{"id":66301,"date":"2026-06-17T11:51:23","date_gmt":"2026-06-17T11:51:23","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66301"},"modified":"2026-10-15T17:38:39","modified_gmt":"2026-10-15T17:38:39","slug":"yokohama-avrupadaki-dort-mevsim-lastik-segmentindeki-konumunu-guclendirmek-amaciyla-bluearth-allseason2yi-piyasaya-surdu","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/tr\/media\/yokohama-launches-bluearth-allseason2-to-strengthen-its-position-in-europes-all-season-segment\/","title":{"rendered":"YOKOHAMA, Avrupa\u2019daki d\u00f6rt mevsim lastik segmentindeki konumunu g\u00fc\u00e7lendirmek amac\u0131yla BluEarth-AllSeason2\u2019yi piyasaya s\u00fcrd\u00fc"},"content":{"rendered":"<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\">Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;<strong>BluEarth-AllSeason2<\/strong>, developed to support the Company\u2019s commitment to a more localised product strategy in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastik, son derece \u00f6ng\u00f6r\u00fclemez hava ko\u015fullar\u0131 nedeniyle Avrupa\u2019n\u0131n en zorlu ortamlar\u0131ndan biri olan \u0130zlanda\u2019da, 100\u2019den fazla m\u00fc\u015fteri ve gazetecinin huzurunda tan\u0131t\u0131ld\u0131; bu tan\u0131t\u0131m, g\u00fcvenilirlik ve g\u00fcvenli\u011fin en \u00f6nemli oldu\u011fu anlarda g\u00fcven, kontrol ve \u00f6zg\u00fcven sa\u011flama yetene\u011fini g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ok \u00e7e\u015fitli ko\u015fullarda \u00e7ok y\u00f6nl\u00fcl\u00fck sa\u011flayacak \u015fekilde tasarlanan BluEarth-AllSeason2, geli\u015fmi\u015f COLD TECH teknolojisiyle desteklenen iyile\u015ftirilmi\u015f kar performans\u0131 ile birlikte, kuru ve \u0131slak zeminde \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131lm\u0131\u015f performans sunarak y\u0131l boyunca g\u00fcven ve kontrol sa\u011flar. Yeni lastik, ayn\u0131 zamanda YOKOHAMA\u2019n\u0131n \u00fcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131 da yans\u0131t\u0131yor; Avrupa\u2019daki s\u00fcr\u00fcc\u00fcler i\u00e7in temel gereksinimler olan performans\u0131, verimlilik ve dayan\u0131kl\u0131l\u0131kla birle\u015ftiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performans\u0131 verimlilik ve uzun \u00f6m\u00fcrl\u00fcl\u00fckle birle\u015ftiren BluEarth-AllSeason2, s\u00fcr\u00fc\u015f deneyiminden \u00f6d\u00fcn vermeden \u00e7ok y\u00f6nl\u00fc \u00e7\u00f6z\u00fcmler arayan ve y\u0131l boyunca tutarl\u0131l\u0131k ve kontrol bekleyen Avrupal\u0131 s\u00fcr\u00fcc\u00fclerin giderek artan beklentilerini kar\u015f\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa genelinde d\u00f6rt mevsim lasti\u011fi segmenti h\u0131zla b\u00fcy\u00fcmeye devam ederken, BluEarth-AllSeason2, YOKOHAMA\u2019n\u0131n bu \u00f6nemli kategoride yeni f\u0131rsatlar\u0131 de\u011ferlendirmesini ve pazar pay\u0131n\u0131 g\u00fc\u00e7lendirmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu lansman, YOKOHAMA Europe\u2019un \u00fcr\u00fcn portf\u00f6y\u00fcnde at\u0131lan bir ba\u015fka ad\u0131m niteli\u011finde olup, ADVAN Sport V107, ADVAN Sport EV ve ADVAN Winter gibi son d\u00f6nemde piyasaya s\u00fcr\u00fclen ve tamam\u0131 Avrupa pazar\u0131n\u0131n gereksinimlerine b\u00fcy\u00fck \u00f6nem verilerek geli\u015ftirilen modellerin devam\u0131 niteli\u011findedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durum, YOKOHAMA\u2019n\u0131n genel b\u00fcy\u00fcme stratejisi kapsam\u0131nda Avrupa\u2019n\u0131n artan stratejik \u00f6nemini de yans\u0131tmaktad\u0131r; b\u00f6lge g\u00fc\u00e7l\u00fc bir performans sergilemekte ve Grubun bu b\u00f6lgedeki s\u00fcrekli geni\u015flemesini daha da desteklemeye y\u00f6nelik artan kararl\u0131l\u0131\u011f\u0131n\u0131 teyit etmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yokohama Europe Ba\u015fkan\u0131 ve Yokohama Rubber Co., Ltd. Y\u00f6netim Kurulu \u00dcyesi Gregorio Borgo \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131:<\/strong>&nbsp;\u201cAvrupal\u0131 s\u00fcr\u00fcc\u00fcler, tek bir lasti\u011fin \u00e7ok \u00e7e\u015fitli ko\u015fullar\u0131n \u00fcstesinden gelmesini giderek daha fazla bekliyor. BluEarth-AllSeason2 ile, son derece dinamik bir segmentte g\u00fcvenlik, performans ve g\u00fcnl\u00fck kullan\u0131m kolayl\u0131\u011f\u0131n\u0131 bir araya getiren bir \u00e7\u00f6z\u00fcm sunuyoruz.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yokohama Europe CEO\u2019su Takashi Maki \u015funlar\u0131 ekledi:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBluEarth-AllSeason2, k\u00fcresel geni\u015fleme stratejimizde giderek daha \u00f6nemli bir rol oynayan Avrupa\u2019da b\u00fcy\u00fcmeye y\u00f6nelik Yokohama Rubber Company\u2019nin kararl\u0131l\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koymaktad\u0131r. B\u00f6lgedeki performans\u0131m\u0131z g\u00fc\u00e7lenmeye devam ederken, \u015firketimiz daha yerelle\u015ftirilmi\u015f bir \u00fcr\u00fcn yakla\u015f\u0131m\u0131 ve pazar ihtiya\u00e7lar\u0131na g\u00f6re uyarlanm\u0131\u015f daha geni\u015f bir \u00fcr\u00fcn yelpazesi arac\u0131l\u0131\u011f\u0131yla Avrupa\u2019ya olan odaklanmas\u0131n\u0131 peki\u015ftirmektedir.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BluEarth-AllSeason2 Teknik Performans\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BluEarth-AllSeason2\u2019nin geli\u015ftirilmesinin temelinde, lastik tasar\u0131m\u0131n\u0131 optimize etmek i\u00e7in insan uzmanl\u0131\u011f\u0131n\u0131 geli\u015fmi\u015f yapay zeka modellemesiyle birle\u015ftiren YOKOHAMA\u2019n\u0131n HAICoLab (Humans and AI ColLab) Teknolojisi yer almaktad\u0131r. Sistem, tasar\u0131m fakt\u00f6rlerini lastik davran\u0131\u015f\u0131yla birlikte analiz ederek temas y\u00fczeyini iyile\u015ftirir; b\u00f6ylece daha homojen bir iz b\u0131rak\u0131r ve temas alan\u0131n\u0131 +5% art\u0131r\u0131r. Bu da her t\u00fcrl\u00fc s\u00fcr\u00fc\u015f ko\u015fulunda daha iyi stabilite ve yol tutu\u015fu sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BluEarth-AllSeason2, art\u0131r\u0131lm\u0131\u015f y\u00fczey temas\u0131, son derece sa\u011flam yap\u0131s\u0131 ve daha y\u00fcksek blok sertli\u011fi sayesinde kuru ve \u0131slak ko\u015fullarda \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirilmi\u015f performans sunar; bu da daha iyi yol tutu\u015fu ve daha hassas kontrol sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zarif ve simetrik V \u015feklindeki s\u0131rt deseni, dengeyi daha da art\u0131r\u0131r, su tahliyesini optimize eder ve suda kayma riskini azaltarak zorlu ko\u015fullarda tutarl\u0131 bir performans sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimize edilmi\u015f 3D yiv konfig\u00fcrasyonu, kenar etkisini en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131rken s\u0131rt blo\u011funun deformasyonunu s\u0131n\u0131rlayarak \u00e7eki\u015fi art\u0131r\u0131r ve h\u0131zlanma, viraj alma ve frenleme s\u0131ras\u0131nda istikrarl\u0131 ve g\u00fcvenilir bir temas alan\u0131 sa\u011flar. Silika bak\u0131m\u0131ndan zengin bile\u015fik, bu performans dengesinde merkezi bir rol oynayarak \u0131slak zeminde tutunmay\u0131 art\u0131r\u0131rken, YOKOHAMA\u2019n\u0131n tescilli A.R.T. Kar\u0131\u015ft\u0131rma Teknolojisi ise silika da\u011f\u0131l\u0131m\u0131n\u0131 iyile\u015ftirerek esnekli\u011fi art\u0131r\u0131r ve geni\u015f bir s\u0131cakl\u0131k aral\u0131\u011f\u0131nda tutunmay\u0131 s\u00fcrd\u00fcr\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nceki modelinin g\u00fc\u00e7l\u00fc y\u00f6nlerini temel alan BluEarth-AllSeason2, k\u0131\u015f performans\u0131 konusundaki y\u00fcksek standartlar\u0131n\u0131 korurken, k\u0131\u015f aylar\u0131nda yol y\u00fczeyi ile temas\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karan COLD TECH teknolojisi sayesinde karda yol tutu\u015funu daha da iyile\u015ftiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">74 farkl\u0131 boyutta sunulan BluEarth-AllSeason2, \u00fcst s\u0131n\u0131f binek otomobiller, SUV\u2019ler ve BEV\u2019ler i\u00e7in geli\u015ftirilmi\u015ftir ve YOKOHAMA\u2019n\u0131n, Avrupa\u2019n\u0131n en dinamik ve stratejik a\u00e7\u0131dan en \u00f6nemli lastik segmentlerinden birinde varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirme hedefini desteklemektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Reykjav\u00edk, Iceland, 16 June 2026 &#8211; YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the new&nbsp;BluEarth-AllSeason2, developed to support the Company\u2019s commitment to a more localised product strategy in Europe. The tyre was unveiled in Iceland &#8211; one of Europe\u2019s most demanding environments due to its highly unpredictable weather [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":66302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - Yokohama<\/title>\n<meta name=\"description\" content=\"Reykjav\u00edk, Iceland, 16 June 2026 - YOKOHAMA strengthens its position in Europe\u2019s rapidly expanding all-season segment with the introduction of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/tr\/medya\/yokohama-avrupadaki-dort-mevsim-lastik-segmentindeki-konumunu-guclendirmek-amaciyla-bluearth-allseason2yi-piyasaya-surdu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA launches BluEarth-AllSeason2 to strengthen its position in Europe\u2019s all-season segment - 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