{"id":67040,"date":"2026-08-17T08:01:30","date_gmt":"2026-08-17T08:01:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67040"},"modified":"2026-10-15T13:37:37","modified_gmt":"2026-10-15T13:37:37","slug":"yokohama-tyres-acelera-su-expansion-en-europa-gracias-a-una-alianza-estrategica-con-el-club-de-futbol-juventus","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/es\/media\/yokohama-tyres-accelerates-its-european-growth-journey-through-strategic-partnership-with-juventus-football-club\/","title":{"rendered":"YOKOHAMA Tyres acelera su expansi\u00f3n en Europa gracias a una alianza estrat\u00e9gica con el Juventus Football Club"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Al unir fuerzas con uno de los clubes de f\u00fatbol m\u00e1s emblem\u00e1ticos e hist\u00f3ricos del mundo, YOKOHAMA Tyres da otro paso importante para reforzar la presencia de su marca y el v\u00ednculo emocional con millones de consumidores de toda Europa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 17 de agosto de 2026 \u2013 YOKOHAMA Tyres anuncia un nuevo acuerdo de patrocinio plurianual con el Juventus Football Club, con lo que se convierte en socio oficial de la Juventus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este acuerdo supone mucho m\u00e1s que un patrocinio tradicional. Representa un hito estrat\u00e9gico en la visi\u00f3n de crecimiento a largo plazo de YOKOHAMA y refleja la ambici\u00f3n de la empresa de potenciar el reconocimiento de su marca y su posicionamiento de gama alta en toda Europa mediante su entrada en el deporte m\u00e1s popular e influyente del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta colaboraci\u00f3n forma parte de la estrategia global de YOKOHAMA para acelerar su trayectoria de crecimiento en toda Europa. Tras un periodo de expansi\u00f3n excepcional, durante el cual la empresa triplic\u00f3 su volumen de negocio regional, YOKOHAMA se centra ahora en la siguiente etapa de su desarrollo mediante un ambicioso plan para seguir aumentando su cuota de mercado, reforzar el reconocimiento de la marca y potenciar su posicionamiento de gama alta. La colaboraci\u00f3n con la Juventus, uno de los clubes de f\u00fatbol m\u00e1s emblem\u00e1ticos del mundo, ofrece una potente plataforma para respaldar estos objetivos y conectar con millones de consumidores en toda Europa y m\u00e1s all\u00e1, aprovechando el poder emocional del f\u00fatbol y el atractivo global de una de las instituciones m\u00e1s respetadas de este deporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para YOKOHAMA, entrar en el mundo del f\u00fatbol de la mano de la Juventus tiene un significado estrat\u00e9gico especial. La Juventus no solo es uno de los clubes m\u00e1s exitosos de la historia del f\u00fatbol, sino tambi\u00e9n un s\u00edmbolo reconocido a nivel mundial de excelencia, pasi\u00f3n, resiliencia y mentalidad ganadora. Su legado, su base de aficionados internacional y su potente identidad de marca la convierten en un socio ideal para YOKOHAMA, en un momento en el que la empresa sigue forjando v\u00ednculos m\u00e1s s\u00f3lidos con los consumidores y reforzando su posici\u00f3n entre las principales marcas de neum\u00e1ticos de gama alta de Europa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta alianza re\u00fane a dos organizaciones unidas por una pasi\u00f3n compartida, un compromiso con el rendimiento, la innovaci\u00f3n y la mejora continua. Ambas marcas comparten un rico legado y, al mismo tiempo, miran con firmeza hacia el futuro, lo que hace que esta colaboraci\u00f3n sea una combinaci\u00f3n natural y una potente plataforma para el crecimiento a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como socio oficial de la Juventus, YOKOHAMA se beneficiar\u00e1 de una plataforma de marketing integral que combina una presencia destacada de la marca y publicidad durante los partidos en casa de la Juventus con una amplia gama de iniciativas digitales, de interacci\u00f3n con los aficionados y de hospitalidad. Gracias a la amplia visibilidad en las pantallas LED perimetrales y a la publicidad dentro del estadio, junto con el acceso al ecosistema medi\u00e1tico global de la Juventus, esta colaboraci\u00f3n proporcionar\u00e1 una importante exposici\u00f3n ante millones de apasionados aficionados al f\u00fatbol de toda Europa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Esta colaboraci\u00f3n supone mucho m\u00e1s que un simple patrocinio. Se trata de una inversi\u00f3n estrat\u00e9gica en el futuro de nuestra marca y una clara muestra de nuestras ambiciones en Europa.<\/em>\u201d afirm\u00f3 Gregorio Borgo, presidente de Yokohama Europe y director ejecutivo de Yokohama Rubber Co., Ltd. \u201c<em>En los \u00faltimos a\u00f1os, hemos logrado un crecimiento notable en toda la regi\u00f3n gracias a la inversi\u00f3n continua en nuestros productos, nuestro personal, la experiencia del cliente y el posicionamiento de nuestra marca. La colaboraci\u00f3n con un club de la talla de la Juventus nos brinda la oportunidad de adentrarnos en el mundo del f\u00fatbol de \u00e9lite junto a una de sus instituciones m\u00e1s hist\u00f3ricas y respetadas. El f\u00fatbol tiene una capacidad inigualable para generar pasi\u00f3n, lealtad y compromiso emocional, y la Juventus ofrece la plataforma ideal para reforzar nuestro v\u00ednculo con millones de consumidores que comparten nuestros valores de rendimiento, excelencia y b\u00fasqueda del \u00e9xito.<\/em>.\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peter Silverstone, director comercial de la Juventus, a\u00f1adi\u00f3: \u201c<em>Estamos encantados de dar la bienvenida a YOKOHAMA a la familia de la Juventus como nuestro socio oficial. Como club, mantenemos una estrecha relaci\u00f3n con marcas de prestigio del sector de la automoci\u00f3n, sobre todo a trav\u00e9s de nuestra colaboraci\u00f3n de larga duraci\u00f3n con Jeep, y la llegada de YOKOHAMA refuerza a\u00fan m\u00e1s esta prestigiosa red. YOKOHAMA es una prestigiosa marca de alta gama que comparte nuestro compromiso con la excelencia, la innovaci\u00f3n y el alto rendimiento. Esta colaboraci\u00f3n une a dos organizaciones que comparten una s\u00f3lida cultura de ambici\u00f3n y una b\u00fasqueda constante de los m\u00e1s altos est\u00e1ndares, tanto dentro como fuera del campo.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en Jap\u00f3n en 1917, YOKOHAMA Rubber Company ha adquirido una amplia experiencia en m\u00faltiples sectores industriales, entre los que se incluyen los neum\u00e1ticos, las mangueras y acoplamientos hidr\u00e1ulicos, las cintas transportadoras, los productos mar\u00edtimos y los componentes aeroespaciales. La empresa ofrece una amplia gama de neum\u00e1ticos para todas las estaciones y categor\u00edas de veh\u00edculos, incluidos turismos, SUV, crossover, furgonetas, motocicletas, camiones, autobuses y veh\u00edculos todoterreno, as\u00ed como soluciones espec\u00edficas para aplicaciones de transporte ligero, comercial y profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El negocio de neum\u00e1ticos para particulares de YOKOHAMA se centra en el crecimiento a trav\u00e9s de productos de alto valor a\u00f1adido, impulsado por su marca insignia ADVAN, sin\u00f3nimo de alto rendimiento, y por GEOLANDAR, desarrollada espec\u00edficamente para SUV y camionetas. El deporte del motor desempe\u00f1a un papel fundamental en esta estrategia, ya que sirve de plataforma para el desarrollo y la transferencia de tecnolog\u00edas avanzadas a los productos comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el marco de su actual plan de gesti\u00f3n a medio plazo, YOKOHAMA sigue reforzando sus estrategias regionales de producto, ofreciendo soluciones a medida dise\u00f1adas para satisfacer las necesidades espec\u00edficas y las tendencias de mercado de cada regi\u00f3n del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>By joining forces with one of the most iconic and historic football clubs in the world, YOKOHAMA Tyres takes another important step towards strengthening its brand presence and emotional connection with millions of consumers across Europe. D\u00fcsseldorf, 17 August 2026 &#8211; YOKOHAMA Tyres announces a new multi-year sponsorship with Juventus Football Club, becoming Juventus Official [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA Tyres accelerates its European growth journey through strategic partnership with Juventus Football Club - Yokohama<\/title>\n<meta name=\"description\" content=\"By joining forces with one of the most iconic and historic football clubs in the world, YOKOHAMA Tyres takes another important step towards strengthening\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/es\/medios-de-comunicacion\/yokohama-tyres-acelera-su-expansion-en-europa-gracias-a-una-alianza-estrategica-con-el-club-de-futbol-juventus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA Tyres accelerates its European growth journey through strategic partnership with Juventus Football Club - 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