{"id":67584,"date":"2026-10-09T15:09:05","date_gmt":"2026-10-09T15:09:05","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67584"},"modified":"2026-10-15T17:59:06","modified_gmt":"2026-10-15T17:59:06","slug":"yokohama-etend-sa-presence-sur-la-scene-europeenne-du-tennis-avec-hubert-hurkacz-en-pologne","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/fr\/media\/yokohama-expands-its-european-tennis-platform-with-hubert-hurkacz-in-poland\/","title":{"rendered":"YOKOHAMA \u00c9LARGIT SA PR\u00c9SENCE SUR LA SC\u00c8NE DU TENNIS EUROP\u00c9EN AVEC HUBERT HURKACZ EN POLOGNE"},"content":{"rendered":"

Le meilleur joueur de tennis polonais rejoint YOKOHAMA en tant qu'ambassadeur de la marque, renfor\u00e7ant ainsi le lien entre l'entreprise et ses clients sur l'un des march\u00e9s du tennis les plus strat\u00e9giques d'Europe.<\/strong><\/p>\n\n\n\n

D\u00fcsseldorf, le 9 octobre 2026 \u2013 YOKOHAMA annonce aujourd\u2019hui un nouveau partenariat avec Hubert Hurkacz, l\u2019une des figures les plus accomplies et les plus reconnaissables du tennis international, qui rejoint l\u2019entreprise en tant qu\u2019ambassadeur de la marque en Pologne.<\/p>\n\n\n\n

Ce partenariat marque une nouvelle \u00e9tape importante dans la strat\u00e9gie de d\u00e9veloppement de la marque YOKOHAMA en Europe, renfor\u00e7ant ainsi son engagement en faveur du tennis, consid\u00e9r\u00e9 comme un vecteur puissant pour susciter l'int\u00e9r\u00eat des consommateurs et accro\u00eetre la visibilit\u00e9 de la marque sur les principaux march\u00e9s.<\/p>\n\n\n\n

Hubert Hurkacz, l\u2019un des sportifs polonais les plus titr\u00e9s, allie \u00e0 la perfection une renomm\u00e9e internationale et une forte notori\u00e9t\u00e9 locale. Ancien n\u00b0 6 mondial de l'ATP et vainqueur de huit titres ATP en simple, dont deux tournois ATP Masters 1 000, Hurkacz s'est impos\u00e9 parmi l'\u00e9lite de sa g\u00e9n\u00e9ration, gagnant le respect des fans, des m\u00e9dias et des acteurs du secteur \u00e0 travers le monde.<\/p>\n\n\n\n

Au-del\u00e0 de ses exploits sportifs, Hurkacz incarne des valeurs qui correspondent parfaitement \u00e0 l'ADN de YOKOHAMA : pr\u00e9cision, concentration, ma\u00eetrise, discipline et recherche inlassable de l'am\u00e9lioration continue<\/strong> am\u00e9lioration<\/strong>. Ces qualit\u00e9s sont \u00e0 la base de la r\u00e9ussite au plus haut niveau du sport professionnel, tout en d\u00e9finissant l'approche de YOKOHAMA en mati\u00e8re de d\u00e9veloppement de produits, de performances et d'innovation.<\/p>\n\n\n\n

\u201cHubert Hurkacz allie de mani\u00e8re exceptionnelle une renomm\u00e9e internationale et une grande<\/em> affinit\u00e9 locale,<\/em>\u201d a d\u00e9clar\u00e9 Gregorio Borgo, pr\u00e9sident de Yokohama Europe et directeur g\u00e9n\u00e9ral de Yokohama Rubber Co., Ltd. \u201cSes r\u00e9alisations ont fait de lui l'un des principaux ambassadeurs<\/em> du sport polonais, tandis que son \u00e9tat d\u2019esprit et son approche de la performance s\u2019inscrivent parfaitement dans la lign\u00e9e de<\/em> Les valeurs de YOKOHAMA. Gr\u00e2ce \u00e0 ce partenariat, nous avons l'occasion de nouer des liens avec<\/em> les consommateurs de mani\u00e8re plus authentique et plus significative lors des moments cl\u00e9s de leur achat de pneus<\/em> voyage<\/em>.\u201d <\/p>\n\n\n\n

\u201cJe suis ravie de rejoindre YOKOHAMA en tant qu'ambassadrice de la marque en Pologne<\/em>\u201d, a d\u00e9clar\u00e9 Hubert Hurkacz.<\/em> \u201c YOKOHAMA s'appuie sur une solide tradition fond\u00e9e sur la performance, l'innovation et le progr\u00e8s constant,<\/em> ce qui fait de ce partenariat un choix tout naturel. Je me r\u00e9jouis de repr\u00e9senter la marque et d\u2019interagir avec<\/em> \u201d les fans et les consommateurs gr\u00e2ce aux initiatives que nous mettrons en place ensemble. \u00bb<\/em><\/p>\n\n\n\n

Cette collaboration prendra forme \u00e0 travers des actions marketing int\u00e9gr\u00e9es, allant des communications num\u00e9riques au contenu de marque, en passant par des initiatives visant \u00e0 susciter l'engagement des consommateurs. En tirant parti de la forte notori\u00e9t\u00e9 et de la cr\u00e9dibilit\u00e9 de Hurkacz, YOKOHAMA entend cr\u00e9er des points de contact significatifs avec les consommateurs et renforcer encore l'efficacit\u00e9 de ses actions sur les march\u00e9s locaux.<\/p>\n\n\n\n

CONSTRUIRE UN \u00c9COSYST\u00c8ME DU TENNIS EUROP\u00c9EN PLUS SOLIDE<\/p>\n\n\n\n

Le partenariat avec Hurkacz s'inscrit dans le cadre de l'ambition plus large de YOKOHAMA de faire du tennis un pilier strat\u00e9gique de sa plateforme marketing europ\u00e9enne. <\/p>\n\n\n\n

Aujourd\u2019hui, l\u2019\u00e9cosyst\u00e8me tennistique de YOKOHAMA allie la visibilit\u00e9 mondiale de la ATP Tour<\/strong> et le Finales ATP Nitto<\/strong> gr\u00e2ce \u00e0 des partenariats avec des joueurs qui permettent de tisser des liens directs avec les fans et les consommateurs \u00e0 travers l'Europe. Aux c\u00f4t\u00e9s de la star italienne du tennis Luciano Darderi<\/strong>, Hurkacz renforce la capacit\u00e9 de la marque \u00e0 mener des actions au niveau local tout en conservant un positionnement international coh\u00e9rent.<\/p>\n\n\n\n

Cette approche \u00e9quilibr\u00e9e permet \u00e0 YOKOHAMA de tirer parti du prestige et de la cr\u00e9dibilit\u00e9 du tennis professionnel tout en adaptant sa communication aux sp\u00e9cificit\u00e9s de chaque march\u00e9. En Pologne, Hurkacz incarnera de mani\u00e8re unique la strat\u00e9gie tennis de la marque au niveau local, contribuant ainsi \u00e0 transformer l'excellence sportive en exp\u00e9riences pertinentes et captivantes pour les consommateurs.<\/p>\n\n\n\n

Avec l'arriv\u00e9e d'Hubert Hurkacz dans son portefeuille toujours plus riche de partenariats dans le domaine du tennis, YOKOHAMA continue de renforcer une plateforme con\u00e7ue pour allier rayonnement international, pertinence locale et valeur de marque \u00e0 long terme \u00e0 travers l'Europe.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

YOKOHAMA<\/strong><\/p>\n\n\n\n

Fond\u00e9e au Japon en 1917, la soci\u00e9t\u00e9 YOKOHAMA Rubber Company a acquis une expertise approfondie dans de nombreux secteurs industriels, notamment les pneumatiques, les flexibles et raccords hydrauliques, les bandes transporteuses, les produits maritimes et les composants a\u00e9rospatiaux. La soci\u00e9t\u00e9 propose une gamme compl\u00e8te de pneus pour toutes les saisons et toutes les cat\u00e9gories de v\u00e9hicules, notamment les voitures particuli\u00e8res, les SUV, les crossovers, les fourgonnettes, les motos, les camions, les bus et les v\u00e9hicules tout-terrain, ainsi que des solutions sp\u00e9cifiques pour les applications de transport l\u00e9ger, utilitaire et professionnel.<\/p>\n\n\n\n

L'activit\u00e9 de YOKOHAMA dans le domaine des pneus grand public est ax\u00e9e sur la croissance gr\u00e2ce \u00e0 des produits \u00e0 forte valeur ajout\u00e9e, port\u00e9s par sa marque phare ADVAN, synonyme de hautes performances, et par GEOLANDAR, sp\u00e9cialement d\u00e9velopp\u00e9e pour les SUV et les pick-up. Le sport automobile joue un r\u00f4le central dans cette strat\u00e9gie, servant de plateforme pour le d\u00e9veloppement et le transfert de technologies de pointe vers les produits grand public. Dans le cadre de son plan de gestion \u00e0 moyen terme actuel, YOKOHAMA continue de renforcer ses strat\u00e9gies produits r\u00e9gionales, en proposant des solutions sur mesure con\u00e7ues pour r\u00e9pondre aux besoins sp\u00e9cifiques et aux tendances du march\u00e9 de chaque r\u00e9gion \u00e0 travers le monde.<\/p>","protected":false},"excerpt":{"rendered":"

Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most strategic tennis markets. D\u00fcsseldorf, 9th October 2026 \u2013 YOKOHAMA today announces a new partnership with Hubert Hurkacz, one of the most accomplished and recognizable figures in international tennis, who joins the company as Brand Ambassador […]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"\nYOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - Yokohama<\/title>\n<meta name=\"description\" content=\"Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/fr\/medias\/yokohama-etend-sa-presence-sur-la-scene-europeenne-du-tennis-avec-hubert-hurkacz-en-pologne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - 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