{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"yokohama-isi-consolideaza-prezenta-in-lumea-tenisului-prin-primul-parteneriat-din-istorie-cu-mutua-madrid-open","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/ro\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"YOKOHAMA \u00ee\u0219i consolideaz\u0103 prezen\u021ba \u00een lumea tenisului prin primul s\u0103u parteneriat cu Mutua Madrid Open"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YOKOHAMA continu\u0103 s\u0103-\u0219i consolideze rolul \u00een cadrul ecosistemului ATP Tour \u00een calitate de partener oficial pentru anvelope, baz\u00e2ndu-se pe un parteneriat global care a devenit un pilon cheie al strategiei sale interna\u021bionale de brand. Brandul se concentreaz\u0103 pe o selec\u021bie atent\u0103 de turnee emblematice pentru a maximiza impactul pe pie\u021bele sale prioritare, combin\u00e2nd vizibilitatea, implicarea p\u0103r\u021bilor interesate \u0219i experien\u021be de mare valoare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest context, YOKOHAMA are pl\u0103cerea de a anun\u021ba parteneriatul cu Mutua Madrid Open, consolid\u00e2nd astfel angajamentul m\u0103rcii fa\u021b\u0103 de platformele de top.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiind unul dintre evenimentele de referin\u021b\u0103 din calendarul ATP Tour, Mutua Madrid Open reflect\u0103 pasiunea profund \u00eenr\u0103d\u0103cinat\u0103 a Spaniei pentru tenis, combin\u00e2nd competi\u021bia de nivel mondial cu o puternic\u0103 rezonan\u021b\u0103 mediatic\u0103 \u0219i un public interna\u021bional, chiar \u00een inima capitalei spaniole. Energia \u0219i prestigiul s\u0103u ofer\u0103 cadrul ideal pentru ca YOKOHAMA s\u0103-\u0219i pun\u0103 \u00een valoare prezen\u021ba \u00eentr-un mod vizibil \u0219i relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca parte a seriei ATP Masters 1000, turneul de la Madrid este recunoscut drept unul dintre cele mai prestigioase turnee din circuit, reunind cei mai buni juc\u0103tori din lume \u0219i consolid\u00e2nd statutul evenimentului ca punct de referin\u021b\u0103 al sezonului pe teren de zgur\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gregorio Borgo, pre\u0219edinte al Yokohama Europe \u0219i director executiv al Yokohama Rubber Co., Ltd., a declarat: \u201cFaptul c\u0103 facem parte din Mutua Madrid Open ne permite s\u0103 interac\u021bion\u0103m cu un public interna\u021bional \u00eentr-unul dintre cele mai emblematice locuri sportive din Spania. Atmosfera unic\u0103 din Madrid \u0219i pasiunea profund\u0103 a \u021b\u0103rii pentru tenis fac din acest turneu o platform\u0103 puternic\u0103 pentru a ne apropia marca de fani, clien\u021bi \u0219i parteneri. Acest parteneriat reflect\u0103 angajamentul nostru de a consolida YOKOHAMA prin medii de \u00eenalt\u0103 calitate care \u00eemp\u0103rt\u0103\u0219esc valorile noastre de performan\u021b\u0103 \u0219i excelen\u021b\u0103.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerard Tsobanian, directorul general al Mutua Madrid Open, \u0219i-a exprimat, la r\u00e2ndul s\u0103u, satisfac\u021bia cu privire la acest acord: \u201cSuntem \u00eenc\u00e2nta\u021bi s\u0103 \u00eei ur\u0103m bun venit companiei YOKOHAMA \u00een calitate de partener al Mutua Madrid Open. Angajamentul lor ferm fa\u021b\u0103 de inova\u021bie, performan\u021b\u0103 \u0219i excelen\u021b\u0103 \u00eei face s\u0103 se potriveasc\u0103 perfect cu unul dintre cele mai prestigioase turnee. Acest parteneriat consolideaz\u0103 \u0219i mai mult profilul interna\u021bional al evenimentului nostru \u0219i creeaz\u0103 noi oportunit\u0103\u021bi de a interac\u021biona cu fanii \u0219i p\u0103r\u021bile interesate \u00een moduri semnificative.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prezen\u021ba YOKOHAMA la Madrid contribuie la o strategie mai ampl\u0103 de promovare \u00een cadrul ATP Tour, sus\u021bin\u00e2nd o poveste de brand coerent\u0103 \u0219i distinctiv\u0103, bazat\u0103 pe calitate, inova\u021bie \u0219i cre\u0219tere pe termen lung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenfiin\u021bat\u0103 \u00een 1917 \u00een Japonia, compania YOKOHAMA Rubber Company a dob\u00e2ndit o vast\u0103 experien\u021b\u0103 \u00een numeroase sectoare industriale, printre care anvelopele, furtunurile \u0219i racordurile, benzile transportoare, produsele marine \u0219i componentele aeronautice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compania ofer\u0103 o gam\u0103 complet\u0103 de anvelope destinate autoturismelor, vehiculelor de \u00eenalt\u0103 performan\u021b\u0103, camionetelor, camioanelor comerciale \u0219i autobuzelor, precum \u0219i utilajelor agricole \u0219i industriale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divizia de anvelope pentru autoturisme a companiei YOKOHAMA se concentreaz\u0103 pe stimularea cre\u0219terii prin produse cu valoare ad\u0103ugat\u0103 ridicat\u0103, av\u00e2nd \u00een frunte m\u0103rcile sale emblematice ADVAN, sinonim\u0103 cu performan\u021ba ridicat\u0103, \u0219i GEOLANDAR, conceput\u0103 pentru SUV-uri \u0219i camionete. Sporturile cu motor joac\u0103 un rol esen\u021bial \u00een aceast\u0103 strategie, servind drept platform\u0103 pentru dezvoltarea \u0219i transferul tehnologiilor avansate c\u0103tre produsele comerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cadrul planului s\u0103u actual pe termen mediu, YOKOHAMA continu\u0103 s\u0103-\u0219i consolideze \u201cstrategiile regionale de produs\u201d, oferind solu\u021bii personalizate care r\u0103spund nevoilor \u0219i tendin\u021belor specifice fiec\u0103rei pie\u021be.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/ro\/mass-media\/yokohama-isi-consolideaza-prezenta-in-lumea-tenisului-prin-primul-parteneriat-din-istorie-cu-mutua-madrid-open\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama\" \/>\n<meta property=\"og:description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yokohama.eu\/ro\/mass-media\/yokohama-isi-consolideaza-prezenta-in-lumea-tenisului-prin-primul-parteneriat-din-istorie-cu-mutua-madrid-open\/\" \/>\n<meta property=\"og:site_name\" content=\"Yokohama\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-24T15:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T17:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MM_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"larysa.khatkevich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"larysa.khatkevich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/media\\\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/media\\\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\\\/\"},\"author\":{\"name\":\"larysa.khatkevich\",\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/#\\\/schema\\\/person\\\/53c4e998c163cc0e83b17d6a4a4ee472\"},\"headline\":\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership\",\"datePublished\":\"2026-04-24T15:38:29+00:00\",\"dateModified\":\"2026-10-15T17:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/media\\\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\\\/\"},\"wordCount\":509,\"image\":{\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/media\\\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yokohama.eu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/YOKOHAMA-and-MM_2.jpg\",\"articleSection\":[\"Corporate News\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yokohama.eu\\\/media\\\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\\\/\",\"url\":\"https:\\\/\\\/www.yokohama.eu\\\/media\\\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\\\/\",\"name\":\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - 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