{"id":66685,"date":"2026-06-28T10:00:00","date_gmt":"2026-06-28T10:00:00","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66685"},"modified":"2026-10-15T13:42:58","modified_gmt":"2026-10-15T13:42:58","slug":"yokohama-europe-sassocie-a-luciano-darderi-pour-allier-maitrise-de-la-performance-et-ambition","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/fr\/media\/yokohama-europe-partners-with-luciano-darderi-uniting-performance-control-and-ambition\/","title":{"rendered":"YOKOHAMA EUROPE S'ASSOCIE \u00c0 LUCIANO DARDERI POUR ALLIER PERFORMANCE, MA\u00ceTRISE ET AMBITION"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, le 28 juin 2026 \u2013 Yokohama Europe annonce un nouveau partenariat avec Luciano Darderi, l\u2019un des talents \u00e9mergents les plus prometteurs du circuit ATP, dans le cadre de sa strat\u00e9gie visant \u00e0 renforcer la visibilit\u00e9 de la marque en Europe gr\u00e2ce \u00e0 des collaborations \u00e0 fort impact, fond\u00e9es sur une personnalit\u00e9 affirm\u00e9e et un alignement clair des valeurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette collaboration d\u00e9butera officiellement lors du prochain tournoi de Wimbledon, o\u00f9 Darderi foulera les courts avec le logo de Yokohama affich\u00e9 sur sa manche, renfor\u00e7ant ainsi la pr\u00e9sence de la marque dans le tennis international de haut niveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e9 en 2002, Darderi s'est rapidement impos\u00e9 sur la sc\u00e8ne internationale gr\u00e2ce \u00e0 un style de jeu intense, puissant et dynamique. Apr\u00e8s avoir remport\u00e9 son premier titre ATP \u00e0 l'Open de C\u00f3rdoba en 2024, il a atteint le 18 mai 2026 son meilleur classement en carri\u00e8re, \u00e0 la 16e place mondiale, portant ainsi \u00e0 cinq le nombre total de ses titres ATP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sa capacit\u00e9 \u00e0 transformer la pression en initiative tout en gardant son sang-froid dans les moments d\u00e9cisifs incarne la philosophie \u201c Drive the Game \u201d de Yokohama \u2014 une approche de la performance fond\u00e9e sur la pr\u00e9cision, la fiabilit\u00e9 et la capacit\u00e9 \u00e0 \u00eatre \u00e0 la hauteur lorsque cela compte le plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat souligne \u00e9galement la forte dynamique de croissance de Yokohama Europe et sa volont\u00e9 de renforcer encore la pertinence de la marque sur l'un de ses march\u00e9s les plus strat\u00e9giques \u00e0 l'\u00e9chelle mondiale. Il s'inscrit dans le cadre d'une strat\u00e9gie produit de plus en plus adapt\u00e9e aux sp\u00e9cificit\u00e9s locales, comme en t\u00e9moignent les r\u00e9cents lancements tels que le BluEarth-All Season 2, con\u00e7u pour r\u00e9pondre aux besoins sp\u00e9cifiques des conducteurs europ\u00e9ens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancr\u00e9e dans les valeurs japonaises \u2014 discipline, souci du d\u00e9tail, am\u00e9lioration continue et fiabilit\u00e9 \u00e0 long terme \u2014 et forte d'un solide h\u00e9ritage dans le sport automobile, Yokohama continue de mettre son expertise en mati\u00e8re de haute performance au service aussi bien de la route que du sport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Rejoindre l\u2019univers Yokohama correspond parfaitement \u00e0 ma fa\u00e7on d\u2019aborder le tennis et la comp\u00e9tition. Je mise sur l\u2019intensit\u00e9, la r\u00e9gularit\u00e9 et la capacit\u00e9 \u00e0 garder l\u2019esprit clair dans les moments d\u00e9cisifs. Je suis fier d\u2019entamer cette aventure avec une marque qui allie performance, identit\u00e9 et volont\u00e9 constante de s\u2019am\u00e9liorer \u201d, a d\u00e9clar\u00e9 Luciano Darderi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Ce partenariat refl\u00e8te parfaitement la direction prise par Yokohama Europe. Nous investissons dans des initiatives qui incarnent le dynamisme, la cr\u00e9dibilit\u00e9 et l\u2019ambition, tout en renfor\u00e7ant notre pr\u00e9sence dans toute la r\u00e9gion. Luciano incarne ces valeurs avec authenticit\u00e9 \u201d, a d\u00e9clar\u00e9 Gregorio Borgo, pr\u00e9sident de Yokohama Europe et directeur g\u00e9n\u00e9ral de The Yokohama Rubber Co., Ltd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette collaboration, Yokohama Europe continue d'allier h\u00e9ritage, innovation et sport de haut niveau, en transposant sur le court les m\u00eames valeurs qui caract\u00e9risent ses performances sur route : contr\u00f4le, adh\u00e9rence, r\u00e9activit\u00e9 et confiance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fond\u00e9e au Japon en 1917, la Yokohama Rubber Company a acquis une expertise approfondie dans de nombreux secteurs industriels, notamment les pneumatiques, les flexibles et raccords hydrauliques, les bandes transporteuses, les produits maritimes et les composants a\u00e9rospatiaux. La soci\u00e9t\u00e9 propose une gamme compl\u00e8te de pneus pour toutes les saisons et toutes les cat\u00e9gories de v\u00e9hicules, notamment les voitures particuli\u00e8res, les SUV, les crossovers, les fourgonnettes, les motos, les camions, les bus et les v\u00e9hicules tout-terrain, ainsi que des solutions sp\u00e9cifiques pour les applications de transport l\u00e9ger, utilitaire et professionnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'activit\u00e9 de Yokohama dans le domaine des pneus grand public est ax\u00e9e sur la croissance gr\u00e2ce \u00e0 des produits \u00e0 forte valeur ajout\u00e9e, port\u00e9s par sa marque phare ADVAN, synonyme de hautes performances, et par GEOLANDAR, sp\u00e9cialement con\u00e7ue pour les SUV et les pick-up. Le sport automobile joue un r\u00f4le central dans cette strat\u00e9gie, servant de plateforme pour le d\u00e9veloppement et le transfert de technologies de pointe vers les produits grand public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de son plan de gestion \u00e0 moyen terme actuel, Yokohama continue de renforcer ses strat\u00e9gies produits r\u00e9gionales, en proposant des solutions sur mesure con\u00e7ues pour r\u00e9pondre aux besoins sp\u00e9cifiques et aux tendances du march\u00e9 de chaque r\u00e9gion \u00e0 travers le monde.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2515\" height=\"3353\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg\" alt=\"\" class=\"wp-image-66706\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg 2515w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-768x1024.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1152x1536.jpg 1152w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1536x2048.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-9x12.jpg 9w\" sizes=\"(max-width: 2515px) 100vw, 2515px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the ATP Tour, as part of its strategy to strengthen brand visibility in Europe through high-impact collaborations built on strong personality and clear value alignment. The collaboration will officially begin at the upcoming Wimbledon Championships, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/fr\/medias\/yokohama-europe-sassocie-a-luciano-darderi-pour-allier-maitrise-de-la-performance-et-ambition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - 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