Yokohama Philosophy, Partnerships, and Global Strategy

Corporate philosophy

Yokohama Rubber established its corporate philosophy in 1992. It consists of Basic Philosophy, Management Policies, Action Guidelines, and Corporate Slogan. The Basic Philosophy defines the areas of business Yokohama Rubber is committed to across all activities. The Management Policies present the core administrative principles that guide upper-level management. The Action Guidelines serve as the code of conduct that every employee is expected to follow.

Basic Philosophy

"To enrich people's lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products."

Management Policies

Take on the challenge of new technologies to produce new value.
Develop proprietary business fields to expand the scope of business.
Create a workplace that values, improves and energizes people.
Deal fairly with society and value harmony with the environment.

Action Guidelines

Develop ourselves so that we may give our personal best.
Trust, challenge and improve one another.
Nurture a welcoming, open spirit.

Corporate Slogan

Excellence by nature.

2025 Consumer Catalogue

Stronger together: Yokohama business partners

Growing together for the long term

We foster long-term partnerships through strategic collaboration and dedicated support. The Yokohama Club Network, our exclusive program for retailers, strengthens relationships and delivers a premium customer experience.

Innovative products for market leadership

We equip our partners with cutting-edge tyre solutions, including premium and EV-specific models, to stay ahead in the industry.

Expanding global distribution

Through strategic alliances, acquisitions, and local partnerships, we continue to grow in key markets, creating new business opportunities and long-term value for our dealers worldwide.

Training and marketing support

We support our dealers with expert training, marketing resources, and actionable insights and empower them to strengthen loyalty, accelerate sales, and enchance customer experience.