{"id":23,"date":"2025-03-25T14:40:40","date_gmt":"2025-03-25T14:40:40","guid":{"rendered":"https:\/\/yokohama.demo.mybeautifuldomain.com\/?page_id=23"},"modified":"2025-09-15T14:23:11","modified_gmt":"2025-09-15T14:23:11","slug":"la-durabilite","status":"publish","type":"page","link":"https:\/\/www.yokohama.eu\/fr\/sustainability\/","title":{"rendered":"Durabilit\u00e9"},"content":{"rendered":"<div class='breakdance'><section id=\"overview\" class=\"bde-section-23-438 bde-section intro\" data-gsap=\"true\" data-scrolltrigger=\"false\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-video-23-441 bde-video intro__video\">\n<div class=\"ee-video-container\">\n            <video class=\"ee-video\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/YOKOHAMA-for-Sustainable-Motorsports-2023-30sec.mp4\"\n                                                               loop='true'                muted='true'                controlslist=\"nodownload\"                playsinline\n>\n        <\/video>\n    \n    <\/div>\n\n<\/div><div class=\"bde-shortcode-23-444 bde-shortcode white breadcrumbs__wrap\"><nav class=\"breadcrumbs\" aria-label=\"Chapelure\"><a class=\"breadcrumbs__link breadcrumbs__link--home\" href=\"https:\/\/www.yokohama.eu\/fr\/\">Accueil<\/a><span class=\"breadcrumbs__separator\"> \/ <\/span><span class=\"breadcrumbs__current\">Durabilit\u00e9<\/span><\/nav><\/div><h1 class=\"bde-heading-23-439 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/h1><div class=\"bde-text-23-440 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/div><div class=\"bde-globalblock-23-459 bde-globalblock is--script-fullh-video\"><div class='breakdance'><div class=\"bde-code-block-948-100-948-1 bde-code-block intro__video--control bde-code-block-948-100\">\n\n  <div class=\"intro__video--control--icon\">\n<\/div>\n\n\n<\/div><\/div><\/div><\/div>\n<\/section><section class=\"bde-section-23-100 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-23-101 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama est fi\u00e8re de figurer sur la prestigieuse liste A du CDP pour son leadership en mati\u00e8re de d\u00e9veloppement durable, de transparence environnementale et de changement climatique. C'est la troisi\u00e8me ann\u00e9e cons\u00e9cutive et la sixi\u00e8me fois au total que Yokohama est reconnue par l'organisation mondiale \u00e0 but non lucratif de protection de l'environnement.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-102 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"zero-emissions\" class=\"bde-div-23-454 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-105 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nZ\u00e9ro \u00e9mission\n<\/h2><div class=\"bde-text-23-103 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nNous nous engageons \u00e0 ma\u00eetriser les \u00e9missions nocives non seulement en respectant les accords internationaux et la r\u00e9glementation de chaque pays, mais aussi en fixant volontairement des standards encore plus stricts.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-106 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-109 bde-heading\" data-animation=\"from-bot\">\nPrincipales r\u00e9alisations\n<\/h2><div class=\"bde-grid-23-110 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-112 bde-heading\">\nZ\u00e9ro \u00e9mission dans les usines japonaises\n<\/h3><div class=\"bde-text-23-113 bde-text\">\nDepuis mars 2006, les huit sites de production de Yokohama au Japon maintiennent z\u00e9ro \u00e9mission. D\u2019ici la fin de l\u2019exercice 2009, ils avaient atteint un recyclage \u00e0 100 % des d\u00e9chets industriels.\n<\/div>\n<\/div><div class=\"bde-div-23-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-115 bde-heading\">\nR\u00e9duction des \u00e9missions \u00e0 l\u2019\u00e9chelle mondiale<br>\n<\/h3><div class=\"bde-text-23-116 bde-text\">\nLes usines de Yokohama aux Philippines, en Chine et en Tha\u00eflande ont \u00e9galement atteint z\u00e9ro \u00e9mission dans plusieurs secteurs. Tous les sites \u00e9trangers travaillent \u00e0 atteindre le m\u00eame objectif.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-117 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-118 bde-heading\" data-animation=\"from-bot\">\nPromotion de la durabilit\u00e9\n<\/h2><div class=\"bde-div-23-119 bde-div\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-grid-23-120 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-124 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png\" alt=\"Yokohama a r\u00e9duit les \u00e9missions de CO\u2082 de ses installations de 30%\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-121 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-122 bde-heading\">\n-30 % d\u2019\u00e9missions de CO\u2082\n<\/h3><div class=\"bde-text-23-123 bde-text\">\nDepuis 2005, Yokohama a r\u00e9duit de plus de 30 % les \u00e9missions de CO\u2082 de ses installations, progressant vers l\u2019objectif de 50 % de r\u00e9duction d\u2019ici 2050.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-125 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-126 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png\" alt=\"Yokohama a r\u00e9duit sa consommation d&#039;eau douce de 20% au cours des cinq derni\u00e8res ann\u00e9es.\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-127 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-128 bde-heading\">\n-20 % de consommation d\u2019eau douce\n<\/h3><div class=\"bde-text-23-129 bde-text\">\nLes syst\u00e8mes de recyclage avanc\u00e9s ont permis de r\u00e9duire la consommation d\u2019eau douce de 20 % au cours des cinq derni\u00e8res ann\u00e9es.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-130 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-131 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png\" alt=\"Les pneus Yokohama utilisent 25% de mat\u00e9riaux recycl\u00e9s et renouvelables\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-132 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-133 bde-heading\">\n25 % de mat\u00e9riaux recycl\u00e9s\n<\/h3><div class=\"bde-text-23-134 bde-text\">\nLes pneus Yokohama int\u00e8grent d\u00e9sormais 25 % de mat\u00e9riaux recycl\u00e9s et renouvelables, contribuant \u00e0 r\u00e9duire l\u2019impact environnemental.\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-135 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-136 bde-heading\" data-animation=\"from-bot\">\nObjectifs futurs\n<\/h2><div class=\"bde-advancedslider-23-153 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"153\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-164 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-173 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-170 bde-text\">\n01.\n<\/div><h3 class=\"bde-heading-23-171 bde-heading\">\nProduits durables <br>produits\n<\/h3><div class=\"bde-text-23-172 bde-text\">\nEngagement \u00e0 rendre tous les produits respectueux de l\u2019environnement.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-174 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-175 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-176 bde-text\">\n02.\n<\/div><h3 class=\"bde-heading-23-177 bde-heading\">\nR\u00e9duction de 50 % des gaz \u00e0 effet de serre\n<\/h3><div class=\"bde-text-23-178 bde-text\">\nR\u00e9duire les \u00e9missions totales de gaz \u00e0 effet de serre de 50 % ou plus par rapport \u00e0 2005 sur l\u2019ensemble de la cha\u00eene de valeur.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-179 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-180 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-181 bde-text\">\n03.\n<\/div><h3 class=\"bde-heading-23-182 bde-heading\">\nUtilisation efficace de l\u2019eau <br>l'utilisation de l'eau\n<\/h3><div class=\"bde-text-23-183 bde-text\">\nInitiatives sur tous les sites de production mondiaux pour r\u00e9duire de 1 % par an la consommation standard d\u2019eau.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-184 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-185 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-186 bde-text\">\n04.\n<\/div><h3 class=\"bde-heading-23-187 bde-heading\">\nConservation de la biodiversit\u00e9\n<\/h3><div class=\"bde-text-23-188 bde-text\">\nMise en place d\u2019initiatives de conservation sur les sites de production.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-223 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"forever-forest\" class=\"bde-div-23-456 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-224 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nLe projet Forever Forest\n<\/h2><div class=\"bde-grid-23-226 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-225 bde-text\">\nL\u2019initiative Forever Forest repr\u00e9sente l\u2019engagement durable \u00e0 long terme de Yokohama. Son objectif est de cr\u00e9er des espaces verts autour de nos usines et bureaux dans le monde entier. Lanc\u00e9e en 2007, l\u2019initiative se concentre sur le reboisement, l\u2019absorption de CO\u2082 et la conservation de la biodiversit\u00e9.\n<\/div><div class=\"bde-text-23-227 bde-text\">\nEn plantant des arbres dans les zones d\u2019exploitation de Yokohama, le projet r\u00e9duit l\u2019impact environnemental, soutient les \u00e9cosyst\u00e8mes et implique les communaut\u00e9s locales. Avec un objectif de 1,5 million d\u2019arbres plant\u00e9s d\u2019ici 2030, Forever Forest refl\u00e8te notre engagement durable pour un futur plus vert.\n<\/div>\n<\/div><div class=\"bde-div-23-228 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-229 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg 2560w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-300x154.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1024x527.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-768x395.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1536x791.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-2048x1054.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><div class=\"bde-simple-counter-23-230 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">000<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >nombre d\u2019arbres plant\u00e9s \u00e0 fin 2023<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-231 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >usines et bureaux participants dans le monde<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-232 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\">1.<\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">million<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >arbre \u00e0 planter d'ici 2030\t<\/h3>\n  <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-233 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-234 bde-heading\" data-animation=\"from-bot\">\nImpact environnemental\n<\/h2><div class=\"bde-text-23-256 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nL\u2019initiative Forever Forest va bien au-del\u00e0 de la plantation d\u2019arbres. Elle repr\u00e9sente notre contribution active \u00e0 la durabilit\u00e9 mondiale. En r\u00e9duisant le CO\u2082, en restaurant les \u00e9cosyst\u00e8mes et en impliquant les communaut\u00e9s locales, le projet contribue \u00e0 b\u00e2tir une plan\u00e8te plus saine pour les g\u00e9n\u00e9rations futures.\n<\/div><div class=\"bde-advancedslider-23-235 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"235\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-236 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-237 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-238 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-239 bde-heading\">\nNeutralisation du CO\u2082\n<\/h3><div class=\"bde-text-23-240 bde-text\">\nAbsorption de tonnes de CO\u2082 par les arbres plant\u00e9s\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-257 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-258 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-259 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-260 bde-heading\">\nSoutien \u00e0 la biodiversit\u00e9\n<\/h3><div class=\"bde-text-23-261 bde-text\">\nPr\u00e9servation des \u00e9cosyst\u00e8mes locaux et habitats naturels\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-262 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-263 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg\" alt=\"D\u00e9veloppement durable \u00e0 Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-264 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-265 bde-heading\">\nImpact social\n<\/h3><div class=\"bde-text-23-266 bde-text\">\nEngagement des b\u00e9n\u00e9voles et des communaut\u00e9s locales\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-270 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"advanced-technologies\" class=\"bde-div-23-460 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-271 bde-heading\" data-animation=\"from-bot\">\nD\u00e9cennies d\u2019initiatives \u00e9co-responsables\n<\/h2><div class=\"bde-text-23-272 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nDepuis des ann\u00e9es, Yokohama d\u00e9veloppe des technologies de pointe pour am\u00e9liorer l\u2019efficacit\u00e9 des pneus et la durabilit\u00e9. De la recherche sur la r\u00e9duction de la r\u00e9sistance au roulement aux mod\u00e8les ultra-l\u00e9gers actuels, nous innovons pour r\u00e9duire la consommation de carburant, renforcer la s\u00e9curit\u00e9 et minimiser l\u2019impact environnemental.\n<\/div><div class=\"bde-grid-23-283 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-284 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-287 bde-text\">\n1980s\n<\/div><h3 class=\"bde-heading-23-288 bde-heading\">\nCompos\u00e9s \u00e0 base de silice\n<\/h3><div class=\"bde-text-23-289 bde-text\">\nYokohama a commenc\u00e9 \u00e0 \u00e9tudier l\u2019utilisation de la silice dans les pneus pour am\u00e9liorer l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique et l\u2019adh\u00e9rence sur sol mouill\u00e9, jetant les bases des pneus \u00e0 faible r\u00e9sistance au roulement.\n<\/div>\n<\/div><div class=\"bde-div-23-290 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-291 bde-text\">\n1998\n<\/div><h3 class=\"bde-heading-23-292 bde-heading\">\nS\u00e9rie DNA\n<\/h3><div class=\"bde-text-23-293 bde-text\">\nLancement de la s\u00e9rie DNA au Japon, un r\u00e9f\u00e9rentiel en innovation \u00e9co-responsable, utilisant des compos\u00e9s \u00e0 base de silice pour am\u00e9liorer la consommation de carburant sans compromettre la performance.\n<\/div>\n<\/div><div class=\"bde-div-23-294 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-295 bde-text\">\n2010\n<\/div><h3 class=\"bde-heading-23-296 bde-heading\">\nNaissance de BluEarth : un nouveau chapitre pour la mobilit\u00e9 durable\n<\/h3><div class=\"bde-text-23-297 bde-text\">\nLa s\u00e9rie BluEarth, con\u00e7ue avec la durabilit\u00e9 au c\u0153ur de son d\u00e9veloppement, a \u00e9t\u00e9 lanc\u00e9e pour r\u00e9duire les \u00e9missions de CO\u2082 tout en conservant d\u2019excellentes caract\u00e9ristiques de conduite.\n<\/div>\n<\/div><div class=\"bde-div-23-298 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-299 bde-text\">\n2019\n<\/div><h3 class=\"bde-heading-23-300 bde-heading\">\nR\u00e9f\u00e9rence en pneus \u00e0 faible consommation\n<\/h3><div class=\"bde-text-23-301 bde-text\">\nEn 2019, 90,1 % des ventes de pneus \u00e9t\u00e9 Yokohama au Japon \u00e9taient des mod\u00e8les \u00e0 faible consommation de carburant, soulignant notre leadership en mati\u00e8re de durabilit\u00e9.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-302 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-303 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nPneu ultra-l\u00e9ger, nouvelle \u00e8re d\u2019efficacit\u00e9\n<\/h2><div class=\"bde-text-23-304 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama red\u00e9finit l\u2019avenir de la mobilit\u00e9 durable avec son concept de pneu ultra-l\u00e9ger. Con\u00e7u pour r\u00e9duire le poids de 50 % par rapport aux mod\u00e8les traditionnels, il utilise des mat\u00e9riaux de pointe et une a\u00e9rodynamique avanc\u00e9e afin d\u2019am\u00e9liorer l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique, de r\u00e9duire l\u2019impact environnemental et d\u2019optimiser les performances de conduite dans toutes les conditions.\n<\/div><div class=\"bde-advancedslider-23-322 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"322\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-338 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-343 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png\" alt=\"Pneus ordinaires et pneus ultra-l\u00e9gers\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-768x617.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-341 bde-heading\">\nR\u00e9duction du poids de 50%\n<\/h3><div class=\"bde-text-23-342 bde-text\">\nCon\u00e7u pour \u00eatre nettement plus l\u00e9ger, ce concept am\u00e9liore la consommation de carburant et r\u00e9duit les \u00e9missions de CO\u2082.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-344 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-345 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png\" alt=\"Ailerons lat\u00e9raux a\u00e9rodynamiques des pneus Yokohama Advan\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-768x617.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-15x12.png 15w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-462 bde-text\">\nZoom sur le flanc montrant les ailettes directionnelles avec visualisation du flux d\u2019air pour illustrer la r\u00e9duction de r\u00e9sistance \n<\/div><h3 class=\"bde-heading-23-346 bde-heading\">\nAilettes a\u00e9rodynamiques lat\u00e9rales\n<\/h3><div class=\"bde-text-23-347 bde-text\">\nLes ailettes directionnelles sur les flancs int\u00e9rieur et ext\u00e9rieur minimisent la r\u00e9sistance de l\u2019air pour optimiser la performance.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-348 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-349 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png\" alt=\"Pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-768x618.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-350 bde-heading\">\nProfil de bande de roulement optimis\u00e9\n<\/h3><div class=\"bde-text-23-351 bde-text\">\nCon\u00e7u pour offrir une adh\u00e9rence sup\u00e9rieure et garantir un freinage s\u00fbr sur routes mouill\u00e9es ou glac\u00e9es.<br><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-352 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-353 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg\" alt=\"Contenu des pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-768x617.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-354 bde-heading\">\nStructure l\u00e9g\u00e8re renforc\u00e9e\n<\/h3><div class=\"bde-text-23-355 bde-text\">\nCarcasse et ceinture plus fines mais r\u00e9sistantes, am\u00e9liorant la durabilit\u00e9 tout en minimisant le poids.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-393 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"bluearth\" class=\"bde-div-23-458 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-394 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nGamme de pneus BluEarth\n<\/h2><div class=\"bde-grid-23-395 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-396 bde-text\">\nChez Yokohama, nous concevons des pneus offrant performance et respect de l\u2019environnement. BluEarth : innovation et responsabilit\u00e9 environnementale.\n<\/div><div class=\"bde-text-23-397 bde-text\">\nCon\u00e7us pour r\u00e9duire les \u00e9missions de CO\u2082, am\u00e9liorer l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique et prolonger la dur\u00e9e de vie des pneus, les pneus BluEarth sont plus qu\u2019une technologie : ils refl\u00e8tent notre engagement envers un futur durable.\n<\/div>\n<\/div><div class=\"bde-div-23-398 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-399 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png\" alt=\"Pneus durables BlueEarth de Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png 2720w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-768x396.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-1536x791.png 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-2048x1055.png 2048w\" sizes=\"(max-width: 2720px) 100vw, 2720px\"><img decoding=\"async\" class=\"bde-image2-23-461 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg\" alt=\"Pneu Yokohama BluEarth*Winter V906\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg 750w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive-7x12.jpg 7w\" sizes=\"(max-width: 750px) 100vw, 750px\"><h3 class=\"bde-heading-23-403 bde-heading\">\nBluEarth au c\u0153ur\n<\/h3><div class=\"bde-text-23-404 bde-text\">\nLa Terre est faite pour rester bleue, et nous voulons la pr\u00e9server ainsi. Gr\u00e2ce \u00e0 des actions cibl\u00e9es, pas \u00e0 pas, nous \u0153uvrons pour un avenir plus propre et plus s\u00fbr pour tous.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-405 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-406 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nBluearth : innovation et d\u00e9veloppement durable\n<\/h2><div class=\"bde-text-23-407 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nLa technologie BluEarth incarne l\u2019engagement de Yokohama pour l\u2019innovation et la durabilit\u00e9 environnementale. Nos pneus sont con\u00e7us avec des mat\u00e9riaux avanc\u00e9s pour offrir des performances \u00e9lev\u00e9es tout en minimisant l\u2019impact environnemental.\n<\/div><div class=\"bde-advancedslider-23-408 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"408\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-409 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-410 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png\" alt=\"R\u00e9duction de la r\u00e9sistance au roulement des pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-411 bde-heading\">\nR\u00e9duction de la r\u00e9sistance au roulement\n<\/h3><div class=\"bde-text-23-412 bde-text\">\nLes pneus BluEarth disposent d\u2019un profil unique et de compos\u00e9s de caoutchouc avanc\u00e9s qui r\u00e9duisent la r\u00e9sistance au roulement. Moins d\u2019\u00e9nergie est n\u00e9cessaire pour d\u00e9placer le v\u00e9hicule, am\u00e9liorant la consommation de carburant et r\u00e9duisant les \u00e9missions de CO\u2082.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-413 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-414 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png\" alt=\"Yokohama choisit des mat\u00e9riaux \u00e9cologiques pour ses pneus\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-415 bde-heading\">\nMat\u00e9riaux \u00e9co-responsables\n<\/h3><div class=\"bde-text-23-416 bde-text\">\nLes pneus BluEarth sont fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux durables qui r\u00e9duisent l\u2019empreinte environnementale du processus de production. Cela inclut des compos\u00e9s issus de sources responsables, permettant de limiter l\u2019impact carbone tout en maintenant de hautes performances.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-417 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-418 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg\" alt=\"Les pneus Yokohama sont durables\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-419 bde-heading\">\nDurabilit\u00e9 renforc\u00e9e\n<\/h3><div class=\"bde-text-23-420 bde-text\">\nLa construction avanc\u00e9e des pneus BluEarth prolonge leur dur\u00e9e de vie tout en r\u00e9duisant leur impact environnemental. Des pneus plus durables signifient moins de remplacements, moins de d\u00e9chets et une moindre consommation de mati\u00e8res premi\u00e8res.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-421 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-422 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg\" alt=\"Pneus Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-423 bde-heading\">\nUne conception innovante pour plus d'efficacit\u00e9\n<\/h3><div class=\"bde-text-23-424 bde-text\">\nGr\u00e2ce \u00e0 une ing\u00e9nierie avanc\u00e9e, les pneus BluEarth sont optimis\u00e9s pour concilier performance et durabilit\u00e9. La bande de roulement est sp\u00e9cialement con\u00e7ue pour am\u00e9liorer l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique tout en garantissant adh\u00e9rence et maniabilit\u00e9 dans toutes les conditions de conduite.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-429 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-23-434 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-435 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg 1360w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-300x155.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-1024x528.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-768x396.jpg 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"><h3 class=\"bde-heading-23-436 bde-heading\">\nPlus d\u2019efficacit\u00e9. <br>Moins d\u2019impact.<br>Un meilleur futur.\n<\/h3><div class=\"bde-text-23-437 bde-text\">\nChez Yokohama, la durabilit\u00e9 n\u2019est pas seulement un objectif. C\u2019est le chemin que nous empruntons chaque jour. Gr\u00e2ce \u00e0 l\u2019innovation, aux technologies \u00e9co-responsables et \u00e0 notre engagement \u00e0 r\u00e9duire notre empreinte, nous cr\u00e9ons des pneus qui font avancer le monde.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-446 bde-section fixed-nav\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-scroll-progress-23-455 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n<div class=\"bde-scroll-progress__bar\">\n  <div class=\"bde-scroll-progress__current js-current-progress\"><\/div>\n<\/div>\n\n<\/div>\n\n\n\n<\/div><div class=\"bde-text-23-447 bde-text\">\nDurabilit\u00e9\n<\/div><div class=\"bde-div-23-448 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-23-449 bde-text-link is--link breakdance-link\" href=\"#overview\" target=\"_self\" data-type=\"url\">\n  Vue d'ensemble\n\n<\/a><a class=\"bde-text-link-23-450 bde-text-link is--link breakdance-link\" href=\"#zero-emissions\" target=\"_self\" data-type=\"url\">\n  Z\u00e9ro \u00e9mission\n\n<\/a><a class=\"bde-text-link-23-451 bde-text-link is--link breakdance-link\" href=\"#forever-forest\" target=\"_self\" data-type=\"url\">\n  For\u00eat \u00e9ternelle\n\n<\/a><a class=\"bde-text-link-23-453 bde-text-link is--link breakdance-link\" href=\"#bluearth\" target=\"_self\" data-type=\"url\">\n  BluEarth\n\n<\/a>\n<\/div><\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ Sustainability Yokohama is proud to be included on CDP\u2019s prestigious A List for leadership in corporate sustainability, environmental transparency and climate change, marking its third consecutive year and sixth time overall being recognised by the global environmental non-profit organisation. Zero emissions We are determined to control harmful emissions not only by complying with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yokohama Tyres: Sustainability<\/title>\n<meta name=\"description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/fr\/la-durabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama Tyres: Sustainability\" \/>\n<meta property=\"og:description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. 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