{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"a-yokohama-reforca-a-sua-presenca-no-tenis-com-a-sua-primeira-parceria-de-sempre-com-o-mutua-madrid-open","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pt\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"A YOKOHAMA refor\u00e7a a sua presen\u00e7a no t\u00e9nis com a sua primeira parceria de sempre com o Mutua Madrid Open"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A YOKOHAMA continua a refor\u00e7ar o seu papel no ecossistema do ATP Tour enquanto Parceiro Oficial de Pneus, consolidando uma parceria global que se tornou um pilar fundamental da sua estrat\u00e9gia de marca internacional. A marca concentra-se numa sele\u00e7\u00e3o criteriosa de torneios de refer\u00eancia para maximizar o impacto nos seus mercados priorit\u00e1rios, combinando visibilidade, envolvimento das partes interessadas e experi\u00eancias de elevado valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste contexto, a YOKOHAMA tem o prazer de anunciar a sua parceria com o Mutua Madrid Open, refor\u00e7ando o compromisso da marca com plataformas de excel\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como um dos eventos de destaque do calend\u00e1rio do ATP Tour, o Mutua Madrid Open reflete a paix\u00e3o profundamente enraizada da Espanha pelo t\u00e9nis, aliando uma competi\u00e7\u00e3o de n\u00edvel mundial a uma forte repercuss\u00e3o medi\u00e1tica e a um p\u00fablico internacional no cora\u00e7\u00e3o da capital espanhola. A sua energia e prest\u00edgio oferecem o cen\u00e1rio ideal para a YOKOHAMA marcar a sua presen\u00e7a de uma forma que seja simultaneamente vis\u00edvel e relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte da s\u00e9rie ATP Masters 1000, o torneio de Madrid \u00e9 reconhecido como um dos mais prestigiados do circuito, reunindo os melhores jogadores do mundo e refor\u00e7ando o estatuto do evento como um marco fundamental da \u00e9poca em terra batida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gregorio Borgo, presidente da Yokohama Europe e diretor executivo da Yokohama Rubber Co., Ltd., comentou: \u201cFazer parte do Mutua Madrid Open permite-nos estabelecer uma liga\u00e7\u00e3o com um p\u00fablico internacional num dos cen\u00e1rios desportivos mais emblem\u00e1ticos de Espanha. A atmosfera \u00fanica de Madrid e a profunda paix\u00e3o do pa\u00eds pelo t\u00e9nis fazem deste torneio uma plataforma poderosa para aproximar a nossa marca dos f\u00e3s, clientes e parceiros. Esta parceria reflete o nosso compromisso em fortalecer a YOKOHAMA atrav\u00e9s de ambientes de excel\u00eancia que partilham os nossos valores de desempenho e excel\u00eancia.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CEO do Mutua Madrid Open, Gerard Tsobanian, tamb\u00e9m manifestou a sua satisfa\u00e7\u00e3o relativamente a este acordo: \u201cEstamos muito contentes por dar as boas-vindas \u00e0 YOKOHAMA como parceira do Mutua Madrid Open. O seu forte compromisso com a inova\u00e7\u00e3o, o desempenho e a excel\u00eancia torna-a a escolha natural para um dos torneios mais prestigiados. Esta parceria refor\u00e7a ainda mais a visibilidade internacional do nosso evento e cria novas oportunidades para nos relacionarmos com os adeptos e as partes interessadas de forma significativa.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A presen\u00e7a da YOKOHAMA em Madrid contribui para uma estrat\u00e9gia de promo\u00e7\u00e3o mais abrangente em todo o Circuito ATP, apoiando uma narrativa de marca consistente e distinta, assente na qualidade, na inova\u00e7\u00e3o e no crescimento a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada em 1917 no Jap\u00e3o, a YOKOHAMA Rubber Company adquiriu uma vasta experi\u00eancia em v\u00e1rios setores industriais, incluindo pneus, mangueiras e acoplamentos, correias transportadoras, produtos mar\u00edtimos e componentes aeron\u00e1uticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa disponibiliza uma gama abrangente de pneus que inclui pneus para autom\u00f3veis de passageiros, pneus de alto desempenho, pneus para cami\u00f5es ligeiros, cami\u00f5es comerciais e autocarros, bem como para maquinaria agr\u00edcola e industrial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atividade da YOKOHAMA no setor dos pneus para ve\u00edculos de passageiros centra-se na promo\u00e7\u00e3o do crescimento atrav\u00e9s de produtos de elevado valor acrescentado, liderados pelas suas marcas emblem\u00e1ticas ADVAN, sin\u00f3nimo de alto desempenho, e GEOLANDAR, concebida para SUV e pick-ups. O desporto motorizado desempenha um papel fundamental nesta estrat\u00e9gia, servindo de plataforma para o desenvolvimento e a transfer\u00eancia de tecnologias avan\u00e7adas para produtos comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito do seu atual plano a m\u00e9dio prazo, a YOKOHAMA continua a refor\u00e7ar as suas \u201cestrat\u00e9gias regionais de produto\u201d, oferecendo solu\u00e7\u00f5es personalizadas que respondem \u00e0s necessidades e tend\u00eancias espec\u00edficas de cada mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pt\/meios-de-comunicacao\/a-yokohama-reforca-a-sua-presenca-no-tenis-com-a-sua-primeira-parceria-de-sempre-com-o-mutua-madrid-open\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - 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