Autosport International 2012



The YOKOHAMA Rubber Co., Ltd., announced today that its UK distributor, YOKOHAMA H. P. T, Ltd., will participate in AUTOSPORT INTERNATIONAL The Racing Car Show, which will run from 12th January through 15th January 2012, (open to the general public on the 14th and 15th) in Birmingham, England.

With its exciting exhibition of racing vehicles including some of Formula 1 cars, AUTOSPORT INTERNATIONAL is the largest motorsports show in the world and a magnet for motorsports-related industries. This will be the 22nd show and is expected to draw about 600 exhibiting companies and 80,000 visitors.

YOKOHAMA is endeavouring to improve recognition of its tyres in Europe through involvement in motorsports, including supplying control tyres to the WTCC*1 and providing tyres to teams participating in the popular European IRC*2. Displays at the YOKOHAMA booth will be focused on ADVAN racing and rally tyres, whose high levels of performance have already been proven in the motorsports field, and will emphasize YOKOHAMA tyres\' high performance and high quality.

Replacement tyres reflecting YOKOHAMA\'s high levels of technology fostered through participation in motorsports will be shown - the wide-ranging line-up of YOKOHAMA\'s tyres starting with the global flagship brand ADVAN series, the GEOLANDAR series for SUVs, and the environmental flagship tyre BluEarth-1, which was released in Europe in March 2011.


*1: FIA World Touring Car Championship

*2: Intercontinental Rally Challenge