{"id":66685,"date":"2026-06-28T10:00:00","date_gmt":"2026-06-28T10:00:00","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=66685"},"modified":"2026-10-15T13:42:58","modified_gmt":"2026-10-15T13:42:58","slug":"yokohama-europe-luciano-darderi-ile-is-birligi-yaparak-performans-kontrolu-ile-hirsi-bir-araya-getiriyor","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/tr\/media\/yokohama-europe-partners-with-luciano-darderi-uniting-performance-control-and-ambition\/","title":{"rendered":"YOKOHAMA EUROPE, LUCIANO DARDERI \u0130LE ORTAKLIK KURARAK PERFORMANS, KONTROL VE HEDEFLER\u0130 B\u0130R ARAYA GET\u0130R\u0130YOR"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 28 Haziran 2026 \u2013 Yokohama Europe, g\u00fc\u00e7l\u00fc bir ki\u015filik ve net bir de\u011fer uyumu \u00fczerine kurulu, b\u00fcy\u00fck yank\u0131 uyand\u0131ran i\u015fbirlikleri yoluyla Avrupa\u2019da marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc g\u00fc\u00e7lendirme stratejisi kapsam\u0131nda, ATP Turu\u2019nun en heyecan verici yeni yeteneklerinden biri olan Luciano Darderi ile yeni bir ortakl\u0131k kurdu\u011funu duyurdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu i\u015fbirli\u011fi, yak\u0131nda d\u00fczenlenecek Wimbledon \u015eampiyonas\u0131\u2019nda resmen ba\u015flayacak. Darderi, bu turnuvada kolunda Yokohama lastikleri logosu ile korta \u00e7\u0131kacak ve b\u00f6ylece markan\u0131n \u00fcst d\u00fczey uluslararas\u0131 tenisdeki varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2002 do\u011fumlu Darderi, yo\u011fun, g\u00fc\u00e7l\u00fc ve dinamik oyun tarz\u0131yla uluslararas\u0131 sahnede h\u0131zla ad\u0131n\u0131 duyurdu. 2024 y\u0131l\u0131nda C\u00f3rdoba A\u00e7\u0131k'ta ilk ATP \u015fampiyonlu\u011funu kazand\u0131ktan sonra, 18 May\u0131s 2026'da kariyerinin en y\u00fcksek s\u0131ralamas\u0131 olan d\u00fcnya 16 numaras\u0131na ula\u015ft\u0131 ve toplamda be\u015f ATP \u015fampiyonlu\u011funa ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karar anlar\u0131nda so\u011fukkanl\u0131l\u0131\u011f\u0131n\u0131 koruyarak bask\u0131y\u0131 inisiyatife d\u00f6n\u00fc\u015ft\u00fcrme yetene\u011fi, Yokohama\u2019n\u0131n \u201cDrive the Game\u201d felsefesini yans\u0131t\u0131yor; bu felsefe, hassasiyet, g\u00fcvenilirlik ve en kritik anlarda sonu\u00e7 \u00fcretmeye dayanan bir performans yakla\u015f\u0131m\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ortakl\u0131k, ayn\u0131 zamanda Yokohama Europe\u2019un g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesini ve k\u00fcresel \u00e7apta en stratejik pazarlar\u0131ndan birinde markan\u0131n \u00f6nemini daha da art\u0131rma konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131 da vurgulamaktad\u0131r. Bu ad\u0131m, Avrupal\u0131 s\u00fcr\u00fcc\u00fclerin \u00f6zel ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak \u00fczere geli\u015ftirilen BluEarth-All Season 2 gibi son zamanlarda piyasaya s\u00fcr\u00fclen \u00fcr\u00fcnlerin de g\u00f6sterdi\u011fi gibi, giderek daha fazla yerelle\u015ftirilen \u00fcr\u00fcn stratejisiyle uyumludur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disiplin, detaylara \u00f6zen, s\u00fcrekli iyile\u015ftirme ve uzun vadeli g\u00fcvenilirlik gibi Japon de\u011ferlerine dayanan ve g\u00fc\u00e7l\u00fc bir motor sporlar\u0131 miras\u0131yla desteklenen Yokohama, y\u00fcksek performans alan\u0131ndaki uzmanl\u0131\u011f\u0131n\u0131 hem yol hem de spor ara\u00e7lar\u0131na aktarmaya devam ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYokohama d\u00fcnyas\u0131na kat\u0131lmak, tenise ve rekabete yakla\u015f\u0131m\u0131m\u0131 \u00e7ok iyi yans\u0131t\u0131yor. Yo\u011funlu\u011fa, tutarl\u0131l\u0131\u011fa ve kritik anlarda zihnimi berrak tutmaya odaklan\u0131yorum. Performans, kimlik ve s\u00fcrekli geli\u015fme arzusunu bir araya getiren bir markayla bu yolculu\u011fa ba\u015flamaktan gurur duyuyorum,\u201d dedi Luciano Darderi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBu ortakl\u0131k, Yokohama Europe\u2019un izledi\u011fi y\u00f6n\u00fc tam olarak yans\u0131t\u0131yor. B\u00f6lge genelindeki varl\u0131\u011f\u0131m\u0131z\u0131 g\u00fc\u00e7lendirirken, enerji, g\u00fcvenilirlik ve h\u0131rs\u0131 yans\u0131tan giri\u015fimlere yat\u0131r\u0131m yap\u0131yoruz. Luciano, bu de\u011ferleri tam anlam\u0131yla temsil ediyor,\u201d dedi Yokohama Europe Ba\u015fkan\u0131 ve The Yokohama Rubber Co., Ltd. Y\u00f6netim Kurulu \u00dcyesi Gregorio Borgo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yokohama Europe, bu i\u015fbirli\u011fi sayesinde miras, yenilik\u00e7ilik ve \u00fcst d\u00fczey sporu bir araya getirmeye devam ediyor; yollardaki performans\u0131n\u0131 tan\u0131mlayan de\u011ferleri \u2013 kontrol, yol tutu\u015f, tepki h\u0131z\u0131 ve g\u00fcven \u2013 korta da ta\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1917 y\u0131l\u0131nda Japonya\u2019da kurulan Yokohama Rubber Company, lastikler, hidrolik hortumlar ve ba\u011flant\u0131 par\u00e7alar\u0131, konvey\u00f6r bantlar\u0131, denizcilik \u00fcr\u00fcnleri ve havac\u0131l\u0131k bile\u015fenleri dahil olmak \u00fczere bir\u00e7ok end\u00fcstriyel sekt\u00f6rde kapsaml\u0131 bir uzmanl\u0131k birikimi olu\u015fturmu\u015ftur. \u015eirket, binek otomobiller, SUV\u2019ler, crossover\u2019lar, kamyonetler, motosikletler, kamyonlar, otob\u00fcsler ve arazi ara\u00e7lar\u0131 dahil olmak \u00fczere t\u00fcm mevsimler ve ara\u00e7 kategorileri i\u00e7in kapsaml\u0131 bir lastik yelpazesinin yan\u0131 s\u0131ra, hafif, ticari ve profesyonel nakliye uygulamalar\u0131na y\u00f6nelik \u00f6zel \u00e7\u00f6z\u00fcmler sunmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yokohama\u2019n\u0131n t\u00fcketici lasti\u011fi i\u015f kolu, y\u00fcksek performans\u0131n simgesi olan amiral gemisi markas\u0131 ADVAN ve SUV\u2019ler ile kamyonetler i\u00e7in \u00f6zel olarak geli\u015ftirilen GEOLANDAR markalar\u0131n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, y\u00fcksek katma de\u011ferli \u00fcr\u00fcnler yoluyla b\u00fcy\u00fcmeye odaklanmaktad\u0131r. Motor sporlar\u0131, bu stratejide merkezi bir rol oynamakta ve ileri teknolojilerin geli\u015ftirilmesi ile ticari \u00fcr\u00fcnlere aktar\u0131lmas\u0131 i\u00e7in bir platform i\u015flevi g\u00f6rmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yokohama, mevcut orta vadeli y\u00f6netim plan\u0131 kapsam\u0131nda, b\u00f6lgesel \u00fcr\u00fcn stratejilerini g\u00fc\u00e7lendirmeye devam ederek, d\u00fcnya \u00e7ap\u0131nda her b\u00f6lgenin \u00f6zel ihtiya\u00e7lar\u0131n\u0131 ve pazar e\u011filimlerini kar\u015f\u0131lamak \u00fczere tasarlanm\u0131\u015f \u00f6zel \u00e7\u00f6z\u00fcmler sunmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2515\" height=\"3353\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg\" alt=\"\" class=\"wp-image-66706\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1.jpg 2515w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-768x1024.jpg 768w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1152x1536.jpg 1152w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-1536x2048.jpg 1536w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/06\/IMG_6874-1-9x12.jpg 9w\" sizes=\"(max-width: 2515px) 100vw, 2515px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the ATP Tour, as part of its strategy to strengthen brand visibility in Europe through high-impact collaborations built on strong personality and clear value alignment. The collaboration will officially begin at the upcoming Wimbledon Championships, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-66685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - Yokohama<\/title>\n<meta name=\"description\" content=\"D\u00fcsseldorf,&nbsp;June 28, 2026&nbsp;\u2013 Yokohama Europe announces a new partnership with Luciano Darderi, one of the most exciting emerging talents on the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/tr\/medya\/yokohama-europe-luciano-darderi-ile-is-birligi-yaparak-performans-kontrolu-ile-hirsi-bir-araya-getiriyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EUROPE PARTNERS WITH LUCIANO DARDERI, UNITING PERFORMANCE, CONTROL AND AMBITION - 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