{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"yokohama-umacnia-swoja-pozycje-w-swiecie-tenisa-dzieki-pierwszej-w-historii-wspolpracy-z-turniejem-mutua-madrid-open","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pl\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"YOKOHAMA umacnia swoj\u0105 pozycj\u0119 w \u015bwiecie tenisa dzi\u0119ki pierwszej w historii wsp\u00f3\u0142pracy z turniejem Mutua Madrid Open"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YOKOHAMA nadal umacnia swoj\u0105 pozycj\u0119 w ekosystemie ATP Tour jako oficjalny partner w zakresie opon, opieraj\u0105c si\u0119 na globalnej wsp\u00f3\u0142pracy, kt\u00f3ra sta\u0142a si\u0119 kluczowym filarem jej mi\u0119dzynarodowej strategii marki. Marka koncentruje si\u0119 na starannie dobranym zestawie flagowych turniej\u00f3w, aby zmaksymalizowa\u0107 sw\u00f3j wp\u0142yw na priorytetowych rynkach, \u0142\u0105cz\u0105c widoczno\u015b\u0107, zaanga\u017cowanie interesariuszy oraz warto\u015bciowe do\u015bwiadczenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W tym kontek\u015bcie firma YOKOHAMA z przyjemno\u015bci\u0105 og\u0142asza nawi\u0105zanie wsp\u00f3\u0142pracy z turniejem Mutua Madrid Open, co stanowi potwierdzenie zaanga\u017cowania marki w dzia\u0142ania na platformach najwy\u017cszej klasy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako jedno z najwa\u017cniejszych wydarze\u0144 w kalendarzu ATP Tour, turniej Mutua Madrid Open odzwierciedla g\u0142\u0119boko zakorzenion\u0105 w Hiszpanii pasj\u0119 do tenisa, \u0142\u0105cz\u0105c zawody na \u015bwiatowym poziomie z du\u017cym zainteresowaniem medi\u00f3w i mi\u0119dzynarodow\u0105 publiczno\u015bci\u0105 w samym sercu stolicy Hiszpanii. Jego energia i presti\u017c stanowi\u0105 idealn\u0105 okazj\u0119 dla marki YOKOHAMA do zaznaczenia swojej obecno\u015bci w spos\u00f3b zar\u00f3wno widoczny, jak i znacz\u0105cy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako cz\u0119\u015b\u0107 serii ATP Masters 1000 turniej w Madrycie zaliczany jest do najbardziej presti\u017cowych turniej\u00f3w w ramach cyklu, gromadz\u0105c czo\u0142owych tenisist\u00f3w \u015bwiata i umacniaj\u0105c swoj\u0105 pozycj\u0119 jako kluczowy punkt sezonu na kortach ziemnych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gregorio Borgo, prezes Yokohama Europe i dyrektor zarz\u0105dzaj\u0105cy Yokohama Rubber Co., Ltd., skomentowa\u0142: \u201cUdzia\u0142 w turnieju Mutua Madrid Open pozwala nam dotrze\u0107 do mi\u0119dzynarodowej publiczno\u015bci w jednym z najbardziej charakterystycznych miejsc sportowych w Hiszpanii. Wyj\u0105tkowa atmosfera Madrytu oraz ogromna pasja Hiszpanii do tenisa sprawiaj\u0105, \u017ce turniej ten stanowi pot\u0119\u017cn\u0105 platform\u0119 pozwalaj\u0105c\u0105 nam zbli\u017cy\u0107 nasz\u0105 mark\u0119 do fan\u00f3w, klient\u00f3w i partner\u00f3w. Partnerstwo to odzwierciedla nasze zaanga\u017cowanie w umacnianie marki YOKOHAMA poprzez obecno\u015b\u0107 w ekskluzywnych \u015brodowiskach, kt\u00f3re podzielaj\u0105 nasze warto\u015bci zwi\u0105zane z wydajno\u015bci\u0105 i doskona\u0142o\u015bci\u0105\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerard Tsobanian, dyrektor generalny Mutua Madrid Open, r\u00f3wnie\u017c wyrazi\u0142 zadowolenie z zawarcia tej umowy: \u201cCieszymy si\u0119, \u017ce mo\u017cemy powita\u0107 firm\u0119 YOKOHAMA jako partnera turnieju Mutua Madrid Open. Jej silne zaanga\u017cowanie w innowacje, wydajno\u015b\u0107 i doskona\u0142o\u015b\u0107 sprawia, \u017ce idealnie pasuje do jednego z najbardziej presti\u017cowych turniej\u00f3w. Partnerstwo to jeszcze bardziej wzmacnia mi\u0119dzynarodowy wizerunek naszej imprezy i stwarza nowe mo\u017cliwo\u015bci nawi\u0105zywania znacz\u0105cych relacji z kibicami i interesariuszami\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obecno\u015b\u0107 marki YOKOHAMA w Madrycie wpisuje si\u0119 w szersz\u0105 strategi\u0119 promocyjn\u0105 w ramach cyklu ATP Tour, wspieraj\u0105c sp\u00f3jn\u0105 i charakterystyczn\u0105 narracj\u0119 marki opart\u0105 na jako\u015bci, innowacyjno\u015bci i d\u0142ugoterminowym rozwoju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O firmie YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u0142o\u017cona w 1917 roku w Japonii firma YOKOHAMA Rubber Company zdoby\u0142a rozleg\u0142\u0105 wiedz\u0119 specjalistyczn\u0105 w wielu sektorach przemys\u0142owych, w tym w zakresie opon, w\u0119\u017cy i z\u0142\u0105czy, ta\u015bm przeno\u015bnikowych, produkt\u00f3w dla przemys\u0142u morskiego oraz komponent\u00f3w lotniczych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firma oferuje szeroki asortyment opon przeznaczonych do samochod\u00f3w osobowych, opon o wysokich osi\u0105gach, opon do lekkich samochod\u00f3w dostawczych, samochod\u00f3w ci\u0119\u017carowych i autobus\u00f3w, a tak\u017ce do maszyn rolniczych i przemys\u0142owych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzia\u0142alno\u015b\u0107 firmy YOKOHAMA w zakresie opon konsumenckich koncentruje si\u0119 na stymulowaniu wzrostu poprzez produkty o wysokiej warto\u015bci dodanej, na czele z flagowymi markami ADVAN \u2013 kojarzon\u0105 z wysokimi osi\u0105gami \u2013 oraz GEOLANDAR, przeznaczon\u0105 dla samochod\u00f3w typu SUV i pickup\u00f3w. Sporty motorowe odgrywaj\u0105 kluczow\u0105 rol\u0119 w tej strategii, s\u0142u\u017c\u0105c jako platforma do opracowywania i wdra\u017cania zaawansowanych technologii do produkt\u00f3w komercyjnych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W ramach obecnego planu \u015brednioterminowego firma YOKOHAMA nadal wzmacnia swoje \u201cregionalne strategie produktowe\u201d, dostarczaj\u0105c rozwi\u0105zania dostosowane do konkretnych potrzeb i trend\u00f3w panuj\u0105cych na poszczeg\u00f3lnych rynkach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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