{"id":67584,"date":"2026-10-09T15:09:05","date_gmt":"2026-10-09T15:09:05","guid":{"rendered":"https:\/\/www.yokohama.eu\/?p=67584"},"modified":"2026-10-15T17:59:06","modified_gmt":"2026-10-15T17:59:06","slug":"yokohama-polonyadaki-hubert-hurkacz-ile-avrupa-tenis-platformunu-genisletiyor","status":"publish","type":"post","link":"https:\/\/www.yokohama.eu\/tr\/media\/yokohama-expands-its-european-tennis-platform-with-hubert-hurkacz-in-poland\/","title":{"rendered":"YOKOHAMA, POLONYA\u2019DA HUBERT HURKACZ \u0130LE AVRUPA TEN\u0130S PLATFORMUNU GEN\u0130\u015eLET\u0130YOR"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Polonya\u2019n\u0131n \u00f6nde gelen tenis\u00e7isi, YOKOHAMA\u2019ya Marka El\u00e7isi olarak kat\u0131ld\u0131 ve Avrupa\u2019n\u0131n en stratejik tenis pazarlar\u0131ndan biri arac\u0131l\u0131\u011f\u0131yla \u015firketin m\u00fc\u015fterileriyle olan ba\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcsseldorf, 9 Ekim 2026 \u2013 YOKOHAMA bug\u00fcn, uluslararas\u0131 tenis d\u00fcnyas\u0131n\u0131n en ba\u015far\u0131l\u0131 ve tan\u0131nm\u0131\u015f isimlerinden biri olan Hubert Hurkacz ile yeni bir ortakl\u0131k kurdu\u011funu duyurdu. Hurkacz, \u015firketin Polonya\u2019daki Marka El\u00e7isi olarak g\u00f6reve ba\u015fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ortakl\u0131k, YOKOHAMA\u2019n\u0131n Avrupa\u2019daki marka geli\u015ftirme stratejisinde bir ba\u015fka \u00f6nemli ad\u0131m niteli\u011finde olup, t\u00fcketicilerle etkile\u015fim kurmak ve kilit pazarlarda marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc bir platform olarak tenise olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 peki\u015ftiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Polonya\u2019n\u0131n en ba\u015far\u0131l\u0131 sporcular\u0131ndan biri olan Hubert Hurkacz, uluslararas\u0131 tan\u0131n\u0131rl\u0131k ile g\u00fc\u00e7l\u00fc yerel etkiyi benzersiz bir \u015fekilde bir araya getiriyor. Eski ATP D\u00fcnya 6 numaras\u0131 ve iki ATP Masters 1000 turnuvas\u0131 da dahil olmak \u00fczere sekiz ATP tekler \u015fampiyonlu\u011fu kazanan Hurkacz, kendi neslinin en se\u00e7kin oyuncular\u0131 aras\u0131nda yerini alm\u0131\u015f ve d\u00fcnya \u00e7ap\u0131nda taraftarlar\u0131n, medyan\u0131n ve sekt\u00f6r payda\u015flar\u0131n\u0131n sayg\u0131s\u0131n\u0131 kazanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spor alan\u0131ndaki ba\u015far\u0131lar\u0131n\u0131n \u00f6tesinde, Hurkacz, YOKOHAMA\u2019n\u0131n DNA\u2019s\u0131n\u0131 yak\u0131ndan yans\u0131tan de\u011ferleri b\u00fcnyesinde bar\u0131nd\u0131rmaktad\u0131r: <strong>hassasiyet, odaklanma, kontrol, disiplin ve s\u00fcrekli iyile\u015ftirme yolunda y\u0131lmaz bir \u00e7aba<\/strong> <strong>iyile\u015ftirme<\/strong>. Bu nitelikler, profesyonel sporun en \u00fcst seviyelerinde ba\u015far\u0131ya temel olu\u015ftururken, ayn\u0131 zamanda YOKOHAMA\u2019n\u0131n \u00fcr\u00fcn geli\u015ftirme, performans ve yenilik\u00e7ilik konusundaki yakla\u015f\u0131m\u0131n\u0131 da \u015fekillendirmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Hubert Hurkacz, uluslararas\u0131 itibar ile g\u00fc\u00e7l\u00fc bir performans\u0131n ola\u011fan\u00fcst\u00fc bir birle\u015fimini temsil ediyor<\/em> <em>yerel ba\u011fl\u0131l\u0131k,<\/em>\u201d dedi Yokohama Europe Ba\u015fkan\u0131 ve Yokohama Rubber Co., Ltd. \u0130dari Direkt\u00f6r\u00fc Gregorio Borgo. \u201c<em>Ba\u015far\u0131lar\u0131, onu \u00f6nde gelen el\u00e7ilerden biri haline getirmi\u015ftir<\/em> <em>Polonya spor d\u00fcnyas\u0131nda; zihniyeti ve performansa yakla\u015f\u0131m\u0131 ise \u015fu ile m\u00fckemmel bir uyum i\u00e7indedir:<\/em> <em>YOKOHAMA\u2019n\u0131n de\u011ferleri. Bu ortakl\u0131k sayesinde, \u015funlarla ba\u011flant\u0131 kurma f\u0131rsat\u0131 buluyoruz:<\/em> <em>t\u00fcketicilerle, lastik sat\u0131n alma s\u00fcrecinin \u00f6nemli anlar\u0131nda daha samimi ve anlaml\u0131 bir \u015fekilde ileti\u015fim kurmak<\/em> <em>yolculuk<\/em>.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Polonya\u2019da YOKOHAMA\u2019n\u0131n Marka El\u00e7isi olarak g\u00f6rev almaktan b\u00fcy\u00fck mutluluk duyuyorum<\/em>\u201d dedi Hubert Hurkacz<em>.<\/em> <em>\u201cYOKOHAMA, performans, yenilik\u00e7ilik ve s\u00fcrekli ilerleme \u00fczerine kurulu g\u00fc\u00e7l\u00fc bir mirasa sahiptir,<\/em> <em>Bu da bu ortakl\u0131\u011f\u0131 son derece uyumlu hale getiriyor. Markay\u0131 temsil etmeyi ve<\/em> <em>\u201dbirlikte geli\u015ftirece\u011fimiz giri\u015fimler arac\u0131l\u0131\u011f\u0131yla hayranlar\u0131m\u0131za ve t\u00fcketicilerimize.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu i\u015fbirli\u011fi, dijital ileti\u015fim, markal\u0131 i\u00e7erik ve t\u00fcketici etkile\u015fimi giri\u015fimlerini kapsayan entegre pazarlama faaliyetleri arac\u0131l\u0131\u011f\u0131yla hayata ge\u00e7irilecek. YOKOHAMA, Hurkacz\u2019\u0131n y\u00fcksek tan\u0131n\u0131rl\u0131\u011f\u0131ndan ve g\u00fcvenilirli\u011finden yararlanarak t\u00fcketicilerle anlaml\u0131 temas noktalar\u0131 olu\u015fturmay\u0131 ve yerel pazardaki etkinliklerinin etkinli\u011fini daha da art\u0131rmay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DAHA G\u00dc\u00c7L\u00dc B\u0130R AVRUPA TEN\u0130S EKOS\u0130STEM\u0130 OLU\u015eTURMAK<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hurkacz ile kurulan ortakl\u0131k, YOKOHAMA\u2019n\u0131n tenisi Avrupa pazarlama platformunun stratejik bir aya\u011f\u0131 haline getirme y\u00f6n\u00fcndeki daha geni\u015f kapsaml\u0131 hedeflerinin bir par\u00e7as\u0131n\u0131 olu\u015fturmaktad\u0131r. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcn\u00fcm\u00fczde YOKOHAMA\u2019n\u0131n tenis ekosistemi, <strong>ATP Turu<\/strong> ve <strong>Nitto ATP Finalleri<\/strong> Avrupa genelinde taraftarlar ve t\u00fcketicilerle do\u011frudan ba\u011flar kuran oyuncu ortakl\u0131klar\u0131 sayesinde. \u0130talyan tenis y\u0131ld\u0131z\u0131 ile birlikte <strong>Luciano Darderi<\/strong>, Hurkacz, markan\u0131n tutarl\u0131 bir uluslararas\u0131 konumunu korurken yerel d\u00fczeyde etkinlikler d\u00fczenleme yetene\u011fini g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu dengeli yakla\u015f\u0131m, YOKOHAMA\u2019n\u0131n profesyonel tenisin prestijinden ve g\u00fcvenilirli\u011finden yararlanmas\u0131n\u0131 sa\u011flarken, ileti\u015fim faaliyetlerini her bir pazar\u0131n kendine \u00f6zg\u00fc \u00f6zelliklerine g\u00f6re uyarlayabilmesini m\u00fcmk\u00fcn k\u0131l\u0131yor. Polonya\u2019da Hurkacz, markan\u0131n tenis stratejisine \u00f6zg\u00fc bir yerel yorum getirecek ve sportif m\u00fckemmelli\u011fi, t\u00fcketiciler i\u00e7in anlaml\u0131 ve ilgi \u00e7ekici deneyimlere d\u00f6n\u00fc\u015ft\u00fcrmeye katk\u0131da bulunacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hubert Hurkacz\u2019\u0131n giderek geni\u015fleyen tenis ortakl\u0131klar\u0131 portf\u00f6y\u00fcne kat\u0131lmas\u0131yla YOKOHAMA, Avrupa genelinde uluslararas\u0131 eri\u015fim, yerel alaka ve uzun vadeli marka de\u011ferini bir araya getirmek \u00fczere tasarlanm\u0131\u015f platformunu g\u00fc\u00e7lendirmeye devam ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1671\" height=\"941\" src=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1.png\" alt=\"\" class=\"wp-image-67585\" srcset=\"https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1.png 1671w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1-18x10.png 18w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1-767x432.png 767w, https:\/\/www.yokohama.eu\/wp-content\/uploads\/2026\/10\/Hurkacz-foto-comunicato1-1536x865.png 1536w\" sizes=\"(max-width: 1671px) 100vw, 1671px\" \/><\/figure>\n\n\n\n<p class=\"untranslatable-text wp-block-paragraph\" data-no-translation=\"\"><strong>YOKOHAMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1917 y\u0131l\u0131nda Japonya\u2019da kurulan YOKOHAMA Rubber Company, lastikler, hidrolik hortumlar ve ba\u011flant\u0131 elemanlar\u0131, konvey\u00f6r bantlar\u0131, denizcilik \u00fcr\u00fcnleri ve havac\u0131l\u0131k bile\u015fenleri dahil olmak \u00fczere bir\u00e7ok end\u00fcstriyel sekt\u00f6rde kapsaml\u0131 bir uzmanl\u0131k birikimi olu\u015fturmu\u015ftur. \u015eirket, binek otomobiller, SUV\u2019ler, crossover\u2019lar, kamyonetler, motosikletler, kamyonlar, otob\u00fcsler ve arazi ara\u00e7lar\u0131 dahil olmak \u00fczere t\u00fcm mevsimler ve ara\u00e7 kategorileri i\u00e7in kapsaml\u0131 bir lastik yelpazesinin yan\u0131 s\u0131ra, hafif, ticari ve profesyonel nakliye uygulamalar\u0131na y\u00f6nelik \u00f6zel \u00e7\u00f6z\u00fcmler sunmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YOKOHAMA\u2019n\u0131n t\u00fcketici lasti\u011fi i\u015f kolu, y\u00fcksek performans\u0131n simgesi olan amiral gemisi ADVAN markas\u0131 ve SUV\u2019ler ile pick-up ara\u00e7lar i\u00e7in \u00f6zel olarak geli\u015ftirilen GEOLANDAR markas\u0131n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, y\u00fcksek katma de\u011ferli \u00fcr\u00fcnler yoluyla b\u00fcy\u00fcmeye odaklanmaktad\u0131r. Motor sporlar\u0131, bu stratejide merkezi bir rol oynayarak, ileri teknolojilerin geli\u015ftirilmesi ve ticari \u00fcr\u00fcnlere aktar\u0131lmas\u0131 i\u00e7in bir platform i\u015flevi g\u00f6rmektedir. YOKOHAMA, mevcut orta vadeli y\u00f6netim plan\u0131 kapsam\u0131nda, b\u00f6lgesel \u00fcr\u00fcn stratejilerini g\u00fc\u00e7lendirmeye devam ederek, d\u00fcnya \u00e7ap\u0131nda her b\u00f6lgenin \u00f6zel ihtiya\u00e7lar\u0131n\u0131 ve pazar e\u011filimlerini kar\u015f\u0131lamak \u00fczere tasarlanm\u0131\u015f \u00f6zel \u00e7\u00f6z\u00fcmler sunmaktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most strategic tennis markets. D\u00fcsseldorf, 9th October 2026 \u2013 YOKOHAMA today announces a new partnership with Hubert Hurkacz, one of the most accomplished and recognizable figures in international tennis, who joins the company as Brand Ambassador [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"european_country":[],"class_list":["post-67584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - Yokohama<\/title>\n<meta name=\"description\" content=\"Poland\u2019s leading tennis player joins YOKOHAMA as Brand Ambassador, strengthening the company\u2019s connection with customers through one of Europe\u2019s most\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yokohama.eu\/tr\/medya\/yokohama-polonyadaki-hubert-hurkacz-ile-avrupa-tenis-platformunu-genisletiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOKOHAMA EXPANDS ITS EUROPEAN TENNIS PLATFORM WITH HUBERT HURKACZ IN POLAND - 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