{"id":66685,"date":"2026-06-28T10:00:00","date_gmt":"2026-06-28T10:00:00","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66685"},"modified":"2026-10-15T13:42:58","modified_gmt":"2026-10-15T13:42:58","slug":"yokohama-europe-stringe-una-partnership-con-luciano-darderi-unendo-controllo-delle-prestazioni-e-ambizione","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/it\/media\/yokohama-europe-partners-with-luciano-darderi-uniting-performance-control-and-ambition\/","title":{"rendered":"YOKOHAMA EUROPE STRINGE UNA PARTNERSHIP CON LUCIANO DARDERI, UNENDO PRESTAZIONI, CONTROLLO E AMBIZIONE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 28 giugno 2026 \u2013 Yokohama Europe annuncia una nuova partnership con Luciano Darderi, uno dei talenti emergenti pi\u00f9 promettenti dell\u2019ATP Tour, nell\u2019ambito della propria strategia volta a rafforzare la visibilit\u00e0 del marchio in Europa attraverso collaborazioni di grande impatto, basate su una forte personalit\u00e0 e su un chiaro allineamento dei valori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La collaborazione avr\u00e0 ufficialmente inizio in occasione dei prossimi Campionati di Wimbledon, dove Darderi scender\u00e0 in campo con il logo degli pneumatici Yokohama sulla manica, rafforzando ulteriormente la presenza del marchio nel tennis internazionale di alto livello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nato nel 2002, Darderi si \u00e8 rapidamente affermato sulla scena internazionale grazie a uno stile di gioco intenso, potente e dinamico. Dopo aver conquistato il suo primo titolo ATP all\u2019Open di C\u00f3rdoba nel 2024, il 18 maggio 2026 ha raggiunto il miglior piazzamento in carriera, il numero 16 del mondo, portando a cinque il numero totale dei suoi titoli ATP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La sua capacit\u00e0 di trasformare la pressione in iniziativa, mantenendo la calma nei momenti decisivi, riflette la filosofia \u201cDrive the Game\u201d dello Yokohama: un approccio alla prestazione basato su precisione, affidabilit\u00e0 e capacit\u00e0 di dare il meglio quando conta di pi\u00f9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa partnership sottolinea inoltre il forte slancio di crescita di Yokohama Europe e il suo impegno a rafforzare ulteriormente la rilevanza del marchio in uno dei suoi mercati pi\u00f9 strategici a livello globale. Essa si inserisce in una strategia di prodotto sempre pi\u00f9 localizzata, come dimostrano i recenti lanci quali il BluEarth-All Season 2, sviluppato per soddisfare le esigenze specifiche degli automobilisti europei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affondando le sue radici nei valori giapponesi \u2014 disciplina, attenzione ai dettagli, miglioramento continuo e affidabilit\u00e0 a lungo termine \u2014 e forte di una solida tradizione nel mondo delle corse, Yokohama continua a tradurre la propria competenza nel campo delle alte prestazioni sia nel settore stradale che in quello sportivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEntrare a far parte del mondo Yokohama rispecchia perfettamente il mio approccio al tennis e alla competizione. Mi concentro sull\u2019intensit\u00e0, sulla costanza e sulla lucidit\u00e0 nei momenti chiave. Sono orgoglioso di intraprendere questo percorso con un marchio che unisce prestazioni, identit\u00e0 e una costante ricerca del miglioramento\u201d, ha dichiarato Luciano Darderi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuesta partnership rappresenta esattamente la direzione che Yokohama Europe sta seguendo. Investiamo in iniziative che trasmettono energia, credibilit\u00e0 e ambizione, rafforzando al contempo la nostra presenza in tutta la regione. Luciano incarna questi valori in modo autentico\u201d, ha affermato Gregorio Borgo, presidente di Yokohama Europe e amministratore delegato di The Yokohama Rubber Co., Ltd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grazie a questa collaborazione, Yokohama Europe continua a coniugare tradizione, innovazione e sport di alto livello, portando sul campo gli stessi valori che contraddistinguono le sue prestazioni su strada: controllo, aderenza, reattivit\u00e0 e sicurezza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fondata in Giappone nel 1917, la Yokohama Rubber Company ha maturato una vasta esperienza in numerosi settori industriali, tra cui pneumatici, tubi e raccordi idraulici, nastri trasportatori, prodotti per la nautica e componenti aerospaziali. L\u2019azienda offre una gamma completa di pneumatici per tutte le stagioni e per tutte le categorie di veicoli, tra cui autovetture, SUV, crossover, furgoni, motociclette, autocarri, autobus e veicoli fuoristrada, oltre a soluzioni dedicate per il trasporto leggero, commerciale e professionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il settore degli pneumatici per autovetture di Yokohama punta alla crescita attraverso prodotti ad alto valore aggiunto, trainati dal proprio marchio di punta ADVAN, sinonimo di prestazioni elevate, e da GEOLANDAR, sviluppato appositamente per SUV e pick-up. Il motorsport riveste un ruolo centrale in questa strategia, fungendo da piattaforma per lo sviluppo e il trasferimento di tecnologie avanzate nei prodotti commerciali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nell\u2019ambito del suo attuale piano gestionale a medio termine, Yokohama continua a rafforzare le proprie strategie di prodotto a livello regionale, offrendo soluzioni su misura pensate per soddisfare le esigenze specifiche e le tendenze di mercato di ciascuna regione in tutto il mondo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2515\" height=\"3353\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg\" alt=\"\" class=\"wp-image-66706\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg 2515w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-768x1024.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1152x1536.jpg 1152w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1536x2048.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-9x12.jpg 9w\" sizes=\"(max-width: 2515px) 100vw, 2515px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the ATP Tour, as part of its strategy to strengthen brand visibility in Europe through high-impact collaborations built on strong personality and clear value alignment. The collaboration will officially begin at the upcoming Wimbledon Championships, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/it\/media\/yokohama-europe-stringe-una-partnership-con-luciano-darderi-unendo-controllo-delle-prestazioni-e-ambizione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - 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