{"id":66301,"date":"2026-06-17T11:51:23","date_gmt":"2026-06-17T11:51:23","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66301"},"modified":"2026-10-15T17:38:39","modified_gmt":"2026-10-15T17:38:39","slug":"a-yokohama-lanca-o-bluearth-allseason2-para-reforcar-a-sua-posicao-no-segmento-de-pneus-para-todas-as-estacoes-na-europa","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pt\/media\/yokohama-launches-bluearth-allseason2-to-strengthen-its-position-in-europes-all-season-segment\/","title":{"rendered":"A YOKOHAMA lan\u00e7a o BluEarth-AllSeason2 para refor\u00e7ar a sua posi\u00e7\u00e3o no segmento de pneus para todas as esta\u00e7\u00f5es na Europa"},"content":{"rendered":"<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;<strong>BluEarth-AllSeason2<\/strong>, developed to support the Company\u2019s commitment to a more localised product strategy in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pneu foi apresentado na Isl\u00e2ndia \u2014 um dos ambientes mais exigentes da Europa devido \u00e0s suas condi\u00e7\u00f5es meteorol\u00f3gicas altamente imprevis\u00edveis \u2014 perante mais de 100 clientes e jornalistas, demonstrando a sua capacidade de proporcionar confian\u00e7a, controlo e seguran\u00e7a quando a fiabilidade e a seguran\u00e7a s\u00e3o fundamentais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concebido para oferecer versatilidade numa ampla variedade de condi\u00e7\u00f5es, o BluEarth-AllSeason2 proporciona um desempenho significativamente melhorado em piso seco e molhado, aliado a capacidades refor\u00e7adas na neve, gra\u00e7as \u00e0 avan\u00e7ada tecnologia COLD TECH, garantindo confian\u00e7a e controlo ao longo de todo o ano. O novo pneu reflete tamb\u00e9m a abordagem da YOKOHAMA ao desenvolvimento de produtos, integrando desempenho com efici\u00eancia e durabilidade \u2013 requisitos fundamentais para os condutores europeus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aliando desempenho \u00e0 efici\u00eancia e a uma durabilidade prolongada, o BluEarth-AllSeason2 responde \u00e0s expectativas em constante evolu\u00e7\u00e3o dos condutores europeus, que procuram solu\u00e7\u00f5es vers\u00e1teis sem sacrificar a experi\u00eancia de condu\u00e7\u00e3o e que exigem consist\u00eancia e controlo ao longo de todo o ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que o segmento dos pneus para todas as esta\u00e7\u00f5es continua a expandir-se rapidamente em toda a Europa, o BluEarth-AllSeason2 posiciona a YOKOHAMA para aproveitar novas oportunidades e refor\u00e7ar a sua presen\u00e7a nesta categoria fundamental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento marca tamb\u00e9m mais um passo no portf\u00f3lio de produtos da YOKOHAMA Europe, dando continuidade a lan\u00e7amentos recentes como o ADVAN Sport V107, o ADVAN Sport EV e o ADVAN Winter \u2013 todos desenvolvidos com um forte enfoque nas necessidades do mercado europeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reflete tamb\u00e9m a crescente import\u00e2ncia estrat\u00e9gica da Europa no \u00e2mbito da estrat\u00e9gia global de crescimento da YOKOHAMA, com a regi\u00e3o a apresentar um forte desempenho e a confirmar o compromisso cada vez maior do Grupo em continuar a apoiar a sua expans\u00e3o cont\u00ednua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gregorio Borgo, presidente da Yokohama Europe e diretor executivo da Yokohama Rubber Co., Ltd., comentou:<\/strong>&nbsp;\u201cOs condutores europeus esperam, cada vez mais, que um \u00fanico pneu se adapte a uma vasta gama de condi\u00e7\u00f5es. Com o BluEarth-AllSeason2, estamos a oferecer uma solu\u00e7\u00e3o que combina seguran\u00e7a, desempenho e facilidade de utiliza\u00e7\u00e3o no dia-a-dia num segmento altamente din\u00e2mico.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takashi Maki, diretor executivo da Yokohama Europe, acrescentou:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO BluEarth-AllSeason2 demonstra claramente o compromisso da The Yokohama Rubber Company com o crescimento na Europa, uma regi\u00e3o que est\u00e1 a desempenhar um papel cada vez mais importante na nossa estrat\u00e9gia de expans\u00e3o global. \u00c0 medida que o desempenho em toda a regi\u00e3o continua a fortalecer-se, a empresa est\u00e1 a refor\u00e7ar o seu foco na Europa atrav\u00e9s de uma abordagem de produto mais localizada e de um portf\u00f3lio mais alargado, adaptado \u00e0s necessidades do mercado.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desempenho t\u00e9cnico do BluEarth-AllSeason2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No centro do desenvolvimento do BluEarth-AllSeason2 est\u00e1 a tecnologia HAICoLab (Humans and AI ColLab) da YOKOHAMA, que combina a experi\u00eancia humana com modela\u00e7\u00e3o avan\u00e7ada de IA para otimizar o design do pneu. Ao analisar os fatores de conce\u00e7\u00e3o em conjunto com o comportamento do pneu, o sistema melhora a \u00e1rea de contacto, proporcionando uma pegada mais uniforme e um aumento de +5% na \u00e1rea de contacto, o que resulta numa maior estabilidade e ader\u00eancia em todas as condi\u00e7\u00f5es de condu\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O BluEarth-AllSeason2 proporciona um desempenho significativamente melhorado em condi\u00e7\u00f5es de piso seco e molhado, gra\u00e7as a um maior contacto com a superf\u00edcie, a uma estrutura altamente robusta e a uma maior rigidez dos blocos, o que se traduz numa maior estabilidade de condu\u00e7\u00e3o e num controlo mais preciso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O padr\u00e3o de banda de rodagem refinado e sim\u00e9trico em forma de V melhora ainda mais a estabilidade, otimiza a evacua\u00e7\u00e3o da \u00e1gua e reduz o risco de aquaplanagem, garantindo um desempenho consistente em condi\u00e7\u00f5es exigentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma configura\u00e7\u00e3o otimizada das ranhuras 3D maximiza o efeito de borda, ao mesmo tempo que limita a deforma\u00e7\u00e3o dos blocos do piso, melhorando a tra\u00e7\u00e3o e mantendo uma \u00e1rea de contacto est\u00e1vel e fi\u00e1vel durante a acelera\u00e7\u00e3o, as curvas e a travagem. O composto rico em s\u00edlica desempenha um papel central neste equil\u00edbrio de desempenho, melhorando a ader\u00eancia em piso molhado, enquanto a tecnologia de mistura A.R.T., exclusiva da YOKOHAMA, melhora a dispers\u00e3o da s\u00edlica, aumentando a flexibilidade e mantendo a ader\u00eancia numa ampla gama de temperaturas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitando os pontos fortes do seu antecessor, o BluEarth-AllSeason2 mant\u00e9m os elevados padr\u00f5es de desempenho no inverno, ao mesmo tempo que melhora ainda mais a condu\u00e7\u00e3o na neve gra\u00e7as \u00e0 tecnologia COLD TECH, que maximiza o contacto com a superf\u00edcie da estrada no inverno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dispon\u00edvel em 74 tamanhos, o BluEarth-AllSeason2 foi desenvolvido para autom\u00f3veis de passageiros de gama alta, SUV e ve\u00edculos el\u00e9tricos a bateria (BEV), apoiando a ambi\u00e7\u00e3o da YOKOHAMA de refor\u00e7ar ainda mais a sua presen\u00e7a num dos segmentos de pneus mais din\u00e2micos e estrategicamente importantes da Europa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;BluEarth-AllSeason2, developed to support the Company\u2019s commitment to a more localised product strategy in Europe. The tyre was unveiled in Iceland &#8211; one of Europe\u2019s most demanding environments due to its highly unpredictable weather [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":66302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - Yokohama<\/title>\n<meta name=\"description\" content=\"Reykjav\u00edk, Iceland, 16 June 2026 - YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pt\/meios-de-comunicacao\/a-yokohama-lanca-o-bluearth-allseason2-para-reforcar-a-sua-posicao-no-segmento-de-pneus-para-todas-as-estacoes-na-europa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - 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