{"id":66301,"date":"2026-06-17T11:51:23","date_gmt":"2026-06-17T11:51:23","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66301"},"modified":"2026-10-15T17:38:39","modified_gmt":"2026-10-15T17:38:39","slug":"yokohama-lancia-bluearth-allseason2-per-rafforzare-la-propria-posizione-nel-segmento-delle-gomme-per-tutte-le-stagioni-in-europa","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/it\/media\/yokohama-launches-bluearth-allseason2-to-strengthen-its-position-in-europes-all-season-segment\/","title":{"rendered":"YOKOHAMA lancia il BluEarth-AllSeason2 per rafforzare la propria posizione nel segmento degli pneumatici quattro stagioni in Europa"},"content":{"rendered":"<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;<strong>BluEarth-AllSeason2<\/strong>, developed to support the Company\u2019s commitment to a more localised product strategy in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo pneumatico \u00e8 stato presentato in Islanda \u2013 uno degli ambienti pi\u00f9 impegnativi d\u2019Europa a causa delle sue condizioni meteorologiche estremamente imprevedibili \u2013 alla presenza di oltre 100 clienti e giornalisti, dimostrando la sua capacit\u00e0 di garantire fiducia, controllo e sicurezza proprio quando l\u2019affidabilit\u00e0 e la sicurezza contano di pi\u00f9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Progettato per garantire versatilit\u00e0 in un'ampia gamma di condizioni, il BluEarth-AllSeason2 offre prestazioni notevolmente migliorate su asciutto e bagnato, unite a una maggiore efficacia sulla neve grazie all'avanzata tecnologia COLD TECH, assicurando sicurezza e controllo durante tutto l'anno. Il nuovo pneumatico riflette inoltre l\u2019approccio di YOKOHAMA allo sviluppo dei prodotti, integrando prestazioni, efficienza e durata: requisiti fondamentali per gli automobilisti europei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coniugando prestazioni, efficienza e lunga durata, BluEarth-AllSeason2 soddisfa le aspettative in continua evoluzione degli automobilisti europei, che richiedono soluzioni versatili senza rinunciare all\u2019esperienza di guida e che esigono costanza e controllo in ogni stagione dell\u2019anno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentre il segmento delle gomme per tutte le stagioni continua a crescere rapidamente in tutta Europa, il modello BluEarth-AllSeason2 consente a YOKOHAMA di cogliere nuove opportunit\u00e0 e rafforzare la propria presenza in questa categoria chiave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il lancio segna inoltre un ulteriore passo avanti nel portafoglio prodotti di YOKOHAMA Europe, che fa seguito alle recenti novit\u00e0 quali ADVAN Sport V107, ADVAN Sport EV e ADVAN Winter \u2013 tutte sviluppate con particolare attenzione alle esigenze del mercato europeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci\u00f2 riflette inoltre la crescente importanza strategica dell\u2019Europa nell\u2019ambito della strategia di crescita complessiva di YOKOHAMA, con la regione che registra risultati eccellenti e conferma il maggiore impegno del Gruppo a sostenere ulteriormente la sua continua espansione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gregorio Borgo, presidente di Yokohama Europe e dirigente di Yokohama Rubber Co., Ltd., ha dichiarato:<\/strong>&nbsp;\u201cGli automobilisti europei si aspettano sempre pi\u00f9 spesso che un unico pneumatico sia in grado di affrontare una vasta gamma di condizioni. Con BluEarth-AllSeason2, offriamo una soluzione che coniuga sicurezza, prestazioni e praticit\u00e0 nell\u2019uso quotidiano in un segmento altamente dinamico.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takashi Maki, amministratore delegato di Yokohama Europe, ha aggiunto:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIl modello BluEarth-AllSeason2 dimostra chiaramente l\u2019impegno di The Yokohama Rubber Company a favore della crescita in Europa, una regione che sta assumendo un ruolo sempre pi\u00f9 importante nella nostra strategia di espansione globale. Con il continuo miglioramento dei risultati in tutta la regione, l\u2019azienda sta rafforzando la propria attenzione verso l\u2019Europa attraverso un approccio di prodotto pi\u00f9 localizzato e un portafoglio pi\u00f9 ampio, su misura per le esigenze del mercato.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prestazioni tecniche di BluEarth-AllSeason2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alla base dello sviluppo del BluEarth-AllSeason2 c\u2019\u00e8 la tecnologia HAICoLab (Humans and AI ColLab) di YOKOHAMA, che combina le competenze umane con modelli avanzati di intelligenza artificiale per ottimizzare il design dello pneumatico. Analizzando i fattori di progettazione insieme al comportamento dello pneumatico, il sistema ottimizza l\u2019area di contatto, garantendo un\u2019impronta pi\u00f9 uniforme e un aumento dell\u2019area di contatto pari a +5%, con conseguente miglioramento della stabilit\u00e0 e dell\u2019aderenza in tutte le condizioni di guida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BluEarth-AllSeason2 offre prestazioni notevolmente migliorate sia su asciutto che su bagnato grazie a una maggiore superficie di contatto, a una struttura estremamente robusta e a una maggiore rigidit\u00e0 dei blocchi, con conseguente miglioramento della stabilit\u00e0 di guida e un controllo pi\u00f9 preciso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il disegno raffinato e simmetrico del battistrada a forma di V migliora ulteriormente la stabilit\u00e0, ottimizza lo smaltimento dell'acqua e riduce il rischio di aquaplaning, garantendo prestazioni costanti anche in condizioni difficili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una configurazione ottimizzata delle lamelle 3D massimizza l\u2019effetto bordo limitando al contempo la deformazione dei blocchi del battistrada, migliorando la trazione e mantenendo un\u2019area di contatto stabile e affidabile durante l\u2019accelerazione, in curva e in frenata. La mescola ricca di silice svolge un ruolo centrale in questo equilibrio prestazionale, migliorando l\u2019aderenza sul bagnato, mentre la tecnologia di miscelazione A.R.T. proprietaria di YOKOHAMA ottimizza la dispersione della silice, aumentando la flessibilit\u00e0 e garantendo un\u2019aderenza costante in un ampio intervallo di temperature<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sulla scia dei punti di forza del modello precedente, BluEarth-AllSeason2 mantiene gli elevati standard di prestazioni invernali, migliorando ulteriormente la tenuta sulla neve grazie alla tecnologia COLD TECH, che ottimizza il contatto con il manto stradale in condizioni invernali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disponibile in 74 misure, il BluEarth-AllSeason2 \u00e8 stato sviluppato per autovetture di fascia alta, SUV e veicoli elettrici a batteria (BEV), a sostegno dell\u2019ambizione di YOKOHAMA di rafforzare ulteriormente la propria presenza in uno dei segmenti di pneumatici pi\u00f9 dinamici e strategicamente importanti d\u2019Europa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;BluEarth-AllSeason2, developed to support the Company\u2019s commitment to a more localised product strategy in Europe. The tyre was unveiled in Iceland &#8211; one of Europe\u2019s most demanding environments due to its highly unpredictable weather [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":66302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - Yokohama<\/title>\n<meta name=\"description\" content=\"Reykjav\u00edk, Iceland, 16 June 2026 - YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/it\/media\/yokohama-lancia-bluearth-allseason2-per-rafforzare-la-propria-posizione-nel-segmento-delle-gomme-per-tutte-le-stagioni-in-europa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - 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