{"id":66685,"date":"2026-06-28T10:00:00","date_gmt":"2026-06-28T10:00:00","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66685"},"modified":"2026-10-15T13:42:58","modified_gmt":"2026-10-15T13:42:58","slug":"a-yokohama-europe-estabelece-uma-parceria-com-luciano-darderi-aliando-controlo-do-desempenho-e-ambicao","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pt\/media\/yokohama-europe-partners-with-luciano-darderi-uniting-performance-control-and-ambition\/","title":{"rendered":"A YOKOHAMA EUROPE ESTABELECE PARCERIA COM LUCIANO DARDERI, ALIANDO DESEMPENHO, CONTROLO E AMBI\u00c7\u00c3O"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 28 de junho de 2026 \u2013 A Yokohama Europe anuncia uma nova parceria com Luciano Darderi, um dos talentos emergentes mais promissores do Circuito ATP, no \u00e2mbito da sua estrat\u00e9gia para refor\u00e7ar a visibilidade da marca na Europa atrav\u00e9s de colabora\u00e7\u00f5es de grande impacto, assentes numa personalidade forte e num claro alinhamento de valores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A colabora\u00e7\u00e3o ter\u00e1 in\u00edcio oficial no pr\u00f3ximo Torneio de Wimbledon, onde Darderi entrar\u00e1 em campo com o log\u00f3tipo da Yokohama tyres exibido na manga, refor\u00e7ando ainda mais a presen\u00e7a da marca no t\u00e9nis internacional de alto n\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nascido em 2002, Darderi rapidamente se imp\u00f4s no cen\u00e1rio internacional com um estilo de jogo intenso, poderoso e din\u00e2mico. Depois de conquistar o seu primeiro t\u00edtulo da ATP no Open de C\u00f3rdoba, em 2024, alcan\u00e7ou a 16.\u00aa posi\u00e7\u00e3o no ranking mundial \u2014 a melhor classifica\u00e7\u00e3o da sua carreira \u2014 a 18 de maio de 2026, elevando para cinco o total de t\u00edtulos da ATP conquistados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sua capacidade de transformar a press\u00e3o em iniciativa, mantendo a compostura nos momentos decisivos, reflete a filosofia \u201cDrive the Game\u201d do Yokohama \u2014 uma abordagem ao desempenho baseada na precis\u00e3o, na fiabilidade e na capacidade de dar o melhor quando mais importa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta parceria sublinha tamb\u00e9m a forte din\u00e2mica de crescimento da Yokohama Europe e o seu compromisso em refor\u00e7ar ainda mais a relev\u00e2ncia da marca num dos seus mercados mais estrat\u00e9gicos a n\u00edvel global. Esta iniciativa insere-se numa estrat\u00e9gia de produto cada vez mais adaptada ao mercado local, como demonstrado por lan\u00e7amentos recentes, tais como o BluEarth-All Season 2, desenvolvido para responder \u00e0s necessidades espec\u00edficas dos condutores europeus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com base nos valores japoneses \u2014 disciplina, aten\u00e7\u00e3o aos detalhes, melhoria cont\u00ednua e fiabilidade a longo prazo \u2014 e apoiada por uma s\u00f3lida tradi\u00e7\u00e3o no desporto motorizado, a Yokohama continua a aplicar a sua experi\u00eancia em alto desempenho tanto na estrada como no desporto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJuntar-me ao mundo da Yokohama reflete na perfei\u00e7\u00e3o a minha abordagem ao t\u00e9nis e \u00e0 competi\u00e7\u00e3o. Concentro-me na intensidade, na consist\u00eancia e em manter a cabe\u00e7a fria nos momentos decisivos. Tenho orgulho em iniciar esta jornada com uma marca que combina desempenho, identidade e uma busca constante pela melhoria\u201d, afirmou Luciano Darderi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEsta parceria representa exatamente o rumo que a Yokohama Europe est\u00e1 a seguir. Investimos em iniciativas que transmitem energia, credibilidade e ambi\u00e7\u00e3o, ao mesmo tempo que refor\u00e7amos a nossa presen\u00e7a em toda a regi\u00e3o. O Luciano personifica estes valores de forma aut\u00eantica\u201d, afirmou Gregorio Borgo, presidente da Yokohama Europe e diretor executivo da The Yokohama Rubber Co., Ltd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s desta colabora\u00e7\u00e3o, a Yokohama Europe continua a unir tradi\u00e7\u00e3o, inova\u00e7\u00e3o e desporto de alto n\u00edvel \u2014 levando para o campo os mesmos valores que definem o seu desempenho na estrada: controlo, ader\u00eancia, capacidade de resposta e confian\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada no Jap\u00e3o em 1917, a Yokohama Rubber Company acumulou uma vasta experi\u00eancia em v\u00e1rios setores industriais, incluindo pneus, mangueiras e acoplamentos hidr\u00e1ulicos, correias transportadoras, produtos mar\u00edtimos e componentes aeroespaciais. A empresa oferece uma gama abrangente de pneus para todas as esta\u00e7\u00f5es do ano e categorias de ve\u00edculos, incluindo autom\u00f3veis de passageiros, SUV, crossovers, carrinhas, motociclos, cami\u00f5es, autocarros e ve\u00edculos todo-o-terreno, bem como solu\u00e7\u00f5es espec\u00edficas para aplica\u00e7\u00f5es de transporte ligeiro, comercial e profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atividade de pneus para ve\u00edculos de passageiros da Yokohama centra-se no crescimento atrav\u00e9s de produtos de elevado valor acrescentado, impulsionada pela sua marca emblem\u00e1tica ADVAN, sin\u00f3nimo de alto desempenho, e pela GEOLANDAR, desenvolvida especificamente para SUV e pick-ups. O desporto motorizado desempenha um papel central nesta estrat\u00e9gia, servindo de plataforma para o desenvolvimento e a transfer\u00eancia de tecnologias avan\u00e7adas para produtos comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito do seu atual plano de gest\u00e3o a m\u00e9dio prazo, a Yokohama continua a refor\u00e7ar as suas estrat\u00e9gias regionais de produtos, oferecendo solu\u00e7\u00f5es personalizadas concebidas para responder \u00e0s necessidades espec\u00edficas e \u00e0s tend\u00eancias de mercado de cada regi\u00e3o em todo o mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2515\" height=\"3353\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg\" alt=\"\" class=\"wp-image-66706\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg 2515w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-768x1024.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1152x1536.jpg 1152w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1536x2048.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-9x12.jpg 9w\" sizes=\"(max-width: 2515px) 100vw, 2515px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the ATP Tour, as part of its strategy to strengthen brand visibility in Europe through high-impact collaborations built on strong personality and clear value alignment. The collaboration will officially begin at the upcoming Wimbledon Championships, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pt\/meios-de-comunicacao\/a-yokohama-europe-estabelece-uma-parceria-com-luciano-darderi-aliando-controlo-do-desempenho-e-ambicao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - 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