{"id":21,"date":"2025-03-25T14:40:29","date_gmt":"2025-03-25T14:40:29","guid":{"rendered":"https:\/\/yokohama.demo.mybeautifuldomain.com\/?page_id=21"},"modified":"2025-09-15T14:26:29","modified_gmt":"2025-09-15T14:26:29","slug":"despre-noi","status":"publish","type":"page","link":"https:\/\/www.yokohama.eu\/ro\/about-us\/","title":{"rendered":"Despre noi"},"content":{"rendered":"<div class='breakdance'><section id=\"overview\" class=\"bde-section-21-138 bde-section intro\" data-gsap=\"true\" data-scrolltrigger=\"false\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><img decoding=\"async\" class=\"bde-image2-21-925 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1920x1080_About-Us.jpg\" alt=\"Yokohama employee\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1920x1080_About-Us.jpg 1920w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1920x1080_About-Us-768x432.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1920x1080_About-Us-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><div class=\"bde-shortcode-21-140 bde-shortcode white breadcrumbs__wrap\"><nav class=\"breadcrumbs\" aria-label=\"Breadcrumbs\"><a class=\"breadcrumbs__link breadcrumbs__link--home\" href=\"https:\/\/www.yokohama.eu\/ro\/\">Home<\/a><span class=\"breadcrumbs__separator\"> \/ <\/span><span class=\"breadcrumbs__current\">About Us<\/span><\/nav><\/div><h1 class=\"bde-heading-21-141 bde-heading\" data-animation=\"from-bot\" data-slice=\"true\">\nYokohama Tyres\n<\/h1><div class=\"bde-text-21-142 bde-text\" data-animation=\"from-bot\" data-slice=\"true\">\nFor over a century, Yokohama has delivered premium tyres driven by innovation, performance, and a commitment to sustainability. Our focus on quality and advanced technology inspires confidence on every road and every journey.\n<\/div><div class=\"bde-div-21-144 bde-div\" data-animation=\"from-bot\" data-animation-inside=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"bde-simple-counter-21-145 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >years of excellence<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-21-146 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\"><\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >countries of operation<\/h3>\n  <\/div>\n\n<\/div><div class=\"bde-simple-counter-21-147 bde-simple-counter\">\n<div class=\"bde-simple-counter__wrapper\">\n  <div class=\"bde-simple-counter__number bde-h6\">\n    <span class=\"bde-simple-counter__prefix\"><\/span>\n    <span class=\"bde-simple-counter__digit js-digit\"><\/span>\n    <span class=\"bde-simple-counter__suffix\">k+<\/span>\n  <\/div>\n    \t<h3 class=\"bde-simple-counter__title\" >employees globally<\/h3>\n  <\/div>\n\n<\/div>\n<\/div><div class=\"bde-globalblock-21-926 bde-globalblock is--script-fullh-video\"><div class='breakdance'><div class=\"bde-code-block-948-100-948-1 bde-code-block intro__video--control bde-code-block-948-100\">\n\n  <div class=\"intro__video--control--icon\">\n<\/div>\n\n\n<\/div><\/div><\/div><\/div>\n<\/section><section class=\"bde-section-21-149 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"mission\" class=\"bde-div-21-150 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-21-155 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-21-156 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/07\/Our-mission_1360x700.png\" alt=\"Car with Yokohama Tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/07\/Our-mission_1360x700.png 1360w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/07\/Our-mission_1360x700-300x154.png 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/07\/Our-mission_1360x700-1024x527.png 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/07\/Our-mission_1360x700-768x395.png 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"><img decoding=\"async\" class=\"bde-image2-21-573 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Tyres-option_2_-adaptive.jpg\" alt=\"Yokohama tyre\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Tyres-option_2_-adaptive.jpg 750w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Tyres-option_2_-adaptive-7x12.jpg 7w\" sizes=\"(max-width: 750px) 100vw, 750px\"><h3 class=\"bde-heading-21-157 bde-heading\">\n\n<\/h3><div class=\"bde-text-21-158 bde-text\">\nEstablished in 1917 and trusted across generations, Yokohama delivers advanced, high-performance tyres for drivers and its partners around the world.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-21-197 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-21-928 bde-code-block\">\n\n  <script>\n\/\/ Drag-to-scroll for Breakdance tabs lists inside `.is--draggable-tab`\n\/\/ Targets: `.is--draggable-tab .bde-tabs__tabslist`\n\/\/ Notes:\n\/\/ - Enables horizontal dragging with mouse and touch\n\/\/ - Avoids hijacking clicks on interactive elements (links, buttons, inputs)\n\/\/ - Adds \"grab\"\/\"grabbing\" cursors and preserves text selection when idle\n\n(function () {\n  function isInteractiveElement(element) {\n    if (!element) return false;\n    return !!element.closest(\"a, button, input, textarea, select, label\");\n  }\n\n  function isHorizontallyScrollable(el) {\n    if (!el) return false;\n    return el.scrollWidth > el.clientWidth + 2; \/\/ tolerance\n  }\n\n  function enableDragScroll(container) {\n    if (!container || container.__dragScrollInitialized) return;\n    container.__dragScrollInitialized = true;\n\n    let isDragging = false;\n    let startX = 0;\n    let startScrollLeft = 0;\n    let lastClientX = 0;\n    let dragMoved = false;\n\n    \/\/ Style hints\n    if (isHorizontallyScrollable(container)) {\n      container.style.cursor = \"grab\";\n      container.style.userSelect = \"none\";\n      container.style.webkitUserSelect = \"none\";\n      container.style.msUserSelect = \"none\";\n    }\n\n    function onMouseDown(e) {\n      if (e.button !== 0) return; \/\/ left button only\n      if (!isHorizontallyScrollable(container)) return;\n\n      isDragging = true;\n      dragMoved = false;\n      startX = e.pageX - container.offsetLeft;\n      lastClientX = e.pageX;\n      startScrollLeft = container.scrollLeft;\n      container.style.cursor = \"grabbing\";\n      container.classList.add(\"is-dragging\");\n    }\n\n    function onMouseMove(e) {\n      if (!isDragging) return;\n      e.preventDefault();\n      const x = e.pageX - container.offsetLeft;\n      const walk = (x - startX) * 1.5;\n      if (Math.abs(e.pageX - lastClientX) > 2) dragMoved = true;\n      container.scrollLeft = startScrollLeft - walk;\n      lastClientX = e.pageX;\n    }\n\n    function endMouseDrag() {\n      if (!isDragging) return;\n      isDragging = false;\n      container.style.cursor = \"grab\";\n      container.classList.remove(\"is-dragging\");\n    }\n\n    function onClickCapture(e) {\n      \/\/ If mouse moved significantly while dragging, prevent accidental clicks\n      if (dragMoved) {\n        e.preventDefault();\n        e.stopPropagation();\n      }\n      dragMoved = false;\n    }\n\n    \/\/ Touch support\n    function onTouchStart(e) {\n      if (!isHorizontallyScrollable(container)) return;\n      if (!e.touches || e.touches.length === 0) return;\n      const touch = e.touches[0];\n      isDragging = true;\n      dragMoved = false;\n      startX = touch.clientX;\n      lastClientX = touch.clientX;\n      startScrollLeft = container.scrollLeft;\n      \/\/ Visual feedback for touch as well\n      container.style.cursor = \"grabbing\";\n      container.classList.add(\"is-dragging\");\n    }\n\n    function onTouchMove(e) {\n      if (!isDragging) return;\n      \/\/ We actively prevent default to keep the movement horizontal and avoid page scroll\n      e.preventDefault();\n      const touch = e.touches && e.touches[0];\n      if (!touch) return;\n      const deltaX = touch.clientX - lastClientX;\n      if (Math.abs(deltaX) > 2) dragMoved = true;\n      container.scrollLeft -= deltaX;\n      lastClientX = touch.clientX;\n    }\n\n    function onTouchEnd() {\n      if (!isDragging) return;\n      isDragging = false;\n      container.style.cursor = isHorizontallyScrollable(container)\n        ? \"grab\"\n        : \"\";\n      container.classList.remove(\"is-dragging\");\n    }\n\n    \/\/ Mouse events\n    container.addEventListener(\"mousedown\", onMouseDown, { passive: true });\n    container.addEventListener(\"mousemove\", onMouseMove, { passive: false });\n    container.addEventListener(\"mouseleave\", endMouseDrag, { passive: true });\n    container.addEventListener(\"mouseup\", endMouseDrag, { passive: true });\n    \/\/ Prevent clicks after drag\n    container.addEventListener(\"click\", onClickCapture, true);\n\n    \/\/ Touch events\n    container.addEventListener(\"touchstart\", onTouchStart, { passive: true });\n    container.addEventListener(\"touchmove\", onTouchMove, { passive: false });\n    container.addEventListener(\"touchend\", onTouchEnd, { passive: true });\n    container.addEventListener(\"touchcancel\", onTouchEnd, { passive: true });\n  }\n\n  function init() {\n    if (window.innerWidth <= 768) return; \/\/ disable on mobile\n    const containers = document.querySelectorAll(\n      \".is--draggable-tab .bde-tabs__tabslist\"\n    );\n    containers.forEach(enableDragScroll);\n  }\n\n  if (document.readyState === \"loading\") {\n    document.addEventListener(\"DOMContentLoaded\", init);\n  } else {\n    init();\n  }\n\n  \/\/ Optional: observe for dynamically added tabs lists\n  const observer = new MutationObserver(function () {\n    if (window.innerWidth <= 768) return; \/\/ disable on mobile\n    const containers = document.querySelectorAll(\n      \".is--draggable-tab .bde-tabs__tabslist\"\n    );\n    containers.forEach(enableDragScroll);\n  });\n  observer.observe(document.documentElement, {\n    childList: true,\n    subtree: true,\n  });\n})();\n\n<\/script>\n\n\n<\/div><div id=\"timeline\" class=\"bde-div-21-198 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-21-199 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nYOKOHAMA through the years\n<\/h2><div class=\"bde-text-21-200 bde-text\" data-animation=\"from-bot\">\nFrom humble beginnings to global recognition, Yokohama\u2019s journey reflects a legacy of innovation, performance, and steadfast commitment to excellence.\n<\/div><div class=\"bde-advanced-tabs-21-273 bde-advanced-tabs is--draggable-tab\" data-animation=\"from-bot\">\n\n\n        \n  \n  \n  <div class=\"bde-tabs__tabslist-container bde-tabs__tabslist-container--scrollable is-horizontal js-tabs-container\">\n    <div class=\"bde-tabs__tabslist bde-tabs__tabslist--pills js-tablist\" role=\"tablist\" aria-label=\"Content tabs\" aria-orientation=\"horizontal\" data-tabs-id=\"bde-advanced-tabs-21-273\">\n      \n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-1\" id=\"tab-bde-advanced-tabs-21-273-1\" data-value=\"1\">\n                    <span class=\"bde-tabs__tab-title\">present - 2020<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-2\" id=\"tab-bde-advanced-tabs-21-273-2\" data-value=\"2\">\n                    <span class=\"bde-tabs__tab-title\">2019 - 2015<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-3\" id=\"tab-bde-advanced-tabs-21-273-3\" data-value=\"3\">\n                    <span class=\"bde-tabs__tab-title\">2014 - 2010<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-4\" id=\"tab-bde-advanced-tabs-21-273-4\" data-value=\"4\">\n                    <span class=\"bde-tabs__tab-title\">2009 - 2005<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-5\" id=\"tab-bde-advanced-tabs-21-273-5\" data-value=\"5\">\n                    <span class=\"bde-tabs__tab-title\">2004 - 2000<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-6\" id=\"tab-bde-advanced-tabs-21-273-6\" data-value=\"6\">\n                    <span class=\"bde-tabs__tab-title\">1999 - 1995<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-7\" id=\"tab-bde-advanced-tabs-21-273-7\" data-value=\"7\">\n                    <span class=\"bde-tabs__tab-title\">1994 - 1988<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-8\" id=\"tab-bde-advanced-tabs-21-273-8\" data-value=\"8\">\n                    <span class=\"bde-tabs__tab-title\">1986 - 1977<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-9\" id=\"tab-bde-advanced-tabs-21-273-9\" data-value=\"9\">\n                    <span class=\"bde-tabs__tab-title\">1976 - 1967<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-10\" id=\"tab-bde-advanced-tabs-21-273-10\" data-value=\"10\">\n                    <span class=\"bde-tabs__tab-title\">1964 - 1957<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-11\" id=\"tab-bde-advanced-tabs-21-273-11\" data-value=\"11\">\n                    <span class=\"bde-tabs__tab-title\">1954 - 1944<\/span>\n        <\/button>\n              <button role=\"tab\" aria-selected=\"false\" class=\"bde-tabs__tab js-tab\" aria-controls=\"tab-panel-bde-advanced-tabs-21-273-12\" id=\"tab-bde-advanced-tabs-21-273-12\" data-value=\"12\">\n                    <span class=\"bde-tabs__tab-title\">1937 - 1919<\/span>\n        <\/button>\n          <\/div>\n  <\/div>\n\n<div class=\"bde-tabs-content-container\">\n  <div class=\"bde-advanced-tabs-content-21-287 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-290 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"290\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-327 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-333 bde-text\">\n2024\n<\/div><h3 class=\"bde-heading-21-330 bde-heading\">\nNew partnerships and European growth\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-332 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2024_463x270@x2.png\" alt=\"Yokohama tyres near a tennis ball\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2024_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2024_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-331 bde-text is--collapsible-text\">\n<ul><li> YOKOHAMA becomes the sponsor and official Tyre Partner for the ATP Tournament in Europe;<\/li><li>Our company formulates Yokohama Transformation 2026, a medium-term management plan;<br><li> We establish the YOKOHAMA subsidiary in Italy.<\/li><\/ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-334 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-335 bde-text\">\n2023\n<\/div><h3 class=\"bde-heading-21-336 bde-heading\">\nStrategic growth and Racing Success\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-337 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image-1.jpg\" alt=\"Yokohama Tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image-1.jpg 880w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image-1-300x123.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image-1-768x314.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\"><div class=\"bde-text-21-338 bde-text is--collapsible-text\">\n<ul><li> A YOKOHAMA ADVAN-equipped car wins the N\u00fcrburgring Endurance Series\u2019 NLS Speed Trophy;<\/li><li>In May, YOKOHAMA completes its \u20ac2.1 billion acquisition of the Swedish company Trelleborg Wheel Systems Holding AB, expanding its footprint in the agricultural and industrial tyre sectors.<\/li><\/ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-339 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-340 bde-text\">\n2022\n<\/div><h3 class=\"bde-heading-21-341 bde-heading\">\nDigital Launch and ESG Alignment\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-342 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2022_463x270@x2.png\" alt=\"Yokohama tyres photo\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2022_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2022_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-343 bde-text is--collapsible-text\">\n<ul><li> ADVAN Sport V107 is digitally launched;<\/li><li>YOKOHAMA becomes a supporter of the Task Force on Climate-Related Financial Disclosures | TCFD).<\/li><\/ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-344 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-345 bde-text\">\n2021\n<\/div><h3 class=\"bde-heading-21-346 bde-heading\">\nStrategic Shifts and Global Recognition\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-347 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2021_463x270@x2.png\" alt=\"Yokohama Transformation Plan 2026\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2021_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2021_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-348 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA Transformation (XY2023), the new midterm management plan, is announced; <\/li><li>GEOLANDAR CV G058 receives a Good Design Award;<\/li><li>YOKOHAMA acquires Yokohama CEE Sp\u00f3\u0142ka z.o.o.; <\/li>  <li>Chelsea FC, for which YOKOHAMA serves as Official Global Tyre Partner, are Champions of Europe; <\/li><li>Gregorio Borgo becomes President and CEO of YOKOHAMA's European headquarters.<\/li><\/ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-349 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-350 bde-text\">\n2020\n<\/div><h3 class=\"bde-heading-21-351 bde-heading\">\nYear of New Achievements\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-352 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/resized_image.png\" alt=\"Yokohama has been named to the CDP A List for Climate Change\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/resized_image.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/resized_image-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-353 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA signs a multiyear Official Global Tyre Partnership agreement with Chelsea Football Club; <\/li><li>YOKOHAMA is included in the 2019 Climate Change A List by CDP;<\/li><li>ADVAN Sport V107 tyres are chosen for Mercedes-AMG as original equipment (OE) for the new GLS 63 4MATIC+ cars; <\/li><li>ADVAN Sport V107 tyres are selected for the BMW X3 and X4 models as original equipment (OE).<br><\/li><\/ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-575 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-576 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"576\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-577 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-578 bde-text\">\n2019\n<\/div><h3 class=\"bde-heading-21-579 bde-heading\">\nExpanding Horizons\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-580 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2019_463x270@x2.png\" alt=\"Yokohama tyres on TOYOTA\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2019_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2019_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-581 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA classic car tyre range goes on sale in Europe;<\/li><li>The lightweight BluEarth-air EF21 is introduced to the market with top labelling A\/A and YOKOHAMA's innovative technologies;<\/li><li>YOKOHAMA supplies its \u201cBluEarth-GT AE51\u201d tyres as original equipment (OE) for the Mazda 3; <\/li><li>YOKOHAMA's AVID GT comes factory-equipped on Toyota\u00b4s RAV 4 Crossover SUV;<\/li><li> ADVAN Sport V105 is chosen as original equipment (OE) for the new Mercedes-AMG E 53 HYBRID 4MATIC+ with ISG;<\/li><li>YOKOHAMA tyres win all three of the New Products Awards in the Tyre and Related Product category at the recent 2019 SEMA*1 Show;<\/li><li> Yokohama wins its first-ever NTDA Tyre Manufacturer of the Year award at the Tyre Industry Awards ceremony in Birmingham, UK;<\/li><li>The GEOLANDAR X-MT G005 receives the Red Dot Design Award 2019.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-582 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-583 bde-text\">\n2018\n<\/div><h3 class=\"bde-heading-21-584 bde-heading\">\nDriving Innovation and Recognition\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-585 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2018_463x270@x2.png\" alt=\"Yokohama ADVAN tyres 40th anniversary\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2018_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2018_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-586 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA becomes the exclusive tyre supplier for the FIA TCR (Tour Car Race) Series;<\/li><li>ADVAN, YOKOHAMA's high-performing brand, celebrates 40 years;<\/li><li> Tesla Roadster is sent into space with YOKOHAMA tyres;<\/li><li>YOKOHAMA supplies ADVAN Sport V105 tyres as original equipment (OE) for use on the new BMW X3 Midsize Sports Activity Vehicle;<\/li><li>YOKOHAMA begins supplying its ADVAN Sport V105 to Germany\u2019s BMW Group for use as original equipment (OE) on the M Performance version of the BMW X3; <\/li><li>ADVAN Sport V105 tyres become original equipment on the new BMW X4 model;<\/li><li> YOKOHAMA's all-season BluEarth-4S AW21 tyres are certified by the German T\u00dcV S\u00fcd.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-587 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-588 bde-text\">\n2017\n<\/div><h3 class=\"bde-heading-21-589 bde-heading\">\nYear of Celebration\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-590 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2017_463x270@x2.png\" alt=\"Yokohama 100th Anniversary\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2017_463x270@x2.png 966w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2017_463x270@x2-768x461.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\"><div class=\"bde-text-21-591 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA celebrates our 100th anniversary across all business units globally;<\/li><li>Forever Forest Project achieves its goal to plant 500,000 trees by September;<\/li><li>NTDA Award: National Tyres Distributors' Association awards YOKOHAMA for its safety awareness campaign in the UK; <\/li><li>YOKOHAMA develops a new tyre design technology that applies informatics to the development of rubber materials used in tyres. <\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-592 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-593 bde-text\">\n2016\n<\/div><h3 class=\"bde-heading-21-594 bde-heading\">\nExpanding Capabilities\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-595 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2016_463x270@x2.png\" alt=\"Yokohama GEOLANDAR tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2016_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2016_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-596 bde-text is--collapsible-text\">\n<ul><li>The 20th anniversary of the SUV GEOLANDAR range is celebrated with the introduction of the GEOLANDAR A\/T G015;<\/li><li>YOKOHAMA acquires Alliance Tyre Group (ATG) as part of its plans to expand its commercial tyre business;<\/li><li> YOKOHAMA is awarded TyreSafe's prestigious Tyre Manufacturer Award in recognition of its efforts, achievements, and innovative approach with regard to tyre safety in the UK;<\/li><li>ADVAN Sport V105 tyres are selected by Germany\u2019s Porsche AG as original equipment (OE) for its new 911, 718 Boxster, and 718 Cayman.<\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-597 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-598 bde-text\">\n2015\n<\/div><h3 class=\"bde-heading-21-599 bde-heading\">\nAdvancing Globally\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-600 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2015_463x270@x2.png\" alt=\"Yokohama Tyres T-shirt\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2015_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2015_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-601 bde-text is--collapsible-text\">\n<ul><li>The GEOLANDAR H\/T G056 for SUVs, 4x4s, and pickups is launched (highway terrain usage);<\/li><li>The iceGUARD iG50, a new studless tyre for Nordic winter conditions, is launched;<\/li><li> Excellent test results for W.Drive V905 are obtained from leading test institutions like ADAC, TCS, \u00d6AMTC, and Stiftung Warentest;<\/li><li>YOKOHAMA announces a five-year partnership with Chelsea FC commencing in July 2015;<\/li> <li>YOKOHAMA becomes the official tyre supplier for the Top Gear Live Tour;<\/li> <li>The iceGUARD AR, a new belt for extremely cold climates, is launched.<\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-602 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-603 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"603\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-604 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-605 bde-text\">\n2014\n<\/div><h3 class=\"bde-heading-21-606 bde-heading\">\nContinuous Innovation\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-607 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2014_463x270@x2.png\" alt=\"Yokohama tyres in winter\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2014_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2014_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-608 bde-text is--collapsible-text\">\n<ul><li>Two new winter products are launched: W.Drive V905 for Central European winter conditions and iceGUARD iG55 as a new stud tyre for Nordic countries;<\/li><li>The BluEarth-A AE-50, the first summer tyre to combine fuel efficiency and wet grip, is launched; <\/li><li>YOKOHAMA and JAXA joint R&D effort succeeds in World\u2019s First Simulation of Acoustics around a Rolling Tyre;<\/li> <li>YOKOHAMA's Simulation Technique wins the Innovation Award at Reifen Messe Essen;<\/li> <li>LLC Yokohama R.P.Z. begins tyre production for the original equipment supply at its Russian plant.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-609 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-610 bde-text\">\n2013\n<\/div><h3 class=\"bde-heading-21-611 bde-heading\">\nPromising Launches <br>\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-612 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2013_463x270@x2.png\" alt=\"Yokohama ADVAN tyre\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2013_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2013_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-613 bde-text is--collapsible-text\">\n<ul><li>Flagship tyre ADVAN Sport V105 is launched amidst press excitement at the Geneva Auto Salon;<\/li><li>A global test event is held at the Ascari Race Resort in Spain with resounding success; <\/li><li>YOKOHAMA becomes the main partner of the European Rally Championship (ERC);<\/li> <li>\u201cHeisei Forest\u201d tree planting in Otsuchi-cho, Iwate Prefecture, is implemented as part of the restoration efforts following the Great East Japan Earthquake;<\/li> <li>YOKOHAMA becomes a technical partner for the globally popular racing game series \u201cGran Turismo\u201d;<\/li><li>French \"Motorsport\" Magazine selects YOKOHAMA's ADVAN Sport V105 as the top tyre among premium brands following tests held at Magny Cours;<\/li><li>The ADVAN Sport V105 tops the table when it comes to wet performance in the prestigious UK EVO Magazine test.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-614 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-615 bde-text\">\n2012\n<\/div><h3 class=\"bde-heading-21-616 bde-heading\">\nSteady Progress\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-617 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2012_463x270@x2.png\" alt=\"Yokohama trophy\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2012_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2012_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-618 bde-text is--collapsible-text\">\n<ul><li>FIA WTCC contract is renewed until 2015;<\/li><li>The second BluEarth product at Geneva Auto Salon, the standard tyre BluEarth AE01, is launched; <\/li><li>GEOLANDAR SUV G055 is launched at Geneva Auto Salon;<\/li> <li>BluEarth-1 receives an environmental award at Pneu Expo, the French tyre fair;<\/li> <li>YOKOHAMA is selected as the original equipment (OE) tyre for the Mercedes-Benz CLS;<\/li><li>YOKOHAMA becomes the exclusive tyre supplier for ADAC GT Masters.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-619 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-620 bde-text\">\n2011\n<\/div><h3 class=\"bde-heading-21-621 bde-heading\">\nGlobal Outreach\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-622 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2011_463x270@x2.png\" alt=\"BluEarth Logo\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2011_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2011_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-623 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA receives the Environmental Achievement of the Year at the Tyre Technology Awards for Innovation and Excellence; <\/li><li>The BluEarth series is introduced to Europe at the Geneva Auto Salon; <\/li><li>YOKOHAMA sponsors the Monte Carlo Rally for alternative energies.<\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-624 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-625 bde-text\">\n2010\n<\/div><h3 class=\"bde-heading-21-626 bde-heading\">\nZero Emissions & N\u00fcrburgring Presence\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-627 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2010_463x270@x2.png\" alt=\"Yokohama facility\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2010_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2010_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-628 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA N\u00fcrburgring Shop Opening Ceremony is held in the Ring Boulevard at the famous N\u00fcrburgring Track;<\/li><li>Zero emissions is achieved at YOKOHAMA's production and sales base of passenger car tyres in China. <\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-629 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-630 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"630\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-631 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-632 bde-text\">\n2009\n<\/div><h3 class=\"bde-heading-21-633 bde-heading\">\nAutomotive Partnerships and EU Presence\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-634 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2009_463x270@x2.png\" alt=\"Yokohama Advan tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2009_463x270@x2.png 966w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2009_463x270@x2-768x461.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\"><div class=\"bde-text-21-635 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA's ADVAN Sport tyre is adopted as original equipment for both the Audi Q7 and Mercedes-Benz C-Class models, strengthening its position among premium automakers.<\/li><li>To strengthen its presence in Eastern Europe, YOKOHAMA establishes LLC Yokohama R.P.Z., a new manufacturing and sales company in Russia. In Southern Europe, it founds Yokohama Iberia S.A., a regional subsidiary covering Spain and Portugal, while a new European base for the Multiple Business Division is set up as Yokohama Industrial Products Europe GmbH. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-636 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-637 bde-text\">\n2008\n<\/div><h3 class=\"bde-heading-21-638 bde-heading\">\nExpanding Operations and Deepening Environmental Engagement\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-639 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2008_463x270@x2.png\" alt=\"Image illustrating sustainability\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2008_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2008_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-640 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA signs an agreement with IDIADA in Spain for priority access to its automotive test track;<\/li><li>The first overseas YOKOHAMA Forever Forest tree-planting ceremony takes place at Yokohama Tyre Philippines, Inc., reinforcing the company\u2019s environmental initiatives; <\/li><li>Proceeds from LIVE ecoMOTION, a charity music event, are donated to WWF Japan, supporting conservation and ecological awareness.<br><\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-641 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-642 bde-text\">\n2007\n<\/div><h3 class=\"bde-heading-21-643 bde-heading\">\nGlobal Growth and Green Initiatives\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-644 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2007_463x270@x2.png\" alt=\"Sustainability\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2007_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2007_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-645 bde-text is--collapsible-text\">\n<ul><li> YOKOHAMA supplies the official tyres for the Macau Grand Prix for the 25th consecutive year;<\/li><li>SAS Rubber Co., a YOKOHAMA Group company, obtains an ISO 14001 certification, reflecting its commitment to international environmental management standards; <\/li><li>The YOKOHAMA Forever Forest project officially launches with a tree-planting ceremony at the Hiratsuka Factory, initiating the long-term goal of planting trees at all YOKOHAMA sites worldwide; <\/li> <li>Proceeds from the LIVE ecoMOTION charity concert are donated to WWF Japan, supporting global conservation efforts.<br><\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-646 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-647 bde-text\">\n2006\n<\/div><h3 class=\"bde-heading-21-648 bde-heading\">\nStrategic Undertakings\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-649 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2006_463x270@x2.png\" alt=\"GD 100\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2006_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2006_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-650 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA starts to supply tyres to the FIA World Touring Car Championship (WTCC);<\/li><li>The company announces its new long-term management plan, Grand Design 100, outlining a roadmap for sustainable growth and innovation; <\/li><li>YOKOHAMA strengthens European marketing in truck and bus tyres through collaboration with a leading retreader.<br><\/li> <ul><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-651 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-652 bde-text\">\n2005\n<\/div><h3 class=\"bde-heading-21-653 bde-heading\">\nStrengthening Global Presence\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-654 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2005_1_463x270@x2.png\" alt=\"Yokohama office\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2005_1_463x270@x2.png 463w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2005_1_463x270@x2-18x10.png 18w\" sizes=\"(max-width: 463px) 100vw, 463px\"><div class=\"bde-text-21-655 bde-text is--collapsible-text\">\n<ul><li>The European representative office in D\u00fcsseldorf, Germany, starts functioning as a subsidiary, Yokohama Europe GmbH, to oversee and coordinate European marketing and sales;<\/li><li>YOKOHAMA establishes Yokohama Russia LLC, a tyre sales company in Russia; <\/li><li>All domestic production sites in Japan successfully achieve zero emissions, reinforcing Yokohama\u2019s environmental leadership.<br><\/li> <ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-656 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-657 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"657\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-658 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-659 bde-text\">\n2004\n<\/div><h3 class=\"bde-heading-21-660 bde-heading\">\nAdvancing Partnerships and Regional Manufacturing\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-661 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2004_1_463x270@x2.png\" alt=\"Yokohama Advan tyres Logo\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2004_1_463x270@x2.png 463w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2004_1_463x270@x2-18x10.png 18w\" sizes=\"(max-width: 463px) 100vw, 463px\"><div class=\"bde-text-21-662 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA\u2019s new flagship ADVAN Sport tyre is adopted as original equipment for the prestigious Bentley Continental GT, marking a milestone in the brand\u2019s entry into the ultra-luxury segment;<\/li><li> YOKOHAMA founds Yokohama Tyre Manufacturing (Thailand) Co., Ltd., expanding its production footprint in Southeast Asia.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-663 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-664 bde-text\">\n2003\n<\/div><h3 class=\"bde-heading-21-665 bde-heading\">\nGrowth, Environmental Milestones, and Tech Advancements\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-666 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2003_463x270@x2.png\" alt=\"Business environment\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2003_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2003_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-667 bde-text is--collapsible-text\">\n<ul><li>Yokohama launches operations at its new Belgian tyre sales company, N.V. Yokohama Belgium S.A., expanding its distribution network in Europe;<\/li><li>Four of YOKOHAMA\u2019s domestic production sites in Japan achieve zero emissions, marking continued progress in sustainability; <\/li><li>The company develops HiTES, a tyre-pressure monitoring system designed specifically for truck and bus tyres, enhancing safety and efficiency;<\/li> <li>YOKOHAMA's pneumatic rubber bumper receives ISO certification.<\/li><ul><br>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-668 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-669 bde-text\">\n2002\n<\/div><h3 class=\"bde-heading-21-670 bde-heading\">\nStrategic Vision and Expansion\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-671 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2002_463x270@x2.png\" alt=\"GD 10\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2002_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2002_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-672 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA formulates its long-term business strategy, Grand Design 10 (GD10), laying the foundation for sustainable growth and global competitiveness;<\/li><li>The company establishes the Shinshiro-Minami Plant in Aichi Prefecture, Japan, enhancing its domestic production capacity and technological capabilities.<br> <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-673 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-674 bde-text\">\n2001\n<\/div><h3 class=\"bde-heading-21-675 bde-heading\">\nSustainability Initiatives and Performance Recognition\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-676 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2001_1_463x270@x2.png\" alt=\"Yokohama tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2001_1_463x270@x2.png 463w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2001_1_463x270@x2-18x10.png 18w\" sizes=\"(max-width: 463px) 100vw, 463px\"><div class=\"bde-text-21-677 bde-text is--collapsible-text\">\n<ul><li>The YOKOHAMA Rubber Co, Ltd. and Continental AG form a strategic alliance;<\/li><li>The GEOLANDAR H\/T G038 is adopted as the standard tyre for Mercedes-Benz G-Class models; <\/li><li>The AVS Sport tyre receives a technical certification for use on the Aston Martin Vanquish.<\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-678 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-679 bde-text\">\n2000\n<\/div><h3 class=\"bde-heading-21-680 bde-heading\">\nHighlights in Innovation & Sport\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-681 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2000_463x270@x2.png\" alt=\"Yokohama tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2000_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/2000_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-682 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA publishes its first environmental report, marking a new level of transparency and accountability;<\/li><li> The AVS Sport, a high-performance tyre for passenger cars, is launched;<\/li><li>Team TAISON, running on ADVAN racing tyres, wins its class race at the 24 Hours of Le Mans.<\/li> <ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-683 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-684 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"684\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-685 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-686 bde-text\">\n1999\n<\/div><h3 class=\"bde-heading-21-687 bde-heading\">\nAdvancing Quality and Standards\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-688 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1999_463x270@x2.png\" alt=\"Partnership\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1999_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1999_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-689 bde-text is--collapsible-text\">\n<ul><li>YH AMERICA Inc. is awarded a QS 9000 certification, aligning with the stringent expectations of global automotive partners;<\/li><li>The Mie Plant obtains an ISO 14001 certification, and YOKOHAMA successfully meets its goal of certifying all domestic plants in Japan within the same year. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-690 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-691 bde-text\">\n1998\n<\/div><h3 class=\"bde-heading-21-692 bde-heading\">\nCertified Quality and Industry Recognition\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-693 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1998_463x270@x2.png\" alt=\"Photo of a laptop\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1998_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1998_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-694 bde-text is--collapsible-text\">\n<ul><li>The Mishima Plant obtains an ISO 14001 certification, and efforts are undertaken to obtain certification at all plants by the end of 1999;<\/li><li> The Shinshiro Plant and Hiratsuka Tire Plant receive a TPM Excellence Award;<\/li><li>YOKOHAMA Tire Philippines, Inc. start operations.<\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-695 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-696 bde-text\">\n1997\n<\/div><h3 class=\"bde-heading-21-697 bde-heading\">\nManufacturing Expansion\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-698 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1997_463x270@x2.png\" alt=\"Image illustrating network\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1997_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1997_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-699 bde-text is--collapsible-text\">\n<ul><li>OKOHAMA Tyre Vietnam Co. is established as a tyre production and sales company.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-700 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-701 bde-text\">\n1996\n<\/div><h3 class=\"bde-heading-21-702 bde-heading\">\nStructural Integration and Quality Advancements\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-703 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1996_463x270@x2.png\" alt=\"Photo of a business meeting\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1996_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1996_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-704 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA Aeroquip becomes a wholly owned subsidiary of YOKOHAMA Rubber;<\/li><li>YOKOHAMA Aeroquip's corporate name is changed to YOKOHAMA Hydex Company; <\/li><li>The Hiratsuka Tire Plant obtains an ISO 9001 certification, reflecting Yokohama's ongoing commitment to quality standards.<ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-705 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-706 bde-text\">\n1995\n<\/div><h3 class=\"bde-heading-21-707 bde-heading\">\nSetting the Industry Standard\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-708 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1995_463x270@x2.png\" alt=\"Done image\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1995_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1995_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-709 bde-text is--collapsible-text\">\n<ul><li>The YOKOHAMA Tire Division becomes the first Japanese tyre manufacturer to obtain an ISO 9001 certification, marking a major milestone in quality assurance and global competitiveness.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-710 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-711 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"711\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-712 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-713 bde-text\">\n1994\n<\/div><h3 class=\"bde-heading-21-714 bde-heading\">\nExpanding into Sports Equipment\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-715 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1994_463x270@x2.png\" alt=\"Golf image\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1994_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1994_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-716 bde-text is--collapsible-text\">\n<ul><li>PRGR Co., Ltd. is established, marking YOKOHAMA\u2019s presence in the golf and sporting goods sector.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-717 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-718 bde-text\">\n1993\n<\/div><h3 class=\"bde-heading-21-719 bde-heading\">\nDefining Environmental Responsibility\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-720 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1993_463x270@x2.png\" alt=\"Ribbon image\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1993_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1993_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-721 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA clarifies its specific action standards for environmental protection and formulates a comprehensive Environmental Action Plan, laying the foundation for future sustainability efforts.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-722 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-723 bde-text\">\n1991\n<\/div><h3 class=\"bde-heading-21-724 bde-heading\">\nInvesting in Innovation\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-725 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1991_463x270@x2.png\" alt=\"Yokohama facility\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1991_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1991_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-726 bde-text is--collapsible-text\">\n<ul><li>Yokohama completes construction of its R&D Centre RADIC at the Hiratsuka Factory, strengthening the company\u2019s research and development capabilities.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-727 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-728 bde-text\">\n1989\n<\/div><h3 class=\"bde-heading-21-729 bde-heading\">\nCapabilities in Testing, Markets, and Performance\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-730 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1989_463x270@x2.png\" alt=\"Classic car with Yokohama tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1989_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1989_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-731 bde-text is--collapsible-text\">\n<ul><li>Yokohama opens T*MARY (Takasu Motoring and Researching Yard), a specialised winter test course, to strengthen its cold-weather tyre development;<\/li><li>The A008P high-performance tyre receives technical approval from Porsche, affirming its quality and compatibility with leading sports cars.<br> <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-732 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-733 bde-text\">\n1988\n<\/div><h3 class=\"bde-heading-21-734 bde-heading\">\nStrategic partnerships and European expansion\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-735 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1988_463x270@x2.png\" alt=\"Image illustrating partnership\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1988_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1988_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-736 bde-text is--collapsible-text\">\n<ul><li>Yokohama Reifen GmbH is established as a sales company in Germany;<\/li><li>Tokyo Hamatite Co., Ltd. is founded to expand YOKOHAMA\u2019s capabilities. <\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-737 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-738 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"738\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-739 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-740 bde-text\">\n1986\n<\/div><h3 class=\"bde-heading-21-741 bde-heading\">\nNew Testing Capabilities\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-742 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image.jpg\" alt=\"Yokohama Tyres\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image.jpg 880w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image-300x123.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Content-Image-768x314.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\"><div class=\"bde-text-21-743 bde-text is--collapsible-text\">\n<ul><li>Yokohama opens D-PARC (Daigo Proving Ground and Research Center), a tyre testing facility, to support the development of high-performance and reliable technologies.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-744 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-745 bde-text\">\n1983\n<\/div><h3 class=\"bde-heading-21-746 bde-heading\">\nMotorsport Milestones and Diversification\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-747 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1983_1_463x270@x2.png\" alt=\"Yokohama sponsoring races\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1983_1_463x270@x2.png 463w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1983_1_463x270@x2-18x10.png 18w\" sizes=\"(max-width: 463px) 100vw, 463px\"><div class=\"bde-text-21-748 bde-text is--collapsible-text\">\n<ul><li>Yokohama Rubber supplies the official tyres for the first Formula 3 Macau Grand Prix, marking a step in the company\u2019s global motorsport involvement;<\/li><li> The company launches its first studless winter tyre for passenger cars, the Snow Star 847 Studless;<\/li><li>Yokohama makes a full-scale entry into the sporting goods market, introducing the PRGR Carbon Driver and the two-piece PRGR Golf Ball.<\/li> <ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-749 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-750 bde-text\">\n1981\n<\/div><h3 class=\"bde-heading-21-751 bde-heading\">\nFranchise Innovation and Product Expansion\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-752 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1981_463x270@x2.png\" alt=\"Image illustrating network\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1981_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1981_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-753 bde-text is--collapsible-text\">\n<ul><li>Yokohama opens its first tyre franchise shop, Grand Slam, in Tochigi Prefecture;<\/li><li> The company launches its first tubeless radial tyres for trucks and buses.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-754 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-755 bde-text\">\n1978\n<\/div><h3 class=\"bde-heading-21-756 bde-heading\">\nHigh-Performance Tyre Debut\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-757 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1978_463x270@x2.png\" alt=\"Yokohama tyre image\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1978_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1978_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-758 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA launches the ADVAN HF, its high-performance radial tyre (HPT) for passenger cars.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-759 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-760 bde-text\">\n1977\n<\/div><h3 class=\"bde-heading-21-761 bde-heading\">\nPushing Engineering Boundaries\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-762 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1977_463x270@x2.png\" alt=\"Yokohama tyres on a truck\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1977_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1977_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-763 bde-text is--collapsible-text\">\n<ul><li>Yokohama develops the world\u2019s largest OTR tyre at the time, the 40.00-57 60PR, designed for use on 200-tonne dump trucks.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-764 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-765 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"765\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-766 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-767 bde-text\">\n1976\n<\/div><h3 class=\"bde-heading-21-768 bde-heading\">\nExpanding in Oceania\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-769 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1976_463x270@x2.png\" alt=\"Image of Australia on map\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1976_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1976_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-770 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA Tyre Australia Pty Ltd is established as a sales company.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-771 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-772 bde-text\">\n1974\n<\/div><h3 class=\"bde-heading-21-773 bde-heading\">\nExpanding Domestic Production\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-774 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1974_463x270@x2.png\" alt=\"Yokohama plant\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1974_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1974_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-775 bde-text is--collapsible-text\">\n<ul><li>Yokohama\u2019s Onomichi Plant begins tyre production;<\/li><li> The Ibaraki Plant starts operations, further expanding YOKOHAMA\u2019s domestic production network.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-776 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-777 bde-text\">\n1970\n<\/div><h3 class=\"bde-heading-21-778 bde-heading\">\nA Breakthrough in Commercial Tyres\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-779 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1970_463x270@x2.png\" alt=\"Image illustrating network\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1970_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1970_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-780 bde-text is--collapsible-text\">\n<ul><li>Yokohama manufactures Japan\u2019s first steel radial tyre for trucks and buses, launching the innovative Super Steel Series.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-781 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-782 bde-text\">\n1969\n<\/div><h3 class=\"bde-heading-21-783 bde-heading\">\nAdvancing Research and Expansion in the US\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-784 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1969_463x270@x2.png\" alt=\"Yokohama Tyres Plant\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1969_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1969_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-785 bde-text is--collapsible-text\">\n<ul><li>Yokohama opens its Research Center, reinforcing its commitment to innovation and product development;<\/li><li>The company establishes YOKOHAMA Tire Corporation as a sales company in Los Angeles. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-786 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-787 bde-text\">\n1967\n<\/div><h3 class=\"bde-heading-21-788 bde-heading\">\nNew Tyre Launch\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-789 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1967_463x270@x2.png\" alt=\"Image of a factory\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1967_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1967_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-790 bde-text is--collapsible-text\">\n<ul><li>Yokohama launches the GT Special, its radial tyre for passenger cars.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-884 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-885 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"885\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-886 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-887 bde-text\">\n1964\n<\/div><h3 class=\"bde-heading-21-888 bde-heading\">\nCompletion of Shinshiro Plant\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-889 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1964_463x270@x2.png\" alt=\"Yokohama facilities\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1964_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1964_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-890 bde-text is--collapsible-text\">\n<ul><li>The Shinshiro Plant is completed.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-891 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-892 bde-text\">\n1963\n<\/div><h3 class=\"bde-heading-21-893 bde-heading\">\nNew Ventures and Corporate Identity\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-894 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1963_463x270@x2.png\" alt=\"Graphic data\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1963_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1963_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-895 bde-text is--collapsible-text\">\n<ul><li>Yokohama establishes Hama Chemical Co., Ltd, expanding into the chemical products sector;<\/li><li>The company changes its corporate name to YOKOHAMA Rubber Co., Ltd. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-896 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-897 bde-text\">\n1961\n<\/div><h3 class=\"bde-heading-21-898 bde-heading\">\nA New Corporate Landmark\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-899 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1961_463x270@x2.png\" alt=\"Image of a building\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1961_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1961_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-900 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA Rubber opens its new headquarters, marking a significant milestone in the company\u2019s growth. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-901 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-902 bde-text\">\n1958\n<\/div><h3 class=\"bde-heading-21-903 bde-heading\">\nJapanese Tyre Technology\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-904 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1958_463x270@x2.png\" alt=\"Tyre close-up\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1958_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1958_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-905 bde-text is--collapsible-text\">\n<ul><li>YOKOHAMA launches Japan\u2019s first nylon cord tyre. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-906 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-907 bde-text\">\n1957\n<\/div><h3 class=\"bde-heading-21-908 bde-heading\">\nInnovation in Materials\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-909 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1957_463x270@x2.png\" alt=\"Yokohama production\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1957_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1957_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-910 bde-text is--collapsible-text\">\n<ul><li>Yokohama launches Japan\u2019s first tyre containing synthetic rubber.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-857 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-858 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"858\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-859 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-860 bde-text\">\n1954\n<\/div><h3 class=\"bde-heading-21-861 bde-heading\">\nA National First in Tyre Design\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-862 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1954_463x270@x2.png\" alt=\"Yokohama tyre\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1954_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1954_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-863 bde-text is--collapsible-text\">\n<ul><li> Yokohama launches Japan\u2019s first tubeless tyre.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-864 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-865 bde-text\">\n1952\n<\/div><h3 class=\"bde-heading-21-866 bde-heading\">\nStrategic Relocation\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-867 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1952_463x270@x2.png\" alt=\"Yokohama history\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1952_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1952_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-868 bde-text is--collapsible-text\">\n<ul><li>Yokohama moves its headquarters from Yokohama to Tokyo.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-869 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-870 bde-text\">\n1951\n<\/div><h3 class=\"bde-heading-21-871 bde-heading\">\nStrengthening Production<br> Capabilities\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-872 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1951_463x270@x2.png\" alt=\"Yokohama history\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1951_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1951_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-873 bde-text is--collapsible-text\">\n<ul><li> Yokohama\u2019s Hiratsuka Factory officially begins operations.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-874 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-875 bde-text\">\n1950\n<\/div><h3 class=\"bde-heading-21-876 bde-heading\">\nExpanding Through Acquisition\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-877 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1950_463x270@x2.png\" alt=\"Yokohama facilities\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1950_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1950_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-878 bde-text is--collapsible-text\">\n<ul><li> Yokohama acquires the Mishima Plant from Meiji Rubber Manufacturing Co., Ltd. <\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-879 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-880 bde-text\">\n1944\n<\/div><h3 class=\"bde-heading-21-881 bde-heading\">\nExpanding Manufacturing\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-882 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1944_463x270@x2.png\" alt=\"Yokohama history\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1944_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1944_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-883 bde-text is--collapsible-text\">\n<ul><li>Yokohama\u2019s Mie Plant begins tyre production.<br><\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><div class=\"bde-advanced-tabs-content-21-830 bde-advanced-tabs-content\"><div tabindex=\"0\" role=\"tabpanel\" class=\"bde-tabs__panel js-panel\" id=\"\" aria-labelledby=\"\">\r\n  <div class=\"bde-tabs__panel-content\">\r\n    <div class=\"bde-advancedslider-21-831 bde-advancedslider is--slider-progress\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"831\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-21-832 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-833 bde-text\">\n1937\n<\/div><h3 class=\"bde-heading-21-834 bde-heading\">\nEstablishing the Brand\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-835 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1937_463x270@x2.png\" alt=\"Yokohama Logo\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1937_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1937_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-836 bde-text is--collapsible-text\">\n<ul><li>Yokohama officially renames its tyre and industrial products trademark to \u201cYOKOHAMA\".<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-837 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-838 bde-text\">\n1929\n<\/div><h3 class=\"bde-heading-21-839 bde-heading\">\nNew Location for Production\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-840 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1929_463x270@x2.png\" alt=\"Yokohama\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1929_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1929_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-841 bde-text is--collapsible-text\">\n<ul><li> Tyre production is launched in Tsurumi Ward, Yokohama.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-842 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-843 bde-text\">\n1919\n<\/div><h3 class=\"bde-heading-21-844 bde-heading\">\nYokohama's Tyre Production\n<\/h3><img decoding=\"async\" class=\"bde-image2-21-845 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1919_1_463x270@x2.png\" alt=\"Yokohama Team\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1919_1_463x270@x2.png 463w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1919_1_463x270@x2-18x10.png 18w\" sizes=\"(max-width: 463px) 100vw, 463px\"><div class=\"bde-text-21-846 bde-text is--collapsible-text\">\n<ul><li>Yokohama begins tyre production at the Hiranuma Plant in Yokohama.<\/li><ul>\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-21-847 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-text-21-848 bde-text\">\n1917\n<\/div><h3 class=\"bde-heading-21-849 bde-heading\">\nFounding the Company \n<\/h3><img decoding=\"async\" class=\"bde-image2-21-850 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1917_463x270@x2.png\" alt=\"Yokohama history\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1917_463x270@x2.png 926w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/1917_463x270@x2-768x448.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"><div class=\"bde-text-21-851 bde-text is--collapsible-text\">\n<ul><li>The company is established in Yokohama, Kanagawa Prefecture, through a joint investment by Yokohama Cable Manufacturing Co., Ltd. (now Furukawa Electric Co., Ltd.) and BF Goodrich of the United States.<\/li><ul>\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            \n        <\/div>\n        <div class=\"swiper-button-next\">\n            \n        <\/div>\n    \n            <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-21-201 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"partners\" class=\"bde-div-21-202 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-21-203 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nOur global partnership network\n<\/h2><div class=\"bde-logo-list-21-923 bde-logo-list un-image-carousel-container\" data-animation=\"from-bot\">\n\n  <div class=\"un-logo-bar__marquee-content carousel-type__stop-on-hover\">\n                            <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png 600w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3-300x148.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/ATP_tour-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/time-attack-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Kondo-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Group-6.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                                        <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png 600w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3-300x148.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/ATP_tour-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/time-attack-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Kondo-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Group-6.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                                        <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png 600w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3-300x148.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/ATP_tour-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/time-attack-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Kondo-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Group-6.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                                        <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png 600w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3-300x148.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/ATP_tour-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/time-attack-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Kondo-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Group-6.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                                        <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png 600w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3-300x148.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/ATP_tour-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/time-attack-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Kondo-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Group-6.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                                        <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3.png 600w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/04\/Content-Block-3-300x148.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/ATP_tour-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/time-attack-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Kondo-1-1.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                              <div class=\"un-logo-bar__logo-wrapper\">\n          <img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/Group-6.png\" width=\"668\" height=\"400\" sizes=\"(max-width: 668px) 100vw, 668px\">\n        <\/div>\n                      <\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-21-159 bde-section overflow\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"sustainability\" class=\"bde-div-21-160 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-21-161 bde-heading logo-heading\" data-animation=\"from-bot\" data-timeline=\"true\">\nDriving sustainability forward\n<\/h2><div class=\"bde-div-21-165 bde-div\" data-animation=\"from-bot\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-21-166 bde-image2\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2381.jpg\" alt=\"Forest\" loading=\"lazy\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2381.jpg 2040w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2381-300x154.jpg 300w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2381-1024x527.jpg 1024w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2381-768x395.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/03\/Rectangle-2381-1536x791.jpg 1536w\" sizes=\"(max-width: 2040px) 100vw, 2040px\"><h3 class=\"bde-heading-21-167 bde-heading\">\nDriving a greener future\n<\/h3><div class=\"bde-text-21-168 bde-text\">\nExplore how Yokohama innovates with eco-conscious materials and energy-efficient production without compromising performance.\n<\/div><div class=\"bde-button-21-169 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/www.yokohama.eu\/sustainability\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-21-170 bde-section\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"presence\" class=\"bde-div-21-171 bde-div is--anchor\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-21-172 bde-heading logo-heading white\" data-animation=\"from-bot\" data-timeline=\"true\">\nGlobal presence\n<\/h2><div class=\"bde-shortcode-21-927 bde-shortcode\" data-animation=\"from-bot\">    <section class=\"gp\" aria-labelledby=\"gp-title\">\n        <div class=\"gp__inner\">\n            <aside class=\"gp__nav\" aria-label=\"List of countries\">\n\n                <div class=\"gp-group\">\n                    <ul class=\"gp-list\">\n                        <li>\n                            <a class=\"gp-link\"\n                               data-pin=\"YOKOHAMA Global\"\n                               href=\"https:\/\/www.y-yokohama.com\/global\/\"\n                               target=\"_blank\"\n                               rel=\"noopener noreferrer nofollow\">Yokohama Global<\/a>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n\n                <div class=\"gp-group\">\n                    <div class=\"gp-group__title\" aria-hidden=\"true\">Europe<\/div>\n                    <ul class=\"gp-list\">\n                        <li>\n                            <a class=\"gp-link\"\n                               data-pin=\"YOKOHAMA in Europe\"\n                               href=\"\/\"\n                               target=\"_blank\"\n                               rel=\"noopener\">Yokohama in Europe<\/a>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n\n                <div class=\"gp-group\">\n                    <div class=\"gp-group__title\" aria-hidden=\"true\">Asia &amp; Oceania<\/div>\n                    <ul class=\"gp-list\">\n\t\t\t\t\t\t<li><a class=\"gp-link\" data-pin=\"australia\" href=\"https:\/\/www.yokohama.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Australia<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"gp-link\" data-pin=\"china\" href=\"https:\/\/www.yokohama.com.cn\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">China<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"gp-link\" data-pin=\"korea\" href=\"http:\/\/www.yokohamakorea.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Korea<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"gp-link\" data-pin=\"philippines\" href=\"https:\/\/yokohamatire.ph\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Philippines<\/a><\/li>\n                        <li><a class=\"gp-link\" data-pin=\"japan\" href=\"https:\/\/www.y-yokohama.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Japan<\/a><\/li>\n                        <li><a class=\"gp-link\" data-pin=\"newzealand\" href=\"https:\/\/www.yokohama.co.nz\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">New Zealand<\/a><\/li>\n                    <\/ul>\n                <\/div>\n\n                <div class=\"gp-group\">\n                    <div class=\"gp-group__title\" aria-hidden=\"true\">Americas<\/div>\n                    <ul class=\"gp-list\">\n                        <li><a class=\"gp-link\" data-pin=\"usa\" href=\"https:\/\/www.yokohamatire.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">USA<\/a><\/li>\n                        <li><a class=\"gp-link\" data-pin=\"canada\" href=\"https:\/\/www.yokohama.ca\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Canada<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"gp-link\" data-pin=\"argentina\" href=\"https:\/\/yokohama.com.ar\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Argentina<\/a><\/li>\n                        <li><a class=\"gp-link\" data-pin=\"brazil\" href=\"https:\/\/yokohama.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Brazil<\/a><\/li>\n                    <\/ul>\n                <\/div>\n            <\/aside>\n\n            <div class=\"gp__map\">\n                <img decoding=\"async\" class=\"gp-map__img\"\n                     src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/Content-Container.png\"\n                     alt=\"World map\"\n                     loading=\"lazy\" \/>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-21-571 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1226-100-1226-1 bde-section overflow bde-section-1226-100\" data-gsap=\"true\" data-scrolltrigger=\"true\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div id=\"moments\" class=\"bde-div-1226-101-1226-1 bde-div is--anchor bde-div-1226-101\">\n  \n  \n\t\n\n\n\n\n<\/div><h2 class=\"bde-heading-1226-102-1226-1 bde-heading logo-heading bde-heading-1226-102\" data-animation=\"from-bot\" data-timeline=\"true\">\nYOKOHAMA moments\n<\/h2><div class=\"bde-grid-1226-166-1226-1 bde-grid bde-grid-1226-166\" data-animation=\"instagram-scale\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-1226-167-1226-1 bde-shortcode instagram__grid bde-shortcode-1226-167\" data-no-translation=\" \"><div class=\"instagram-post\" data-id=\"48403\" data-type=\"IMAGE\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/10\/instagram-18334012129225698-1760431448.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48405\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/10\/instagram-18430436818103787-1760431452.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48407\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/10\/instagram-18092489308830282-1760431453.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48300\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/10\/instagram-18022773755567407-1760431454.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48295\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/instagram-18077006639098016-1760431456.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48294\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/instagram-18074625586890893-1760431457.jpg\" alt=\"\" loading=\"lazy\"><\/div><\/div><div class=\"bde-shortcode-1226-168-1226-1 bde-shortcode instagram__grid second bde-shortcode-1226-168\" data-no-translation=\" \"><div class=\"instagram-post\" data-id=\"48251\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/instagram-18057355373154297-1760431458.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48221\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/instagram-18127129537483996-1760431460.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"48167\" data-type=\"CAROUSEL_ALBUM\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/instagram-18091127125826988-1760431462.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"47601\" data-type=\"CAROUSEL_ALBUM\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/09\/instagram-17928813927100770-1760431465.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"47412\" data-type=\"VIDEO\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/instagram-18078073075768248-1760431468.jpg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"instagram-post\" data-id=\"47413\" data-type=\"CAROUSEL_ALBUM\"><img decoding=\"async\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2025\/08\/instagram-17901762441246864-1760431470.jpg\" alt=\"\" loading=\"lazy\"><\/div><\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><section class=\"bde-section-21-173 bde-section fixed-nav\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-scroll-progress-21-174 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n<div class=\"bde-scroll-progress__bar\">\n  <div class=\"bde-scroll-progress__current js-current-progress\"><\/div>\n<\/div>\n\n<\/div>\n\n\n\n<\/div><div class=\"bde-text-21-175 bde-text\">\nAbout Us\n<\/div><div class=\"bde-div-21-176 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-21-177 bde-text-link is--link breakdance-link\" href=\"#overview\" target=\"_self\" data-type=\"url\">\n  Overview\n\n<\/a><a class=\"bde-text-link-21-178 bde-text-link is--link breakdance-link\" href=\"#mission\" target=\"_self\" data-type=\"url\">\n  Mission\n\n<\/a><a class=\"bde-text-link-21-179 bde-text-link is--link breakdance-link\" href=\"#timeline\" target=\"_self\" data-type=\"url\">\n  Timeline\n\n<\/a><a class=\"bde-text-link-21-180 bde-text-link is--link breakdance-link\" href=\"#partners\" target=\"_self\" data-type=\"url\">\n  Partners\n\n<\/a><a class=\"bde-text-link-21-181 bde-text-link is--link breakdance-link\" href=\"#sustainability\" target=\"_self\" data-type=\"url\">\n  Sustainability\n\n<\/a><a class=\"bde-text-link-21-182 bde-text-link is--link breakdance-link\" href=\"#presence\" target=\"_self\" data-type=\"url\">\n  Presence\n\n<\/a><a class=\"bde-text-link-21-183 bde-text-link is--link breakdance-link\" href=\"#moments\" target=\"_self\" data-type=\"url\">\n  Moments\n\n<\/a>\n<\/div><\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ About Us Yokohama Tyres For over a century, Yokohama has delivered premium tyres driven by innovation, performance, and a commitment to sustainability. Our focus on quality and advanced technology inspires confidence on every road and every journey. + years of excellence countries of operation k+ employees globally Established in 1917 and trusted across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yokohama Tyres: About Us<\/title>\n<meta name=\"description\" content=\"Learn about Yokohama\u2019s journey since 1917, from Japan\u2019s first tyre innovations to global motorsports, eco-initiatives, and premium performance worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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