Corporate News

YOKOHAMA signs three-year tyre deal and sponsorship with Time Attack

19 Aug 2024
4 min read
YOKOHAMA signs three-year tyre deal and sponsorship with Time Attack

Two of the Club’s Championships will run on YOKOHAMA high-performance tyres from 2025

Time Attack sees drivers compete to set the quickest lap time in production based cars with no power or upgrade limitations

Leading tyre manufacturer YOKOHAMA, renowned for its high-performance tyres, has signed a multi-year tyre and sponsorship deal with the Time Attack Organisation, one of today’s most engaging and significant motorsport phenomena.

As the new control tyre supplier, the agreement will see two of the Club’s championships – the Time Attack Championship and the Racing Hondas Championship – running on YOKOHAMA tyres.

The UK Time Attack Championship attracts drivers and teams from all over the UK and overseas, all competing to set the quickest lap time on a circuit using production based cars, with no power or upgrade limitations.

The deal with YOKOHAMA starts on 1st January 2025 and will run until the end of 2027 with options to extend. The series visits a number of the UK’s top racing circuits, including Brand’s Hatch, Snetterton and Oulton Park.

It will see YOKOHAMA providing its road/track legal semi slick A052 tyre for the Club classes of Time Attack and all classes of Racing Honda’s while the Pro Classes of Time Attack will utilise both slick and wet racing tyres.

For track focused cars, the ADVAN A052 tyre combines impressive grip and superior handling in a road legal, track ready performance package.

Marisa Hever-Smith, managing director at Yokohama UK, said: “YOKOHAMA is delighted to have been selected as the official tyre partner to Time Attack for 2025 and beyond. For many years our tyres have enjoyed a well-deserved reputation around the world among performance drivers on the road, and motorsport teams and competitors alike so this latest partnership is an ideal fit.

“Many Time Attack competitors have already been enjoying the phenomenal levels of performance that can be achieved on our tyres and we look forward to welcoming and supporting the rest of the grid who will now be able to share in and experience those similar performance levels.”

In 2010, the UK Time Attack Championship was formally recognised by the Motorsport UK – the governing body for motorsport in Britain – as an official form of motorsport, with specific rules and formats published in the official regulations.

Andy Barnes, managing director of Time Attack, said: “We have been quietly seeking to appoint a suitable control tyre and deal for some time and I am delighted that we have done so with YOKOHAMA. What we have is the A052 being the best semi slick to be on right now and YOKOHAMA coming towards us with their own ambition to get involved to highlight this.

“Many of our teams are already choosing the A052 having seen the performance benefits over others. This is a great opportunity for our teams as it will once again bring back a long term level playing field in tyre performance, coupled with the consistent support and supply on a tyre that is the quickest.

“YOKOHAMA identified the power of influence we have in the tuning market which also led them to be a major sponsor of all of our events in addition to control tyres. It’s a very positive move for everyone involved.”

For more information about YOKOHAMA, visit www.yokohama.co.uk, while for Time Attack, visit www.timeattack.co.uk.

Notes

Yokohama HPT Ltd is the UK distributor of passenger car, 4×4, motorsport and commercial vehicle tyres from Japanese manufacturer YOKOHAMA, the oldest Japanese and world’s eighth largest tyre manufacturer who celebrated its centenary in 2017.

Many vehicle manufacturers around the world select YOKOHAMA tyres as original equipment on their cars including all major Japanese and a growing number of premium European makers including Audi, BMW, Mercedes-Benz and Porsche.

The company’s products have developed an enviable reputation with performance enthusiasts which reflect its motorsport pedigree.

Useful Links

Yokohama – www.yokohama.co.uk

Facebook – https://www.facebook.com/YokohamaUK/?locale=en_GB   

Instagram – https://www.instagram.com/yokohama_tyres_uk/  

LinkedIn – https://www.linkedin.com/company/yokohama-h-p-t-ltd/  

Pictures

For high resolution copies of these images, please contact the press contacts listed below or call 01926 832395

Related Files

More News

Partecipa alla nostra campagna di sell out TBR
22 Sep 2025
Corporate News
TBR SELL OUT PROMO – ITALY
Yokohama: Win the ultimate tennis experience
8 Aug 2025
Corporate News
Win the ultimate tennis experience
Yokohama Rubber providing support for relief efforts following heavy rains and flooding in eastern Spain
6 Jan 2025
Corporate News
Yokohama Rubber providing support for relief efforts following heavy rains and flooding in eastern Spain
Back
Instruction
The main information about your vehicle – such as brand, model, production year, and type-approved tyre sizes – can be found in your vehicle registration certificate.
brand
Model
Variant
Year
Tyre Size
Car brand
You can find your car brand in field D.1 of the registration certificate.
Car model
You can find your car model in field D.2 of the registration certificate.
Car variant
You can find the specific body type or trim in field D.3 of the registration certificate.
Year of model registration
You can find the production year in field B of the registration certificate - this indicates the date of first registration.
Tyre size
You can find your tyre size printed on the sidewall of your current tyres.
Back
Instruction
All tyres have sidewall markings that indicate the section width, aspect ratio, construction type, rim diameter, load index, and speed rating.
Width
Ratio
Diameter
Tyre width
This is the first number in your tyre size. It indicates the width of the tyre in millimetres, measured from sidewall to sidewall.
Ratio
This is the second number in your tyre size. It represents the height of the sidewall as a percentage of the tyre's width.
Diameter
This is the third number in your tyre size. It indicates the diameter of the wheel rim, measured in inches.
0 products in comparison