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Yokohama Tyres

For over a century, Yokohama has delivered premium tyres driven by innovation, performance, and a commitment to sustainability. Our focus on quality and advanced technology inspires confidence on every road and every journey.

+

years of excellence

countries of operation

k+

employees globally

Established in 1917 and trusted across generations, Yokohama delivers advanced, high-performance tyres for drivers and its partners around the world.

YOKOHAMA through the years

From humble beginnings to global recognition, Yokohama’s journey reflects a legacy of innovation, performance, and steadfast commitment to excellence.

2024

New partnerships and European growth

YOKOHAMA becomes the sponsor and official Tyre Partner for the ATP Tournament in Europe;
Our company formulates Yokohama Transformation 2026, a medium-term management plan;
We establish the YOKOHAMA subsidiary in Italy.

2023

Strategic growth and Racing Success

A YOKOHAMA ADVAN-equipped car wins the Nürburgring Endurance Series’ NLS Speed Trophy;
In May, YOKOHAMA completes its €2.1 billion acquisition of the Swedish company Trelleborg Wheel Systems Holding AB, expanding its footprint in the agricultural and industrial tyre sectors.

2022

Digital Launch and ESG Alignment

ADVAN Sport V107 is digitally launched;
YOKOHAMA becomes a supporter of the Task Force on Climate-Related Financial Disclosures | TCFD).

2021

Strategic Shifts and Global Recognition

YOKOHAMA Transformation (XY2023), the new midterm management plan, is announced;
GEOLANDAR CV G058 receives a Good Design Award;
YOKOHAMA acquires Yokohama CEE Spółka z.o.o.;
Chelsea FC, for which YOKOHAMA serves as Official Global Tyre Partner, are Champions of Europe;
Gregorio Borgo becomes President and CEO of YOKOHAMA's European headquarters.

2020

Year of New Achievements

Yokohama has been named to the CDP A List for Climate Change

YOKOHAMA signs a multiyear Official Global Tyre Partnership agreement with Chelsea Football Club;
YOKOHAMA is included in the 2019 Climate Change A List by CDP;
ADVAN Sport V107 tyres are chosen for Mercedes-AMG as original equipment (OE) for the new GLS 63 4MATIC+ cars;
ADVAN Sport V107 tyres are selected for the BMW X3 and X4 models as original equipment (OE).

2019

Expanding Horizons

YOKOHAMA classic car tyre range goes on sale in Europe;
The lightweight BluEarth-air EF21 is introduced to the market with top labelling A/A and YOKOHAMA's innovative technologies;
YOKOHAMA supplies its “BluEarth-GT AE51” tyres as original equipment (OE) for the Mazda 3;
YOKOHAMA's AVID GT comes factory-equipped on Toyota´s RAV 4 Crossover SUV;
ADVAN Sport V105 is chosen as original equipment (OE) for the new Mercedes-AMG E 53 HYBRID 4MATIC+ with ISG;
YOKOHAMA tyres win all three of the New Products Awards in the Tyre and Related Product category at the recent 2019 SEMA*1 Show;
Yokohama wins its first-ever NTDA Tyre Manufacturer of the Year award at the Tyre Industry Awards ceremony in Birmingham, UK;
The GEOLANDAR X-MT G005 receives the Red Dot Design Award 2019.

2018

Driving Innovation and Recognition

YOKOHAMA becomes the exclusive tyre supplier for the FIA TCR (Tour Car Race) Series;
ADVAN, YOKOHAMA's high-performing brand, celebrates 40 years;
Tesla Roadster is sent into space with YOKOHAMA tyres;
YOKOHAMA supplies ADVAN Sport V105 tyres as original equipment (OE) for use on the new BMW X3 Midsize Sports Activity Vehicle;
YOKOHAMA begins supplying its ADVAN Sport V105 to Germany’s BMW Group for use as original equipment (OE) on the M Performance version of the BMW X3;
ADVAN Sport V105 tyres become original equipment on the new BMW X4 model;
YOKOHAMA's all-season BluEarth-4S AW21 tyres are certified by the German TÜV Süd.

2017

Year of Celebration

YOKOHAMA celebrates our 100th anniversary across all business units globally;
Forever Forest Project achieves its goal to plant 500,000 trees by September;
NTDA Award: National Tyres Distributors' Association awards YOKOHAMA for its safety awareness campaign in the UK;
YOKOHAMA develops a new tyre design technology that applies informatics to the development of rubber materials used in tyres.

2016

Expanding Capabilities

The 20th anniversary of the SUV GEOLANDAR range is celebrated with the introduction of the GEOLANDAR A/T G015;
YOKOHAMA acquires Alliance Tyre Group (ATG) as part of its plans to expand its commercial tyre business;
YOKOHAMA is awarded TyreSafe's prestigious Tyre Manufacturer Award in recognition of its efforts, achievements, and innovative approach with regard to tyre safety in the UK;
ADVAN Sport V105 tyres are selected by Germany’s Porsche AG as original equipment (OE) for its new 911, 718 Boxster, and 718 Cayman.

2015

Advancing Globally

The GEOLANDAR H/T G056 for SUVs, 4x4s, and pickups is launched (highway terrain usage);
The iceGUARD iG50, a new studless tyre for Nordic winter conditions, is launched;
Excellent test results for W.Drive V905 are obtained from leading test institutions like ADAC, TCS, ÖAMTC, and Stiftung Warentest;
YOKOHAMA announces a five-year partnership with Chelsea FC commencing in July 2015;
YOKOHAMA becomes the official tyre supplier for the Top Gear Live Tour;
The iceGUARD AR, a new belt for extremely cold climates, is launched.

2014

Continuous Innovation

Two new winter products are launched: W.Drive V905 for Central European winter conditions and iceGUARD iG55 as a new stud tyre for Nordic countries;
The BluEarth-A AE-50, the first summer tyre to combine fuel efficiency and wet grip, is launched;
YOKOHAMA and JAXA joint R&D effort succeeds in World’s First Simulation of Acoustics around a Rolling Tyre;
YOKOHAMA's Simulation Technique wins the Innovation Award at Reifen Messe Essen;
LLC Yokohama R.P.Z. begins tyre production for the original equipment supply at its Russian plant.

2013

Promising Launches

Flagship tyre ADVAN Sport V105 is launched amidst press excitement at the Geneva Auto Salon;
A global test event is held at the Ascari Race Resort in Spain with resounding success;
YOKOHAMA becomes the main partner of the European Rally Championship (ERC);
“Heisei Forest” tree planting in Otsuchi-cho, Iwate Prefecture, is implemented as part of the restoration efforts following the Great East Japan Earthquake;
YOKOHAMA becomes a technical partner for the globally popular racing game series “Gran Turismo”;
French "Motorsport" Magazine selects YOKOHAMA's ADVAN Sport V105 as the top tyre among premium brands following tests held at Magny Cours;
The ADVAN Sport V105 tops the table when it comes to wet performance in the prestigious UK EVO Magazine test.

2012

Steady Progress

FIA WTCC contract is renewed until 2015;
The second BluEarth product at Geneva Auto Salon, the standard tyre BluEarth AE01, is launched;
GEOLANDAR SUV G055 is launched at Geneva Auto Salon;
BluEarth-1 receives an environmental award at Pneu Expo, the French tyre fair;
YOKOHAMA is selected as the original equipment (OE) tyre for the Mercedes-Benz CLS;
YOKOHAMA becomes the exclusive tyre supplier for ADAC GT Masters.

2011

Global Outreach

YOKOHAMA receives the Environmental Achievement of the Year at the Tyre Technology Awards for Innovation and Excellence;
The BluEarth series is introduced to Europe at the Geneva Auto Salon;
YOKOHAMA sponsors the Monte Carlo Rally for alternative energies.

2010

Zero Emissions & Nürburgring Presence

YOKOHAMA Nürburgring Shop Opening Ceremony is held in the Ring Boulevard at the famous Nürburgring Track;
Zero emissions is achieved at YOKOHAMA's production and sales base of passenger car tyres in China.

2009

Automotive Partnerships and EU Presence

YOKOHAMA's ADVAN Sport tyre is adopted as original equipment for both the Audi Q7 and Mercedes-Benz C-Class models, strengthening its position among premium automakers.
To strengthen its presence in Eastern Europe, YOKOHAMA establishes LLC Yokohama R.P.Z., a new manufacturing and sales company in Russia. In Southern Europe, it founds Yokohama Iberia S.A., a regional subsidiary covering Spain and Portugal, while a new European base for the Multiple Business Division is set up as Yokohama Industrial Products Europe GmbH.

2008

Expanding Operations and Deepening Environmental Engagement

YOKOHAMA signs an agreement with IDIADA in Spain for priority access to its automotive test track;
The first overseas YOKOHAMA Forever Forest tree-planting ceremony takes place at Yokohama Tyre Philippines, Inc., reinforcing the company’s environmental initiatives;
Proceeds from LIVE ecoMOTION, a charity music event, are donated to WWF Japan, supporting conservation and ecological awareness.

2007

Global Growth and Green Initiatives

YOKOHAMA supplies the official tyres for the Macau Grand Prix for the 25th consecutive year;
SAS Rubber Co., a YOKOHAMA Group company, obtains an ISO 14001 certification, reflecting its commitment to international environmental management standards;
The YOKOHAMA Forever Forest project officially launches with a tree-planting ceremony at the Hiratsuka Factory, initiating the long-term goal of planting trees at all YOKOHAMA sites worldwide;
Proceeds from the LIVE ecoMOTION charity concert are donated to WWF Japan, supporting global conservation efforts.

2006

Strategic Undertakings

YOKOHAMA starts to supply tyres to the FIA World Touring Car Championship (WTCC);
The company announces its new long-term management plan, Grand Design 100, outlining a roadmap for sustainable growth and innovation;
YOKOHAMA strengthens European marketing in truck and bus tyres through collaboration with a leading retreader.

2005

Strengthening Global Presence

The European representative office in Düsseldorf, Germany, starts functioning as a subsidiary, Yokohama Europe GmbH, to oversee and coordinate European marketing and sales;
YOKOHAMA establishes Yokohama Russia LLC, a tyre sales company in Russia;
All domestic production sites in Japan successfully achieve zero emissions, reinforcing Yokohama’s environmental leadership.

2004

Advancing Partnerships and Regional Manufacturing

YOKOHAMA’s new flagship ADVAN Sport tyre is adopted as original equipment for the prestigious Bentley Continental GT, marking a milestone in the brand’s entry into the ultra-luxury segment;
YOKOHAMA founds Yokohama Tyre Manufacturing (Thailand) Co., Ltd., expanding its production footprint in Southeast Asia.

2003

Growth, Environmental Milestones, and Tech Advancements

Yokohama launches operations at its new Belgian tyre sales company, N.V. Yokohama Belgium S.A., expanding its distribution network in Europe;
Four of YOKOHAMA’s domestic production sites in Japan achieve zero emissions, marking continued progress in sustainability;
The company develops HiTES, a tyre-pressure monitoring system designed specifically for truck and bus tyres, enhancing safety and efficiency;
YOKOHAMA's pneumatic rubber bumper receives ISO certification.

2002

Strategic Vision and Expansion

YOKOHAMA formulates its long-term business strategy, Grand Design 10 (GD10), laying the foundation for sustainable growth and global competitiveness;
The company establishes the Shinshiro-Minami Plant in Aichi Prefecture, Japan, enhancing its domestic production capacity and technological capabilities.

2001

Sustainability Initiatives and Performance Recognition

The YOKOHAMA Rubber Co, Ltd. and Continental AG form a strategic alliance;
The GEOLANDAR H/T G038 is adopted as the standard tyre for Mercedes-Benz G-Class models;
The AVS Sport tyre receives a technical certification for use on the Aston Martin Vanquish.

2000

Highlights in Innovation & Sport

YOKOHAMA publishes its first environmental report, marking a new level of transparency and accountability;
The AVS Sport, a high-performance tyre for passenger cars, is launched;
Team TAISON, running on ADVAN racing tyres, wins its class race at the 24 Hours of Le Mans.

1999

Advancing Quality and Standards

YH AMERICA Inc. is awarded a QS 9000 certification, aligning with the stringent expectations of global automotive partners;
The Mie Plant obtains an ISO 14001 certification, and YOKOHAMA successfully meets its goal of certifying all domestic plants in Japan within the same year.

1998

Certified Quality and Industry Recognition

The Mishima Plant obtains an ISO 14001 certification, and efforts are undertaken to obtain certification at all plants by the end of 1999;
The Shinshiro Plant and Hiratsuka Tire Plant receive a TPM Excellence Award;
YOKOHAMA Tire Philippines, Inc. start operations.

1997

Manufacturing Expansion

OKOHAMA Tyre Vietnam Co. is established as a tyre production and sales company.

1996

Structural Integration and Quality Advancements

YOKOHAMA Aeroquip becomes a wholly owned subsidiary of YOKOHAMA Rubber;
YOKOHAMA Aeroquip's corporate name is changed to YOKOHAMA Hydex Company;
The Hiratsuka Tire Plant obtains an ISO 9001 certification, reflecting Yokohama's ongoing commitment to quality standards.

1995

Setting the Industry Standard

The YOKOHAMA Tire Division becomes the first Japanese tyre manufacturer to obtain an ISO 9001 certification, marking a major milestone in quality assurance and global competitiveness.

1994

Expanding into Sports Equipment

PRGR Co., Ltd. is established, marking YOKOHAMA’s presence in the golf and sporting goods sector.

1993

Defining Environmental Responsibility

YOKOHAMA clarifies its specific action standards for environmental protection and formulates a comprehensive Environmental Action Plan, laying the foundation for future sustainability efforts.

1991

Investing in Innovation

Yokohama completes construction of its R&D Centre RADIC at the Hiratsuka Factory, strengthening the company’s research and development capabilities.

1989

Capabilities in Testing, Markets, and Performance

Yokohama opens T*MARY (Takasu Motoring and Researching Yard), a specialised winter test course, to strengthen its cold-weather tyre development;
The A008P high-performance tyre receives technical approval from Porsche, affirming its quality and compatibility with leading sports cars.

1988

Strategic partnerships and European expansion

Yokohama Reifen GmbH is established as a sales company in Germany;
Tokyo Hamatite Co., Ltd. is founded to expand YOKOHAMA’s capabilities.

1986

New Testing Capabilities

Yokohama opens D-PARC (Daigo Proving Ground and Research Center), a tyre testing facility, to support the development of high-performance and reliable technologies.

1983

Motorsport Milestones and Diversification

Yokohama Rubber supplies the official tyres for the first Formula 3 Macau Grand Prix, marking a step in the company’s global motorsport involvement;
The company launches its first studless winter tyre for passenger cars, the Snow Star 847 Studless;
Yokohama makes a full-scale entry into the sporting goods market, introducing the PRGR Carbon Driver and the two-piece PRGR Golf Ball.

1981

Franchise Innovation and Product Expansion

Yokohama opens its first tyre franchise shop, Grand Slam, in Tochigi Prefecture;
The company launches its first tubeless radial tyres for trucks and buses.

1978

High-Performance Tyre Debut

YOKOHAMA launches the ADVAN HF, its high-performance radial tyre (HPT) for passenger cars.

1977

Pushing Engineering Boundaries

Yokohama develops the world’s largest OTR tyre at the time, the 40.00-57 60PR, designed for use on 200-tonne dump trucks.

1976

Expanding in Oceania

YOKOHAMA Tyre Australia Pty Ltd is established as a sales company.

1974

Expanding Domestic Production

Yokohama’s Onomichi Plant begins tyre production;
The Ibaraki Plant starts operations, further expanding YOKOHAMA’s domestic production network.

1970

A Breakthrough in Commercial Tyres

Yokohama manufactures Japan’s first steel radial tyre for trucks and buses, launching the innovative Super Steel Series.

1969

Advancing Research and Expansion in the US

Yokohama opens its Research Center, reinforcing its commitment to innovation and product development;
The company establishes YOKOHAMA Tire Corporation as a sales company in Los Angeles.

1967

New Tyre Launch

Yokohama launches the GT Special, its radial tyre for passenger cars.

1964

Completion of Shinshiro Plant

The Shinshiro Plant is completed.

1963

New Ventures and Corporate Identity

Yokohama establishes Hama Chemical Co., Ltd, expanding into the chemical products sector;
The company changes its corporate name to YOKOHAMA Rubber Co., Ltd.

1961

A New Corporate Landmark

YOKOHAMA Rubber opens its new headquarters, marking a significant milestone in the company’s growth.

1958

Japanese Tyre Technology

YOKOHAMA launches Japan’s first nylon cord tyre.

1957

Innovation in Materials

Yokohama launches Japan’s first tyre containing synthetic rubber.

1954

A National First in Tyre Design

Yokohama launches Japan’s first tubeless tyre.

1952

Strategic Relocation

Yokohama moves its headquarters from Yokohama to Tokyo.

1951

Strengthening Production
Capabilities

Yokohama’s Hiratsuka Factory officially begins operations.

1950

Expanding Through Acquisition

Yokohama acquires the Mishima Plant from Meiji Rubber Manufacturing Co., Ltd.

1944

Expanding Manufacturing

Yokohama’s Mie Plant begins tyre production.

1937

Establishing the Brand

Yokohama officially renames its tyre and industrial products trademark to “YOKOHAMA".

1929

New Location for Production

Tyre production is launched in Tsurumi Ward, Yokohama.

1919

Yokohama's Tyre Production

Yokohama begins tyre production at the Hiranuma Plant in Yokohama.

1917

Founding the Company

The company is established in Yokohama, Kanagawa Prefecture, through a joint investment by Yokohama Cable Manufacturing Co., Ltd. (now Furukawa Electric Co., Ltd.) and BF Goodrich of the United States.