{"id":67438,"date":"2026-09-17T15:10:30","date_gmt":"2026-09-17T15:10:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67438"},"modified":"2026-09-17T15:16:36","modified_gmt":"2026-09-17T15:16:36","slug":"yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/es\/media\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/","title":{"rendered":"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE"},"content":{"rendered":"<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment<br>of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership<br>responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA<br>across the European market.<\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">With more than 20 years of experience within the tyre industry, Giuseppe brings extensive<br>international expertise spanning sales, marketing, business development, country general<br>management and international customer management. Throughout his career, he has held<br>senior leadership positions across several European markets developing a deep understanding<br>of the tyre industry and a proven ability to navigate complex local market dynamics while driving<br>international business growth. This combination of international exposure and in-depth<br>knowledge of the tyre industry will support YOKOHAMA Europe in further strengthening its<br>organisation and developing new opportunities across the region.<br><\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">Reporting directly to Takashi Maki, CEO of YOKOHAMA Europe, Giuseppe has been appointed<br>to several key positions within the European organization. He assumes the role of General<br>Manager South Europe, leading the newly established South Europe Cluster with the objective<br>of strengthening coordination and synergies between YOKOHAMA&#8217;s operations in Italy and<br>France. He also takes on the role of CEO of YOKOHAMA Italia, with overall responsibility for<br>the Italian subsidiary.<br><\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">In addition, Giuseppe has been appointed Head of International Customers. In this capacity,<br>he will coordinate and support YOKOHAMA&#8217;s European subsidiaries in the management and<br>development of international customers operating across multiple markets, fostering a more<br>consistent commercial approach and enhancing collaboration across countries.<br><\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">His role will support YOKOHAMA Europe in creating greater alignment across its organisation,<br>fostering closer cooperation between markets and customers, and contributing to the continued<br>development of the business across Europe.<br><\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">\u201cI am very pleased to welcome Giuseppe to YOKOHAMA Europe at an important stage in our<br>development,\u201d said Takashi Maki, CEO of YOKOHAMA Europe. \u201cHis extensive international<br>experience, deep knowledge of the tyre industry and ability to work across different markets will<br>be valuable assets as we continue to strengthen our European organisation and pursue<br>sustainable growth.\u201d<br><\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">Commenting on his appointment, Giuseppe La Iacona said: \u201cI am excited to join YOKOHAMA<br>Europe and to contribute to the company\u2019s next phase of growth in Europe. YOKOHAMA has a<br>strong heritage, a distinctive brand and significant opportunities across the European market. I<br>look forward to working closely with our teams, customers and partners across countries to<br>further develop the business and strengthen our presence in the region.\u201d<br><\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">With his international commercial experience, broad European perspective and long-standing<br>expertise in the tyre industry, Giuseppe La Iacona will contribute to YOKOHAMA Europe\u2019s<br>ambition to strengthen its organisation, consolidate its presence across key European markets<br>and support the company\u2019s continued growth in the region.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5960\" height=\"4474\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg\" alt=\"\" class=\"wp-image-67439\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg 5960w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-767x576.jpg 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-16x12.jpg 16w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-1536x1153.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-2048x1537.jpg 2048w\" sizes=\"(max-width: 5960px) 100vw, 5960px\" \/><\/figure>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\"><strong>YOKOHAMA<\/strong><br>Founded in Japan in 1917, YOKOHAMA Rubber Company has built extensive expertise across multiple industrial sectors, including tyres, hydraulic hoses and couplings, conveyor belts, marine products and aerospace components. The Company offers a comprehensive range of tyres for all seasons and vehicle categories, including passenger cars, SUVs, crossovers, vans, motorcycles, trucks, buses and off-road vehicles, as well as dedicated solutions for light, commercial and professional transport applications.<\/p>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">YOKOHAMA\u2019s consumer tyre business is focused on growth through high value-added products, driven by its flagship ADVAN brand, synonymous with high performance, and GEOLANDAR, specifically developed for SUVs and pick-up vehicles. Motorsport plays a central role in this strategy, serving as a platform for the development and transfer of advanced technologies<br>into commercial products. Under its current medium-term management plan, YOKOHAMA continues to strengthen its regional product strategies, delivering tailored solutions designed to meet the specific needs and market trends of each region worldwide.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointmentof Giuseppe La Iacona, who joined the company on September 15, taking on key leadershipresponsibilities aimed at supporting the continued growth and consolidation of YOKOHAMAacross the European market. With more than 20 years of experience within the tyre industry, Giuseppe brings extensiveinternational expertise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointmentof Giuseppe La Iacona, who joined the company on September 15,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/es\/medios-de-comunicacion\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - 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