{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"yokohama-refuerza-su-presencia-en-el-mundo-del-tenis-con-su-primera-colaboracion-con-el-mutua-madrid-open","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/es\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"YOKOHAMA refuerza su presencia en el mundo del tenis con su primera colaboraci\u00f3n con el Mutua Madrid Open"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YOKOHAMA sigue reforzando su papel dentro del ecosistema del ATP Tour como socio oficial de neum\u00e1ticos, bas\u00e1ndose en una colaboraci\u00f3n global que se ha convertido en un pilar fundamental de su estrategia de marca internacional. La marca se centra en una selecci\u00f3n cuidada de torneos emblem\u00e1ticos para maximizar el impacto en sus mercados prioritarios, combinando visibilidad, implicaci\u00f3n de las partes interesadas y experiencias de gran valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, YOKOHAMA se complace en anunciar su colaboraci\u00f3n con el Mutua Madrid Open, lo que refuerza el compromiso de la marca con las plataformas de primer nivel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uno de los eventos m\u00e1s destacados del calendario del ATP Tour, el Mutua Madrid Open refleja la arraigada pasi\u00f3n de Espa\u00f1a por el tenis, combinando una competici\u00f3n de primer nivel con una gran repercusi\u00f3n medi\u00e1tica y una audiencia internacional en pleno centro de la capital espa\u00f1ola. Su energ\u00eda y prestigio ofrecen un marco ideal para que YOKOHAMA potencie su presencia de una forma visible y relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de la serie ATP Masters 1000, el torneo de Madrid se cuenta entre los m\u00e1s prestigiosos del circuito, ya que re\u00fane a los mejores jugadores del mundo y consolida su estatus como cita clave de la temporada sobre tierra batida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gregorio Borgo, presidente de Yokohama Europe y director ejecutivo de Yokohama Rubber Co., Ltd., coment\u00f3: \u201cFormar parte del Mutua Madrid Open nos permite conectar con un p\u00fablico internacional en uno de los escenarios deportivos m\u00e1s emblem\u00e1ticos de Espa\u00f1a. El ambiente \u00fanico de Madrid y la profunda pasi\u00f3n del pa\u00eds por el tenis convierten este torneo en una potente plataforma para acercar nuestra marca a los aficionados, clientes y socios. Esta colaboraci\u00f3n refleja nuestro compromiso de fortalecer YOKOHAMA a trav\u00e9s de entornos de primer nivel que comparten nuestros valores de rendimiento y excelencia\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El director general del Mutua Madrid Open, Gerard Tsobanian, tambi\u00e9n expres\u00f3 su satisfacci\u00f3n por este acuerdo: \u201cEstamos encantados de dar la bienvenida a YOKOHAMA como socio del Mutua Madrid Open. Su firme compromiso con la innovaci\u00f3n, el rendimiento y la excelencia lo convierte en el socio ideal para uno de los torneos m\u00e1s prestigiosos. Esta colaboraci\u00f3n refuerza a\u00fan m\u00e1s el perfil internacional de nuestro evento y crea nuevas oportunidades para conectar con los aficionados y las partes interesadas de forma significativa\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presencia de YOKOHAMA en Madrid contribuye a una estrategia de promoci\u00f3n m\u00e1s amplia en todo el ATP Tour, respaldando una narrativa de marca coherente y distintiva basada en la calidad, la innovaci\u00f3n y el crecimiento a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acerca de YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en 1917 en Jap\u00f3n, la empresa YOKOHAMA Rubber Company ha adquirido una amplia experiencia en m\u00faltiples sectores industriales, entre los que se incluyen los neum\u00e1ticos, las mangueras y los acoplamientos, las cintas transportadoras, los productos mar\u00edtimos y los componentes aeron\u00e1uticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa ofrece una amplia gama de neum\u00e1ticos que abarca turismos, neum\u00e1ticos de alto rendimiento, furgonetas, camiones comerciales y autobuses, as\u00ed como maquinaria agr\u00edcola e industrial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El negocio de neum\u00e1ticos para particulares de YOKOHAMA se centra en impulsar el crecimiento a trav\u00e9s de productos de alto valor a\u00f1adido, liderados por sus marcas insignia ADVAN, sin\u00f3nimo de alto rendimiento, y GEOLANDAR, dise\u00f1ada para SUV y camionetas pick-up. Los deportes de motor desempe\u00f1an un papel clave en esta estrategia, ya que sirven de plataforma para desarrollar y trasladar tecnolog\u00edas avanzadas a los productos comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el marco de su actual plan a medio plazo, YOKOHAMA sigue reforzando sus \u201cestrategias de producto regionales\u201d, ofreciendo soluciones a medida que responden a las necesidades y tendencias espec\u00edficas de cada mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/es\/medios-de-comunicacion\/yokohama-refuerza-su-presencia-en-el-mundo-del-tenis-con-su-primera-colaboracion-con-el-mutua-madrid-open\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - 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