Düsseldorf, 17 September 2026 – YOKOHAMA Europe is pleased to announce the appointment
of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership
responsibilities aimed at supporting the continued growth and consolidation of YOKOHAMA
across the European market.
With more than 20 years of experience within the tyre industry, Giuseppe brings extensive
international expertise spanning sales, marketing, business development, country general
management and international customer management. Throughout his career, he has held
senior leadership positions across several European markets developing a deep understanding
of the tyre industry and a proven ability to navigate complex local market dynamics while driving
international business growth. This combination of international exposure and in-depth
knowledge of the tyre industry will support YOKOHAMA Europe in further strengthening its
organisation and developing new opportunities across the region.
Reporting directly to Takashi Maki, CEO of YOKOHAMA Europe, Giuseppe has been appointed
to several key positions within the European organization. He assumes the role of General
Manager South Europe, leading the newly established South Europe Cluster with the objective
of strengthening coordination and synergies between YOKOHAMA’s operations in Italy and
France. He also takes on the role of CEO of YOKOHAMA Italia, with overall responsibility for
the Italian subsidiary.
In addition, Giuseppe has been appointed Head of International Customers. In this capacity,
he will coordinate and support YOKOHAMA’s European subsidiaries in the management and
development of international customers operating across multiple markets, fostering a more
consistent commercial approach and enhancing collaboration across countries.
His role will support YOKOHAMA Europe in creating greater alignment across its organisation,
fostering closer cooperation between markets and customers, and contributing to the continued
development of the business across Europe.
“I am very pleased to welcome Giuseppe to YOKOHAMA Europe at an important stage in our
development,” said Takashi Maki, CEO of YOKOHAMA Europe. “His extensive international
experience, deep knowledge of the tyre industry and ability to work across different markets will
be valuable assets as we continue to strengthen our European organisation and pursue
sustainable growth.”
Commenting on his appointment, Giuseppe La Iacona said: “I am excited to join YOKOHAMA
Europe and to contribute to the company’s next phase of growth in Europe. YOKOHAMA has a
strong heritage, a distinctive brand and significant opportunities across the European market. I
look forward to working closely with our teams, customers and partners across countries to
further develop the business and strengthen our presence in the region.”
With his international commercial experience, broad European perspective and long-standing
expertise in the tyre industry, Giuseppe La Iacona will contribute to YOKOHAMA Europe’s
ambition to strengthen its organisation, consolidate its presence across key European markets
and support the company’s continued growth in the region.
YOKOHAMA
Founded in Japan in 1917, YOKOHAMA Rubber Company has built extensive expertise across multiple industrial sectors, including tyres, hydraulic hoses and couplings, conveyor belts, marine products and aerospace components. The Company offers a comprehensive range of tyres for all seasons and vehicle categories, including passenger cars, SUVs, crossovers, vans, motorcycles, trucks, buses and off-road vehicles, as well as dedicated solutions for light, commercial and professional transport applications.
YOKOHAMA’s consumer tyre business is focused on growth through high value-added products, driven by its flagship ADVAN brand, synonymous with high performance, and GEOLANDAR, specifically developed for SUVs and pick-up vehicles. Motorsport plays a central role in this strategy, serving as a platform for the development and transfer of advanced technologies
into commercial products. Under its current medium-term management plan, YOKOHAMA continues to strengthen its regional product strategies, delivering tailored solutions designed to meet the specific needs and market trends of each region worldwide.
