{"id":23,"date":"2025-03-25T14:40:40","date_gmt":"2025-03-25T14:40:40","guid":{"rendered":"https:\/\/yokohama.demo.mybeautifuldomain.com\/?page_id=23"},"modified":"2025-09-15T14:23:11","modified_gmt":"2025-09-15T14:23:11","slug":"sostenibilita","status":"publish","type":"page","link":"https:\/\/www.yokohama.eu\/it\/sustainability\/","title":{"rendered":"Sostenibilit\u00e0"},"content":{"rendered":"<div class='breakdance'><section id=\"overview\" class=\"bde-section-23-438 bde-section intro\" data-gsap=\"true\" data-scrolltrigger=\"false\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-video-23-441 bde-video intro__video\">\n<div class=\"ee-video-container\">\n            <video class=\"ee-video\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/YOKOHAMA-for-Sustainable-Motorsports-2023-30sec.mp4\"\n                                                               loop='true'                muted='true'                controlslist=\"nodownload\"                playsinline\n>\n        <\/video>\n    \n    <\/div>\n\n<\/div><div class=\"bde-shortcode-23-444 bde-shortcode white breadcrumbs__wrap\"><nav class=\"breadcrumbs\" aria-label=\"Pangrattato\"><a class=\"breadcrumbs__link breadcrumbs__link--home\" href=\"https:\/\/www.yokohama.eu\/it\/\">Home page<\/a><span class=\"breadcrumbs__separator\"> \/ <\/span><span class=\"breadcrumbs__current\">Sostenibilit\u00e0<\/span><\/nav><\/div><h1 class=\"bde-heading-23-439 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/h1><div class=\"bde-text-23-440 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\n\n<\/div><div class=\"bde-globalblock-23-459 bde-globalblock is--script-fullh-video\"><div class='breakdance'><div class=\"bde-code-block-948-100-948-1 bde-code-block intro__video--control bde-code-block-948-100\">\n\n  <div class=\"intro__video--control--icon\">\n<\/div>\n\n\n<\/div><\/div><\/div><\/div>\n<\/section><section class=\"bde-section-23-100 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-23-101 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama \u00e8 orgogliosa di essere stata inserita nella prestigiosa A List del CDP per la sua leadership in materia di sostenibilit\u00e0 aziendale, trasparenza ambientale e cambiamenti climatici, ottendendo per il terzo anno consecutivo e la sesta volta in assoluto un riconoscimento dall'organizzazione ambientale globale no-profit.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-102 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"zero-emissions\" class=\"bde-div-23-454 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-105 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nEmissioni zero\n<\/h2><div class=\"bde-text-23-103 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nSiamo determinati a controllare le emissioni nocive non solo rispettando gli accordi internazionali sulle emissioni e le normative di ciascun Paese, ma anche fissando volontariamente standard ancora pi\u00f9 severi.\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-106 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-109 bde-heading\" data-animation=\"from-bot\">\nRisultati principali\n<\/h2><div class=\"bde-grid-23-110 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-112 bde-heading\">\nZero emissioni negli impianti giapponesi\n<\/h3><div class=\"bde-text-23-113 bde-text\">\nDal marzo 2006, tutti gli otto siti produttivi di Yokohama in Giappone hanno mantenuto emissioni zero e, alla fine dell'anno fiscale 2009, hanno raggiunto il riciclaggio di 100% di rifiuti industriali.\n<\/div>\n<\/div><div class=\"bde-div-23-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-115 bde-heading\">\nSforzi per la riduzione delle emissioni a livello globale<br>\n<\/h3><div class=\"bde-text-23-116 bde-text\">\nAnche gli stabilimenti Yokohama nelle Filippine, in Cina ed in Thailandia hanno raggiunto l'obiettivo di zero emissioni in diverse aree. Tutti i siti all'estero stanno lavorando per raggiungere lo stesso obiettivo.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-117 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-118 bde-heading\" data-animation=\"from-bot\">\nPromuovere la sostenibilit\u00e0\n<\/h2><div class=\"bde-div-23-119 bde-div\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-grid-23-120 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-124 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png\" alt=\"Yokohama ha ridotto le emissioni di CO\u2082 nei suoi stabilimenti di 30%\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/30-CO\u2082-emissions-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-121 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-122 bde-heading\">\n-30% emissioni di CO\u2082\n<\/h3><div class=\"bde-text-23-123 bde-text\">\nDal 2005, Yokohama ha ridotto le emissioni di CO\u2082 dei suoi stabilimenti di oltre il 30%, avvicinandosi all'obiettivo di riduzione del 50% entro il 2050.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-125 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-126 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png\" alt=\"Yokohama ha ridotto il consumo di acqua dolce di 20% negli ultimi 5 anni\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/20-freshwater-consumption-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-127 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-128 bde-heading\">\n-20% consumo di acqua dolce\n<\/h3><div class=\"bde-text-23-129 bde-text\">\nI sistemi di riciclaggio avanzati hanno ridotto il consumo di acqua dolce del 20% negli ultimi cinque anni.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-23-130 bde-grid\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-131 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png\" alt=\"I pneumatici Yokohama utilizzano 25% materiali riciclati e rinnovabili\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials.png 1352w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/25-recycled-materials-768x409.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"><div class=\"bde-div-23-132 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-23-133 bde-heading\">\n25% materiali riciclati\n<\/h3><div class=\"bde-text-23-134 bde-text\">\nI pneumatici Yokohama utilizzano per il 25% materiali riciclati e rinnovabili, contribuendo a ridurre l'impatto ambientale.\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-135 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-136 bde-heading\" data-animation=\"from-bot\">\nPietre miliari future\n<\/h2><div class=\"bde-advancedslider-23-153 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"153\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-164 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-173 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-170 bde-text\">\n01.\n<\/div><h3 class=\"bde-heading-23-171 bde-heading\">\nProdotti sostenibili <br>prodotti\n<\/h3><div class=\"bde-text-23-172 bde-text\">\nImpegno a rendere tutti i prodotti sicuri per l'ambiente.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-174 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-175 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-176 bde-text\">\n02.\n<\/div><h3 class=\"bde-heading-23-177 bde-heading\">\n50% riduzione dei gas serra\n<\/h3><div class=\"bde-text-23-178 bde-text\">\nRiduzione delle emissioni totali di gas serra del 50% o pi\u00f9 rispetto al 2005, in tutta la catena del valore.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-179 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-180 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-2-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-181 bde-text\">\n03.\n<\/div><h3 class=\"bde-heading-23-182 bde-heading\">\nEfficiente <br>uso dell'acqua\n<\/h3><div class=\"bde-text-23-183 bde-text\">\nIniziative in tutti i siti produttivi globali per ridurre l'unit\u00e0 di consumo standard di acqua dell'1%, anno su anno.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-184 bde-advancedslide slider__card swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-185 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1.jpg 1014w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-300x293.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Image-1-1-768x750.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"><div class=\"bde-text-23-186 bde-text\">\n04.\n<\/div><h3 class=\"bde-heading-23-187 bde-heading\">\nConservazione della biodiversit\u00e0\n<\/h3><div class=\"bde-text-23-188 bde-text\">\nIniziative di tutela della biodiversit\u00e0 nei siti di produzione.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-223 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"forever-forest\" class=\"bde-div-23-456 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-224 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nProgetto Forever Forest\n<\/h2><div class=\"bde-grid-23-226 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-225 bde-text\">\nL'iniziativa Forever Forest \u00e8 l'impegno a lungo termine di Yokohama per la sostenibilit\u00e0. L'obiettivo dell'Azienda \u00e8 quello di creare spazi verdi intorno ai propri stabilimenti ed uffici in tutto il mondo. Lanciata nel 2007, l'iniziativa si concentra sulla riforestazione, sull'assorbimento di CO\u2082 e sulla conservazione della biodiversit\u00e0.\n<\/div><div class=\"bde-text-23-227 bde-text\">\nPiantando alberi nelle regioni operative di Yokohama, il progetto riduce l'impatto ambientale, sostiene gli ecosistemi e coinvolge le comunit\u00e0 locali. Con l'obiettivo di piantare 1,5 milioni di alberi entro il 2030, Forever Forest riflette il nostro impegno costante per un futuro pi\u00f9 verde.\n<\/div>\n<\/div><div class=\"bde-div-23-228 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-229 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-scaled.jpg 2560w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-300x154.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1024x527.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-768x395.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-1536x791.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Forest-Image-2048x1054.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><div class=\"bde-simple-counter-23-230 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">k<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >alberi piantati entro il 2023<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-231 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >fabbriche e uffici partecipanti in tutto il mondo<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-23-232 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\">1.<\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">M<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >alberi da piantare entro il 2030\t<\/h3>\n  <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-233 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-234 bde-heading\" data-animation=\"from-bot\">\nImpatto ambientale\n<\/h2><div class=\"bde-text-23-256 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nL'iniziativa Forever Forest di Yokohama non si limita a piantare alberi. \u00c8 il nostro contributo attivo alla sostenibilit\u00e0 globale. Riducendo le emissioni di CO\u2082, ripristinando gli ecosistemi e coinvolgendo le comunit\u00e0 locali, il progetto contribuisce a costruire un pianeta pi\u00f9 sano per le generazioni future.\n<\/div><div class=\"bde-advancedslider-23-235 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"235\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-236 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-237 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-238 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-239 bde-heading\">\nNeutralizzazione della CO2\n<\/h3><div class=\"bde-text-23-240 bde-text\">\nAssorbimento di tonnellate di CO\u2082 da parte degli alberi piantati.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-257 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-258 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-1-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-259 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-260 bde-heading\">\nSupporto alla biodiversit\u00e0\n<\/h3><div class=\"bde-text-23-261 bde-text\">\nConservazione degli ecosistemi locali e degli habitat della fauna selvatica.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-262 bde-advancedslide slider__card md swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-263 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg\" alt=\"Sostenibilit\u00e0 di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-249x300.jpg 249w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-850x1024.jpg 850w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Impact-Image-2-768x926.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-264 bde-text\">\n&nbsp;\n<\/div><h3 class=\"bde-heading-23-265 bde-heading\">\nImpatto sociale\n<\/h3><div class=\"bde-text-23-266 bde-text\">\nCoinvolgimento dei volontari e delle comunit\u00e0 locali.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-270 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"advanced-technologies\" class=\"bde-div-23-460 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-271 bde-heading\" data-animation=\"from-bot\">\nDecenni di iniziative eco-compatibili\n<\/h2><div class=\"bde-text-23-272 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nDa anni Yokohama sviluppa tecnologie all'avanguardia per migliorare l'efficienza e la sostenibilit\u00e0 dei pneumatici. Dalle prime ricerche sulla riduzione della resistenza al rotolamento ai modelli ultraleggeri di oggi, l'azienda continua a impegnarsi in soluzioni innovative che riducono il consumo di carburante, migliorano la sicurezza e minimizzano l'impatto ambientale.\n<\/div><div class=\"bde-grid-23-283 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-23-284 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-287 bde-text\">\n1980s\n<\/div><h3 class=\"bde-heading-23-288 bde-heading\">\nComposti pionieristici a base di silice\n<\/h3><div class=\"bde-text-23-289 bde-text\">\nYokohama ha iniziato a studiare l'uso della silice nelle mescole dei pneumatici per migliorare l'efficienza dei consumi e l'aderenza sul bagnato. Questa innovazione ha gettato le basi per i futuri progressi nei pneumatici a bassa resistenza al rotolamento.\n<\/div>\n<\/div><div class=\"bde-div-23-290 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-291 bde-text\">\n1998\n<\/div><h3 class=\"bde-heading-23-292 bde-heading\">\nLancio della serie di pneumatici DNA\n<\/h3><div class=\"bde-text-23-293 bde-text\">\nYokohama ha introdotto la serie DNA in Giappone, stabilendo un punto di riferimento nell'innovazione ecologica. Caratterizzati da mescole avanzate a base di silice, questi pneumatici hanno migliorato l'efficienza dei consumi senza compromettere le prestazioni.\n<\/div>\n<\/div><div class=\"bde-div-23-294 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-295 bde-text\">\n2010\n<\/div><h3 class=\"bde-heading-23-296 bde-heading\">\nNasce BluEarth, un nuovo capitolo della mobilit\u00e0 sostenibile\n<\/h3><div class=\"bde-text-23-297 bde-text\">\nLa serie BluEarth, progettata all'insegna della sostenibilit\u00e0, \u00e8 stata lanciata per ridurre le emissioni di CO\u2082 mantenendo eccellenti caratteristiche di guida.\n<\/div>\n<\/div><div class=\"bde-div-23-298 bde-div timeline__item\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-299 bde-text\">\n2019\n<\/div><h3 class=\"bde-heading-23-300 bde-heading\">\nLeadership nei pneumatici a risparmio energetico\n<\/h3><div class=\"bde-text-23-301 bde-text\">\nEntro il 2019, il 90,1% delle vendite di pneumatici estivi Yokohama in Giappone \u00e8 stato realizzato con modelli a basso consumo di carburante, sottolineando la nostra leadership nella sostenibilit\u00e0.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-302 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-303 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nPneumatico ultraleggero: innovazione nell'efficienza\n<\/h2><div class=\"bde-text-23-304 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama sta ridisegnando il futuro della mobilit\u00e0 sostenibile con il suo concetto di pneumatico ultraleggero. \u00c8 stato progettato per ridurre il peso di 50% rispetto ai modelli convenzionali. Sfruttando materiali all'avanguardia e un'aerodinamica avanzata, stiamo migliorando l'efficienza dei consumi, riducendo l'impatto ambientale e migliorando le prestazioni di guida in tutte le condizioni.\n<\/div><div class=\"bde-advancedslider-23-322 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"322\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-338 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-343 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png\" alt=\"Pneumatico normale vs. pneumatico ultraleggero\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Section-768x617.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-341 bde-heading\">\nRiduzione del peso del 50%\n<\/h3><div class=\"bde-text-23-342 bde-text\">\nProgettato per essere significativamente pi\u00f9 leggero, questo concetto aumenta il risparmio di carburante e riduce le emissioni di CO\u2082.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-344 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-345 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png\" alt=\"Alette laterali aerodinamiche per pneumatici Yokohama Advan\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-768x617.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Aerodynamic-side-fins-1-15x12.png 15w\" sizes=\"(max-width: 896px) 100vw, 896px\"><div class=\"bde-text-23-462 bde-text\">\nUn primo piano del fianco che evidenzia la direzionalit\u00e0 (effetto galleria del vento) mostrando una resistenza aerodinamica ridotta \n<\/div><h3 class=\"bde-heading-23-346 bde-heading\">\nAli laterali aerodinamiche\n<\/h3><div class=\"bde-text-23-347 bde-text\">\nLe alette direzionali sui fianchi interni ed esterni riducono al minimo la resistenza dell'aria per migliorare le prestazioni.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-348 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-349 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png\" alt=\"Pneumatici Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us.png 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-300x241.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Breadcrumb-About-Us-768x618.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-350 bde-heading\">\nBattistrada ottimizzato\n<\/h3><div class=\"bde-text-23-351 bde-text\">\nProgettato per garantire un'aderenza superiore e una frenata pi\u00f9 sicura su strade bagnate e ghiacciate.<br><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-352 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-353 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg\" alt=\"Contenuti dei pneumatici Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Hero-Image-768x617.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-354 bde-heading\">\nStruttura leggera rinforzata\n<\/h3><div class=\"bde-text-23-355 bde-text\">\nLa carcassa ad alta resistenza e pi\u00f9 sottile e il sistema di cinghie migliorano la durata, riducendo al minimo il peso.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-393 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"bluearth\" class=\"bde-div-23-458 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-23-394 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nGamma di pneumatici BluEarth\n<\/h2><div class=\"bde-grid-23-395 bde-grid\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-23-396 bde-text\">\nNoi di Yokohama progettiamo pneumatici che offrono prestazioni di alto livello, sostenendo al contempo un pianeta pi\u00f9 pulito. BluEarth fonde innovazione e responsabilit\u00e0 ambientale per rispondere alle esigenze della mobilit\u00e0 moderna.\n<\/div><div class=\"bde-text-23-397 bde-text\">\nProgettato per ridurre le emissioni di CO\u2082, aumentare l'efficienza del carburante e prolungare la durata dei pneumatici, BluEarth \u00e8 pi\u00f9 di una tecnologia. \u00c8 il nostro impegno per un futuro sostenibile.\n<\/div>\n<\/div><div class=\"bde-div-23-398 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-399 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png\" alt=\"Pneumatici sostenibili BlueEarth di Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart.png 2720w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-768x396.png 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-1536x791.png 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1360x700_The-Blue-Earth-at-heart-2048x1055.png 2048w\" sizes=\"(max-width: 2720px) 100vw, 2720px\"><img decoding=\"async\" class=\"bde-image2-23-461 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg\" alt=\"Pneumatico Yokohama BluEarth*Winter V906\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive.jpg 750w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/BluEarth_2_-adaptive-7x12.jpg 7w\" sizes=\"(max-width: 750px) 100vw, 750px\"><h3 class=\"bde-heading-23-403 bde-heading\">\nBluEarth nel cuore\n<\/h3><div class=\"bde-text-23-404 bde-text\">\nLa Terra \u00e8 destinata a essere blu e noi vogliamo mantenerla tale. Attraverso un'azione mirata, facendo un passo alla volta, stiamo lavorando per un futuro pi\u00f9 pulito e sicuro per tutti.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-405 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-23-406 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nTecnologia BluEarth: innovazione per la sostenibilit\u00e0\n<\/h2><div class=\"bde-text-23-407 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nLa tecnologia BluEarth rappresenta l'impegno di Yokohama per l'innovazione e la sostenibilit\u00e0 ambientale. I nostri pneumatici sono progettati con materiali avanzati per offrire prestazioni elevate e ridurre al minimo l'impatto ambientale.\n<\/div><div class=\"bde-advancedslider-23-408 bde-advancedslider is--slider-progress\" data-animation=\"from-bot\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"408\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-23-409 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-410 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png\" alt=\"Ridotta resistenza al rotolamento negli pneumatici Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Reduced-rolling-resistance-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-411 bde-heading\">\nRiduzione della resistenza al rotolamento\n<\/h3><div class=\"bde-text-23-412 bde-text\">\nI pneumatici Bluearth presentano un design unico del battistrada e mescole di gomma avanzate che riducono la resistenza al rotolamento. Ci\u00f2 significa che \u00e8 necessaria meno energia per muovere il veicolo, con conseguente miglioramento dell'efficienza del carburante e riduzione delle emissioni di CO\u2082.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-413 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-414 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png\" alt=\"Yokohama sceglie materiali ecologici per gli pneumatici\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials.png 1344w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Eco-friendly-materials-768x617.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"><h3 class=\"bde-heading-23-415 bde-heading\">\nMateriali ecologici\n<\/h3><div class=\"bde-text-23-416 bde-text\">\nI pneumatici BluEarth sono realizzati con materiali sostenibili che riducono l'impatto ambientale del processo produttivo. Questo include mescole provenienti da fonti responsabili che contribuiscono a ridurre l'impatto di carbonio, mantenedo alte le prestazioni.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-417 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-418 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg\" alt=\"I pneumatici Yokohama sono sostenibili\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Content-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-419 bde-heading\">\nMaggiore durata\n<\/h3><div class=\"bde-text-23-420 bde-text\">\nI pneumatici BluEarth sono costruiti con una struttura avanzata che ne prolunga la durata e riduce l'impatto ambientale. Pneumatici pi\u00f9 duraturi significano meno sostituzioni, meno rifiuti e una minore richiesta di materie prime.\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-23-421 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <img decoding=\"async\" class=\"bde-image2-23-422 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg\" alt=\"Pneumatici Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description.jpg 896w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-300x241.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Achievement-Description-768x618.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"><h3 class=\"bde-heading-23-423 bde-heading\">\nDesign innovativo per l'efficienza\n<\/h3><div class=\"bde-text-23-424 bde-text\">\nGrazie all'ingegneria avanzata, i pneumatici BluEarth sono ottimizzati per bilanciare prestazioni e sostenibilit\u00e0. Il disegno del battistrada \u00e8 stato progettato specificamente per migliorare l'efficienza dei consumi, mantenendo la trazione e la maneggevolezza in varie condizioni di guida.\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-429 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-23-434 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-23-435 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387.jpg 1360w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-300x155.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-1024x528.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2387-768x396.jpg 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"><h3 class=\"bde-heading-23-436 bde-heading\">\nMaggiore efficienza. <br>Impatto minore.<br>Un futuro migliore\n<\/h3><div class=\"bde-text-23-437 bde-text\">\nPer Yokohama, la sostenibilit\u00e0 \u00e8 pi\u00f9 di un semplice obiettivo. \u00c8 la strada che percorriamo ogni giorno. Attraverso l'innovazione, la tecnologia eco-consapevole e l'impegno a ridurre il nostro impatto, creiamo pneumatici che fanno progredire il mondo.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-23-446 bde-section fixed-nav\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-scroll-progress-23-455 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n<div class=\"bde-scroll-progress__bar\">\n  <div class=\"bde-scroll-progress__current js-current-progress\"><\/div>\n<\/div>\n\n<\/div>\n\n\n\n<\/div><div class=\"bde-text-23-447 bde-text\">\nSostenibilit\u00e0\n<\/div><div class=\"bde-div-23-448 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-23-449 bde-text-link is--link breakdance-link\" href=\"#overview\" target=\"_self\" data-type=\"url\">\n  Panoramica\n\n<\/a><a class=\"bde-text-link-23-450 bde-text-link is--link breakdance-link\" href=\"#zero-emissions\" target=\"_self\" data-type=\"url\">\n  Emissioni zero\n\n<\/a><a class=\"bde-text-link-23-451 bde-text-link is--link breakdance-link\" href=\"#forever-forest\" target=\"_self\" data-type=\"url\">\n  Foresta per sempre\n\n<\/a><a class=\"bde-text-link-23-453 bde-text-link is--link breakdance-link\" href=\"#bluearth\" target=\"_self\" data-type=\"url\">\n  BluEarth\n\n<\/a>\n<\/div><\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ Sustainability Yokohama is proud to be included on CDP\u2019s prestigious A List for leadership in corporate sustainability, environmental transparency and climate change, marking its third consecutive year and sixth time overall being recognised by the global environmental non-profit organisation. Zero emissions We are determined to control harmful emissions not only by complying with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yokohama Tyres: Sustainability<\/title>\n<meta name=\"description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/it\/sostenibilita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama Tyres: Sustainability\" \/>\n<meta property=\"og:description\" content=\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yokohama.eu\/it\/sostenibilita\/\" \/>\n<meta property=\"og:site_name\" content=\"Yokohama\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T14:23:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yokohama.eu\/sustainability\/\",\"url\":\"https:\/\/www.yokohama.eu\/sustainability\/\",\"name\":\"Yokohama Tyres: Sustainability\",\"isPartOf\":{\"@id\":\"https:\/\/www.yokohama.eu\/#website\"},\"datePublished\":\"2025-03-25T14:40:40+00:00\",\"dateModified\":\"2025-09-15T14:23:11+00:00\",\"description\":\"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yokohama.eu\/sustainability\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yokohama.eu\/sustainability\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yokohama.eu\/sustainability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yokohama.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yokohama.eu\/#website\",\"url\":\"https:\/\/www.yokohama.eu\/\",\"name\":\"Yokohama\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yokohama.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pneumatici Yokohama: Sostenibilit\u00e0","description":"Scoprite come Yokohama innova con materiali sostenibili, riduzione di CO2, emissioni zero e riforestazione. Scoprite la nostra visione per un futuro pi\u00f9 verde e sicuro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yokohama.eu\/it\/sostenibilita\/","og_locale":"it_IT","og_type":"article","og_title":"Yokohama Tyres: Sustainability","og_description":"Explore how Yokohama innovates with sustainable materials, CO2 reduction, zero emissions, and reforestation. Discover our vision for a greener, safer future.","og_url":"https:\/\/www.yokohama.eu\/it\/sostenibilita\/","og_site_name":"Yokohama","article_modified_time":"2025-09-15T14:23:11+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"9 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yokohama.eu\/sustainability\/","url":"https:\/\/www.yokohama.eu\/sustainability\/","name":"Pneumatici Yokohama: Sostenibilit\u00e0","isPartOf":{"@id":"https:\/\/www.yokohama.eu\/#website"},"datePublished":"2025-03-25T14:40:40+00:00","dateModified":"2025-09-15T14:23:11+00:00","description":"Scoprite come Yokohama innova con materiali sostenibili, riduzione di CO2, emissioni zero e riforestazione. Scoprite la nostra visione per un futuro pi\u00f9 verde e sicuro.","breadcrumb":{"@id":"https:\/\/www.yokohama.eu\/sustainability\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yokohama.eu\/sustainability\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.yokohama.eu\/sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yokohama.eu\/"},{"@type":"ListItem","position":2,"name":"Sustainability"}]},{"@type":"WebSite","@id":"https:\/\/www.yokohama.eu\/#website","url":"https:\/\/www.yokohama.eu\/","name":"Yokohama","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yokohama.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"}]}},"_links":{"self":[{"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":6,"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":47609,"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/pages\/23\/revisions\/47609"}],"wp:attachment":[{"href":"https:\/\/www.yokohama.eu\/it\/wp-json\/wp\/v2\/media?parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}