus neum\u00e1ticos\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-415 bde-heading\">\nMateriales ecol\u00f3gicos\n<\/h3><div class=\"bde-text-23-416 bde-text\">\nLos neum\u00e1ticos BluEarth se fabrican con materiales sostenibles que reducen la huella medioambiental del proceso de producci\u00f3n. Esto incluye compuestos de origen responsable que ayudan a reducir el impacto de carbono, manteniendo un alto rendimiento.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-417 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-418 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg\" alt=\"Los neum\u00e1ticos Yokohama son sostenibles\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-419 bde-heading\">\nMayor durabilidad\n<\/h3><div class=\"bde-text-23-420 bde-text\">\nLos neum\u00e1ticos BluEarth est\u00e1n fabricados con una construcci\u00f3n avanzada que prolonga su vida \u00fatil al tiempo que reduce el impacto medioambiental. Unos neum\u00e1ticos m\u00e1s duraderos implican menos sustituciones, menos residuos y una menor demanda de materias primas.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-421 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-422 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg\" alt=\"Neum\u00e1ticos Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-423 bde-heading\">\nDise\u00f1o innovador para una mayor eficacia\n<\/h3><div class=\"bde-text-23-424 bde-text\">\nGracias a su avanzada ingenier\u00eda, los neum\u00e1ticos BluEarth est\u00e1n optimizados para equilibrar rendimiento y sostenibilidad. El dibujo de la banda de rodadura se ha dise\u00f1ado espec\u00edficamente para mejorar la eficiencia del combustible, manteniendo al mismo tiempo la tracci\u00f3n y la maniobrabilidad en diversas condiciones de conducci\u00f3n.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-429 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-23-434 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-435 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg 1360w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-300x155.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-1024x528.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-768x396.jpg 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"><h3 class=\"bde-heading-23-436 bde-heading\">\nM\u00e1s eficiencia. <br>Menos impacto.<br>Un futuro mejor\n<\/h3><div class=\"bde-text-23-437 bde-text\">\nEn Yokohama, la sostenibilidad es algo m\u00e1s que un objetivo. Es el camino que recorremos cada d\u00eda. A trav\u00e9s de la innovaci\u00f3n, la tecnolog\u00eda respetuosa con el medio ambiente y el compromiso de reducir nuestra huella, creamos neum\u00e1ticos que hacen avanzar al mundo.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-446 bde-section fixed-nav\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-scroll-progress-23-455 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n<div class=\"bde-scroll-progress__bar\">\n  <div class=\"bde-scroll-progress__current js-current-progress\"><\/div>\n<\/div>\n\n<\/div>\n\n\n\n<\/div><div class=\"bde-text-23-447 bde-text\">\nSostenibilidad\n<\/div><div class=\"bde-div-23-448 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-23-449 bde-text-link is--link breakdance-link\" href=\"#overview\" target=\"_self\" data-type=\"url\">\n  Visi\u00f3n general\n\n<\/a><a class=\"bde-text-link-23-450 bde-text-link is--link breakdance-link\" href=\"#zero-emissions\" target=\"_self\" data-type=\"url\">\n  Cero emisiones\n\n<\/a><a class=\"bde-text-link-23-451 bde-text-link is--link breakdance-link\" href=\"#forever-forest\" target=\"_self\" data-type=\"url\">\n  Bosque para siempre\n\n<\/a><a class=\"bde-text-link-23-453 bde-text-link is--link breakdance-link\" href=\"#bluearth\" target=\"_self\" data-type=\"url\">\n  BluEarth\n\n<\/a>\n<\/div><\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ Sustainability Yokohama is proud to be included on CDP\u2019s prestigious A List for leadership in corporate sustainability, environmental transparency and climate change, marking its third consecutive year and sixth time overall being recognised by the global environmental non-profit organisation. Zero emissions We are determined to control harmful emissions not only by complying with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yokohama Tyres: Sustainability<\/title>\n<meta name=\"description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/es\/sostenibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama Tyres: Sustainability\" \/>\n<meta property=\"og:description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. 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