{"id":67438,"date":"2026-09-17T15:10:30","date_gmt":"2026-09-17T15:10:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67438"},"modified":"2026-10-16T07:59:06","modified_gmt":"2026-10-16T07:59:06","slug":"yokohama-europe-nombra-a-giuseppe-la-iacona-para-impulsar-el-crecimiento-y-la-consolidacion-de-la-empresa-en-toda-europa","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/es\/media\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/","title":{"rendered":"YOKOHAMA EUROPE NOMBRA A GIUSEPPE LA IACONA PARA IMPULSAR EL CRECIMIENTO Y LA CONSOLIDACI\u00d3N DE LA EMPRESA EN TODA EUROPA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 17 de septiembre de 2026 \u2013 YOKOHAMA Europe se complace en anunciar el nombramiento de Giuseppe La Iacona, quien se incorpor\u00f3 a la empresa el 15 de septiembre y asumir\u00e1 importantes responsabilidades de liderazgo con el objetivo de impulsar el crecimiento continuo y la consolidaci\u00f3n de YOKOHAMA en el mercado europeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 20 a\u00f1os de experiencia en el sector de los neum\u00e1ticos, Giuseppe aporta una amplia experiencia internacional que abarca las \u00e1reas de ventas, marketing, desarrollo empresarial, direcci\u00f3n general en distintos pa\u00edses y gesti\u00f3n de clientes internacionales. A lo largo de su carrera, ha ocupado puestos de alta direcci\u00f3n en varios mercados europeos, lo que le ha permitido adquirir un profundo conocimiento del sector de los neum\u00e1ticos y demostrar su capacidad para desenvolverse en las complejas din\u00e1micas de los mercados locales, al tiempo que impulsa el crecimiento del negocio a nivel internacional. Esta combinaci\u00f3n de experiencia internacional y profundo conocimiento del sector de los neum\u00e1ticos ayudar\u00e1 a YOKOHAMA Europe a seguir reforzando su organizaci\u00f3n y a desarrollar nuevas oportunidades en toda la regi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giuseppe, que depende directamente de Takashi Maki, director general de YOKOHAMA Europe, ha ocupado varios puestos clave dentro de la organizaci\u00f3n europea. Asume el cargo de director general para el sur de Europa, al frente del reci\u00e9n creado cl\u00faster del sur de Europa, con el objetivo de reforzar la coordinaci\u00f3n y las sinergias entre las operaciones de YOKOHAMA en Italia y Francia. Asimismo, asume el cargo de director general de YOKOHAMA Italia, con responsabilidad general sobre la filial italiana. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Giuseppe ha sido nombrado director de Clientes Internacionales. En el desempe\u00f1o de este cargo, coordinar\u00e1 y prestar\u00e1 apoyo a las filiales europeas de YOKOHAMA en la gesti\u00f3n y el desarrollo de los clientes internacionales que operan en m\u00faltiples mercados, fomentando un enfoque comercial m\u00e1s coherente y potenciando la colaboraci\u00f3n entre pa\u00edses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su funci\u00f3n consistir\u00e1 en apoyar a YOKOHAMA Europe para lograr una mayor coordinaci\u00f3n en toda la organizaci\u00f3n, fomentar una cooperaci\u00f3n m\u00e1s estrecha entre los mercados y los clientes, y contribuir al desarrollo continuo del negocio en toda Europa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMe complace enormemente dar la bienvenida a Giuseppe a YOKOHAMA Europe en una etapa importante de nuestro desarrollo\u201d, afirm\u00f3 Takashi Maki, director general de YOKOHAMA Europe. \u201cSu amplia experiencia internacional, su profundo conocimiento del sector de los neum\u00e1ticos y su capacidad para trabajar en diferentes mercados ser\u00e1n activos muy valiosos a medida que continuamos reforzando nuestra organizaci\u00f3n europea y persiguiendo un crecimiento sostenible\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al comentar su nombramiento, Giuseppe La Iacona afirm\u00f3: \u201cEstoy encantado de incorporarme a YOKOHAMA Europe y de contribuir a la pr\u00f3xima fase de crecimiento de la empresa en Europa. YOKOHAMA cuenta con una s\u00f3lida trayectoria, una marca distintiva y importantes oportunidades en todo el mercado europeo. Estoy deseando trabajar en estrecha colaboraci\u00f3n con nuestros equipos, clientes y socios en todos los pa\u00edses para seguir desarrollando el negocio y reforzar nuestra presencia en la regi\u00f3n\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a su experiencia comercial internacional, su amplia perspectiva europea y sus amplios conocimientos en el sector de los neum\u00e1ticos, Giuseppe La Iacona contribuir\u00e1 al objetivo de YOKOHAMA Europe de reforzar su organizaci\u00f3n, consolidar su presencia en los principales mercados europeos y apoyar el crecimiento continuo de la empresa en la regi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5960\" height=\"4474\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg\" alt=\"\" class=\"wp-image-67439\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg 5960w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-767x576.jpg 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-16x12.jpg 16w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-1536x1153.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-2048x1537.jpg 2048w\" sizes=\"(max-width: 5960px) 100vw, 5960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong> Fundada en Jap\u00f3n en 1917, YOKOHAMA Rubber Company ha adquirido una amplia experiencia en m\u00faltiples sectores industriales, entre los que se incluyen los neum\u00e1ticos, las mangueras y acoplamientos hidr\u00e1ulicos, las cintas transportadoras, los productos mar\u00edtimos y los componentes aeroespaciales. La empresa ofrece una amplia gama de neum\u00e1ticos para todas las estaciones y categor\u00edas de veh\u00edculos, incluidos turismos, SUV, crossover, furgonetas, motocicletas, camiones, autobuses y veh\u00edculos todoterreno, as\u00ed como soluciones espec\u00edficas para aplicaciones de transporte ligero, comercial y profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El negocio de neum\u00e1ticos para particulares de YOKOHAMA se centra en el crecimiento a trav\u00e9s de productos de alto valor a\u00f1adido, impulsado por su marca insignia ADVAN, sin\u00f3nimo de alto rendimiento, y por GEOLANDAR, desarrollada espec\u00edficamente para SUV y camionetas. El deporte del motor desempe\u00f1a un papel fundamental en esta estrategia, ya que sirve de plataforma para el desarrollo y la transferencia de tecnolog\u00edas avanzadas a los productos comerciales. En el marco de su actual plan de gesti\u00f3n a medio plazo, YOKOHAMA sigue reforzando sus estrategias regionales de producto, ofreciendo soluciones a medida dise\u00f1adas para satisfacer las necesidades espec\u00edficas y las tendencias de mercado de cada regi\u00f3n del mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA across the European market. With more than 20 years of experience within the tyre industry, Giuseppe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/es\/medios-de-comunicacion\/yokohama-europe-nombra-a-giuseppe-la-iacona-para-impulsar-el-crecimiento-y-la-consolidacion-de-la-empresa-en-toda-europa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - 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