{"id":67040,"date":"2026-08-17T08:01:30","date_gmt":"2026-08-17T08:01:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67040"},"modified":"2026-10-15T13:37:37","modified_gmt":"2026-10-15T13:37:37","slug":"a-yokohama-tyres-acelera-a-sua-trajetoria-de-crescimento-na-europa-atraves-de-uma-parceria-estrategica-com-o-clube-de-futebol-juventus","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pt\/media\/yokohama-tyres-accelerates-its-european-growth-journey-through-strategic-partnership-with-juventus-football-club\/","title":{"rendered":"A YOKOHAMA Tyres acelera o seu percurso de crescimento na Europa atrav\u00e9s de uma parceria estrat\u00e9gica com o Juventus Football Club"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Ao unir for\u00e7as com um dos clubes de futebol mais emblem\u00e1ticos e hist\u00f3ricos do mundo, a YOKOHAMA Tyres d\u00e1 mais um passo importante no sentido de refor\u00e7ar a presen\u00e7a da sua marca e a liga\u00e7\u00e3o emocional com milh\u00f5es de consumidores em toda a Europa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 17 de agosto de 2026 \u2013 A YOKOHAMA Tyres anuncia um novo patroc\u00ednio plurianual com o Juventus Football Club, tornando-se Parceiro Oficial da Juventus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este acordo representa muito mais do que um patroc\u00ednio tradicional. Constitui um marco estrat\u00e9gico na vis\u00e3o de crescimento a longo prazo da YOKOHAMA e reflete a ambi\u00e7\u00e3o da empresa de refor\u00e7ar a notoriedade da sua marca e o seu posicionamento de gama alta em toda a Europa, atrav\u00e9s da sua entrada no desporto mais popular e influente do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta colabora\u00e7\u00e3o insere-se na estrat\u00e9gia mais ampla da YOKOHAMA para acelerar a sua trajet\u00f3ria de crescimento em toda a Europa. Ap\u00f3s um per\u00edodo de expans\u00e3o excecional, durante o qual a empresa triplicou o seu volume de neg\u00f3cios regional, a YOKOHAMA est\u00e1 agora focada na pr\u00f3xima fase do seu desenvolvimento atrav\u00e9s de um plano ambicioso para aumentar ainda mais a quota de mercado, refor\u00e7ar a notoriedade da marca e consolidar o seu posicionamento premium. A parceria com a Juventus, um dos clubes de futebol mais emblem\u00e1ticos do mundo, proporciona uma plataforma poderosa para apoiar estes objetivos e estabelecer uma liga\u00e7\u00e3o com milh\u00f5es de consumidores em toda a Europa e al\u00e9m-fronteiras, tirando partido do poder emocional do futebol e do apelo global de uma das institui\u00e7\u00f5es mais respeitadas deste desporto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a YOKOHAMA, entrar no mundo do futebol atrav\u00e9s da Juventus reveste-se de um significado estrat\u00e9gico especial. A Juventus n\u00e3o \u00e9 apenas um dos clubes mais bem-sucedidos da hist\u00f3ria do futebol, mas tamb\u00e9m um s\u00edmbolo mundialmente reconhecido de excel\u00eancia, paix\u00e3o, resili\u00eancia e mentalidade vencedora. O seu legado, a sua base de adeptos internacional e a sua forte identidade de marca tornam-na um parceiro ideal para a YOKOHAMA, \u00e0 medida que a empresa continua a construir la\u00e7os mais fortes com os consumidores e a refor\u00e7ar a sua posi\u00e7\u00e3o entre as principais marcas europeias de pneus premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta parceria re\u00fane duas organiza\u00e7\u00f5es unidas por uma paix\u00e3o comum, pelo compromisso com o desempenho, pela inova\u00e7\u00e3o e pela melhoria cont\u00ednua. Ambas as marcas partilham uma rica tradi\u00e7\u00e3o, mantendo simultaneamente o olhar firmemente voltado para o futuro, o que torna esta colabora\u00e7\u00e3o uma combina\u00e7\u00e3o natural e uma plataforma s\u00f3lida para o crescimento a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na qualidade de Parceiro Oficial da Juventus, a YOKOHAMA ir\u00e1 beneficiar de uma plataforma de marketing abrangente que combina uma forte presen\u00e7a da marca e publicidade durante os jogos em casa da Juventus com um vasto leque de iniciativas digitais, de envolvimento dos adeptos e de hospitalidade. Atrav\u00e9s de uma ampla visibilidade nos pain\u00e9is LED perimetrais e da publicidade no interior do est\u00e1dio, a par do acesso ao ecossistema medi\u00e1tico global da Juventus, a parceria proporcionar\u00e1 uma exposi\u00e7\u00e3o significativa a milh\u00f5es de adeptos apaixonados de futebol em toda a Europa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Esta parceria representa muito mais do que um patroc\u00ednio. Trata-se de um investimento estrat\u00e9gico no futuro da nossa marca e de uma declara\u00e7\u00e3o forte das nossas ambi\u00e7\u00f5es na Europa<\/em>\u201d afirmou Gregorio Borgo, presidente da Yokohama Europe e diretor executivo da Yokohama Rubber Co., Ltd. \u201c\u00bb<em>Nos \u00faltimos anos, alcan\u00e7\u00e1mos um crescimento not\u00e1vel em toda a regi\u00e3o atrav\u00e9s do investimento cont\u00ednuo nos nossos produtos, nos nossos colaboradores, na experi\u00eancia do cliente e no posicionamento da marca. A parceria com um clube da envergadura da Juventus d\u00e1-nos a oportunidade de entrar no mundo do futebol de elite ao lado de uma das suas institui\u00e7\u00f5es mais hist\u00f3ricas e respeitadas. O futebol tem uma capacidade inigual\u00e1vel de suscitar paix\u00e3o, lealdade e envolvimento emocional, e a Juventus oferece a plataforma ideal para refor\u00e7ar a nossa liga\u00e7\u00e3o com milh\u00f5es de consumidores que partilham os nossos valores de desempenho, excel\u00eancia e busca do sucesso<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peter Silverstone, Diretor Comercial da Juventus, acrescentou: \u201c<em>\u00c9 com grande prazer que damos as boas-vindas \u00e0 YOKOHAMA \u00e0 fam\u00edlia da Juventus como nosso Parceiro Oficial. Enquanto clube, mantemos uma forte liga\u00e7\u00e3o com marcas de prest\u00edgio da ind\u00fastria autom\u00f3vel, nomeadamente atrav\u00e9s da nossa parceria de longa data com a Jeep, e a chegada da YOKOHAMA vem refor\u00e7ar ainda mais esta rede de prest\u00edgio. A YOKOHAMA \u00e9 uma marca premium respeitada que partilha o nosso compromisso com a excel\u00eancia, a inova\u00e7\u00e3o e o alto desempenho. Esta parceria re\u00fane duas organiza\u00e7\u00f5es unidas por uma forte cultura de ambi\u00e7\u00e3o e pela busca constante dos mais elevados padr\u00f5es, tanto dentro como fora do campo.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada no Jap\u00e3o em 1917, a YOKOHAMA Rubber Company acumulou uma vasta experi\u00eancia em v\u00e1rios setores industriais, incluindo pneus, mangueiras e acoplamentos hidr\u00e1ulicos, correias transportadoras, produtos mar\u00edtimos e componentes aeroespaciais. A empresa oferece uma gama abrangente de pneus para todas as esta\u00e7\u00f5es do ano e categorias de ve\u00edculos, incluindo autom\u00f3veis de passageiros, SUV, crossovers, carrinhas, motociclos, cami\u00f5es, autocarros e ve\u00edculos todo-o-terreno, bem como solu\u00e7\u00f5es espec\u00edficas para aplica\u00e7\u00f5es de transporte ligeiro, comercial e profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atividade da YOKOHAMA no setor dos pneus para o mercado de retalho centra-se no crescimento atrav\u00e9s de produtos de elevado valor acrescentado, impulsionados pela sua marca emblem\u00e1tica ADVAN, sin\u00f3nimo de alto desempenho, e pela GEOLANDAR, desenvolvida especificamente para SUV e pick-ups. O desporto motorizado desempenha um papel central nesta estrat\u00e9gia, servindo de plataforma para o desenvolvimento e a transfer\u00eancia de tecnologias avan\u00e7adas para produtos comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito do seu atual plano de gest\u00e3o a m\u00e9dio prazo, a YOKOHAMA continua a refor\u00e7ar as suas estrat\u00e9gias regionais de produtos, oferecendo solu\u00e7\u00f5es personalizadas concebidas para responder \u00e0s necessidades espec\u00edficas e \u00e0s tend\u00eancias de mercado de cada regi\u00e3o em todo o mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>By joining forces with one of the most iconic and historic football clubs in the world, YOKOHAMA Tyres takes another important step towards strengthening its brand presence and emotional connection with millions of consumers across Europe. D\u00fcsseldorf, 17 August 2026 &#8211; YOKOHAMA Tyres announces a new multi-year sponsorship with Juventus Football Club, becoming Juventus Official [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA Tyres accelerates its European growth journey through strategic partnership with Juventus Football Club - Yokohama<\/title>\n<meta name=\"description\" content=\"By joining forces with one of the most iconic and historic football clubs in the world, YOKOHAMA Tyres takes another important step towards strengthening\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pt\/meios-de-comunicacao\/a-yokohama-tyres-acelera-a-sua-trajetoria-de-crescimento-na-europa-atraves-de-uma-parceria-estrategica-com-o-clube-de-futebol-juventus\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA Tyres accelerates its European growth journey through strategic partnership with Juventus Football Club - 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