{"id":60728,"date":"2026-04-24T15:38:29","date_gmt":"2026-04-24T15:38:29","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=60728"},"modified":"2026-10-15T17:47:02","modified_gmt":"2026-10-15T17:47:02","slug":"yokohama-mutua-madrid-open-ile-kurdugu-ilk-ortaklik-sayesinde-tenis-alanindaki-varligini-guclendiriyor","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/tr\/media\/yokohama-strengthens-its-tennis-presence-with-first-ever-mutua-madrid-open-partnership\/","title":{"rendered":"YOKOHAMA, Mutua Madrid Open ile kurdu\u011fu ilk ortakl\u0131k sayesinde tenis alan\u0131ndaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiriyor"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YOKOHAMA, uluslararas\u0131 marka stratejisinin temel direklerinden biri haline gelen k\u00fcresel ortakl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirerek, ATP Turu ekosistemindeki Resmi Lastik Orta\u011f\u0131 rol\u00fcn\u00fc peki\u015ftirmeye devam ediyor. Marka, \u00f6ncelikli pazarlarda etkisini en \u00fcst d\u00fczeye \u00e7\u0131karmak amac\u0131yla, g\u00f6r\u00fcn\u00fcrl\u00fck, payda\u015f kat\u0131l\u0131m\u0131 ve y\u00fcksek de\u011ferli deneyimleri bir araya getiren, \u00f6zenle se\u00e7ilmi\u015f amiral gemisi turnuvalara odaklan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ba\u011flamda, YOKOHAMA, Mutua Madrid Open ile ortakl\u0131\u011f\u0131n\u0131 ba\u015flatmaktan memnuniyet duymakta ve markan\u0131n se\u00e7kin platformlara olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 peki\u015ftirmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ATP Turu takviminin \u00f6ne \u00e7\u0131kan etkinliklerinden biri olan Mutua Madrid Open, \u0130spanya\u2019n\u0131n tenise olan k\u00f6kl\u00fc tutkusunu yans\u0131tarak, \u0130spanya\u2019n\u0131n ba\u015fkentinin tam kalbinde d\u00fcnya \u00e7ap\u0131nda bir rekabeti, g\u00fc\u00e7l\u00fc bir medya yank\u0131s\u0131 ve uluslararas\u0131 bir izleyici kitlesiyle bir araya getiriyor. Bu etkinli\u011fin enerjisi ve prestiji, YOKOHAMA\u2019n\u0131n varl\u0131\u011f\u0131n\u0131 hem g\u00f6ze \u00e7arpan hem de anlaml\u0131 bir \u015fekilde ortaya koymas\u0131 i\u00e7in ideal bir ortam sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ATP Masters 1000 serisinin bir par\u00e7as\u0131 olan Madrid, Tur\u2019un en prestijli turnuvalar\u0131 aras\u0131nda yer almakta; d\u00fcnyan\u0131n \u00f6nde gelen oyuncular\u0131n\u0131 bir araya getirerek, bu etkinli\u011fin toprak kort sezonunun \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 olarak konumunu peki\u015ftirmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yokohama Europe Ba\u015fkan\u0131 ve Yokohama Rubber Co., Ltd. Y\u00f6netim Kurulu \u00dcyesi Gregorio Borgo \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131: \u201cMutua Madrid Open\u2019\u0131n bir par\u00e7as\u0131 olmak, \u0130spanya\u2019n\u0131n en simgesel spor mekanlar\u0131ndan birinde uluslararas\u0131 bir izleyici kitlesiyle ba\u011flant\u0131 kurmam\u0131z\u0131 sa\u011fl\u0131yor. Madrid\u2019in e\u015fsiz atmosferi ve \u00fclkenin tenise duydu\u011fu derin tutku, bu turnuvay\u0131 markam\u0131z\u0131 hayranlara, m\u00fc\u015fterilere ve i\u015f ortaklar\u0131m\u0131za daha da yakla\u015ft\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc bir platform haline getiriyor. Bu ortakl\u0131k, performans ve m\u00fckemmellik de\u011ferlerimizi payla\u015fan birinci s\u0131n\u0131f ortamlar arac\u0131l\u0131\u011f\u0131yla YOKOHAMA\u2019y\u0131 g\u00fc\u00e7lendirme konusundaki kararl\u0131l\u0131\u011f\u0131m\u0131z\u0131 yans\u0131t\u0131yor.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mutua Madrid Open CEO\u2019su Gerard Tsobanian da bu anla\u015fma konusunda memnuniyetini dile getirdi: \u201cYOKOHAMA\u2019y\u0131 Mutua Madrid Open\u2019\u0131n orta\u011f\u0131 olarak aram\u0131zda g\u00f6rmekten b\u00fcy\u00fck mutluluk duyuyoruz. Yenilik\u00e7ilik, performans ve m\u00fckemmelli\u011fe olan g\u00fc\u00e7l\u00fc ba\u011fl\u0131l\u0131klar\u0131, onlar\u0131 en prestijli turnuvalardan biri i\u00e7in do\u011fal bir ortak haline getiriyor. Bu ortakl\u0131k, etkinli\u011fimizin uluslararas\u0131 profilini daha da g\u00fc\u00e7lendiriyor ve hayranlar\u0131m\u0131zla ve payda\u015flar\u0131m\u0131zla anlaml\u0131 bir \u015fekilde ba\u011flant\u0131 kurmam\u0131z i\u00e7in yeni f\u0131rsatlar yarat\u0131yor.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YOKOHAMA\u2019n\u0131n Madrid\u2019deki varl\u0131\u011f\u0131, ATP Turu genelinde daha kapsaml\u0131 bir etkinlik stratejisine katk\u0131da bulunarak, kalite, yenilik\u00e7ilik ve uzun vadeli b\u00fcy\u00fcme \u00fczerine kurulu tutarl\u0131 ve ay\u0131rt edici bir marka hikayesini desteklemektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA Hakk\u0131nda<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1917 y\u0131l\u0131nda Japonya'da kurulan YOKOHAMA Rubber Company, lastikler, hortumlar ve ba\u011flant\u0131 par\u00e7alar\u0131, konvey\u00f6r bantlar\u0131, denizcilik \u00fcr\u00fcnleri ve u\u00e7ak bile\u015fenleri dahil olmak \u00fczere bir\u00e7ok end\u00fcstriyel sekt\u00f6rde kapsaml\u0131 bir uzmanl\u0131k geli\u015ftirmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, binek otomobiller, y\u00fcksek performansl\u0131 ara\u00e7lar, hafif kamyonlar, ticari kamyonlar ve otob\u00fcslerin yan\u0131 s\u0131ra tar\u0131m ve end\u00fcstriyel makineleri de kapsayan kapsaml\u0131 bir lastik portf\u00f6y\u00fc sunmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YOKOHAMA\u2019n\u0131n t\u00fcketici lasti\u011fi i\u015f kolu, y\u00fcksek performansla \u00f6zde\u015fle\u015fmi\u015f amiral gemisi markas\u0131 ADVAN ve SUV\u2019ler ile kamyonetler i\u00e7in tasarlanm\u0131\u015f GEOLANDAR\u2019\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, y\u00fcksek katma de\u011ferli \u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla b\u00fcy\u00fcmeyi sa\u011flamaya odaklanmaktad\u0131r. Motor sporlar\u0131, bu stratejide ileri teknolojilerin geli\u015ftirilmesi ve ticari \u00fcr\u00fcnlere aktar\u0131lmas\u0131 i\u00e7in bir platform i\u015flevi g\u00f6rerek kilit bir rol oynamaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YOKOHAMA, mevcut orta vadeli plan\u0131 kapsam\u0131nda, her bir pazar\u0131n \u00f6zel ihtiya\u00e7lar\u0131na ve e\u011filimlerine yan\u0131t veren \u00f6zel \u00e7\u00f6z\u00fcmler sunarak \u201cb\u00f6lgesel \u00fcr\u00fcn stratejilerini\u201d g\u00fc\u00e7lendirmeye devam ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6748\" height=\"4499\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg\" alt=\"\" class=\"wp-image-60731\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1.jpg 6748w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-768x512.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-1536x1024.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-2048x1365.jpg 2048w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/04\/YOKOHAMA-and-MMO-1-18x12.jpg 18w\" sizes=\"(max-width: 6748px) 100vw, 6748px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key pillar of its international brand strategy. The brand focuses on a curated selection of flagship tournaments to maximize impact across its priority markets combining visibility, stakeholder engagement, and high-value experiences. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-60728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - Yokohama<\/title>\n<meta name=\"description\" content=\"YOKOHAMA continues to strengthen its role within the ATP Tour ecosystem as Official Tyre Partner, building on a global partnership that has become a key\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/tr\/medya\/yokohama-mutua-madrid-open-ile-kurdugu-ilk-ortaklik-sayesinde-tenis-alanindaki-varligini-guclendiriyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA strengthens its tennis presence with first-ever Mutua Madrid Open partnership - 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