{"id":67438,"date":"2026-09-17T15:10:30","date_gmt":"2026-09-17T15:10:30","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67438"},"modified":"2026-10-16T07:59:06","modified_gmt":"2026-10-16T07:59:06","slug":"a-yokohama-europe-nomeia-giuseppe-la-iacona-para-apoiar-o-crescimento-e-a-consolidacao-da-empresa-em-toda-a-europa","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pt\/media\/yokohama-europe-appoints-giuseppe-la-iacona-to-support-the-companys-growth-and-consolidation-across-europe\/","title":{"rendered":"A YOKOHAMA EUROPE NOMEIA GIUSEPPE LA IACONA PARA APOIAR O CRESCIMENTO E A CONSOLIDA\u00c7\u00c3O DA EMPRESA EM TODA A EUROPA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 17 de setembro de 2026 \u2013 A YOKOHAMA Europe tem o prazer de anunciar a nomea\u00e7\u00e3o de Giuseppe La Iacona, que se juntou \u00e0 empresa a 15 de setembro, assumindo fun\u00e7\u00f5es de lideran\u00e7a fundamentais com o objetivo de apoiar o crescimento cont\u00ednuo e a consolida\u00e7\u00e3o da YOKOHAMA no mercado europeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com mais de 20 anos de experi\u00eancia no setor dos pneus, Giuseppe conta com uma vasta experi\u00eancia internacional que abrange vendas, marketing, desenvolvimento de neg\u00f3cios, gest\u00e3o geral a n\u00edvel nacional e gest\u00e3o de clientes internacionais. Ao longo da sua carreira, ocupou cargos de lideran\u00e7a s\u00e9nior em v\u00e1rios mercados europeus, tendo desenvolvido um profundo conhecimento do setor dos pneus e uma capacidade comprovada para lidar com as complexas din\u00e2micas dos mercados locais, ao mesmo tempo que impulsionava o crescimento dos neg\u00f3cios internacionais. Esta combina\u00e7\u00e3o de experi\u00eancia internacional e conhecimento aprofundado do setor dos pneus ir\u00e1 apoiar a YOKOHAMA Europe no refor\u00e7o da sua organiza\u00e7\u00e3o e no desenvolvimento de novas oportunidades em toda a regi\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reportando-se diretamente a Takashi Maki, CEO da YOKOHAMA Europe, Giuseppe foi nomeado para v\u00e1rios cargos-chave no seio da organiza\u00e7\u00e3o europeia. Assume agora o cargo de Diretor-Geral para a Europa do Sul, liderando o rec\u00e9m-criado Cluster da Europa do Sul com o objetivo de refor\u00e7ar a coordena\u00e7\u00e3o e as sinergias entre as opera\u00e7\u00f5es da YOKOHAMA em It\u00e1lia e em Fran\u00e7a. Assume tamb\u00e9m o cargo de CEO da YOKOHAMA Italia, com responsabilidade global pela filial italiana. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, Giuseppe foi nomeado Diretor de Clientes Internacionais. Nessa fun\u00e7\u00e3o, ir\u00e1 coordenar e apoiar as filiais europeias da YOKOHAMA na gest\u00e3o e no desenvolvimento de clientes internacionais que operam em v\u00e1rios mercados, promovendo uma abordagem comercial mais coerente e refor\u00e7ando a colabora\u00e7\u00e3o entre pa\u00edses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sua fun\u00e7\u00e3o ir\u00e1 apoiar a YOKOHAMA Europe na cria\u00e7\u00e3o de um maior alinhamento em toda a organiza\u00e7\u00e3o, promovendo uma coopera\u00e7\u00e3o mais estreita entre os mercados e os clientes e contribuindo para o desenvolvimento cont\u00ednuo do neg\u00f3cio em toda a Europa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c9 com grande prazer que dou as boas-vindas ao Giuseppe \u00e0 YOKOHAMA Europe numa fase importante do nosso desenvolvimento\u201d, afirmou Takashi Maki, diretor executivo da YOKOHAMA Europe. \u201cA sua vasta experi\u00eancia internacional, o profundo conhecimento da ind\u00fastria dos pneus e a capacidade de trabalhar em diferentes mercados ser\u00e3o trunfos valiosos \u00e0 medida que continuamos a refor\u00e7ar a nossa organiza\u00e7\u00e3o europeia e a prosseguir um crescimento sustent\u00e1vel.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao comentar a sua nomea\u00e7\u00e3o, Giuseppe La Iacona afirmou: \u201cEstou entusiasmado por me juntar \u00e0 YOKOHAMA Europe e por contribuir para a pr\u00f3xima fase de crescimento da empresa na Europa. A YOKOHAMA possui uma s\u00f3lida tradi\u00e7\u00e3o, uma marca distinta e oportunidades significativas em todo o mercado europeu. Estou ansioso por trabalhar em estreita colabora\u00e7\u00e3o com as nossas equipas, clientes e parceiros em todos os pa\u00edses para continuar a desenvolver o neg\u00f3cio e refor\u00e7ar a nossa presen\u00e7a na regi\u00e3o.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a sua experi\u00eancia comercial internacional, a sua ampla perspetiva europeia e os seus muitos anos de experi\u00eancia no setor dos pneus, Giuseppe La Iacona ir\u00e1 contribuir para a ambi\u00e7\u00e3o da YOKOHAMA Europe de refor\u00e7ar a sua organiza\u00e7\u00e3o, consolidar a sua presen\u00e7a nos principais mercados europeus e apoiar o crescimento cont\u00ednuo da empresa na regi\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5960\" height=\"4474\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg\" alt=\"\" class=\"wp-image-67439\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263.jpg 5960w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-767x576.jpg 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-16x12.jpg 16w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-1536x1153.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/09\/DSC09263-2048x1537.jpg 2048w\" sizes=\"(max-width: 5960px) 100vw, 5960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong> Fundada no Jap\u00e3o em 1917, a YOKOHAMA Rubber Company acumulou uma vasta experi\u00eancia em v\u00e1rios setores industriais, incluindo pneus, mangueiras e acoplamentos hidr\u00e1ulicos, correias transportadoras, produtos mar\u00edtimos e componentes aeroespaciais. A empresa oferece uma gama abrangente de pneus para todas as esta\u00e7\u00f5es do ano e categorias de ve\u00edculos, incluindo autom\u00f3veis de passageiros, SUV, crossovers, carrinhas, motociclos, cami\u00f5es, autocarros e ve\u00edculos todo-o-terreno, bem como solu\u00e7\u00f5es espec\u00edficas para aplica\u00e7\u00f5es de transporte ligeiro, comercial e profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atividade da YOKOHAMA no setor dos pneus para particulares centra-se no crescimento atrav\u00e9s de produtos de elevado valor acrescentado, impulsionada pela sua marca emblem\u00e1tica ADVAN, sin\u00f3nimo de alto desempenho, e pela GEOLANDAR, desenvolvida especificamente para SUV e pick-ups. O desporto motorizado desempenha um papel central nesta estrat\u00e9gia, servindo de plataforma para o desenvolvimento e a transfer\u00eancia de tecnologias avan\u00e7adas para produtos comerciais. No \u00e2mbito do seu atual plano de gest\u00e3o a m\u00e9dio prazo, a YOKOHAMA continua a refor\u00e7ar as suas estrat\u00e9gias regionais de produtos, oferecendo solu\u00e7\u00f5es personalizadas concebidas para responder \u00e0s necessidades espec\u00edficas e \u00e0s tend\u00eancias de mercado de cada regi\u00e3o em todo o mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA across the European market. With more than 20 years of experience within the tyre industry, Giuseppe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf, 17 September 2026 \u2013 YOKOHAMA Europe is pleased to announce the appointment of Giuseppe La Iacona, who joined the company on September 15,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pt\/meios-de-comunicacao\/a-yokohama-europe-nomeia-giuseppe-la-iacona-para-apoiar-o-crescimento-e-a-consolidacao-da-empresa-em-toda-a-europa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE APPOINTS GIUSEPPE LA IACONA TO SUPPORT THE COMPANY\u2019S GROWTH AND CONSOLIDATION ACROSS EUROPE - 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