{"id":23,"date":"2025-03-25T14:40:40","date_gmt":"2025-03-25T14:40:40","guid":{"rendered":"https:\/\/yokohama.demo.mybeautifuldomain.com\/?page_id=23"},"modified":"2026-09-10T11:13:14","modified_gmt":"2026-09-10T11:13:14","slug":"la-durabilite","status":"publish","type":"page","link":"https:\/\/www.yokohama.eu\/fr\/sustainability\/","title":{"rendered":"Durabilit\u00e9"},"content":{"rendered":"<div class='breakdance'><section id=\"overview\" class=\"bde-section-23-438 bde-section intro\" data-gsap=\"true\" data-scrolltrigger=\"false\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-video-23-441 bde-video intro__video\">\n<div class=\"ee-video-container\">\n            <video class=\"ee-video\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/08\/Sustainability_website.mp4\"\n                                                               loop='true'                muted='true'                controlslist=\"nodownload\"                playsinline\n>\n        <\/video>\n    \n    <\/div>\n\n<\/div><div class=\"bde-shortcode-23-444 bde-shortcode white breadcrumbs__wrap\"><nav class=\"breadcrumbs\" aria-label=\"Chapelure\"><a class=\"breadcrumbs__link breadcrumbs__link--home\" href=\"https:\/\/www.yokohama.eu\/fr\/\">Accueil<\/a><span class=\"breadcrumbs__separator\"> \/ <\/span><span class=\"breadcrumbs__current\">Durabilit\u00e9<\/span><\/nav><\/div><h1 class=\"bde-heading-23-439 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nDurabilit\u00e9\n<\/h1><div class=\"bde-text-23-440 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/div><div class=\"bde-globalblock-23-459 bde-globalblock is--script-fullh-video\"><div class='breakdance'><div class=\"bde-code-block-948-100-948-1 bde-code-block intro__video--control bde-code-block-948-100\">\n\n  <div class=\"intro__video--control--icon\">\n<\/div>\n\n\n<\/div><\/div><\/div><\/div>\n<\/section><section class=\"bde-section-23-100 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-23-101 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYOKOHAMA a \u00e9t\u00e9 distingu\u00e9e \u00e0 plusieurs reprises en figurant dans le classement du CDP <br>Classement \u00ab Climate A \u00bb.<br>Yokohama est fi\u00e8re de cette distinction, qui refl\u00e8te l'approche de l'entreprise en mati\u00e8re de transparence environnementale et de communication d'informations li\u00e9es au climat.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-102 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"zero-emissions\" class=\"bde-div-23-454 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-105 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nGestion des \u00e9missions\n<\/h2><div class=\"bde-text-23-103 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n Yokohama s'efforce de r\u00e9duire les \u00e9missions de gaz \u00e0 effet de serre li\u00e9es \u00e0 ses activit\u00e9s en respectant les engagements internationaux et les r\u00e9glementations nationales applicables, tout en se fixant des objectifs environnementaux volontaires pour ses activit\u00e9s.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-106 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-109 bde-heading\" data-animation=\"from-bot\">\nPrincipales r\u00e9alisations\n<\/h2><div class=\"bde-grid-23-110 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-112 bde-heading\">\nL'initiative \u00ab z\u00e9ro \u00e9mission \u00bb de YOKOHAMA\n<\/h3><div class=\"bde-text-23-113 bde-text\">\nDepuis mars 2006, les huit sites de production de YOKOHAMA au Japon participent \u00e0 l'initiative \u00ab Z\u00e9ro \u00e9mission \u00bb de l'entreprise. \u00c0 la fin de l'exercice 2009, tous les sites avaient atteint un taux de recyclage des d\u00e9chets industriels de 100%.\n<\/div>\n<\/div><div class=\"bde-div-23-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-115 bde-heading\">\nR\u00e9duction des d\u00e9chets sur les sites de production \u00e0 l'\u00e9chelle mondiale\n<\/h3><div class=\"bde-text-23-116 bde-text\">\nLes sites de production situ\u00e9s aux Philippines, en Chine et en Tha\u00eflande ont \u00e9galement mis en place des initiatives visant \u00e0 r\u00e9duire et \u00e0 recycler les d\u00e9chets industriels. Les sites de production de Yokohama \u00e0 l'\u00e9tranger continuent d'\u0153uvrer \u00e0 l'am\u00e9lioration de l'utilisation rationnelle des ressources et de la gestion des d\u00e9chets. \n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-117 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-118 bde-heading\" data-animation=\"from-bot\">\nProgr\u00e8s et initiatives en mati\u00e8re d'environnement\n<\/h2><div class=\"bde-div-23-119 bde-div\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-grid-23-120 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-124 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png\" alt=\"Yokohama a r\u00e9duit les \u00e9missions de CO\u2082 de ses installations de 30%\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-121 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-122 bde-heading\">\nR\u00e9duction des \u00e9missions de CO\u2082 des installations selon la norme 30%\n<\/h3><div class=\"bde-text-23-123 bde-text\">\nDepuis 2005, Yokohama a r\u00e9duit les \u00e9missions de CO\u2082 de ses installations de plus de 30% par rapport aux niveaux de 2005.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-125 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-126 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png\" alt=\"Yokohama a r\u00e9duit sa consommation d&#039;eau douce de 20% au cours des cinq derni\u00e8res ann\u00e9es.\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-127 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-128 bde-heading\">\nR\u00e9duction de 20% de la consommation d'eau douce \n<\/h3><div class=\"bde-text-23-129 bde-text\">\nLa consommation d'eau douce a \u00e9t\u00e9 r\u00e9duite de 20% au cours des cinq derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 des mesures telles que le recyclage de l'eau et l'am\u00e9lioration de l'efficacit\u00e9 de son utilisation.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-130 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-131 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png\" alt=\"Les pneus Yokohama utilisent 25% de mat\u00e9riaux recycl\u00e9s et renouvelables\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-132 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-133 bde-heading\">\nJusqu'\u00e0 251 TP3T de mat\u00e9riaux recycl\u00e9s et renouvelables\n<\/h3><div class=\"bde-text-23-134 bde-text\">\nCertains mod\u00e8les de pneus Yokohama int\u00e8grent des mat\u00e9riaux recycl\u00e9s et renouvelables, certains d'entre eux pouvant contenir jusqu'\u00e0 25% de mat\u00e9riaux recycl\u00e9s et renouvelables. Cette d\u00e9marche s'inscrit dans le cadre des efforts visant \u00e0 r\u00e9duire l'utilisation de mati\u00e8res premi\u00e8res vierges dans la fabrication des pneus.\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-135 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-136 bde-heading\" data-animation=\"from-bot\">\nObjectifs futurs\n<\/h2><div class=\"bde-advancedslider-23-153 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"153\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-164 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-173 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-170 bde-text\">\n01.\n<\/div><h3 class=\"bde-heading-23-171 bde-heading\">\nInitiatives environnementales li\u00e9es aux produits\n<\/h3><div class=\"bde-text-23-172 bde-text\">\nMettre l'accent sur l'innovation en mati\u00e8re de mat\u00e9riaux, l'utilisation rationnelle des ressources et le d\u00e9veloppement de produits dans le cadre de la d\u00e9marche de gestion environnementale de Yokohama.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-174 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-175 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-176 bde-text\">\n02.\n<\/div><h3 class=\"bde-heading-23-177 bde-heading\">\nObjectif de r\u00e9duction des gaz \u00e0 effet de serre 50%\n<\/h3><div class=\"bde-text-23-178 bde-text\">\nYokohama vise \u00e0 r\u00e9duire ses \u00e9missions totales de gaz \u00e0 effet de serre de 50% ou plus par rapport aux niveaux de 2005, conform\u00e9ment \u00e0 ses objectifs de r\u00e9duction des \u00e9missions et au p\u00e9rim\u00e8tre de sa cha\u00eene de valeur. \n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-179 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-180 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-181 bde-text\">\n03.\n<\/div><h3 class=\"bde-heading-23-182 bde-heading\">\nUtilisation efficace de l\u2019eau <br>l'utilisation de l'eau\n<\/h3><div class=\"bde-text-23-183 bde-text\">\nYokohama met en \u0153uvre des mesures sur l'ensemble de ses sites de production \u00e0 travers le monde afin de r\u00e9duire de 1%, par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, l'unit\u00e9 de consommation standard d'eau pr\u00e9lev\u00e9e. <br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-184 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-185 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-186 bde-text\">\n04.\n<\/div><h3 class=\"bde-heading-23-187 bde-heading\">\nConservation de la biodiversit\u00e9\n<\/h3><div class=\"bde-text-23-188 bde-text\">\nYokohama met en \u0153uvre des initiatives de pr\u00e9servation de la biodiversit\u00e9 sur ses sites de production et dans les environs, avec des actions adapt\u00e9es aux conditions environnementales locales. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-223 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"forever-forest\" class=\"bde-div-23-456 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-224 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nLe projet Forever Forest\n<\/h2><div class=\"bde-grid-23-226 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-225 bde-text\">\nL'initiative \u00ab Forever Forest \u00bb est le programme \u00e0 long terme de Yokohama en mati\u00e8re de reboisement et de biodiversit\u00e9. Lanc\u00e9e en 2007, cette initiative vise \u00e0 planter des arbres aux alentours des usines et des bureaux de Yokohama \u00e0 travers le monde, en privil\u00e9giant la v\u00e9g\u00e9tation locale et les zones environnantes. \n<\/div><div class=\"bde-text-23-227 bde-text\">\nGr\u00e2ce \u00e0 la plantation d'arbres dans les zones d'activit\u00e9 de Yokohama, ce projet contribue aux efforts de reboisement, aux initiatives en faveur de la biodiversit\u00e9 et \u00e0 l'engagement aupr\u00e8s des communaut\u00e9s locales. Dans le cadre de cette initiative, Yokohama s'est fix\u00e9 pour objectif de planter 1,5 million d'arbres d'ici 2030.\n<\/div>\n<\/div><div class=\"bde-div-23-228 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-229 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg 2560w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-300x154.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1024x527.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-768x395.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1536x791.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-2048x1054.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><div class=\"bde-simple-counter-23-230 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">000<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >nombre d\u2019arbres plant\u00e9s \u00e0 fin 2023<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-231 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >usines et bureaux participants dans le monde<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-232 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\">1.<\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">million<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >arbre \u00e0 planter d'ici 2030\t<\/h3>\n  <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-233 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-234 bde-heading\" data-animation=\"from-bot\">\nInitiatives en faveur du reboisement et de la biodiversit\u00e9\n<\/h2><div class=\"bde-text-23-256 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nL'initiative \u00ab Forever Forest \u00bb contribue aux efforts de reboisement, aux actions en faveur de la biodiversit\u00e9 et \u00e0 l'implication des communaut\u00e9s locales autour des sites d'exploitation de Yokohama.\n<\/div><div class=\"bde-advancedslider-23-235 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"235\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-236 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-237 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-238 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-239 bde-heading\">\nAbsorption de CO\u2082 gr\u00e2ce \u00e0 la croissance des arbres\n<\/h3><div class=\"bde-text-23-240 bde-text\">\nLes arbres plant\u00e9s dans le cadre de l'initiative \u00ab Forever Forest \u00bb absorbent du CO\u2082 au cours de leur processus naturel de croissance.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-257 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-258 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-259 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-260 bde-heading\">\n<br>Initiatives en faveur de la biodiversit\u00e9<br>\n<\/h3><div class=\"bde-text-23-261 bde-text\">\nCette initiative consiste \u00e0 cr\u00e9er et \u00e0 entretenir des espaces verts autour des sites participants, dans le cadre des actions men\u00e9es par Yokohama en faveur de la biodiversit\u00e9.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-262 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-263 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-264 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-265 bde-heading\">\nImpact social\n<\/h3><div class=\"bde-text-23-266 bde-text\">\nCe programme offre aux salari\u00e9s, aux b\u00e9n\u00e9voles et aux communaut\u00e9s locales la possibilit\u00e9 de participer \u00e0 des actions de plantation d'arbres. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-270 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"advanced-technologies\" class=\"bde-div-23-460 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-271 bde-heading\" data-animation=\"from-bot\">\nDes d\u00e9cennies d'innovation dans le domaine de la technologie des pneumatiques\n<\/h2><div class=\"bde-text-23-272 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nDepuis des d\u00e9cennies, Yokohama d\u00e9veloppe des technologies ax\u00e9es sur l'efficacit\u00e9, les performances et la durabilit\u00e9 des pneus. Les travaux de recherche men\u00e9s sur la r\u00e9sistance au roulement, les mat\u00e9riaux et la structure des pneus ont permis de mettre au point des technologies destin\u00e9es \u00e0 r\u00e9duire les pertes d'\u00e9nergie tout en pr\u00e9servant les performances de conduite.\n<\/div><div class=\"bde-grid-23-283 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-284 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-287 bde-text\">\n1980s\n<\/div><h3 class=\"bde-heading-23-288 bde-heading\">\nCompos\u00e9s \u00e0 base de silice\n<\/h3><div class=\"bde-text-23-289 bde-text\">\nYokohama a entam\u00e9 des recherches sur l'utilisation de la silice dans les compos\u00e9s des pneus afin d'optimiser l'\u00e9quilibre entre la r\u00e9sistance au roulement et l'adh\u00e9rence sur sol mouill\u00e9. Ces recherches ont contribu\u00e9 au d\u00e9veloppement de technologies de pneumatiques con\u00e7ues pour am\u00e9liorer le rendement \u00e9nerg\u00e9tique et les performances.\n<\/div>\n<\/div><div class=\"bde-div-23-290 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-291 bde-text\">\n1998\n<\/div><h3 class=\"bde-heading-23-292 bde-heading\">\nS\u00e9rie DNA\n<\/h3><div class=\"bde-text-23-293 bde-text\">\nYokohama a lanc\u00e9 la gamme de pneus DNA au Japon en 1998. Cette gamme int\u00e9grait une technologie de m\u00e9lange \u00e0 base de silice, mise au point pour concilier \u00e9conomie de carburant et adh\u00e9rence sur sol mouill\u00e9.\n<\/div>\n<\/div><div class=\"bde-div-23-294 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-295 bde-text\">\n2010\n<\/div><h3 class=\"bde-heading-23-296 bde-heading\">\nBluEarth : l'accent mis sur l'efficacit\u00e9 des pneus \n<\/h3><div class=\"bde-text-23-297 bde-text\">\nLa gamme BluEarth a \u00e9t\u00e9 lanc\u00e9e en 2010 avec pour objectif de mettre en avant des technologies visant \u00e0 concilier performances de conduite et efficacit\u00e9 des pneus. Cette gamme int\u00e8gre des technologies d\u00e9velopp\u00e9es en tenant compte de la r\u00e9sistance au roulement et de l'efficacit\u00e9 \u00e9nerg\u00e9tique.\n<\/div>\n<\/div><div class=\"bde-div-23-298 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-299 bde-text\">\n2019\n<\/div><h3 class=\"bde-heading-23-300 bde-heading\">\nPneus \u00e9conomes en carburant \n<\/h3><div class=\"bde-text-23-301 bde-text\">\nEn 2019, 90,11 TP3T des ventes de pneus d'\u00e9t\u00e9 Yokohama au Japon provenaient de mod\u00e8les class\u00e9s comme \u00e9conomes en carburant selon les crit\u00e8res de classification applicables. \n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-302 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-303 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nConcept de pneu ultra-l\u00e9ger\n<\/h2><div class=\"bde-text-23-304 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama d\u00e9veloppe des concepts de pneus ultra-l\u00e9gers visant \u00e0 r\u00e9duire le poids des pneus tout en tenant compte des exigences en mati\u00e8re de performances et de durabilit\u00e9. Ce concept permet d'envisager des r\u00e9ductions de poids pouvant atteindre 50% par rapport \u00e0 un pneu de r\u00e9f\u00e9rence conventionnel d\u00e9fini.\n<\/div><div class=\"bde-advancedslider-23-322 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"322\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-338 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-343 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png\" alt=\"Pneus ordinaires et pneus ultra-l\u00e9gers\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-768x617.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-341 bde-heading\">\nR\u00e9duction de poids pouvant atteindre 50%\n<\/h3><div class=\"bde-text-23-342 bde-text\">\nCe concept ultra-l\u00e9ger est con\u00e7u pour r\u00e9duire le poids du pneu jusqu'\u00e0 50% par rapport au pneu de r\u00e9f\u00e9rence conventionnel d\u00e9fini. La r\u00e9duction du poids du pneu peut contribuer \u00e0 diminuer les besoins en \u00e9nergie de roulement et de rotation, en fonction du v\u00e9hicule et des conditions de conduite.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-344 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-345 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png\" alt=\"Ailerons lat\u00e9raux a\u00e9rodynamiques des pneus Yokohama Advan\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-768x617.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-15x12.png 15w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-462 bde-text\">\nZoom sur le flanc montrant les ailettes directionnelles avec visualisation du flux d\u2019air pour illustrer la r\u00e9duction de r\u00e9sistance \n<\/div><h3 class=\"bde-heading-23-346 bde-heading\">\nAilettes a\u00e9rodynamiques lat\u00e9rales \n<\/h3><div class=\"bde-text-23-347 bde-text\">\nLes ailettes directionnelles situ\u00e9es sur les flancs int\u00e9rieur et ext\u00e9rieur sont con\u00e7ues pour faciliter la gestion du flux d'air autour du pneu et optimiser ses caract\u00e9ristiques a\u00e9rodynamiques.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-348 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-349 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png\" alt=\"Pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-768x618.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-350 bde-heading\">\nMotif de bande de roulement avanc\u00e9\n<\/h3><div class=\"bde-text-23-351 bde-text\">\nLe dessin de la bande de roulement est con\u00e7u pour optimiser l'adh\u00e9rence et les performances de freinage sur les chauss\u00e9es mouill\u00e9es et verglac\u00e9es. <br><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-352 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-353 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg\" alt=\"Contenu des pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-768x617.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-354 bde-heading\">\nStructure l\u00e9g\u00e8re renforc\u00e9e\n<\/h3><div class=\"bde-text-23-355 bde-text\">\nLa structure de la carcasse et de la ceinture, plus fine et \u00e0 haute r\u00e9sistance, est con\u00e7ue pour r\u00e9duire le poids du pneu tout en conservant la r\u00e9sistance structurelle et la durabilit\u00e9 requises. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-393 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"bluearth\" class=\"bde-div-23-458 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-394 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nGamme de pneus BluEarth\n<\/h2><div class=\"bde-grid-23-395 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-396 bde-text\">\nLes pneus BluEarth int\u00e8grent des technologies d\u00e9velopp\u00e9es pour allier performances de conduite, efficacit\u00e9 et durabilit\u00e9. Selon le produit concern\u00e9, ces technologies peuvent inclure des solutions visant \u00e0 r\u00e9duire la r\u00e9sistance au roulement, des innovations en mati\u00e8re de mat\u00e9riaux et une conception destin\u00e9e \u00e0 prolonger la dur\u00e9e de vie des pneus.\n<\/div><div class=\"bde-text-23-397 bde-text\">\nLes caract\u00e9ristiques environnementales et de rendement des pneus BluEarth varient selon les produits. Les all\u00e9gations de performance sp\u00e9cifiques doivent donc \u00eatre consid\u00e9r\u00e9es en fonction de chaque mod\u00e8le de pneu et des r\u00e9sultats des tests ou de la classification qui s'y appliquent. \n<\/div>\n<\/div><div class=\"bde-div-23-398 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-399 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png\" alt=\"Pneus durables BlueEarth de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png 2720w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-768x396.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-1536x791.png 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-2048x1055.png 2048w\" sizes=\"(max-width: 2720px) 100vw, 2720px\"><img decoding=\"async\" class=\"bde-image2-23-461 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg\" alt=\"Pneu Yokohama BluEarth*Winter V906\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg 750w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive-7x12.jpg 7w\" sizes=\"(max-width: 750px) 100vw, 750px\"><h3 class=\"bde-heading-23-403 bde-heading\">\nBluEarth au c\u0153ur\n<\/h3><div class=\"bde-text-23-404 bde-text\">\nLa Terre est faite pour rester bleue, et nous voulons la pr\u00e9server ainsi. Gr\u00e2ce \u00e0 des actions cibl\u00e9es, pas \u00e0 pas, nous \u0153uvrons pour un avenir plus propre et plus s\u00fbr pour tous.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-405 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-406 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nTechnologie BluEarth : l'accent mis sur l'efficacit\u00e9 des pneus\n<\/h2><div class=\"bde-text-23-407 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nLa technologie BluEarth int\u00e8gre des mat\u00e9riaux, des compos\u00e9s et des conceptions de pneus mis au point pour favoriser l'efficacit\u00e9 tout en pr\u00e9servant les performances et la durabilit\u00e9. \n<\/div><div class=\"bde-advancedslider-23-408 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"408\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-409 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-410 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png\" alt=\"R\u00e9duction de la r\u00e9sistance au roulement des pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-411 bde-heading\">\nTechnologies de r\u00e9duction de la r\u00e9sistance au roulement\n<\/h3><div class=\"bde-text-23-412 bde-text\">\nCertains pneus BluEarth sont dot\u00e9s de motifs de bande de roulement et de m\u00e9langes de caoutchouc sp\u00e9cialement con\u00e7us pour r\u00e9duire la r\u00e9sistance au roulement. La r\u00e9sistance au roulement est l'un des nombreux facteurs pouvant influencer l'\u00e9nergie n\u00e9cessaire pour faire avancer un v\u00e9hicule et peut contribuer \u00e0 l'efficacit\u00e9 \u00e9nerg\u00e9tique de celui-ci, en fonction du type de v\u00e9hicule, des conditions de conduite et d'autres facteurs.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-413 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-414 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png\" alt=\"Yokohama choisit des mat\u00e9riaux \u00e9cologiques pour ses pneus\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-415 bde-heading\">\nMat\u00e9riaux recycl\u00e9s et renouvelables \n<\/h3><div class=\"bde-text-23-416 bde-text\">\nCertains pneus BluEarth int\u00e8grent des mat\u00e9riaux recycl\u00e9s et renouvelables, dans le cadre de la d\u00e9marche de Yokohama visant \u00e0 r\u00e9duire l'utilisation de ressources vierges dans la fabrication des pneus. La proportion et le type de mat\u00e9riaux recycl\u00e9s ou renouvelables varient selon les produits. \n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-417 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-418 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg\" alt=\"Les pneus Yokohama sont durables\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-419 bde-heading\">\nR\u00e9sistance et dur\u00e9e de vie\n<\/h3><div class=\"bde-text-23-420 bde-text\">\nCertains pneus BluEarth int\u00e8grent des technologies de fabrication con\u00e7ues pour favoriser la durabilit\u00e9 et prolonger la dur\u00e9e de vie des pneus. La dur\u00e9e de vie des pneus peut avoir une incidence sur la fr\u00e9quence de remplacement et la consommation de mat\u00e9riaux associ\u00e9e, en fonction des performances du produit et des conditions d'utilisation.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-421 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-422 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg\" alt=\"Pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-423 bde-heading\">\nConception de pneus ax\u00e9e sur l'efficacit\u00e9\n<\/h3><div class=\"bde-text-23-424 bde-text\">\nLa conception des pneus BluEarth int\u00e8gre des solutions techniques visant \u00e0 trouver le juste \u00e9quilibre entre r\u00e9sistance au roulement, adh\u00e9rence, tenue de route et durabilit\u00e9. Les technologies sp\u00e9cifiques et les caract\u00e9ristiques de performance varient selon les produits. \n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-429 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-23-434 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-435 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg 1360w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-300x155.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-1024x528.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-768x396.jpg 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"><h3 class=\"bde-heading-23-436 bde-heading\">\nCon\u00e7u pour l'efficacit\u00e9 \n<\/h3><div class=\"bde-text-23-437 bde-text\">\nYokohama d\u00e9veloppe des technologies de pneumatiques ax\u00e9es sur l'efficacit\u00e9 \u00e9nerg\u00e9tique, tout en r\u00e9pondant aux exigences de performance et de durabilit\u00e9 li\u00e9es \u00e0 la conduite quotidienne. Gr\u00e2ce \u00e0 ses travaux de recherche sur les compos\u00e9s, les mat\u00e9riaux, les sculptures de bande de roulement et la structure des pneumatiques, Yokohama continue de mettre au point des solutions con\u00e7ues pour favoriser l'efficacit\u00e9 \u00e9nerg\u00e9tique et optimiser les performances des pneumatiques.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-446 bde-section fixed-nav\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-scroll-progress-23-455 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n<div class=\"bde-scroll-progress__bar\">\n  <div class=\"bde-scroll-progress__current js-current-progress\"><\/div>\n<\/div>\n\n<\/div>\n\n\n\n<\/div><div class=\"bde-text-23-447 bde-text\">\nDurabilit\u00e9\n<\/div><div class=\"bde-div-23-448 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-23-449 bde-text-link is--link breakdance-link\" href=\"#overview\" target=\"_self\" data-type=\"url\">\n  Vue d'ensemble\n\n<\/a><a class=\"bde-text-link-23-450 bde-text-link is--link breakdance-link\" href=\"#zero-emissions\" target=\"_self\" data-type=\"url\">\n  Z\u00e9ro \u00e9mission\n\n<\/a><a class=\"bde-text-link-23-451 bde-text-link is--link breakdance-link\" href=\"#forever-forest\" target=\"_self\" data-type=\"url\">\n  For\u00eat \u00e9ternelle\n\n<\/a><a class=\"bde-text-link-23-453 bde-text-link is--link breakdance-link\" href=\"#bluearth\" target=\"_self\" data-type=\"url\">\n  BluEarth\n\n<\/a>\n<\/div><\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ Sustainability Sustainability YOKOHAMA has been recognised multiple times through inclusion in CDP&#8217;s Climate A List.Yokohama is proud of this recognition, which reflects the company&#8217;s approach to environmental transparency and climate-related disclosures. Managing emissions Yokohama works to address greenhouse gas emissions from its operations through compliance with applicable international commitments and national regulations, while [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yokohama Tyres: Sustainability<\/title>\n<meta name=\"description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/fr\/la-durabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama Tyres: Sustainability\" \/>\n<meta property=\"og:description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yokohama.eu\/fr\/la-durabilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Yokohama\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:13:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/sustainability\\\/\",\"url\":\"https:\\\/\\\/www.yokohama.eu\\\/sustainability\\\/\",\"name\":\"Yokohama Tyres: Sustainability\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/#website\"},\"datePublished\":\"2025-03-25T14:40:40+00:00\",\"dateModified\":\"2026-09-10T11:13:14+00:00\",\"description\":\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/sustainability\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.yokohama.eu\\\/sustainability\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/sustainability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.yokohama.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/#website\",\"url\":\"https:\\\/\\\/www.yokohama.eu\\\/\",\"name\":\"Yokohama\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.yokohama.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yokohama Tyres : Vers un avenir durable","description":"D\u00e9couvrez comment Yokohama innove avec des mat\u00e9riaux durables, la r\u00e9duction du CO\u2082, les \u00e9missions z\u00e9ro et le reboisement. Explorez notre vision d\u2019un futur plus vert et plus s\u00fbr.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yokohama.eu\/fr\/la-durabilite\/","og_locale":"fr_FR","og_type":"article","og_title":"Yokohama Tyres: Sustainability","og_description":"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.","og_url":"https:\/\/www.yokohama.eu\/fr\/la-durabilite\/","og_site_name":"Yokohama","article_modified_time":"2026-09-10T11:13:14+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yokohama.eu\/sustainability\/","url":"https:\/\/www.yokohama.eu\/sustainability\/","name":"Yokohama Tyres : Vers un avenir durable","isPartOf":{"@id":"https:\/\/www.yokohama.eu\/#website"},"datePublished":"2025-03-25T14:40:40+00:00","dateModified":"2026-09-10T11:13:14+00:00","description":"D\u00e9couvrez comment Yokohama innove avec des mat\u00e9riaux durables, la r\u00e9duction du CO\u2082, les \u00e9missions z\u00e9ro et le reboisement. Explorez notre vision d\u2019un futur plus vert et plus s\u00fbr.","breadcrumb":{"@id":"https:\/\/www.yokohama.eu\/sustainability\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yokohama.eu\/sustainability\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.yokohama.eu\/sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yokohama.eu\/"},{"@type":"ListItem","position":2,"name":"Sustainability"}]},{"@type":"WebSite","@id":"https:\/\/www.yokohama.eu\/#website","url":"https:\/\/www.yokohama.eu\/","name":"Yokohama","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yokohama.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":9,"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":67308,"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/pages\/23\/revisions\/67308"}],"wp:attachment":[{"href":"https:\/\/www.yokohama.eu\/fr\/wp-json\/wp\/v2\/media?parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}