{"id":67438,"date":"2026-09-17T15:10:30","date_gmt":"2026-09-17T15:10:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67438"},"modified":"2026-10-16T07:59:06","modified_gmt":"2026-10-16T07:59:06","slug":"yokohama-europe-nomina-giuseppe-la-iacona-per-sostenere-la-crescita-e-il-consolidamento-dellazienda-in-tutta-europa","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/it\/media\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/","title":{"rendered":"YOKOHAMA EUROPE NOMINA GIUSEPPE LA IACONA PER SOSTENERE LA CRESCITA E IL CONSOLIDAMENTO DELL\u2019AZIENDA IN TUTTA L\u2019EUROPA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 17 settembre 2026 \u2013 YOKOHAMA Europe \u00e8 lieta di annunciare la nomina di Giuseppe La Iacona, entrato a far parte dell\u2019azienda il 15 settembre, con l\u2019incarico di assumere importanti responsabilit\u00e0 dirigenziali volte a sostenere la crescita e il consolidamento continui di YOKOHAMA sul mercato europeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con oltre 20 anni di esperienza nel settore dei pneumatici, Giuseppe vanta una vasta competenza internazionale che spazia dalle vendite al marketing, dallo sviluppo commerciale alla direzione generale a livello nazionale, fino alla gestione dei clienti internazionali. Nel corso della sua carriera ha ricoperto posizioni dirigenziali di alto livello in diversi mercati europei, acquisendo una profonda conoscenza del settore dei pneumatici e dimostrando una comprovata capacit\u00e0 di districarsi nelle complesse dinamiche dei mercati locali, promuovendo al contempo la crescita del business a livello internazionale. Questa combinazione di esperienza internazionale e conoscenza approfondita del settore dei pneumatici consentir\u00e0 a YOKOHAMA Europe di rafforzare ulteriormente la propria organizzazione e di sviluppare nuove opportunit\u00e0 in tutta la regione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alle dipendenze dirette di Takashi Maki, CEO di YOKOHAMA Europe, Giuseppe ha ricoperto diverse posizioni chiave all\u2019interno dell\u2019organizzazione europea. Assume il ruolo di Direttore Generale per l\u2019Europa meridionale, alla guida del Cluster Europa meridionale di recente costituzione, con l\u2019obiettivo di rafforzare il coordinamento e le sinergie tra le attivit\u00e0 di YOKOHAMA in Italia e in Francia. Assume inoltre il ruolo di Amministratore Delegato di YOKOHAMA Italia, con la responsabilit\u00e0 generale della filiale italiana. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, Giuseppe \u00e8 stato nominato Responsabile dei clienti internazionali. In tale veste, coordiner\u00e0 e supporter\u00e0 le filiali europee di YOKOHAMA nella gestione e nello sviluppo dei clienti internazionali operanti su pi\u00f9 mercati, promuovendo un approccio commerciale pi\u00f9 coerente e rafforzando la collaborazione tra i vari paesi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il suo ruolo sar\u00e0 quello di supportare YOKOHAMA Europe nel creare una maggiore coerenza all\u2019interno dell\u2019organizzazione, favorendo una pi\u00f9 stretta collaborazione tra i mercati e i clienti e contribuendo al continuo sviluppo dell\u2019attivit\u00e0 in tutta Europa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSono molto lieto di dare il benvenuto a Giuseppe in YOKOHAMA Europe in una fase importante del nostro sviluppo\u201d, ha dichiarato Takashi Maki, amministratore delegato di YOKOHAMA Europe. \u201cLa sua vasta esperienza internazionale, la profonda conoscenza del settore degli pneumatici e la capacit\u00e0 di operare in mercati diversi costituiranno risorse preziose mentre continuiamo a rafforzare la nostra organizzazione europea e a perseguire una crescita sostenibile\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commentando la sua nomina, Giuseppe La Iacona ha dichiarato: \u201cSono entusiasta di entrare a far parte di YOKOHAMA Europe e di contribuire alla prossima fase di crescita dell\u2019azienda in Europa. YOKOHAMA vanta una solida tradizione, un marchio distintivo e notevoli opportunit\u00e0 sul mercato europeo. Non vedo l\u2019ora di lavorare a stretto contatto con i nostri team, i clienti e i partner in tutti i paesi per sviluppare ulteriormente l\u2019attivit\u00e0 e rafforzare la nostra presenza nella regione.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grazie alla sua esperienza nel commercio internazionale, alla sua ampia visione europea e alla sua pluriennale competenza nel settore dei pneumatici, Giuseppe La Iacona contribuir\u00e0 a realizzare l\u2019ambizione di YOKOHAMA Europe di rafforzare la propria organizzazione, consolidare la propria presenza nei principali mercati europei e sostenere la crescita continua dell\u2019azienda nella regione.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5960\" height=\"4474\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg\" alt=\"\" class=\"wp-image-67439\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg 5960w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-767x576.jpg 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-16x12.jpg 16w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-1536x1153.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-2048x1537.jpg 2048w\" sizes=\"(max-width: 5960px) 100vw, 5960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong> Fondata in Giappone nel 1917, la YOKOHAMA Rubber Company ha maturato una vasta esperienza in numerosi settori industriali, tra cui pneumatici, tubi e raccordi idraulici, nastri trasportatori, prodotti per il settore nautico e componenti aerospaziali. L\u2019azienda offre una gamma completa di pneumatici per tutte le stagioni e per tutte le categorie di veicoli, tra cui autovetture, SUV, crossover, furgoni, motociclette, autocarri, autobus e veicoli fuoristrada, oltre a soluzioni specifiche per il trasporto leggero, commerciale e professionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il settore degli pneumatici per autovetture di YOKOHAMA punta alla crescita attraverso prodotti ad alto valore aggiunto, trainato dal proprio marchio di punta ADVAN, sinonimo di alte prestazioni, e da GEOLANDAR, sviluppato appositamente per SUV e pick-up. Il motorsport riveste un ruolo centrale in questa strategia, fungendo da piattaforma per lo sviluppo e il trasferimento di tecnologie avanzate nei prodotti commerciali. Nell\u2019ambito del suo attuale piano gestionale a medio termine, YOKOHAMA continua a rafforzare le proprie strategie di prodotto a livello regionale, offrendo soluzioni su misura progettate per soddisfare le esigenze specifiche e le tendenze di mercato di ciascuna regione in tutto il mondo.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA across the European market. With more than 20 years of experience within the tyre industry, Giuseppe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/it\/media\/yokohama-europe-nomina-giuseppe-la-iacona-per-sostenere-la-crescita-e-il-consolidamento-dellazienda-in-tutta-europa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - 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