Yokohama announces that it has renewed its official partnership agreement with the Association of Tennis Professionals (ATP), the global governing body of men\u2019s professional tennis, and will continue to be the ATP Tour\u2019s Official Tyre Partner (a Gold Partner) through 2028.<\/p>\n\n\n\n
The ATP Tour entertains a billion global fans and showcases the world\u2019s greatest players at the most prestigious tournaments. Yokohama Tyres became the ATP Tour\u2019s first Official Tyre Partner in 2024, as part of the Company\u2019s efforts to increase awareness of the Yokohama brand and open up new sales channels in the European market.<\/p>\n\n\n\n
With the renewed agreement, Yokohama Tyres will be sponsoring five tournaments in the European countries of Italy, Spain, Germany, and Monaco, including the ATP Finals, the ATP Tour\u2019s prestigious season finale featuring only the top eight singles players and doubles teams in the annual rankings. As the ATP Tour Official Tire Partner, Yokohama Rubber will be able to use the ATP Tour logo in its sales promotion activities and enjoy on-court visibility with the YOKOHAMA logo on-site at sponsored tournaments. The YOKOHAMA logo also will be displayed on ATP Tour social networking sites (more than 9 million followers) and its official website (150 million viewers each year), thereby increasing its brand exposure.<\/p>\n\n\n\n
To further strengthen opportunities to increase brand awareness, Yokohama also will serve as the new official partner of the ATP Tour\u2019s \u201cHot Shot of the Month,\u201d an ATP digital media that enables tennis fans to vote for their favorite shot from tournaments held each month. This partnership will serve as a contact point between YOKOHAMA and ATP fans around the world throughout the year.<\/p>\n\n\n\n
The consumer tyre strategy in Yokohama Rubber\u2019s three-year (2024\u20132026) medium-term management plan, Yokohama Transformation 2026 (YX2026), aims to maximize the sales ratios of high-value-added tires by expanding sales of YOKOHAMA\u2019s global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, winter tires, and 18-inch and larger tires. Under the medium-term plan, Yokohama Rubber\u2019s consumer tire business also is continuing to implement its \u201cProduct and Regional Strategies\u201d focused on strengthening the development, supply, and sales of tires that respond to specific trends in each regional market.<\/p>\n\n\n\n
Yokohama ampl\u00eda su colaboraci\u00f3n oficial con el ATP Tour hasta 2028<\/p>","protected":false},"author":2,"featured_media":48640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-48639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"\n
Yokohama Tyres\u2013sponsored tournaments\uff082026 season\uff09<\/strong>
[ATP Masters 1000 (ATP\u2019s highest level tour series)]
April 4\u201312: Rolex Monte-Carlo Masters (Monte Carlo, Monaco)
April 20\u2013May 3: Mutua Madrid Open\uff08Madrid, Spain\uff09
April 28\u2013May 17: Internazionali BNL d\u2019Italia (Rome, Italy)
[ATP 500 Series]
May 17\u201323: Bitpanda Hamburg Open (Hamburg, Germany)
[ATP Finals (features only the world’s best eight qualified singles players and doubles teams)]
November 15\u2013: ATP Finals (Turin, Italy)<\/p>\n","protected":false},"excerpt":{"rendered":"