{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"yokohama-renforce-son-engagement-dans-le-tennis-grace-a-son-tout-premier-partenariat-avec-le-mutua-madrid-open","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/fr\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"YOKOHAMA renforce son engagement dans le tennis gr\u00e2ce \u00e0 son tout premier partenariat avec le Mutua Madrid Open"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YOKOHAMA continue de renforcer son r\u00f4le au sein de l'\u00e9cosyst\u00e8me de l'ATP Tour en tant que partenaire officiel pour les pneus, s'appuyant sur un partenariat mondial devenu un pilier essentiel de sa strat\u00e9gie de marque \u00e0 l'international. La marque se concentre sur une s\u00e9lection rigoureuse de tournois phares afin de maximiser son impact sur ses march\u00e9s prioritaires, en alliant visibilit\u00e9, engagement des parties prenantes et exp\u00e9riences \u00e0 forte valeur ajout\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, YOKOHAMA a le plaisir d'annoncer son partenariat avec le Mutua Madrid Open, renfor\u00e7ant ainsi l'engagement de la marque envers les \u00e9v\u00e9nements prestigieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9v\u00e9nement phare du calendrier de l'ATP Tour, le Mutua Madrid Open refl\u00e8te la passion profond\u00e9ment enracin\u00e9e de l'Espagne pour le tennis, alliant une comp\u00e9tition de niveau mondial \u00e0 un fort retentissement m\u00e9diatique et \u00e0 un public international, en plein c\u0153ur de la capitale espagnole. Son dynamisme et son prestige offrent \u00e0 YOKOHAMA un cadre id\u00e9al pour affirmer sa pr\u00e9sence de mani\u00e8re \u00e0 la fois visible et pertinente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faisant partie de la s\u00e9rie ATP Masters 1000, le tournoi de Madrid figure parmi les plus prestigieux du circuit. Il rassemble les meilleurs joueurs mondiaux et confirme ainsi son statut d\u2019\u00e9tape incontournable de la saison sur terre battue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gregorio Borgo, pr\u00e9sident de Yokohama Europe et directeur g\u00e9n\u00e9ral de Yokohama Rubber Co., Ltd., a d\u00e9clar\u00e9 : \u201c Notre participation au Mutua Madrid Open nous permet d\u2019entrer en contact avec un public international dans l\u2019un des cadres sportifs les plus embl\u00e9matiques d\u2019Espagne. L\u2019ambiance unique de Madrid et la passion profonde du pays pour le tennis font de ce tournoi une formidable vitrine pour rapprocher notre marque des fans, des clients et des partenaires. Ce partenariat refl\u00e8te notre engagement \u00e0 renforcer la position de YOKOHAMA \u00e0 travers des environnements haut de gamme qui partagent nos valeurs de performance et d\u2019excellence. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerard Tsobanian, PDG du Mutua Madrid Open, s'est \u00e9galement r\u00e9joui de cet accord : \u201c Nous sommes ravis d\u2019accueillir YOKOHAMA en tant que partenaire du Mutua Madrid Open. Son engagement fort en faveur de l\u2019innovation, de la performance et de l\u2019excellence en fait un partenaire id\u00e9al pour l\u2019un des tournois les plus prestigieux. Ce partenariat renforce encore davantage la visibilit\u00e9 internationale de notre \u00e9v\u00e9nement et cr\u00e9e de nouvelles opportunit\u00e9s pour \u00e9tablir des liens significatifs avec les fans et les parties prenantes. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pr\u00e9sence de YOKOHAMA \u00e0 Madrid s'inscrit dans une strat\u00e9gie globale de promotion \u00e0 l'\u00e9chelle du circuit ATP, qui vise \u00e0 renforcer un r\u00e9cit de marque coh\u00e9rent et distinctif, fond\u00e9 sur la qualit\u00e9, l'innovation et la croissance \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos de YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fond\u00e9e en 1917 au Japon, la soci\u00e9t\u00e9 YOKOHAMA Rubber Company a acquis une vaste expertise dans de nombreux secteurs industriels, notamment les pneumatiques, les flexibles et raccords, les bandes transporteuses, les produits maritimes et les composants a\u00e9ronautiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 propose une gamme compl\u00e8te de pneumatiques couvrant les voitures particuli\u00e8res, les pneus haute performance, les utilitaires l\u00e9gers, les poids lourds et les bus, ainsi que les machines agricoles et industrielles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'activit\u00e9 de YOKOHAMA dans le domaine des pneus grand public vise \u00e0 stimuler la croissance gr\u00e2ce \u00e0 des produits \u00e0 forte valeur ajout\u00e9e, sous l'impulsion de ses marques phares : ADVAN, synonyme de hautes performances, et GEOLANDAR, con\u00e7ue pour les SUV et les pick-up. Le sport automobile joue un r\u00f4le cl\u00e9 dans cette strat\u00e9gie, servant de plateforme pour d\u00e9velopper et transposer des technologies de pointe dans des produits grand public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de son plan \u00e0 moyen terme actuel, YOKOHAMA continue de renforcer ses \u201c strat\u00e9gies produits r\u00e9gionales \u201d, en proposant des solutions sur mesure qui r\u00e9pondent aux besoins et aux tendances sp\u00e9cifiques de chaque march\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/fr\/medias\/yokohama-renforce-son-engagement-dans-le-tennis-grace-a-son-tout-premier-partenariat-avec-le-mutua-madrid-open\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - 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