{"id":67584,"date":"2026-10-09T15:09:05","date_gmt":"2026-10-09T15:09:05","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67584"},"modified":"2026-10-15T17:59:06","modified_gmt":"2026-10-15T17:59:06","slug":"yokohama-rozszerza-swoja-europejska-platforme-tenisowa-dzieki-wspolpracy-z-hubertem-hurkaczem-w-polsce","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pl\/media\/yokohama-expands-its-european-tennis-platform-with-hubert-hurkacz-in-poland\/","title":{"rendered":"YOKOHAMA ROZSZERZA SWOJ\u0104 EUROPEJSK\u0104 PLATFORM\u0118 TENISOW\u0104, WSP\u00d3\u0141PRACUJ\u0104C Z HUBERTEM HURKACZEM W POLSCE"},"content":{"rendered":"

Czo\u0142owy polski tenisista do\u0142\u0105cza do firmy YOKOHAMA jako ambasador marki, wzmacniaj\u0105c wi\u0119\u017a firmy z klientami na jednym z najbardziej strategicznych rynk\u00f3w tenisowych w Europie.<\/strong><\/p>\n\n\n\n

D\u00fcsseldorf, 9 pa\u017adziernika 2026 r. \u2013 Firma YOKOHAMA og\u0142asza dzisiaj nawi\u0105zanie wsp\u00f3\u0142pracy z Hubertem Hurkaczem, jedn\u0105 z najbardziej utytu\u0142owanych i rozpoznawalnych postaci mi\u0119dzynarodowego tenisa, kt\u00f3ry do\u0142\u0105cza do firmy jako ambasador marki w Polsce.<\/p>\n\n\n\n

Partnerstwo to stanowi kolejny wa\u017cny krok w ramach europejskiej strategii budowania marki YOKOHAMA, potwierdzaj\u0105c jej zaanga\u017cowanie w tenis jako pot\u0119\u017cn\u0105 platform\u0119 anga\u017cowania konsument\u00f3w i zwi\u0119kszania rozpoznawalno\u015bci marki na kluczowych rynkach.<\/p>\n\n\n\n

Hubert Hurkacz, jako jeden z najbardziej utytu\u0142owanych polskich sportowc\u00f3w, \u0142\u0105czy w sobie mi\u0119dzynarodow\u0105 s\u0142aw\u0119 z silnym oddzia\u0142ywaniem na lokaln\u0105 spo\u0142eczno\u015b\u0107. Jako by\u0142y nr 6 \u015bwiatowego rankingu ATP i zdobywca o\u015bmiu tytu\u0142\u00f3w ATP w grze pojedynczej, w tym dw\u00f3ch turniej\u00f3w ATP Masters 1000, Hurkacz ugruntowa\u0142 swoj\u0105 pozycj\u0119 w\u015br\u00f3d elity tenisist\u00f3w swojego pokolenia, zdobywaj\u0105c szacunek kibic\u00f3w, medi\u00f3w i przedstawicieli bran\u017cy na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n

Opr\u00f3cz osi\u0105gni\u0119\u0107 sportowych Hurkacz uosabia warto\u015bci, kt\u00f3re \u015bci\u015ble odzwierciedlaj\u0105 DNA marki YOKOHAMA: precyzja, skupienie, kontrola, dyscyplina oraz nieustanne d\u0105\u017cenie do ci\u0105g\u0142ego<\/strong> poprawa<\/strong>. Cechy te stanowi\u0105 podstaw\u0119 sukcesu na najwy\u017cszych szczeblach sportu zawodowego, a jednocze\u015bnie charakteryzuj\u0105 podej\u015bcie firmy YOKOHAMA do rozwoju produkt\u00f3w, osi\u0105g\u00f3w i innowacji.<\/p>\n\n\n\n

\u201cHubert Hurkacz stanowi wyj\u0105tkowe po\u0142\u0105czenie mi\u0119dzynarodowej renomy i silnej<\/em> lokalna wi\u0119\u017a,<\/em>\u201d \u2013 powiedzia\u0142 Gregorio Borgo, prezes Yokohama Europe i dyrektor wykonawczy Yokohama Rubber Co., Ltd. \u201cJego osi\u0105gni\u0119cia sprawi\u0142y, \u017ce sta\u0142 si\u0119 jednym z czo\u0142owych ambasador\u00f3w<\/em> polskiego sportu, a jego spos\u00f3b my\u015blenia i podej\u015bcie do osi\u0105gania wynik\u00f3w idealnie wpisuj\u0105 si\u0119 w<\/em> Warto\u015bci firmy YOKOHAMA. Dzi\u0119ki tej wsp\u00f3\u0142pracy mamy okazj\u0119 nawi\u0105za\u0107 kontakt z<\/em> konsument\u00f3w w bardziej autentyczny i znacz\u0105cy spos\u00f3b w kluczowych momentach zwi\u0105zanych z zakupem opon<\/em> podr\u00f3\u017c<\/em>.\u201d <\/p>\n\n\n\n

\u201cBardzo si\u0119 ciesz\u0119, \u017ce do\u0142\u0105czy\u0142em do firmy YOKOHAMA jako ambasador marki w Polsce<\/em>\u201d \u2013 powiedzia\u0142 Hubert Hurkacz.<\/em> \u201cYOKOHAMA szczyci si\u0119 bogat\u0105 tradycj\u0105 opart\u0105 na osi\u0105gni\u0119ciach, innowacjach i nieustannym rozwoju,<\/em> dzi\u0119ki czemu ta wsp\u00f3\u0142praca wydaje si\u0119 naturalnym wyborem. Z niecierpliwo\u015bci\u0105 czekam na mo\u017cliwo\u015b\u0107 reprezentowania tej marki i nawi\u0105zywania kontakt\u00f3w z<\/em> fan\u00f3w i konsument\u00f3w dzi\u0119ki inicjatywom, kt\u00f3re b\u0119dziemy wsp\u00f3lnie realizowa\u0107\u201d.\u201d<\/em><\/p>\n\n\n\n

Wsp\u00f3\u0142praca ta zostanie zrealizowana poprzez zintegrowane dzia\u0142ania marketingowe obejmuj\u0105ce komunikacj\u0119 cyfrow\u0105, tre\u015bci markowe oraz inicjatywy maj\u0105ce na celu budowanie zaanga\u017cowania konsument\u00f3w. Wykorzystuj\u0105c wysok\u0105 rozpoznawalno\u015b\u0107 i wiarygodno\u015b\u0107 Hurkacza, firma YOKOHAMA zamierza stworzy\u0107 znacz\u0105ce punkty kontaktu z konsumentami oraz jeszcze bardziej zwi\u0119kszy\u0107 skuteczno\u015b\u0107 swoich dzia\u0142a\u0144 na lokalnym rynku.<\/p>\n\n\n\n

BUDOWA SILNIEJSZEGO EUROPEJSKIEGO EKOSYSTEMU TENISOWEGO<\/p>\n\n\n\n

Wsp\u00f3\u0142praca z Hurkaczem wpisuje si\u0119 w szersz\u0105 strategi\u0119 firmy YOKOHAMA, kt\u00f3rej celem jest uczynienie tenisa strategicznym filarem jej europejskiej platformy marketingowej. <\/p>\n\n\n\n

Obecnie ekosystem tenisowy YOKOHAMA \u0142\u0105czy w sobie globaln\u0105 rozpoznawalno\u015b\u0107 marki ATP Tour<\/strong> oraz Fina\u0142y Nitto ATP<\/strong> dzi\u0119ki partnerstwom z zawodnikami, kt\u00f3re pozwalaj\u0105 nawi\u0105zywa\u0107 bezpo\u015brednie relacje z kibicami i konsumentami w ca\u0142ej Europie. Wraz z w\u0142osk\u0105 gwiazd\u0105 tenisa Luciano Darderi<\/strong>, Hurkacz wzmacnia zdolno\u015b\u0107 marki do prowadzenia dzia\u0142a\u0144 na rynku lokalnym, zachowuj\u0105c jednocze\u015bnie sp\u00f3jny wizerunek na arenie mi\u0119dzynarodowej.<\/p>\n\n\n\n

To wywa\u017cone podej\u015bcie pozwala firmie YOKOHAMA wykorzysta\u0107 presti\u017c i wiarygodno\u015b\u0107 profesjonalnego tenisa, dostosowuj\u0105c jednocze\u015bnie swoje dzia\u0142ania komunikacyjne do specyfiki poszczeg\u00f3lnych rynk\u00f3w. W Polsce Hurkacz b\u0119dzie stanowi\u0142 charakterystyczny lokalny wyraz strategii marki w zakresie tenisa, pomagaj\u0105c przekszta\u0142ci\u0107 sportow\u0105 doskona\u0142o\u015b\u0107 w trafne i anga\u017cuj\u0105ce do\u015bwiadczenia konsument\u00f3w.<\/p>\n\n\n\n

Wraz z do\u0142\u0105czeniem Huberta Hurkacza do stale poszerzaj\u0105cego si\u0119 portfolio partner\u00f3w tenisowych firma YOKOHAMA nadal wzmacnia platform\u0119, kt\u00f3rej celem jest po\u0142\u0105czenie mi\u0119dzynarodowego zasi\u0119gu, lokalnego znaczenia oraz d\u0142ugoterminowej warto\u015bci marki w ca\u0142ej Europie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

YOKOHAMA<\/strong><\/p>\n\n\n\n

Za\u0142o\u017cona w Japonii w 1917 roku firma YOKOHAMA Rubber Company zdoby\u0142a rozleg\u0142\u0105 wiedz\u0119 specjalistyczn\u0105 w wielu sektorach przemys\u0142owych, w tym w zakresie opon, w\u0119\u017cy hydraulicznych i z\u0142\u0105czy, ta\u015bm przeno\u015bnikowych, produkt\u00f3w dla przemys\u0142u morskiego oraz komponent\u00f3w dla przemys\u0142u lotniczego i kosmicznego. Firma oferuje szerok\u0105 gam\u0119 opon na ka\u017cd\u0105 por\u0119 roku i do wszystkich kategorii pojazd\u00f3w, w tym do samochod\u00f3w osobowych, SUV-\u00f3w, crossover\u00f3w, samochod\u00f3w dostawczych, motocykli, ci\u0119\u017car\u00f3wek, autobus\u00f3w i pojazd\u00f3w terenowych, a tak\u017ce specjalistyczne rozwi\u0105zania do lekkich, u\u017cytkowych i profesjonalnych zastosowa\u0144 transportowych.<\/p>\n\n\n\n

Dzia\u0142alno\u015b\u0107 firmy YOKOHAMA w zakresie opon konsumenckich koncentruje si\u0119 na rozwoju poprzez produkty o wysokiej warto\u015bci dodanej, nap\u0119dzanym przez flagow\u0105 mark\u0119 ADVAN, b\u0119d\u0105c\u0105 synonimem wysokich osi\u0105g\u00f3w, oraz mark\u0119 GEOLANDAR, opracowan\u0105 specjalnie z my\u015bl\u0105 o samochodach typu SUV i pickupach. Sporty motorowe odgrywaj\u0105 kluczow\u0105 rol\u0119 w tej strategii, s\u0142u\u017c\u0105c jako platforma do opracowywania i wdra\u017cania zaawansowanych technologii do produkt\u00f3w komercyjnych. W ramach obecnego \u015brednioterminowego planu zarz\u0105dzania firma YOKOHAMA nadal wzmacnia swoje regionalne strategie produktowe, dostarczaj\u0105c rozwi\u0105zania dostosowane do konkretnych potrzeb i trend\u00f3w rynkowych w ka\u017cdym regionie na ca\u0142ym \u015bwiecie.<\/p>","protected":false},"excerpt":{"rendered":"

Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most strategic tennis markets. D\u00fcsseldorf, 9th October 2026 \u2013 YOKOHAMA today announces a new partnership with Hubert Hurkacz, one of the most accomplished and recognizable figures in international tennis, who joins the company as Brand Ambassador […]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"\nYOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - Yokohama<\/title>\n<meta name=\"description\" content=\"Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pl\/media\/yokohama-rozszerza-swoja-europejska-platforme-tenisowa-dzieki-wspolpracy-z-hubertem-hurkaczem-w-polsce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - 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