{"id":67584,"date":"2026-10-09T15:09:05","date_gmt":"2026-10-09T15:09:05","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67584"},"modified":"2026-10-15T17:59:06","modified_gmt":"2026-10-15T17:59:06","slug":"a-yokohama-expande-a-sua-plataforma-europeia-de-tenis-com-hubert-hurkacz-na-polonia","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/pt\/media\/yokohama-expands-its-european-tennis-platform-with-hubert-hurkacz-in-poland\/","title":{"rendered":"A YOKOHAMA EXPANDE A SUA PLATAFORMA DE T\u00c9NIS NA EUROPA COM HUBERT HURKACZ NA POL\u00d3NIA"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O tenista de refer\u00eancia da Pol\u00f3nia junta-se \u00e0 YOKOHAMA como Embaixador da Marca, refor\u00e7ando a liga\u00e7\u00e3o da empresa com os clientes atrav\u00e9s de um dos mercados de t\u00e9nis mais estrat\u00e9gicos da Europa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 9 de outubro de 2026 \u2013 A YOKOHAMA anuncia hoje uma nova parceria com Hubert Hurkacz, uma das figuras mais bem-sucedidas e reconhecidas do t\u00e9nis internacional, que se junta \u00e0 empresa como Embaixador da Marca na Pol\u00f3nia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta parceria marca mais um passo importante na estrat\u00e9gia de desenvolvimento da marca YOKOHAMA na Europa, refor\u00e7ando o seu compromisso com o t\u00e9nis como uma plataforma poderosa para cativar os consumidores e aumentar a visibilidade da marca nos principais mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como um dos desportistas mais bem-sucedidos da Pol\u00f3nia, Hubert Hurkacz re\u00fane uma combina\u00e7\u00e3o \u00fanica de reconhecimento internacional e forte relev\u00e2ncia a n\u00edvel local. Ex-n.\u00ba 6 do ranking mundial da ATP e vencedor de oito t\u00edtulos de singulares da ATP, incluindo dois torneios ATP Masters 1000, Hurkacz consolidou-se entre os jogadores de elite da sua gera\u00e7\u00e3o, conquistando o respeito dos adeptos, dos meios de comunica\u00e7\u00e3o social e dos intervenientes do setor em todo o mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m das suas conquistas desportivas, Hurkacz personifica valores que refletem de perto o ADN da YOKOHAMA: <strong>precis\u00e3o, concentra\u00e7\u00e3o, controlo, disciplina e a busca incans\u00e1vel pela melhoria cont\u00ednua<\/strong> <strong>melhoria<\/strong>. Estas qualidades est\u00e3o na base do sucesso nos mais altos n\u00edveis do desporto profissional, ao mesmo tempo que definem a abordagem da YOKOHAMA em mat\u00e9ria de desenvolvimento de produtos, desempenho e inova\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Hubert Hurkacz representa uma combina\u00e7\u00e3o excecional de prest\u00edgio internacional e grande<\/em> <em>afinidade local,<\/em>\u201d afirmou Gregorio Borgo, presidente da Yokohama Europe e diretor executivo da Yokohama Rubber Co., Ltd. \u201c\u00bb<em>As suas conquistas tornaram-no um dos principais embaixadores<\/em> <em>do desporto polaco, enquanto a sua mentalidade e abordagem ao desempenho se alinham perfeitamente com<\/em> <em>Os valores da YOKOHAMA. Atrav\u00e9s desta parceria, temos a oportunidade de estabelecer uma liga\u00e7\u00e3o com<\/em> <em>os consumidores de uma forma mais aut\u00eantica e significativa durante os momentos-chave da compra dos seus pneus<\/em> <em>viagem<\/em>.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Estou muito contente por me juntar \u00e0 YOKOHAMA como Embaixador da Marca na Pol\u00f3nia<\/em>\u201d afirmou Hubert Hurkacz<em>.<\/em> <em>\u201cA YOKOHAMA possui uma s\u00f3lida tradi\u00e7\u00e3o assente no desempenho, na inova\u00e7\u00e3o e no progresso cont\u00ednuo,<\/em> <em>o que torna esta parceria uma escolha natural. Estou ansioso por representar a marca e interagir com<\/em> <em>f\u00e3s e consumidores atrav\u00e9s das iniciativas que iremos desenvolver em conjunto.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A colabora\u00e7\u00e3o ser\u00e1 concretizada atrav\u00e9s de atividades de marketing integradas que abrangem comunica\u00e7\u00f5es digitais, conte\u00fados de marca e iniciativas de envolvimento dos consumidores. Ao tirar partido da forte visibilidade e credibilidade de Hurkacz, a YOKOHAMA pretende criar pontos de contacto significativos com os consumidores e refor\u00e7ar ainda mais a efic\u00e1cia das suas a\u00e7\u00f5es de mercado a n\u00edvel local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CONSTRUIR UM ECOSSISTEMA DE T\u00c9NIS EUROPEU MAIS FORTE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria com Hurkacz insere-se na ambi\u00e7\u00e3o mais ampla da YOKOHAMA de consolidar o t\u00e9nis como um pilar estrat\u00e9gico da sua plataforma de marketing europeia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o ecossistema de t\u00e9nis de YOKOHAMA combina a visibilidade global do <strong>Circuito ATP<\/strong> e o <strong>Nitto ATP Finals<\/strong> atrav\u00e9s de parcerias com jogadores que criam liga\u00e7\u00f5es diretas com os adeptos e consumidores em toda a Europa. Juntamente com a estrela italiana do t\u00e9nis <strong>Luciano Darderi<\/strong>, Hurkacz refor\u00e7a a capacidade da marca de desenvolver a\u00e7\u00f5es a n\u00edvel local, mantendo simultaneamente um posicionamento internacional consistente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta abordagem equilibrada permite \u00e0 YOKOHAMA tirar partido do prest\u00edgio e da credibilidade do t\u00e9nis profissional, ao mesmo tempo que adapta a sua comunica\u00e7\u00e3o \u00e0s caracter\u00edsticas espec\u00edficas de cada mercado. Na Pol\u00f3nia, Hurkacz ir\u00e1 dar uma express\u00e3o local distinta \u00e0 estrat\u00e9gia de t\u00e9nis da marca, ajudando a traduzir a excel\u00eancia desportiva em experi\u00eancias relevantes e envolventes para os consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a entrada de Hubert Hurkacz no seu crescente portf\u00f3lio de parcerias no t\u00e9nis, a YOKOHAMA continua a refor\u00e7ar uma plataforma concebida para combinar alcance internacional, relev\u00e2ncia local e valor de marca a longo prazo em toda a Europa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1671\" height=\"941\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1.png\" alt=\"\" class=\"wp-image-67585\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1.png 1671w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1-18x10.png 18w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1-767x432.png 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1-1536x865.png 1536w\" sizes=\"(max-width: 1671px) 100vw, 1671px\" \/><\/figure>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\"><strong>YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada no Jap\u00e3o em 1917, a YOKOHAMA Rubber Company acumulou uma vasta experi\u00eancia em v\u00e1rios setores industriais, incluindo pneus, mangueiras e acoplamentos hidr\u00e1ulicos, correias transportadoras, produtos mar\u00edtimos e componentes aeroespaciais. A empresa oferece uma gama abrangente de pneus para todas as esta\u00e7\u00f5es do ano e categorias de ve\u00edculos, incluindo autom\u00f3veis de passageiros, SUV, crossovers, carrinhas, motociclos, cami\u00f5es, autocarros e ve\u00edculos todo-o-terreno, bem como solu\u00e7\u00f5es espec\u00edficas para aplica\u00e7\u00f5es de transporte ligeiro, comercial e profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atividade da YOKOHAMA no setor dos pneus para particulares centra-se no crescimento atrav\u00e9s de produtos de elevado valor acrescentado, impulsionada pela sua marca emblem\u00e1tica ADVAN, sin\u00f3nimo de alto desempenho, e pela GEOLANDAR, desenvolvida especificamente para SUV e pick-ups. O desporto motorizado desempenha um papel central nesta estrat\u00e9gia, servindo de plataforma para o desenvolvimento e a transfer\u00eancia de tecnologias avan\u00e7adas para produtos comerciais. No \u00e2mbito do seu atual plano de gest\u00e3o a m\u00e9dio prazo, a YOKOHAMA continua a refor\u00e7ar as suas estrat\u00e9gias regionais de produtos, oferecendo solu\u00e7\u00f5es personalizadas concebidas para responder \u00e0s necessidades espec\u00edficas e \u00e0s tend\u00eancias de mercado de cada regi\u00e3o em todo o mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most strategic tennis markets. D\u00fcsseldorf, 9th October 2026 \u2013 YOKOHAMA today announces a new partnership with Hubert Hurkacz, one of the most accomplished and recognizable figures in international tennis, who joins the company as Brand Ambassador [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - Yokohama<\/title>\n<meta name=\"description\" content=\"Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/pt\/meios-de-comunicacao\/a-yokohama-expande-a-sua-plataforma-europeia-de-tenis-com-hubert-hurkacz-na-polonia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - 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