{"id":67438,"date":"2026-09-17T15:10:30","date_gmt":"2026-09-17T15:10:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67438"},"modified":"2026-10-16T07:59:06","modified_gmt":"2026-10-16T07:59:06","slug":"yokohama-europe-nomme-giuseppe-la-iacona-pour-accompagner-la-croissance-et-la-consolidation-de-lentreprise-a-travers-leurope","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/fr\/media\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/","title":{"rendered":"YOKOHAMA EUROPE NOMME GIUSEPPE LA IACONA POUR SOUTENIR LA CROISSANCE ET LA CONSOLIDATION DE L'ENTREPRISE \u00c0 TRAVERS L'EUROPE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, le 17 septembre 2026 \u2013 YOKOHAMA Europe a le plaisir d\u2019annoncer la nomination de Giuseppe La Iacona, qui a rejoint l\u2019entreprise le 15 septembre et assumera des responsabilit\u00e9s de direction cl\u00e9s visant \u00e0 soutenir la croissance continue et la consolidation de YOKOHAMA sur le march\u00e9 europ\u00e9en.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fort de plus de 20 ans d\u2019exp\u00e9rience dans le secteur du pneu, Giuseppe apporte une expertise internationale approfondie couvrant les domaines de la vente, du marketing, du d\u00e9veloppement commercial, de la direction g\u00e9n\u00e9rale par pays et de la gestion de la client\u00e8le internationale. Tout au long de sa carri\u00e8re, il a occup\u00e9 des postes de direction sur plusieurs march\u00e9s europ\u00e9ens, ce qui lui a permis d'acqu\u00e9rir une connaissance approfondie du secteur du pneu et de d\u00e9montrer sa capacit\u00e9 \u00e0 s'adapter aux dynamiques complexes des march\u00e9s locaux tout en stimulant la croissance des activit\u00e9s internationales. Cette combinaison d'exp\u00e9rience internationale et de connaissance approfondie du secteur du pneu permettra \u00e0 YOKOHAMA Europe de renforcer encore davantage son organisation et de d\u00e9velopper de nouvelles opportunit\u00e9s dans toute la r\u00e9gion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant directement de Takashi Maki, PDG de YOKOHAMA Europe, Giuseppe a occup\u00e9 plusieurs postes cl\u00e9s au sein de l'organisation europ\u00e9enne. Il prend les fonctions de directeur g\u00e9n\u00e9ral pour l'Europe du Sud et dirige le nouveau p\u00f4le Europe du Sud, dont l'objectif est de renforcer la coordination et les synergies entre les activit\u00e9s de YOKOHAMA en Italie et en France. Il assume \u00e9galement le poste de PDG de YOKOHAMA Italia, avec la responsabilit\u00e9 globale de la filiale italienne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, Giuseppe a \u00e9t\u00e9 nomm\u00e9 responsable des clients internationaux. \u00c0 ce titre, il sera charg\u00e9 de coordonner et d\u2019accompagner les filiales europ\u00e9ennes de YOKOHAMA dans la gestion et le d\u00e9veloppement des clients internationaux pr\u00e9sents sur plusieurs march\u00e9s, afin de favoriser une approche commerciale plus coh\u00e9rente et de renforcer la collaboration entre les diff\u00e9rents pays. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son r\u00f4le consistera \u00e0 aider YOKOHAMA Europe \u00e0 renforcer la coh\u00e9sion au sein de son organisation, \u00e0 favoriser une coop\u00e9ration plus \u00e9troite entre les march\u00e9s et les clients, et \u00e0 contribuer au d\u00e9veloppement continu de l'activit\u00e9 \u00e0 travers l'Europe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Je suis tr\u00e8s heureux d\u2019accueillir Giuseppe au sein de YOKOHAMA Europe \u00e0 une \u00e9tape importante de notre d\u00e9veloppement \u201d, a d\u00e9clar\u00e9 Takashi Maki, PDG de YOKOHAMA Europe. \u201c Sa vaste exp\u00e9rience internationale, sa connaissance approfondie du secteur des pneumatiques et sa capacit\u00e9 \u00e0 intervenir sur diff\u00e9rents march\u00e9s constitueront des atouts pr\u00e9cieux alors que nous continuons \u00e0 renforcer notre organisation europ\u00e9enne et \u00e0 poursuivre une croissance durable. \u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 propos de sa nomination, Giuseppe La Iacona a d\u00e9clar\u00e9 : \u201c Je suis ravi de rejoindre YOKOHAMA Europe et de contribuer \u00e0 la prochaine phase de croissance de l\u2019entreprise en Europe. YOKOHAMA dispose d\u2019un solide h\u00e9ritage, d\u2019une marque distinctive et d\u2019opportunit\u00e9s significatives sur l\u2019ensemble du march\u00e9 europ\u00e9en. Je me r\u00e9jouis de travailler en \u00e9troite collaboration avec nos \u00e9quipes, nos clients et nos partenaires dans tous les pays afin de d\u00e9velopper davantage notre activit\u00e9 et de renforcer notre pr\u00e9sence dans la r\u00e9gion. \u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fort de son exp\u00e9rience commerciale \u00e0 l'international, de sa vision europ\u00e9enne globale et de sa longue expertise dans le secteur des pneumatiques, Giuseppe La Iacona contribuera \u00e0 l'ambition de YOKOHAMA Europe de renforcer son organisation, de consolider sa pr\u00e9sence sur les principaux march\u00e9s europ\u00e9ens et de soutenir la croissance continue de l'entreprise dans la r\u00e9gion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5960\" height=\"4474\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg\" alt=\"\" class=\"wp-image-67439\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg 5960w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-767x576.jpg 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-16x12.jpg 16w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-1536x1153.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-2048x1537.jpg 2048w\" sizes=\"(max-width: 5960px) 100vw, 5960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong> Fond\u00e9e au Japon en 1917, la soci\u00e9t\u00e9 YOKOHAMA Rubber Company a acquis une expertise approfondie dans de nombreux secteurs industriels, notamment les pneumatiques, les flexibles et raccords hydrauliques, les bandes transporteuses, les produits maritimes et les composants a\u00e9rospatiaux. La soci\u00e9t\u00e9 propose une gamme compl\u00e8te de pneus pour toutes les saisons et toutes les cat\u00e9gories de v\u00e9hicules, notamment les voitures particuli\u00e8res, les SUV, les crossovers, les fourgonnettes, les motos, les camions, les bus et les v\u00e9hicules tout-terrain, ainsi que des solutions sp\u00e9cifiques pour les applications de transport l\u00e9ger, utilitaire et professionnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'activit\u00e9 de YOKOHAMA dans le domaine des pneus grand public est ax\u00e9e sur la croissance gr\u00e2ce \u00e0 des produits \u00e0 forte valeur ajout\u00e9e, port\u00e9s par sa marque phare ADVAN, synonyme de hautes performances, et par GEOLANDAR, sp\u00e9cialement d\u00e9velopp\u00e9e pour les SUV et les pick-up. Le sport automobile joue un r\u00f4le central dans cette strat\u00e9gie, servant de plateforme pour le d\u00e9veloppement et le transfert de technologies de pointe vers les produits grand public. Dans le cadre de son plan de gestion \u00e0 moyen terme actuel, YOKOHAMA continue de renforcer ses strat\u00e9gies produits r\u00e9gionales, en proposant des solutions sur mesure con\u00e7ues pour r\u00e9pondre aux besoins sp\u00e9cifiques et aux tendances du march\u00e9 de chaque r\u00e9gion \u00e0 travers le monde.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA across the European market. With more than 20 years of experience within the tyre industry, Giuseppe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/fr\/medias\/yokohama-europe-nomme-giuseppe-la-iacona-pour-accompagner-la-croissance-et-la-consolidation-de-lentreprise-a-travers-leurope\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - 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